the irish independent brand campaign
OUTDOOR
THE IRISH INDEPENDENT BRAND CAMPAIGN PLANNING Qualitative research and creative brief to communicate the brand values of the newspaper
Before you make up your mind, open it
CREATIVE IDEA
PRESS
WE ARE DEFINED BY THE CHOICES WE MAKE. The Irish Independent covers all sides of news stories and informs people to make better decisions.
INTERACTIVE OUTDOOR
EDITORIAL SUPPORT
150+ phone boxes converted into voting booths allowing people to make a choice by freephone or tweeting
Press and large format outdoor launched campaign, but did not include brand, leading to speculation online who was behind it.
EARNED MEDIA
Results of all choice mechanics will appear in the newspaper and Independent.ie bringing the audience back to the product.
SOCIAL
Promoted Tweets and Sponsored Polls on facebook provide people with opportunity to express their choice.
DIGITAL DISPLAY
Digital banner ads allow people to make a choice on issues running within the TV and outdoor sites.
TV spot launches across all channels on online formats including facebook and YouTube announcing the brand and introducing further choices for viewers. Click to watch
TV
THE IRISH INDEPENDENT BRAND CAMPAIGN PLANNING Qualitative research and creative brief to communicate the brand values of the newspaper
Before you make up your mind, open it
CREATIVE IDEA
PRESS
WE ARE DEFINED BY THE CHOICES WE MAKE. The Irish Independent covers all sides of news stories and informs people to make better decisions.
INTERACTIVE OUTDOOR
EDITORIAL SUPPORT
150+ phone boxes converted into voting booths allowing people to make a choice by freephone or tweeting
Press and large format outdoor launched campaign, but did not include brand, leading to speculation online who was behind it.
EARNED MEDIA
Results of all choice mechanics will appear in the newspaper and Independent.ie bringing the audience back to the product.
SOCIAL
Promoted Tweets and Sponsored Polls on facebook provide people with opportunity to express their choice.
DIGITAL DISPLAY
Digital banner ads allow people to make a choice on issues running within the TV and outdoor sites.
TV spot launches across all channels on online formats including facebook and YouTube announcing the brand and introducing further choices for viewers. Click to watch
TV
