Campus Food App Simple Storage Service (S3)
+
Campus Food App Founders: Abdulrahman Alnoiami, Samantha Garcia and Carly Sikina
Who We Are? Samantha Garcia à Design and Connections Experience
Abdulrahman Alnoaimi à Previous
Entrepreneurial and Project Management Experience
Carly Sikina à Communications and Marketing Background
STUDENTS Nourishment VS. Education VENDORS Long Line-Ups = Opportunity Loss
The Problem
+
Access to On-Campus Food Services: • Over 5,000 Students • Wait Times Up to 20 Minutes
+
Customer Segments Independent Vendors • Family Owned (20+ years) • Good Relations with SU • Operate on Lease Basis
Centralized Vendors • Run by Food Services Office • High Growth Potential • Easily Accessible
+ 1) Create Account 2) Place Order Online 3) Choose Pick-Up Time 4) Receive Unique Code 5) Scan Code at Pick-up
Solution App that Allows Students to Pre-Order Food
+
Demonstration
+ Competitive Analysis User
Lineup
Bring Lunch
Skip Lunch
Campus Food App
Accessibility Convenience Time Academic Success No Additional Cost
Customer Increased Customer Base Efficiency Employee Convenience
Lineup
Bring Lunch
Skip Lunch
Campus Food App
+
Revenue Streams n Annual
Licensing Contracts n Monthly
Payments
+ SWOT Analysis Strengths • Partnerships • Low Capital Requirements • Strong Management Team • Customizable
Opportunities • Expansion of Features • Marketing • Monopoly/Accessible Market • Growth
Weaknesses • Technical Expertise • High Variable Costs • Lack of Credibility
Threats • Easily Replicable • Competition
+ Scalability Other Campuses
Malls
University of Calgary
+
Cost Structure Initial Costs n Platform
for App
Operational Costs n
Marketing
n
Server Rental
n
Maintenance Costs
5,000+ Users
+
Bootstrapping Initial Programming Support
n
Operational n
Internal Marketing
Partnering with Students’ Union
n
+ • Students’ Union • Eric Kingori • Food Services Office
Partnerships
Channels Customers
Channels Users
+
Reliable Server
Keys To Success • • • •
- Solving Technical Issues - Regular Meetings - Marketing Strategies - Monitoring the App
Monitor Traffic
+ What’s Next for Campus Food App? 1) Create the platform 2) Run a pilot phase 3) Further expansion
+
Bibliography n n n n n n n n n n n n n n n n n n n n n
http://www.g0hwc.com/iphone.html http://www.thefemalegene.com http://www.negharfonooni.com/2014/09/22/5foods/ http://upload.wikimedia.org/wikipedia/commons/7/7b/Waiting_in_line_at_a_food_store.JPG https://www.recruiter.com/i/wp-content/uploads/2014/04/Business-woman-using-app-on-a-smart-phone.jpg https://www.thehealthytrucker.net/wp-content/uploads/2013/03/subway-yes-no-267x300.png http://www.veritecsolutions.com/wp-content/uploads/2013/09/Capabilities_revenueManagement.jpg http://hbi.ucalgary.ca/files/hbi/uc-horz-rgb.jpg http://www.sait.ca/Images/Corporate%20Marketing/SAITPolytechnic_2C.jpg http://upload.wikimedia.org/wikipedia/en/thumb/0/04/Mount_Royal_University_Logo.svg/1280pxMount_Royal_University_Logo.svg.png https://www.deltahotels.com/var/delta/storage/images/hotels/delta-bow-valley/local-attractions/shopping/market-mall/182902-1eng-US/Market-Mall_poi.jpg http://www.successloans.com/wp-content/uploads/2014/06/mystic-food-court.jpg https://dharmasar.files.wordpress.com/2015/02/cross-platform-apps.jpg http://www.ffeilifescience.com/wp-content/uploads/2013/07/How-to-become-a-partnerpartner.jpg https://www.su.ucalgary.ca/ooch/lib/images/SU_wide.jpg http://www.cdkglobaldigitalmarketing.com/wp-content/uploads/2014/08/dealership-social-media.png http://cdn1.tnwcdn.com/wp-content/blogs.dir/1/files/2012/12/app_store_fb_poke.jpg http://www.businessnewsdaily.com/images/i/000/003/908/original/marketing.jpg?1367253230 http://www.ucalgary.ca/knes/files/knes/images/New%20Brew%20&%20Blendz%20swirl %20logo_edited-1.img_assist_custom-200x104.jpg http://potential2success.com/stuff-to-know/talking-to-strangers-how-to-easily-start-conversations-with-anyone.html http://iraq-castle.com/en/wp-content/uploads/2014/07/calculate-investment-performance-expectations.jpg
Campus Food App Founders: Abdulrahman Alnoiami, Samantha Garcia and Carly Sikina
Who We Are? Samantha Garcia à Design and Connections Experience
Abdulrahman Alnoaimi à Previous
Entrepreneurial and Project Management Experience
Carly Sikina à Communications and Marketing Background
STUDENTS Nourishment VS. Education VENDORS Long Line-Ups = Opportunity Loss
The Problem
+
Access to On-Campus Food Services: • Over 5,000 Students • Wait Times Up to 20 Minutes
+
Customer Segments Independent Vendors • Family Owned (20+ years) • Good Relations with SU • Operate on Lease Basis
Centralized Vendors • Run by Food Services Office • High Growth Potential • Easily Accessible
+ 1) Create Account 2) Place Order Online 3) Choose Pick-Up Time 4) Receive Unique Code 5) Scan Code at Pick-up
Solution App that Allows Students to Pre-Order Food
+
Demonstration
+ Competitive Analysis User
Lineup
Bring Lunch
Skip Lunch
Campus Food App
Accessibility Convenience Time Academic Success No Additional Cost
Customer Increased Customer Base Efficiency Employee Convenience
Lineup
Bring Lunch
Skip Lunch
Campus Food App
+
Revenue Streams n Annual
Licensing Contracts n Monthly
Payments
+ SWOT Analysis Strengths • Partnerships • Low Capital Requirements • Strong Management Team • Customizable
Opportunities • Expansion of Features • Marketing • Monopoly/Accessible Market • Growth
Weaknesses • Technical Expertise • High Variable Costs • Lack of Credibility
Threats • Easily Replicable • Competition
+ Scalability Other Campuses
Malls
University of Calgary
+
Cost Structure Initial Costs n Platform
for App
Operational Costs n
Marketing
n
Server Rental
n
Maintenance Costs
5,000+ Users
+
Bootstrapping Initial Programming Support
n
Operational n
Internal Marketing
Partnering with Students’ Union
n
+ • Students’ Union • Eric Kingori • Food Services Office
Partnerships
Channels Customers
Channels Users
+
Reliable Server
Keys To Success • • • •
- Solving Technical Issues - Regular Meetings - Marketing Strategies - Monitoring the App
Monitor Traffic
+ What’s Next for Campus Food App? 1) Create the platform 2) Run a pilot phase 3) Further expansion
+
Bibliography n n n n n n n n n n n n n n n n n n n n n
http://www.g0hwc.com/iphone.html http://www.thefemalegene.com http://www.negharfonooni.com/2014/09/22/5foods/ http://upload.wikimedia.org/wikipedia/commons/7/7b/Waiting_in_line_at_a_food_store.JPG https://www.recruiter.com/i/wp-content/uploads/2014/04/Business-woman-using-app-on-a-smart-phone.jpg https://www.thehealthytrucker.net/wp-content/uploads/2013/03/subway-yes-no-267x300.png http://www.veritecsolutions.com/wp-content/uploads/2013/09/Capabilities_revenueManagement.jpg http://hbi.ucalgary.ca/files/hbi/uc-horz-rgb.jpg http://www.sait.ca/Images/Corporate%20Marketing/SAITPolytechnic_2C.jpg http://upload.wikimedia.org/wikipedia/en/thumb/0/04/Mount_Royal_University_Logo.svg/1280pxMount_Royal_University_Logo.svg.png https://www.deltahotels.com/var/delta/storage/images/hotels/delta-bow-valley/local-attractions/shopping/market-mall/182902-1eng-US/Market-Mall_poi.jpg http://www.successloans.com/wp-content/uploads/2014/06/mystic-food-court.jpg https://dharmasar.files.wordpress.com/2015/02/cross-platform-apps.jpg http://www.ffeilifescience.com/wp-content/uploads/2013/07/How-to-become-a-partnerpartner.jpg https://www.su.ucalgary.ca/ooch/lib/images/SU_wide.jpg http://www.cdkglobaldigitalmarketing.com/wp-content/uploads/2014/08/dealership-social-media.png http://cdn1.tnwcdn.com/wp-content/blogs.dir/1/files/2012/12/app_store_fb_poke.jpg http://www.businessnewsdaily.com/images/i/000/003/908/original/marketing.jpg?1367253230 http://www.ucalgary.ca/knes/files/knes/images/New%20Brew%20&%20Blendz%20swirl %20logo_edited-1.img_assist_custom-200x104.jpg http://potential2success.com/stuff-to-know/talking-to-strangers-how-to-easily-start-conversations-with-anyone.html http://iraq-castle.com/en/wp-content/uploads/2014/07/calculate-investment-performance-expectations.jpg
