BUSINESS PUBLICATION CIRCULATION STATEMENT FOR THE 6
No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment, which must be made by the user of the report.
No. 999/06-13
BUSINESS PUBLICATION CIRCULATION STATEMENT FOR THE 6 MONTH PERIOD ENDED JUNE 2013 (Including Supplementary Data)
100 Beard Sawmill Road, Sixth Floor Shelton, CT USA 06484-6150 Phone: +1 203.447.2800 Fax: +1 203.447.2900 www.bpaww.com
About BPA Worldwide A not-for-profit organization since 1931 and headquartered in Shelton, CT, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. The organization conducts 2,600+ audits for media brands in print, online/digital and live events. Additionally, under the iCompli brand, BPA documents compliance to defined standards including data protection, provides assurance of sustainability reporting, and verifies technology, service and privacy claims. BPA is supported by 2,700 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.
SGC Horizon LLC 3030 W. Salt Creek Lane Suite 201 Arlington Heights, IL 60005 Tel. No.: 847-391-1000 Fax No.: 847-390-0408 housingzone.com Official Publication of: None Established: 1936 Issues Per Year: 12
FIELD SERVED PROFESSIONAL BUILDER serves firms in the housing and light construction market; Builders, Builder– Developers, General Contractors, Remodelers engaged in Residential Home Building activities; Specialty Trade Contractors; Land Developers; Contractors; Architectural Firms, Architectural Engineering Firms, Architects or Architect–Engineers or Designers of Homes; and Manufactured or Modular Home Manufacturers. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are those with Corporate Manager; Architect, Designer & Engineer; Construction and Purchasing; Sales and Marketing or other titles as shown in paragraph 3a. These recipients buy, specify or influence the selection of building materials, products and equipment as indicated in Paragraph 3a. PURPOSE Included herein is an analysis of the types of residential building activity performed by the recipient's company and an analysis of recipients who specify or influence building materials, products, or equipment.
AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Copies
Total Qualified
Qualified Non-Paid
Qualified Paid
QUALIFIED CIRCULATION
Copies
Percent
Copies
Percent
Copies
Percent
Individual ______________________
110,558
100.0
110,558
100.0
-
-
Sponsored Individually Addressed __
-
-
-
-
-
-
Membership Benefit _____________
-
-
-
-
-
-
Other Paid Circulation____________
56
Advertiser and Agency ___________
1,360
Rotated or Occasional ___________ Allocated for Trade Shows and Conventions _______________
342
Multi-Copy Same Addressee _______
-
-
-
-
-
-
Digital ________________________
-
Single Copy Sales _______________
-
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
110,558
100.0
110,558
100.0
-
-
All Other _______________________
2,765
TOTAL
4,523
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD Digital (B)
Total Qualified
January _______________________________________________________________________________
97,387
9,845
107,232
February ______________________________________________________________________________
97,372
9,867
107,239
March ________________________________________________________________________________
96,587
10,740
107,327
April __________________________________________________________________________________
96,060
11,287
107,347
May __________________________________________________________________________________
97,509
19,592
117,101
June __________________________________________________________________________________
97,509
19,592
117,101
1
www.bpaww.com
PROFESSIONAL BUILDER / June 2013
Print (A)
2013 Issue
PROFESSIONAL BUILDER / June 2013 3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2013 This issue is 7.2% or 7,852 copies above the average of the other 5 issues reported in Paragraph two.
BUSINESS/INDUSTRY 1. Architectural Firms, Architectural Engineering Firms, Architect - Engineers, Designers of Homes ____________ 2. Builders, Builder-Developers, General Contractors & Remodelers engaged in Residential Home Building activities; Manufactured or Modular Home Manufacturers; and Land Developers ________________ 3. Special Trade Contractors __________________________ TOTAL QUALIFIED CIRCULATION PERCENT
TOTAL PERCENT QUALIFIED OF TOTAL
Print (A)
Digital (B)
Respondents Who Buy, Specify, or Influence the Selection of Building Materials, Products, or Equipment
OWNERS, PARTNERS, CORPORATE EXECUTIVES DIRECTORS, GENERAL MANAGERS
CLASSIFICATION BY TITLE CONSTRUCTION MANAGERS, SUPERINTENDENTS, PURCHASING AGENTS & SALES & ARCHITECTS, BUYERS & OTHER MARKETING DESIGNERS & CONSTRUCTION MANAGEMENT, ENGINEERS MANAGEMENT OTHER TITLES
12,639
10.8
4,058
8,581
12,639
8,143
3,864
483
149
104,194
89.0
93,362
10,832
104,194
90,686
2,863
7,972
2,673
268 117,101 100.0
0.2 100.0
89 97,509 83.3
179 19,592 16.7
268 117,101 100.0
209 99,038 84.6
13 6,740 5.7
36 8,491 7.3
10 2,832 2.4
ADDITIONAL DATA: NUMBER OF SINGLE FAMILY HOMES YOUR COMPANY BUILDS ANNUALLY NUMBER OF SINGLE FAMILY HOMES YOUR COMPANY BUILDS ANNUALLY 1-25 ________________________________________________________________________________________________________________________ 26-100 ______________________________________________________________________________________________________________________ 101-500 _____________________________________________________________________________________________________________________ Over 500 _____________________________________________________________________________________________________________________ TOTAL RESPONDENTS
Total Respondents 64,710 7,812 4,554 2,571 79,647
SUPPLEMENTARY DATA: CUSTOM HOME BUILDERS Below is an analysis of a sector of primary business crossed with cost per square foot of the homes the subscriber's company builds (excluding land). Only those subscribers who indicated their firm is involved in constructing custom single family homes are included. Since any one respondent may have checked more than one response, the totals for each of these categories (cost per square foot) should not be added together as the total may exceed the total circulation. These data are presented for statistical and marketing purposes. Total TYPE OF RESIDENTIAL BUILDING ACTIVITIES COMPANY IS ENGAGED IN Respondents $251+ $201 - $250 $151 - $200 $121 - $150 $101 - $120 No Answer 1. Builders, Builder-Developers, General Contractors engaged in residential custom home building activities __________________________________ 45,308 9,066 9,495 14,260 14,615 2. Architectural Firms, Architectural Engineering Firms, Architect Engineers, Designers of Homes __________________________________ 6,741 2,047 2,019 2,500 1,883 TOTAL CUSTOM HOME BUILDERS 52,049 11,113 11,514 16,760 16,498 SUPPLEMENTARY DATA: MULTI FAMILY HOME BUILDERS See questionnaire used to elicit these data on the back of this report. Since any one respondent may have checked more than one response, the totals for each of these (i.e.: products and services) should not be added together as the total may exceed the total circulation. These data are presented for statistical and marketing purposes. MULTI-FAMILY HOME BUILDINGS Total Respondents Percent 1. Builders, Builder-Developers, General Contractors engaged in multi family home building activities ______________________________ 28,300 24.2 2. Architectural Firms, Architectural Engineering Firms, Architect -Engineers, Designers of Homes __________________________________ 6,159 5.3 TOTAL MULTI-FAMILY HOME BUILDINGS 34,459 29.5 PURCHASING AUTHORITY This is an analysis of 117,101 or 100.0% of recipients who in the performance of their job buy, specify, or influence the selection of building materials, products, or equipment listed below. (See questionnaire on the back of this report). Since any one recipient may have checked more than one response, the totals for each of these items should not be added together as the total may exceed the total circulation. This data is presented for statistical and marketing purposes only. Professional Builder Total Custom Builder Total BUILDING MATERIALS, PRODUCTS, EQUIPMENT PURCHASING AUTHORITY Respondents Respondents Appliances __________________________________________________________________________________ 96,201 45,099 Cabinets & Countertop Materials ________________________________________________________________ 102,098 47,619 Caulks & Sealants ____________________________________________________________________________ 97,512 44,731 Central Vacuum Systems ______________________________________________________________________ 80,346 38,492 Computer Hardware & Software ________________________________________________________________ 80,371 36,879 Construction Equipment _______________________________________________________________________ 90,566 41,085 Decking/Fence Materials ______________________________________________________________________ 97,405 45,681 Doors ______________________________________________________________________________________ 101,031 47,152 Engineered Wood Products ____________________________________________________________________ 96,930 45,467 Fireplaces & Accessories ______________________________________________________________________ 91,378 44,441 Flooring & Floor Coverings _____________________________________________________________________ 98,248 45,955 Garage Doors _______________________________________________________________________________ 94,664 45,387 Green Building Products _______________________________________________________________________ 94,071 43,840 Hand & Power Tools __________________________________________________________________________ 91,372 41,214 Home Automation Systems ____________________________________________________________________ 80,027 38,056 HVAC & Environ. Controls ______________________________________________________________________ 88,913 42,133 Insulation & Related Products __________________________________________________________________ 96,104 45,204 Lighting Fixtures _____________________________________________________________________________ 86,853 40,895 Locksets & Hardware _________________________________________________________________________ 86,931 40,882 Paint, Stains, & Finishes _______________________________________________________________________ 85,668 39,949 Plumbing Fixtures/Faucets _____________________________________________________________________ 85,753 40,227 Roofing Materials ____________________________________________________________________________ 85,209 40,632 Siding ______________________________________________________________________________________ 83,997 40,076 Sound & Security Systems______________________________________________________________________ 70,235 33,770 Tile ________________________________________________________________________________________ 82,759 39,211 Trucks ______________________________________________________________________________________ 71,237 32,433 Windows ____________________________________________________________________________________ 86,056 40,957
www.bpaww.com
2
PROFESSIONAL BUILDER / June 2013 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2013 Qualified Within QUALIFICATION SOURCE
1 year
2 years
3 years
Print (A)
Digital (B)
Total Qualified
I. Direct request: ____________________________________ II. Request from recipient’s company: ___________________ III. Membership Benefit: _______________________________ IV. Communication from recipient or recipient’s company (other than request): ______________________________ V. TOTAL – Sources other than above (listed alphabetically): Association rosters and directories ___________________ Business directories _______________________________ Manufacturer’s, distributor’s and wholesaler’s lists ______ Other sources ____________________________________ VI. Single Copy Sales: _________________________________ TOTAL QUALIFIED CIRCULATION PERCENT
94,858 186 -
21,408 649 -
-
96,685 824 -
19,581 11 -
116,266 835 -
99.3 0.7 -
-
-
-
-
-
-
-
95,044 81.2
22,057 18.8
-
97,509 83.3
19,592 16.7
117,101 100.0
100.0
Percent
3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2013 MAILING ADDRESS
Print (A)
Digital (B)
Total Qualified
Percent
Individuals by name and title and/or function ___________________________________________________ Individuals by name only _____________________________________________________________________ Titles or functions only _______________________________________________________________________ Company names only _______________________________________________________________________ Multi-Copy Same Addressee copies ____________________________________________________________ Single Copy Sales ___________________________________________________________________________ TOTAL QUALIFIED CIRCULATION
97,281 153 74 1 97,509
19,561 14 17 19,592
116,842 167 91 1 117,101
99.8 0.1 0.1 100.0
4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2013 State
Print (A)
Digital (B)
Total Qualified
Maine ___________________ New Hampshire ___________ Vermont _________________ Massachusetts ___________ Rhode Island _____________ Connecticut ______________ NEW ENGLAND New York ________________ New Jersey _______________ Pennsylvania _____________ MIDDLE ATLANTIC Ohio ____________________ Indiana __________________ Illinois ___________________ Michigan_________________ Wisconsin ________________ EAST NO. CENTRAL Minnesota _______________ Iowa ____________________ Missouri _________________ North Dakota _____________ South Dakota _____________ Nebraska ________________ Kansas __________________ WEST NO. CENTRAL Delaware ________________ Maryland ________________ Washington, DC ___________ Virginia __________________ West Virginia _____________ North Carolina ____________ South Carolina ____________ Georgia __________________ Florida __________________ SOUTH ATLANTIC
563 688 399 2,513 376 1,598 6,137 5,268 2,729 4,837 12,834 4,059 2,248 4,713 3,748 2,882 17,650 2,474 1,495 2,085 464 442 1,062 1,161 9,183 308 2,016 134 2,702 364 3,470 1,488 2,439 6,268 19,189
94 113 81 480 71 329 1,168 1,165 547 821 2,533 673 327 871 574 490 2,935 408 215 409 56 62 157 222 1,529 42 401 70 553 59 583 267 530 1,345 3,850
657 801 480 2,993 447 1,927 7,305 6,433 3,276 5,658 15,367 4,732 2,575 5,584 4,322 3,372 20,585 2,882 1,710 2,494 520 504 1,219 1,383 10,712 350 2,417 204 3,255 423 4,053 1,755 2,969 7,613 23,039
Percent
Print (A)
Digital (B)
Total Qualified
1,190 1,797 1,251 590 4,828 690 1,040 1,102 5,419 8,251 646 688 276 2,178 547 1,503 887 504 7,229 316 2,248 1,447 7,721 335 12,067 97,368 42
193 334 194 91 812 119 200 187 1,254 1,760 92 127 41 498 129 392 232 131 1,642 62 489 290 2,105 93 3,039 19,268 13
1,383 2,131 1,445 681 5,640 809 1,240 1,289 6,673 10,011 738 815 317 2,676 676 1,895 1,119 635 8,871 378 2,737 1,737 9,826 428 15,106 116,636 55
APO/FPO _______________
96 3
156 6 146 3
252 6 146 6
TOTAL QUALIFIED CIRCULATION
97,509
19,592
117,101
State Kentucky _______________ Tennessee ______________ Alabama ________________ Mississippi ______________ EAST SO. CENTRAL Arkansas _______________ Louisiana _______________ Oklahoma _______________ Texas __________________ WEST SO. CENTRAL Montana ________________ Idaho __________________ Wyoming _______________ Colorado ________________ New Mexico _____________ Arizona _________________ Utah ___________________ Nevada _________________ MOUNTAIN Alaska __________________ Washington _____________ Oregon _________________ California _______________ Hawaii__________________ PACIFIC UNITED STATES
6.2
13.1
17.6
9.2
U.S. Territories ___________ Canada _________________ Mexico _________________ Other International _______
19.7
Percent
4.8
8.5
7.6
12.9 99.6
100.0
______________
3
www.bpaww.com
PROFESSIONAL BUILDER / June 2013 AVERAGE AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Audited Audited Audited Circulation Circulation Data Data Data Data Claim Claim 6 - Month Period Ended:
July January July January July January December June December June December June 2010 2011 2011 2012 2012* 2013*
Total Audit Average Qualified _
112,827 112,700 109,097 107,226 107,235 110,558
Qualified Non-Paid _________ Print____________________ Digital __________________
QUESTIONNAIRE USED BY PUBLISHER TO ELICIT SUPPLEMENTARY DATA
112,827 112,700 109,097 107,226 107,235 110,558 100,342 101,487 12,485
11,213
98,146
96,733
95,234
97,071
10,951
10,493
12,001
13,487
Qualified Paid _____________
-
-
-
-
-
-
Print____________________
-
-
-
-
-
-
Digital __________________
-
-
-
-
-
-
Post Expire Copies included in Paid Circulation: _________
**NC
**NC
**NC
**NC
**NC
**NC
Average Annual Order Price: __
**NC
**NC
**NC
**NC
**NC
**NC
* NOTE: July 2012 – June 2013 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.
ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient’s qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via email when the Version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica – If a print edition exists, editorial and design are unchanged from the original print edition. Each issue’s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. 1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD - PRINT Total Qualified
Qualified Non-Paid
Qualified Paid
QUALIFIED CIRCULATION
Copies
Percent
Copies
Percent
Copies
Percent
Individual _______________________
97,071
100.0
97,071
100.0
-
-
Sponsored Individually Addressed __
-
-
-
-
-
-
Membership Benefit ______________
-
-
-
-
-
-
Multi-Copy Same Addressee _______
-
-
-
-
-
-
Single Copy Sales ________________
-
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
97,071
100.0
97,071
100.0
-
-
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD - DIGITAL Total Qualified
Qualified Non-Paid
QUALIFIED CIRCULATION
Copies
Percent
Copies
Individual _______________________
13,487
100.0
Sponsored Individually Addressed __
-
-
Membership Benefit ______________
-
Multi-Copy Same Addressee _______
-
Single Copy Sales ________________
-
-
-
TOTAL QUALIFIED CIRCULATION 13,487
100.0
13,487
Qualified Paid
Percent
Copies
Percent
13,487
100.0
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
100.0
-
-
PUBLISHER’S AFFIDAVIT We hereby make oath and testify that all data set forth in this statement are true. Patrick O'Toole, Publisher - Principal Deborah Byrne, Audience Development Manager (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited circulation statement has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
www.bpaww.com
Date signed
July 12, 2013
State
Illinois
County
Cook
Received by BPA Worldwide
July 12, 2013
Type
PSJ
ID Number
P578Y0J3
Copyright 2013 BPA Worldwide. All rights reserved.
Recycled Paper
No. 999/06-13
BUSINESS PUBLICATION CIRCULATION STATEMENT FOR THE 6 MONTH PERIOD ENDED JUNE 2013 (Including Supplementary Data)
100 Beard Sawmill Road, Sixth Floor Shelton, CT USA 06484-6150 Phone: +1 203.447.2800 Fax: +1 203.447.2900 www.bpaww.com
About BPA Worldwide A not-for-profit organization since 1931 and headquartered in Shelton, CT, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. The organization conducts 2,600+ audits for media brands in print, online/digital and live events. Additionally, under the iCompli brand, BPA documents compliance to defined standards including data protection, provides assurance of sustainability reporting, and verifies technology, service and privacy claims. BPA is supported by 2,700 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.
SGC Horizon LLC 3030 W. Salt Creek Lane Suite 201 Arlington Heights, IL 60005 Tel. No.: 847-391-1000 Fax No.: 847-390-0408 housingzone.com Official Publication of: None Established: 1936 Issues Per Year: 12
FIELD SERVED PROFESSIONAL BUILDER serves firms in the housing and light construction market; Builders, Builder– Developers, General Contractors, Remodelers engaged in Residential Home Building activities; Specialty Trade Contractors; Land Developers; Contractors; Architectural Firms, Architectural Engineering Firms, Architects or Architect–Engineers or Designers of Homes; and Manufactured or Modular Home Manufacturers. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are those with Corporate Manager; Architect, Designer & Engineer; Construction and Purchasing; Sales and Marketing or other titles as shown in paragraph 3a. These recipients buy, specify or influence the selection of building materials, products and equipment as indicated in Paragraph 3a. PURPOSE Included herein is an analysis of the types of residential building activity performed by the recipient's company and an analysis of recipients who specify or influence building materials, products, or equipment.
AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Copies
Total Qualified
Qualified Non-Paid
Qualified Paid
QUALIFIED CIRCULATION
Copies
Percent
Copies
Percent
Copies
Percent
Individual ______________________
110,558
100.0
110,558
100.0
-
-
Sponsored Individually Addressed __
-
-
-
-
-
-
Membership Benefit _____________
-
-
-
-
-
-
Other Paid Circulation____________
56
Advertiser and Agency ___________
1,360
Rotated or Occasional ___________ Allocated for Trade Shows and Conventions _______________
342
Multi-Copy Same Addressee _______
-
-
-
-
-
-
Digital ________________________
-
Single Copy Sales _______________
-
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
110,558
100.0
110,558
100.0
-
-
All Other _______________________
2,765
TOTAL
4,523
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD Digital (B)
Total Qualified
January _______________________________________________________________________________
97,387
9,845
107,232
February ______________________________________________________________________________
97,372
9,867
107,239
March ________________________________________________________________________________
96,587
10,740
107,327
April __________________________________________________________________________________
96,060
11,287
107,347
May __________________________________________________________________________________
97,509
19,592
117,101
June __________________________________________________________________________________
97,509
19,592
117,101
1
www.bpaww.com
PROFESSIONAL BUILDER / June 2013
Print (A)
2013 Issue
PROFESSIONAL BUILDER / June 2013 3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2013 This issue is 7.2% or 7,852 copies above the average of the other 5 issues reported in Paragraph two.
BUSINESS/INDUSTRY 1. Architectural Firms, Architectural Engineering Firms, Architect - Engineers, Designers of Homes ____________ 2. Builders, Builder-Developers, General Contractors & Remodelers engaged in Residential Home Building activities; Manufactured or Modular Home Manufacturers; and Land Developers ________________ 3. Special Trade Contractors __________________________ TOTAL QUALIFIED CIRCULATION PERCENT
TOTAL PERCENT QUALIFIED OF TOTAL
Print (A)
Digital (B)
Respondents Who Buy, Specify, or Influence the Selection of Building Materials, Products, or Equipment
OWNERS, PARTNERS, CORPORATE EXECUTIVES DIRECTORS, GENERAL MANAGERS
CLASSIFICATION BY TITLE CONSTRUCTION MANAGERS, SUPERINTENDENTS, PURCHASING AGENTS & SALES & ARCHITECTS, BUYERS & OTHER MARKETING DESIGNERS & CONSTRUCTION MANAGEMENT, ENGINEERS MANAGEMENT OTHER TITLES
12,639
10.8
4,058
8,581
12,639
8,143
3,864
483
149
104,194
89.0
93,362
10,832
104,194
90,686
2,863
7,972
2,673
268 117,101 100.0
0.2 100.0
89 97,509 83.3
179 19,592 16.7
268 117,101 100.0
209 99,038 84.6
13 6,740 5.7
36 8,491 7.3
10 2,832 2.4
ADDITIONAL DATA: NUMBER OF SINGLE FAMILY HOMES YOUR COMPANY BUILDS ANNUALLY NUMBER OF SINGLE FAMILY HOMES YOUR COMPANY BUILDS ANNUALLY 1-25 ________________________________________________________________________________________________________________________ 26-100 ______________________________________________________________________________________________________________________ 101-500 _____________________________________________________________________________________________________________________ Over 500 _____________________________________________________________________________________________________________________ TOTAL RESPONDENTS
Total Respondents 64,710 7,812 4,554 2,571 79,647
SUPPLEMENTARY DATA: CUSTOM HOME BUILDERS Below is an analysis of a sector of primary business crossed with cost per square foot of the homes the subscriber's company builds (excluding land). Only those subscribers who indicated their firm is involved in constructing custom single family homes are included. Since any one respondent may have checked more than one response, the totals for each of these categories (cost per square foot) should not be added together as the total may exceed the total circulation. These data are presented for statistical and marketing purposes. Total TYPE OF RESIDENTIAL BUILDING ACTIVITIES COMPANY IS ENGAGED IN Respondents $251+ $201 - $250 $151 - $200 $121 - $150 $101 - $120 No Answer 1. Builders, Builder-Developers, General Contractors engaged in residential custom home building activities __________________________________ 45,308 9,066 9,495 14,260 14,615 2. Architectural Firms, Architectural Engineering Firms, Architect Engineers, Designers of Homes __________________________________ 6,741 2,047 2,019 2,500 1,883 TOTAL CUSTOM HOME BUILDERS 52,049 11,113 11,514 16,760 16,498 SUPPLEMENTARY DATA: MULTI FAMILY HOME BUILDERS See questionnaire used to elicit these data on the back of this report. Since any one respondent may have checked more than one response, the totals for each of these (i.e.: products and services) should not be added together as the total may exceed the total circulation. These data are presented for statistical and marketing purposes. MULTI-FAMILY HOME BUILDINGS Total Respondents Percent 1. Builders, Builder-Developers, General Contractors engaged in multi family home building activities ______________________________ 28,300 24.2 2. Architectural Firms, Architectural Engineering Firms, Architect -Engineers, Designers of Homes __________________________________ 6,159 5.3 TOTAL MULTI-FAMILY HOME BUILDINGS 34,459 29.5 PURCHASING AUTHORITY This is an analysis of 117,101 or 100.0% of recipients who in the performance of their job buy, specify, or influence the selection of building materials, products, or equipment listed below. (See questionnaire on the back of this report). Since any one recipient may have checked more than one response, the totals for each of these items should not be added together as the total may exceed the total circulation. This data is presented for statistical and marketing purposes only. Professional Builder Total Custom Builder Total BUILDING MATERIALS, PRODUCTS, EQUIPMENT PURCHASING AUTHORITY Respondents Respondents Appliances __________________________________________________________________________________ 96,201 45,099 Cabinets & Countertop Materials ________________________________________________________________ 102,098 47,619 Caulks & Sealants ____________________________________________________________________________ 97,512 44,731 Central Vacuum Systems ______________________________________________________________________ 80,346 38,492 Computer Hardware & Software ________________________________________________________________ 80,371 36,879 Construction Equipment _______________________________________________________________________ 90,566 41,085 Decking/Fence Materials ______________________________________________________________________ 97,405 45,681 Doors ______________________________________________________________________________________ 101,031 47,152 Engineered Wood Products ____________________________________________________________________ 96,930 45,467 Fireplaces & Accessories ______________________________________________________________________ 91,378 44,441 Flooring & Floor Coverings _____________________________________________________________________ 98,248 45,955 Garage Doors _______________________________________________________________________________ 94,664 45,387 Green Building Products _______________________________________________________________________ 94,071 43,840 Hand & Power Tools __________________________________________________________________________ 91,372 41,214 Home Automation Systems ____________________________________________________________________ 80,027 38,056 HVAC & Environ. Controls ______________________________________________________________________ 88,913 42,133 Insulation & Related Products __________________________________________________________________ 96,104 45,204 Lighting Fixtures _____________________________________________________________________________ 86,853 40,895 Locksets & Hardware _________________________________________________________________________ 86,931 40,882 Paint, Stains, & Finishes _______________________________________________________________________ 85,668 39,949 Plumbing Fixtures/Faucets _____________________________________________________________________ 85,753 40,227 Roofing Materials ____________________________________________________________________________ 85,209 40,632 Siding ______________________________________________________________________________________ 83,997 40,076 Sound & Security Systems______________________________________________________________________ 70,235 33,770 Tile ________________________________________________________________________________________ 82,759 39,211 Trucks ______________________________________________________________________________________ 71,237 32,433 Windows ____________________________________________________________________________________ 86,056 40,957
www.bpaww.com
2
PROFESSIONAL BUILDER / June 2013 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2013 Qualified Within QUALIFICATION SOURCE
1 year
2 years
3 years
Print (A)
Digital (B)
Total Qualified
I. Direct request: ____________________________________ II. Request from recipient’s company: ___________________ III. Membership Benefit: _______________________________ IV. Communication from recipient or recipient’s company (other than request): ______________________________ V. TOTAL – Sources other than above (listed alphabetically): Association rosters and directories ___________________ Business directories _______________________________ Manufacturer’s, distributor’s and wholesaler’s lists ______ Other sources ____________________________________ VI. Single Copy Sales: _________________________________ TOTAL QUALIFIED CIRCULATION PERCENT
94,858 186 -
21,408 649 -
-
96,685 824 -
19,581 11 -
116,266 835 -
99.3 0.7 -
-
-
-
-
-
-
-
95,044 81.2
22,057 18.8
-
97,509 83.3
19,592 16.7
117,101 100.0
100.0
Percent
3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2013 MAILING ADDRESS
Print (A)
Digital (B)
Total Qualified
Percent
Individuals by name and title and/or function ___________________________________________________ Individuals by name only _____________________________________________________________________ Titles or functions only _______________________________________________________________________ Company names only _______________________________________________________________________ Multi-Copy Same Addressee copies ____________________________________________________________ Single Copy Sales ___________________________________________________________________________ TOTAL QUALIFIED CIRCULATION
97,281 153 74 1 97,509
19,561 14 17 19,592
116,842 167 91 1 117,101
99.8 0.1 0.1 100.0
4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2013 State
Print (A)
Digital (B)
Total Qualified
Maine ___________________ New Hampshire ___________ Vermont _________________ Massachusetts ___________ Rhode Island _____________ Connecticut ______________ NEW ENGLAND New York ________________ New Jersey _______________ Pennsylvania _____________ MIDDLE ATLANTIC Ohio ____________________ Indiana __________________ Illinois ___________________ Michigan_________________ Wisconsin ________________ EAST NO. CENTRAL Minnesota _______________ Iowa ____________________ Missouri _________________ North Dakota _____________ South Dakota _____________ Nebraska ________________ Kansas __________________ WEST NO. CENTRAL Delaware ________________ Maryland ________________ Washington, DC ___________ Virginia __________________ West Virginia _____________ North Carolina ____________ South Carolina ____________ Georgia __________________ Florida __________________ SOUTH ATLANTIC
563 688 399 2,513 376 1,598 6,137 5,268 2,729 4,837 12,834 4,059 2,248 4,713 3,748 2,882 17,650 2,474 1,495 2,085 464 442 1,062 1,161 9,183 308 2,016 134 2,702 364 3,470 1,488 2,439 6,268 19,189
94 113 81 480 71 329 1,168 1,165 547 821 2,533 673 327 871 574 490 2,935 408 215 409 56 62 157 222 1,529 42 401 70 553 59 583 267 530 1,345 3,850
657 801 480 2,993 447 1,927 7,305 6,433 3,276 5,658 15,367 4,732 2,575 5,584 4,322 3,372 20,585 2,882 1,710 2,494 520 504 1,219 1,383 10,712 350 2,417 204 3,255 423 4,053 1,755 2,969 7,613 23,039
Percent
Print (A)
Digital (B)
Total Qualified
1,190 1,797 1,251 590 4,828 690 1,040 1,102 5,419 8,251 646 688 276 2,178 547 1,503 887 504 7,229 316 2,248 1,447 7,721 335 12,067 97,368 42
193 334 194 91 812 119 200 187 1,254 1,760 92 127 41 498 129 392 232 131 1,642 62 489 290 2,105 93 3,039 19,268 13
1,383 2,131 1,445 681 5,640 809 1,240 1,289 6,673 10,011 738 815 317 2,676 676 1,895 1,119 635 8,871 378 2,737 1,737 9,826 428 15,106 116,636 55
APO/FPO _______________
96 3
156 6 146 3
252 6 146 6
TOTAL QUALIFIED CIRCULATION
97,509
19,592
117,101
State Kentucky _______________ Tennessee ______________ Alabama ________________ Mississippi ______________ EAST SO. CENTRAL Arkansas _______________ Louisiana _______________ Oklahoma _______________ Texas __________________ WEST SO. CENTRAL Montana ________________ Idaho __________________ Wyoming _______________ Colorado ________________ New Mexico _____________ Arizona _________________ Utah ___________________ Nevada _________________ MOUNTAIN Alaska __________________ Washington _____________ Oregon _________________ California _______________ Hawaii__________________ PACIFIC UNITED STATES
6.2
13.1
17.6
9.2
U.S. Territories ___________ Canada _________________ Mexico _________________ Other International _______
19.7
Percent
4.8
8.5
7.6
12.9 99.6
100.0
______________
3
www.bpaww.com
PROFESSIONAL BUILDER / June 2013 AVERAGE AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Audited Audited Audited Circulation Circulation Data Data Data Data Claim Claim 6 - Month Period Ended:
July January July January July January December June December June December June 2010 2011 2011 2012 2012* 2013*
Total Audit Average Qualified _
112,827 112,700 109,097 107,226 107,235 110,558
Qualified Non-Paid _________ Print____________________ Digital __________________
QUESTIONNAIRE USED BY PUBLISHER TO ELICIT SUPPLEMENTARY DATA
112,827 112,700 109,097 107,226 107,235 110,558 100,342 101,487 12,485
11,213
98,146
96,733
95,234
97,071
10,951
10,493
12,001
13,487
Qualified Paid _____________
-
-
-
-
-
-
Print____________________
-
-
-
-
-
-
Digital __________________
-
-
-
-
-
-
Post Expire Copies included in Paid Circulation: _________
**NC
**NC
**NC
**NC
**NC
**NC
Average Annual Order Price: __
**NC
**NC
**NC
**NC
**NC
**NC
* NOTE: July 2012 – June 2013 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.
ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient’s qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via email when the Version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica – If a print edition exists, editorial and design are unchanged from the original print edition. Each issue’s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. 1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD - PRINT Total Qualified
Qualified Non-Paid
Qualified Paid
QUALIFIED CIRCULATION
Copies
Percent
Copies
Percent
Copies
Percent
Individual _______________________
97,071
100.0
97,071
100.0
-
-
Sponsored Individually Addressed __
-
-
-
-
-
-
Membership Benefit ______________
-
-
-
-
-
-
Multi-Copy Same Addressee _______
-
-
-
-
-
-
Single Copy Sales ________________
-
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
97,071
100.0
97,071
100.0
-
-
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD - DIGITAL Total Qualified
Qualified Non-Paid
QUALIFIED CIRCULATION
Copies
Percent
Copies
Individual _______________________
13,487
100.0
Sponsored Individually Addressed __
-
-
Membership Benefit ______________
-
Multi-Copy Same Addressee _______
-
Single Copy Sales ________________
-
-
-
TOTAL QUALIFIED CIRCULATION 13,487
100.0
13,487
Qualified Paid
Percent
Copies
Percent
13,487
100.0
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
100.0
-
-
PUBLISHER’S AFFIDAVIT We hereby make oath and testify that all data set forth in this statement are true. Patrick O'Toole, Publisher - Principal Deborah Byrne, Audience Development Manager (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited circulation statement has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
www.bpaww.com
Date signed
July 12, 2013
State
Illinois
County
Cook
Received by BPA Worldwide
July 12, 2013
Type
PSJ
ID Number
P578Y0J3
Copyright 2013 BPA Worldwide. All rights reserved.
Recycled Paper
