class2
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“We want you to PRINT THESE PAGES and so it’s easier for you to follow-along during our content-rich teleseminar!”
~ Joe & Alex Stick Strategy Secrets™ ~ Module 2 of 6 Date:
Wednesday, June 8th (2005)
LIVE:
12:00pm Pacific / 2:00pm Central / 3:00pm Eastern
REPLAY:
6:00pm Pacific / 8:00pm Central / 9:00pm Eastern
Dial In:
1-512-305-4690
Passcode:
22578#
Class Topic:
“Fax-Voice Broadcasting & Proven Script Templates”
Duration:
90 minutes of instruction, 30 minutes of live FAQs
Call Early:
We’ll start promptly according to www.Time.gov
Feedback:
To give your heartfelt feedback after the teleseminar, please visit: www.StickStrategySecrets.com/feedback
Mastermind: Join us at www.StickStrategySecrets.com/mastermind Be On Time:
We always start promptly according to www.Time.gov, so please dial-in five minutes early so you don’t miss any content. Your courtesy will be most appreciated ☺
1
Stick Strategy Secrets™ “Tested Tactics that Maximize Profits and Minimize Losses” QUOTE OF THE WEEK
"You cannot bore people into buying." ~ David Ogilvy
ACTION PLAN 1.
Write one Fax Broadcast Message to test to your list
2.
Record one Voice Broadcast Message to test to your list
3.
Get set up with a reliable Fax-Voice Broadcast Vendor
4.
Choose 3 Call-To-Actions to pre-qualify your prospects
How to “Robotically” Promote and Pre-Qualify Prospects Consulting Tips
Publicity Updates
Inspirational Quotes
Watch Mail Alerts
Birthday Greetings
Abandoned Order Memos
“ASK” Surveys
Fax - Voice Broadcasts Teleseminar Reminders
News Reprints
“Robotically” Promoted, Pre-Qualified Prospects 2
CASE STUDY #1: _________________________________
Voice Broadcast Script SAMPLE “Hi! This is Dave Keiter from Yellow Van Cleaning. Sorry I missed you. The reason for my call is I have two cancellations on my calendar next week for carpet cleaning.’ “You know, rather than send my carpet cleaning technician home early with a small paycheck, I’m willing to offer a discount to you for up to 20% off to help fill my schedule. It’s more important to keep my schedule filled with good quality clients like yourself than it is to make a wheelbarrow full of money.’ “If you’re ready for cleaning, I need you to give me a call at 234-2930. Extension 1 will put you through to Charlie or Jody. I would love to hear from you … and I really thank you for your kind consideration.”
Notes
3
CASE STUDY #2: _________________________________
Voice Broadcast Script SAMPLE “I’ll be right there, hang on. Sorry about that! This is Kevin Thompson and I was giving you a call because I see you registered for the free automated income seminar I’m hosting for stay at home moms next Monday.’ “As you know when you registered for this free teleseminar, I gave you the opportunity to let me know what your biggest concerns were and how I could best help you on the call.’ “I wanted to let you know I’ve reviewed your questions and comments so I can address them. In fact, after reviewing all the questions, I’ve decided to update the course handouts for you.’ “I did send you an email, but I wasn’t sure if you got it or not what with all the email problems we have these days. So be sure to get your updated handouts by going to www.Maximum-Response.com/handouts.html.’ “I’m going to be covering a bunch of information on the call so you’ll want to be sure to have those handouts ready prior to the call. I also posted the date and time as well as other information in regards to the teleseminar just in case you forgot it.’ “That’s all posted on that page for you as well. I’ll be moving pretty fast on the call in order to fit all the information in that I want to cover with you, so be sure and have your handouts ready. Print them out before the call and have them ready for the call.’ “One more thing, the lines for this free teleseminar, they’re completely filled. So you definitely won’t want to be late. I’ll also be hosting a live question and answer session for you at the end of the call.’ “Once again, you can pick up your course handouts for next Monday’s free teleseminar by going to www.Maximum-Response.com/handouts.html. Sorry I missed you, but I hope you get this message and I look forward to speaking with you on the call. Bye-bye!”
4
CASE STUDY #3: _________________________________
Voice Broadcast Script SAMPLE “Hi, this is Judy Ransom with Day Star Cleaning. Our April newsletter is on its way to you and we’ve got a Super Special for carpets, pressure washing and window cleaning to help you with your spring-cleaning.’ “Steve and I also wanted to ask you for your help. We’re looking for some quality people with experience in sales and management who’d like to join our Day Star team.’ “We’re also looking for quality people we can train to be carpet cleaning technicians and who would like to learn other skills as well. We’re willing to train people who are eager to learn and who really enjoy working with other people and making them happy.’ “If you refer someone to us and they work out through the probationary period, Steve and I will send you $100 just to thank you for your help. If you have any questions just give us a call at 769-0606.’ “Thanks so much. Bye!”
Notes
5
Our Most Reliable Fax-Voice Broadcast Vendor We Recommend To Our Marketing Partners
Contact Name: ___________________________________ Phone Number: ___________________________________ Email Address: ____________________________________
Notes
6
CASE STUDY #4: __________________________________
Voice Broadcast Script SAMPLE (NO ANSWER) “Hi, this is Greg I’m sorry I missed you today …’ “I’m calling because your recent online order of the (Diet Product) was declined and my supervisor has just authorized to reserve a 90-day weightloss coaching program if you try again.’ “Just visit www.XYZ.com to claim your 90-day weight-loss coaching program (worth $300) and complete your (Diet Product) order. Or, for even faster service, you may call us toll-free at 1-800-555-1212.’ “That website again is www.XYZ.com so please do it with 24 hours so my supervisor won’t award your $300 weight-loss coaching to someone else, Or just call us right now and we’ll even pay for the call 1-800-555-1212.’ “Speak to you soon … and happy weight-loss!’
Notes
7
CASE STUDY #5: __________________________________
Voice Broadcast Script SAMPLE (YES ANSWER) “Hi, this is Greg and I’m calling from the (Diet Product) because for some reason your order attempt was declined by our system.’ “The good news is that my supervisor just authorized to reserve a 90-day weight-loss coaching program in your name worth $300.’ “You can visit www.XYZ.com to claim your 90-day weight-loss coaching certificate worth $300, or you can just press #1 on your phone keypad right now to claim your award and complete your (Diet Product) order.’ “So visit www.XYZ.com or press #1 right now…’ “Speak to you soon … and happy weight-loss!”
Notes
8
CASE STUDY #6: __________________________________
Voice Broadcast Sequence TEMPLATE (Day 1) “Hi, this is (YOUR NAME) and I’m sorry I missed you …’ “I’m calling from (YOUR COMPANY) because for some reason you had trouble ordering from our Website yesterday.’ “The good news is that my supervisor just authorized me to award you our exclusive (YOUR ETHICAL BRIBE) that we’re reserving in your name for the next 24 hours.’ “To claim your free gift that’s normally ($ DOLLAR VALUE) for everyone else, just go online to (YOUR URL) and type in your Certificate Passcode, which is the last four digits of this phone number I’m calling now.’ “Do this now so my supervisor won’t your gift to someone else.’ “That website again is (YOUR URL) or if you prefer claim your gift even faster, just call our toll-free hotline at (YOUR TOLL-FREE #)’ “You only have 48 hours, so call us as soon as you finish listening to this message. Speak to you soon … and all good wishes!”
Notes
9
CASE STUDY #6 (Continued)
Voice Broadcast Sequence TEMPLATE (Day 2) “Hi, it’s (YOUR NAME) and I’m sorry I missed you again…” “I’m calling from (YOUR COMPANY) because for some reason you had trouble ordering from our Website within the past 48 hours … but today I’ve got great news!’ “My supervisor is still authorizing me to award you our exclusive (YOUR ETHICAL BRIBE) that we’re reserving in your name for the next 24 hours so you can save ($ DOLLAR VALUE)!’ “Plus, you’ll also get (YOUR 2nd ETHICAL BRIBE) for only ($ DOLLAR VALUE) that’s a total savings of ($ DOLLAR AMOUNT SAVINGS)!” “To claim your gifts, just go online to (YOUR URL) now and type in your Certificate Passcode, which is the last four digits of this phone number I’m calling now.’ “Don’t put this off … otherwise the gifts we’ve reserved in your name will be awarded to someone else. “That special Website again is (YOUR URL) … or if you prefer to claim your free ($ DOLLAR VALUE) gift even faster, just call our toll-free hotline at (YOUR TOLL-FREE #).’ “You only have 24 hours left, so call us as soon as you finish listening to this message. Speak to you soon … and all good wishes!”
Average Length of Voice Broadcast Messages: _____ seconds to _____ seconds
10
CASE STUDY #6 (Continued)
Voice Broadcast Sequence TEMPLATE (Day 3) “Hi, it’s (YOUR NAME) calling again from yesterday …’ “I’ve called the past two days from (YOUR COMPANY) because for some reason you had trouble ordering from our Website a few days ago, but today I’ve really got the best news yet!’ “My supervisor is allowing me to still award you (YOUR ETHICAL BRIBE), (YOUR 2nd ETHICAL BRIBE) and now our (YOUR 3rd ETHICAL BRIBE) … on the condition that you call our 24-hour recorded message before 9:00am tomorrow morning.’ “This is your last chance to claim these 3 free gifts worth ($ DOLLAR VALUE), so please call our 24-hour recorded hotline before we’re forced to give your gifts to someone else!’ “Do this now while it’s still fresh on your and we wish all the best to you and your family!”
Notes
11
CASE STUDY #7: __________________________________
12
CASE STUDY #8: __________________________________
13
CASE STUDY #9: __________________________________
14
CASE STUDY #10: _________________________________
Hello ,’ This is a message from Vic Conant of Nightingale-Conant. I just heard you ordered the brand new “Piranha Marketing” program with Joe Polish and Tim Paulson.’ I wanted to both thank you and congratulation you on this wise (and potentially very profitable decision for you). I’m pleased to be able to send this to you with our famous 30-day free trial offer.’ The Piranha Marketing program is definitely one of the best business programs we’ve ever done, and I believe you’re going to love it! In fact, this program may be the most important you’ll ever listen to!’ Thanks again for your order…and for your confidence! Vic Conant P.S. By the way, I’m putting a couple free bonus gifts in the mail to you over the next few weeks. This is my way to say “thank you” for your order.
Notes
15
CASE STUDY #11: _________________________________
16
CASE STUDY #12: _________________________________
17
CASE STUDY #13: _________________________________
18
CASE STUDY #14: _________________________________
19
List Your New “Stick Strategy” Ideas With Fax and Voice Broadcasting You Now Plan To Utilize:
Idea #1: ____________________________________________
Idea #2: ____________________________________________
Idea #3: ____________________________________________
Idea #4: ____________________________________________
Idea #5: ____________________________________________
Idea #6: ____________________________________________
Idea #7: ____________________________________________
20
“We want you to PRINT THESE PAGES and so it’s easier for you to follow-along during our content-rich teleseminar!”
~ Joe & Alex Stick Strategy Secrets™ ~ Module 2 of 6 Date:
Wednesday, June 8th (2005)
LIVE:
12:00pm Pacific / 2:00pm Central / 3:00pm Eastern
REPLAY:
6:00pm Pacific / 8:00pm Central / 9:00pm Eastern
Dial In:
1-512-305-4690
Passcode:
22578#
Class Topic:
“Fax-Voice Broadcasting & Proven Script Templates”
Duration:
90 minutes of instruction, 30 minutes of live FAQs
Call Early:
We’ll start promptly according to www.Time.gov
Feedback:
To give your heartfelt feedback after the teleseminar, please visit: www.StickStrategySecrets.com/feedback
Mastermind: Join us at www.StickStrategySecrets.com/mastermind Be On Time:
We always start promptly according to www.Time.gov, so please dial-in five minutes early so you don’t miss any content. Your courtesy will be most appreciated ☺
1
Stick Strategy Secrets™ “Tested Tactics that Maximize Profits and Minimize Losses” QUOTE OF THE WEEK
"You cannot bore people into buying." ~ David Ogilvy
ACTION PLAN 1.
Write one Fax Broadcast Message to test to your list
2.
Record one Voice Broadcast Message to test to your list
3.
Get set up with a reliable Fax-Voice Broadcast Vendor
4.
Choose 3 Call-To-Actions to pre-qualify your prospects
How to “Robotically” Promote and Pre-Qualify Prospects Consulting Tips
Publicity Updates
Inspirational Quotes
Watch Mail Alerts
Birthday Greetings
Abandoned Order Memos
“ASK” Surveys
Fax - Voice Broadcasts Teleseminar Reminders
News Reprints
“Robotically” Promoted, Pre-Qualified Prospects 2
CASE STUDY #1: _________________________________
Voice Broadcast Script SAMPLE “Hi! This is Dave Keiter from Yellow Van Cleaning. Sorry I missed you. The reason for my call is I have two cancellations on my calendar next week for carpet cleaning.’ “You know, rather than send my carpet cleaning technician home early with a small paycheck, I’m willing to offer a discount to you for up to 20% off to help fill my schedule. It’s more important to keep my schedule filled with good quality clients like yourself than it is to make a wheelbarrow full of money.’ “If you’re ready for cleaning, I need you to give me a call at 234-2930. Extension 1 will put you through to Charlie or Jody. I would love to hear from you … and I really thank you for your kind consideration.”
Notes
3
CASE STUDY #2: _________________________________
Voice Broadcast Script SAMPLE “I’ll be right there, hang on. Sorry about that! This is Kevin Thompson and I was giving you a call because I see you registered for the free automated income seminar I’m hosting for stay at home moms next Monday.’ “As you know when you registered for this free teleseminar, I gave you the opportunity to let me know what your biggest concerns were and how I could best help you on the call.’ “I wanted to let you know I’ve reviewed your questions and comments so I can address them. In fact, after reviewing all the questions, I’ve decided to update the course handouts for you.’ “I did send you an email, but I wasn’t sure if you got it or not what with all the email problems we have these days. So be sure to get your updated handouts by going to www.Maximum-Response.com/handouts.html.’ “I’m going to be covering a bunch of information on the call so you’ll want to be sure to have those handouts ready prior to the call. I also posted the date and time as well as other information in regards to the teleseminar just in case you forgot it.’ “That’s all posted on that page for you as well. I’ll be moving pretty fast on the call in order to fit all the information in that I want to cover with you, so be sure and have your handouts ready. Print them out before the call and have them ready for the call.’ “One more thing, the lines for this free teleseminar, they’re completely filled. So you definitely won’t want to be late. I’ll also be hosting a live question and answer session for you at the end of the call.’ “Once again, you can pick up your course handouts for next Monday’s free teleseminar by going to www.Maximum-Response.com/handouts.html. Sorry I missed you, but I hope you get this message and I look forward to speaking with you on the call. Bye-bye!”
4
CASE STUDY #3: _________________________________
Voice Broadcast Script SAMPLE “Hi, this is Judy Ransom with Day Star Cleaning. Our April newsletter is on its way to you and we’ve got a Super Special for carpets, pressure washing and window cleaning to help you with your spring-cleaning.’ “Steve and I also wanted to ask you for your help. We’re looking for some quality people with experience in sales and management who’d like to join our Day Star team.’ “We’re also looking for quality people we can train to be carpet cleaning technicians and who would like to learn other skills as well. We’re willing to train people who are eager to learn and who really enjoy working with other people and making them happy.’ “If you refer someone to us and they work out through the probationary period, Steve and I will send you $100 just to thank you for your help. If you have any questions just give us a call at 769-0606.’ “Thanks so much. Bye!”
Notes
5
Our Most Reliable Fax-Voice Broadcast Vendor We Recommend To Our Marketing Partners
Contact Name: ___________________________________ Phone Number: ___________________________________ Email Address: ____________________________________
Notes
6
CASE STUDY #4: __________________________________
Voice Broadcast Script SAMPLE (NO ANSWER) “Hi, this is Greg I’m sorry I missed you today …’ “I’m calling because your recent online order of the (Diet Product) was declined and my supervisor has just authorized to reserve a 90-day weightloss coaching program if you try again.’ “Just visit www.XYZ.com to claim your 90-day weight-loss coaching program (worth $300) and complete your (Diet Product) order. Or, for even faster service, you may call us toll-free at 1-800-555-1212.’ “That website again is www.XYZ.com so please do it with 24 hours so my supervisor won’t award your $300 weight-loss coaching to someone else, Or just call us right now and we’ll even pay for the call 1-800-555-1212.’ “Speak to you soon … and happy weight-loss!’
Notes
7
CASE STUDY #5: __________________________________
Voice Broadcast Script SAMPLE (YES ANSWER) “Hi, this is Greg and I’m calling from the (Diet Product) because for some reason your order attempt was declined by our system.’ “The good news is that my supervisor just authorized to reserve a 90-day weight-loss coaching program in your name worth $300.’ “You can visit www.XYZ.com to claim your 90-day weight-loss coaching certificate worth $300, or you can just press #1 on your phone keypad right now to claim your award and complete your (Diet Product) order.’ “So visit www.XYZ.com or press #1 right now…’ “Speak to you soon … and happy weight-loss!”
Notes
8
CASE STUDY #6: __________________________________
Voice Broadcast Sequence TEMPLATE (Day 1) “Hi, this is (YOUR NAME) and I’m sorry I missed you …’ “I’m calling from (YOUR COMPANY) because for some reason you had trouble ordering from our Website yesterday.’ “The good news is that my supervisor just authorized me to award you our exclusive (YOUR ETHICAL BRIBE) that we’re reserving in your name for the next 24 hours.’ “To claim your free gift that’s normally ($ DOLLAR VALUE) for everyone else, just go online to (YOUR URL) and type in your Certificate Passcode, which is the last four digits of this phone number I’m calling now.’ “Do this now so my supervisor won’t your gift to someone else.’ “That website again is (YOUR URL) or if you prefer claim your gift even faster, just call our toll-free hotline at (YOUR TOLL-FREE #)’ “You only have 48 hours, so call us as soon as you finish listening to this message. Speak to you soon … and all good wishes!”
Notes
9
CASE STUDY #6 (Continued)
Voice Broadcast Sequence TEMPLATE (Day 2) “Hi, it’s (YOUR NAME) and I’m sorry I missed you again…” “I’m calling from (YOUR COMPANY) because for some reason you had trouble ordering from our Website within the past 48 hours … but today I’ve got great news!’ “My supervisor is still authorizing me to award you our exclusive (YOUR ETHICAL BRIBE) that we’re reserving in your name for the next 24 hours so you can save ($ DOLLAR VALUE)!’ “Plus, you’ll also get (YOUR 2nd ETHICAL BRIBE) for only ($ DOLLAR VALUE) that’s a total savings of ($ DOLLAR AMOUNT SAVINGS)!” “To claim your gifts, just go online to (YOUR URL) now and type in your Certificate Passcode, which is the last four digits of this phone number I’m calling now.’ “Don’t put this off … otherwise the gifts we’ve reserved in your name will be awarded to someone else. “That special Website again is (YOUR URL) … or if you prefer to claim your free ($ DOLLAR VALUE) gift even faster, just call our toll-free hotline at (YOUR TOLL-FREE #).’ “You only have 24 hours left, so call us as soon as you finish listening to this message. Speak to you soon … and all good wishes!”
Average Length of Voice Broadcast Messages: _____ seconds to _____ seconds
10
CASE STUDY #6 (Continued)
Voice Broadcast Sequence TEMPLATE (Day 3) “Hi, it’s (YOUR NAME) calling again from yesterday …’ “I’ve called the past two days from (YOUR COMPANY) because for some reason you had trouble ordering from our Website a few days ago, but today I’ve really got the best news yet!’ “My supervisor is allowing me to still award you (YOUR ETHICAL BRIBE), (YOUR 2nd ETHICAL BRIBE) and now our (YOUR 3rd ETHICAL BRIBE) … on the condition that you call our 24-hour recorded message before 9:00am tomorrow morning.’ “This is your last chance to claim these 3 free gifts worth ($ DOLLAR VALUE), so please call our 24-hour recorded hotline before we’re forced to give your gifts to someone else!’ “Do this now while it’s still fresh on your and we wish all the best to you and your family!”
Notes
11
CASE STUDY #7: __________________________________
12
CASE STUDY #8: __________________________________
13
CASE STUDY #9: __________________________________
14
CASE STUDY #10: _________________________________
Hello ,’ This is a message from Vic Conant of Nightingale-Conant. I just heard you ordered the brand new “Piranha Marketing” program with Joe Polish and Tim Paulson.’ I wanted to both thank you and congratulation you on this wise (and potentially very profitable decision for you). I’m pleased to be able to send this to you with our famous 30-day free trial offer.’ The Piranha Marketing program is definitely one of the best business programs we’ve ever done, and I believe you’re going to love it! In fact, this program may be the most important you’ll ever listen to!’ Thanks again for your order…and for your confidence! Vic Conant P.S. By the way, I’m putting a couple free bonus gifts in the mail to you over the next few weeks. This is my way to say “thank you” for your order.
Notes
15
CASE STUDY #11: _________________________________
16
CASE STUDY #12: _________________________________
17
CASE STUDY #13: _________________________________
18
CASE STUDY #14: _________________________________
19
List Your New “Stick Strategy” Ideas With Fax and Voice Broadcasting You Now Plan To Utilize:
Idea #1: ____________________________________________
Idea #2: ____________________________________________
Idea #3: ____________________________________________
Idea #4: ____________________________________________
Idea #5: ____________________________________________
Idea #6: ____________________________________________
Idea #7: ____________________________________________
20
