clothes make the
CLOT HES MAKE THE
MAN
Once you wear J.Hilburn, you won’t wear anything else. by Brittany Glenn
4 J.HILBURN
Men like the end result of shopping— they dislike the The proverb “clothes make the man” reminds us that people will judge a man based on how he dresses and presents himself. Men
experience.
understand this and will invest in well-made clothes. That investment has traditionally come in the form of both time and money. Time is often seen as the more costly part of the investment. Men like the end result of shopping—they dislike the experience. “Men don’t mind buying clothes or spending money on them,” says Veeral Rathod, CEO of the men’s custom clothier J.Hilburn. “They say ‘here’s my credit card’ and they’re done. They don’t, however, want to spend a lot of time shopping because they’re busy and it’s not an enjoyable experience for them.”
Ill-Fitting Tradition The traditional menswear market offers clothes that are poor-fitting and overpriced, and marked by an absence of personal service. “Shopping in a department store can be overwhelming, with all the different brands and options,” says Jon Patrick, J.Hilburn Vice President of Product. “There is no one who is knowledgeable about the product or who will listen to your needs and point you in the right direction.” Fit is everything when it comes to fashion. Sadly, it’s hard for men to find clothes that fit well, and when they finally do, those lines are sometimes discontinued to make room for something trendier. This increases the frustration with the shopping experience. Not only do men have a hard time finding clothes that fit, they end up spending more money on clothes than their quality merits simply because of the label.
A LIFE THAT FITS
5
“For men, shopping is stressful. There are a million other things we’d rather do with the time.” —Veeral Rathod J.Hilburn CEO
Service and Solutions “The retail market presents an opportunity to fix,” Veeral says. “J.Hilburn Stylists solve issues that go beyond shopping. “Our Stylists help men become gentlemen,” he adds. “They help them shop for the occasions of their lives, whether that’s a trip to the beach, a trip to the mountains, a wedding, an important business meeting, or any of the other moments that matter. We want every client to feel more confident and dress better.” Best of all, a J.Hilburn Personal Stylist removes the necessity of traditional shopping. The Stylist takes your measurements, discusses fit and styling options, and walks you through the available fabrics and ready-to-wear products. Veeral says, “Our Stylists can shepherd a man through everything he needs to have a shirt that fits, and an understanding of what else his wardrobe should have. Our Stylists are a timesaver for him, too. The Stylist will meet with the client when and where it fits his schedule, which is usually at the office during business hours. You can’t put a price tag on that kind of personal service.”
A Shirt That Fits… You At J.Hilburn it all starts with a shirt that fits. Everything else revolves around that. “Once a man has a shirt that fits him better, he starts to think about his wardrobe differently. He wants to look better and feel more confident in everything he wears. We give men the extra guidance to get them there,” says Jon. “We’re all about helping men think about their wardrobe, not only how to dress for business, but also how to dress for a night out with the family, a weekend with buddies, or whatever else is on his calendar.” 6 J.HILBURN
Fashion Media Momentum
J.Hilburn delivers on its brand promise, and the company has quickly built a growing base of brand advocates. Some of the most vocal advocates are the fashion media. In 2012, Esquire magazine named J.Hilburn the best custom shirt-maker. “The vast majority of our clients start with a custom shirt,” Jon says. “Then they fall in love with the brand and decide they’re never going back to buying rack again.” One word of warning: Once you put on a custom shirt, you won’t wear anything else. “After you experience how it feels to wear a custom shirt that fits, that’s the only shirt you’ll reach for every day,” Jon says. “You can’t go backward once you get accustomed to wellfitting clothes.” n
J.Hilburn is turning heads in the fashion industry! With mentions made by the fashion editors at menswear magazines such as GQ, Esquire and Men’s Health, J.Hilburn’s custommade menswear is making a name for itself. In 2012, Esquire magazine named J.Hilburn the best custom shirt-maker in the Best Dress Shirt category. In the article “Spring Style Awards,” Esquire’s fashion editors discuss the difference between a bargain and a good deal, placing J.Hilburn firmly in the latter category. J.Hilburn was noted for its “made-to-measure shirts with tons of fabric and detailing options for less than $160 a pop.” In their Spring 2014 “MH Guide To Style” Men’s Health and Jimmy Fallon singled out J.Hilburn suits as essential to “The 8 Looks of a Man’s Life.” In 2013, GQ magazine featured J.Hilburn in the article “Where to Buy It,” which featured stores that stock “all the items you’ll find in the fashion pages.” With fashion media momentum like this, the future for J.Hilburn looks even more promising.
A LIFE THAT FITS
7
MAN
Once you wear J.Hilburn, you won’t wear anything else. by Brittany Glenn
4 J.HILBURN
Men like the end result of shopping— they dislike the The proverb “clothes make the man” reminds us that people will judge a man based on how he dresses and presents himself. Men
experience.
understand this and will invest in well-made clothes. That investment has traditionally come in the form of both time and money. Time is often seen as the more costly part of the investment. Men like the end result of shopping—they dislike the experience. “Men don’t mind buying clothes or spending money on them,” says Veeral Rathod, CEO of the men’s custom clothier J.Hilburn. “They say ‘here’s my credit card’ and they’re done. They don’t, however, want to spend a lot of time shopping because they’re busy and it’s not an enjoyable experience for them.”
Ill-Fitting Tradition The traditional menswear market offers clothes that are poor-fitting and overpriced, and marked by an absence of personal service. “Shopping in a department store can be overwhelming, with all the different brands and options,” says Jon Patrick, J.Hilburn Vice President of Product. “There is no one who is knowledgeable about the product or who will listen to your needs and point you in the right direction.” Fit is everything when it comes to fashion. Sadly, it’s hard for men to find clothes that fit well, and when they finally do, those lines are sometimes discontinued to make room for something trendier. This increases the frustration with the shopping experience. Not only do men have a hard time finding clothes that fit, they end up spending more money on clothes than their quality merits simply because of the label.
A LIFE THAT FITS
5
“For men, shopping is stressful. There are a million other things we’d rather do with the time.” —Veeral Rathod J.Hilburn CEO
Service and Solutions “The retail market presents an opportunity to fix,” Veeral says. “J.Hilburn Stylists solve issues that go beyond shopping. “Our Stylists help men become gentlemen,” he adds. “They help them shop for the occasions of their lives, whether that’s a trip to the beach, a trip to the mountains, a wedding, an important business meeting, or any of the other moments that matter. We want every client to feel more confident and dress better.” Best of all, a J.Hilburn Personal Stylist removes the necessity of traditional shopping. The Stylist takes your measurements, discusses fit and styling options, and walks you through the available fabrics and ready-to-wear products. Veeral says, “Our Stylists can shepherd a man through everything he needs to have a shirt that fits, and an understanding of what else his wardrobe should have. Our Stylists are a timesaver for him, too. The Stylist will meet with the client when and where it fits his schedule, which is usually at the office during business hours. You can’t put a price tag on that kind of personal service.”
A Shirt That Fits… You At J.Hilburn it all starts with a shirt that fits. Everything else revolves around that. “Once a man has a shirt that fits him better, he starts to think about his wardrobe differently. He wants to look better and feel more confident in everything he wears. We give men the extra guidance to get them there,” says Jon. “We’re all about helping men think about their wardrobe, not only how to dress for business, but also how to dress for a night out with the family, a weekend with buddies, or whatever else is on his calendar.” 6 J.HILBURN
Fashion Media Momentum
J.Hilburn delivers on its brand promise, and the company has quickly built a growing base of brand advocates. Some of the most vocal advocates are the fashion media. In 2012, Esquire magazine named J.Hilburn the best custom shirt-maker. “The vast majority of our clients start with a custom shirt,” Jon says. “Then they fall in love with the brand and decide they’re never going back to buying rack again.” One word of warning: Once you put on a custom shirt, you won’t wear anything else. “After you experience how it feels to wear a custom shirt that fits, that’s the only shirt you’ll reach for every day,” Jon says. “You can’t go backward once you get accustomed to wellfitting clothes.” n
J.Hilburn is turning heads in the fashion industry! With mentions made by the fashion editors at menswear magazines such as GQ, Esquire and Men’s Health, J.Hilburn’s custommade menswear is making a name for itself. In 2012, Esquire magazine named J.Hilburn the best custom shirt-maker in the Best Dress Shirt category. In the article “Spring Style Awards,” Esquire’s fashion editors discuss the difference between a bargain and a good deal, placing J.Hilburn firmly in the latter category. J.Hilburn was noted for its “made-to-measure shirts with tons of fabric and detailing options for less than $160 a pop.” In their Spring 2014 “MH Guide To Style” Men’s Health and Jimmy Fallon singled out J.Hilburn suits as essential to “The 8 Looks of a Man’s Life.” In 2013, GQ magazine featured J.Hilburn in the article “Where to Buy It,” which featured stores that stock “all the items you’ll find in the fashion pages.” With fashion media momentum like this, the future for J.Hilburn looks even more promising.
A LIFE THAT FITS
7
