CAP 315-Blackberry Brand Revival Campaign Book
nnovations
Table of Contents
key competitor among the top smartphone companies. We understand where our expertise is needed and our goal is to expand the target market from mainly business people to anyone interested in purchasing a phone. To do this, we have decided to completely revamp the brand and what it is known for. fast paced and hectic that having a phone that can keep up is practically a necessity. That is why we have decided that Blackberry should begin producing modular phones (phones with easily removable/interchangeable hardware) that allow the consumer to update or change their phone without purchasing an entirely new one. Basically, the consumer has the ability to choose what features he/she wants to have, or not have, in his/her phone to fit their own personal lifestyle. This not only saves the consumer money in the long run, but it also cuts down on overall waste. customize the external design of the phone. If you are the teenage girl who likes purple zebra print with sparkles, no problem. If you are the professional looking for a grey sleek design, don’t worry, we can do that too. There are unlimited options for unlimited ideas. Allowing the consumer to have more options than the competitors offer. The new Blackberry is about breaking the mold and Timeless Innovations is here to do that.
Pl
The main visuals of the ad will consist of a teenager, either a boy of girl, holding the phone. The ad can work as eithera third person view, looking at the teenager on their phone (as shown above). Or as a first person point of view where it appears as if the phone is in the viewer’s hands. These ads will show the various sizes the phones are available in.
@Blackberry
Goal
screen
Have an giant interactive photo booth (looking like the phone) set up on the street where the user could touch different parts of the screen to change colors. Then take a picture behind the customized screen, upload it to social media platforms such as Twitter, Instagram, or Facebook. They would receive more information on what the phone is/does along with a 25% coupon for purchasing the customizable outer case pieces.
Table of Contents
key competitor among the top smartphone companies. We understand where our expertise is needed and our goal is to expand the target market from mainly business people to anyone interested in purchasing a phone. To do this, we have decided to completely revamp the brand and what it is known for. fast paced and hectic that having a phone that can keep up is practically a necessity. That is why we have decided that Blackberry should begin producing modular phones (phones with easily removable/interchangeable hardware) that allow the consumer to update or change their phone without purchasing an entirely new one. Basically, the consumer has the ability to choose what features he/she wants to have, or not have, in his/her phone to fit their own personal lifestyle. This not only saves the consumer money in the long run, but it also cuts down on overall waste. customize the external design of the phone. If you are the teenage girl who likes purple zebra print with sparkles, no problem. If you are the professional looking for a grey sleek design, don’t worry, we can do that too. There are unlimited options for unlimited ideas. Allowing the consumer to have more options than the competitors offer. The new Blackberry is about breaking the mold and Timeless Innovations is here to do that.
Pl
The main visuals of the ad will consist of a teenager, either a boy of girl, holding the phone. The ad can work as eithera third person view, looking at the teenager on their phone (as shown above). Or as a first person point of view where it appears as if the phone is in the viewer’s hands. These ads will show the various sizes the phones are available in.
@Blackberry
Goal
screen
Have an giant interactive photo booth (looking like the phone) set up on the street where the user could touch different parts of the screen to change colors. Then take a picture behind the customized screen, upload it to social media platforms such as Twitter, Instagram, or Facebook. They would receive more information on what the phone is/does along with a 25% coupon for purchasing the customizable outer case pieces.
