CN Council Planning Session

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CN Council Planning Session June 2016

2016 Mid-Year Meeting

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CN Council 3-Yr Mission & Goals June 2013 – created a 3-yr plan (1.5 days) Mission: "Expand and enable eBusiness to drive value within Crop Nutrition"

Goals: #1 - Promote the value of AgGateway and the accomplishments and activities of the CN Council both internally and externally (non-members) to retain and acquire members #2 - Increase multi-level and cross-functional engagement within member companies to foster Council participation among new and current membership #3 - Increase eBusiness connections among membership

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CN Council 3-Yr Objective • Goal #1 - Promote the value • 1- Establish a CN value working group by 6/21/2013, to complete the tasks to establish a promotional package for CN Connectivity. • 2 - Publish/distribute a promotional package for CN Council by 11/2013 – target to approve at conference • Goal #2 - Increase multi-level and cross-functional engagement • 1 - Coordinate with AGW’s communications coordinator on an on-going basis to synchronize delivery of any CN promotional releases after package/documents are created (11/2013) • 2 - AGW or CN Council leadership to create awareness at the TFI World Conference, TFI Outlook, SWFC, ARA to promote the value of eBusiness and CN Council on an annual basis. • 3 - CN Council members to update their internal stakeholders on the value, activities and accomplishments a regular basis (monthly, quarterly). 2016 Mid-Year Meeting

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CN Council 3-Yr Objective • Goal #3 - Increase eBusiness connections • 1 - CN Council to review the AGW Barrier Survey by July 2013 and request all CN & Ag Retail Councils members to participate by September 2013 • 2 - Review the new and older technologies (EDI-X12 & WS) for increased adoption • 3 – Increase the CN connections by 10% each year through 2015 (baseline will be established by July 2013) • 4 - Create a CN capabilities chart and an availability with contact person by 2013 conference to present to CN Council; and at least 90% of the connected companies have populated by 3/2014 and maintained through 2015

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Accomplishments Break Out • Within your table, your group will come up with the top items that

the council has accomplished in the past 3 years • Select someone to capture and record the information • Select someone to present to the group • With the flipcharts, please put the first name of each person at your

table at the top of the first page • Then capture what your group feels was accomplished in the last 3 years • You’ll have about 5 minutes to complete • As a reminder, the next slide has the council goals for the last 3 years.

Any Questions?

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CN Council 3-Yr Mission & Goals June 2013 – created a 3-yr plan (1.5 days) Mission: "Expand and enable eBusiness to drive value within Crop Nutrition"

Goals: #1 - Promote the value of AgGateway and the accomplishments and activities of the CN Council both internally and externally (non-members) to retain and acquire members #2 - Increase multi-level and cross-functional engagement within member companies to foster Council participation among new and current membership #3 - Increase eBusiness connections among membership

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Results by Team #1 Adrianna, Brian, Christine, Amanda, Rob, Seth • New Connections – 20+ • Common Company standards across business segment • Promote value through connecting – build relationship new & existing

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Results by Team #2 Dave, Rob, Dan, Joan, Marge, James • Six completed connections

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Results by Team #3 Mike, Tammy, Shayla, Mehesh, Amy • VAT newsletter twice • Last 3 years increased connectivity – exceeded goal • Increased membership • Ongoing Business/IT collaboration utilizing council for implementation standards • Social media (easier to communicate)

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Any Concerns About Should Have Been Done? • Web Services – properly tabled • Newsletter – sent internally • Documentation – CN Projects more user friendly • Lost members • EDI – cost to change to XML • On-boarding & engaging new members and new participants • Trade association shows – could use AgGateway speakers

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AgGateway 2016-2018 Strategic Plan Prioritized by BOD in 1/2016

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CN Council Planning Session AgGateway Vision Statement: • AgGateway will be the trusted source for enabling

eAgriculture AgGateway Mission Statement • To promote, enable and expand eBusiness in

agriculture

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2016-2018 High Level Strategy To achieve the AgGateway vision, the organization must: • Expand eAgriculture across a broader scope within the

industry • Articulate a powerful message about what we are trying to achieve and the value for the members, the industry • Grow membership and increase engagement of members • Continuing to evolve to meet challenges and remain relevant (& sustainable)

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2016 Strategic Objectives • PROMOTE: Objective 1 for 2016: Establish benchmarks for the

measurement parameters membership growth and member retention and develop multi-year plan to communicate a powerful message regarding the benefits and value of eAgriculture and AgGateway by 01 Nov 2016. Implement 2016 preliminary plan developed in December 2015. • GROW & ENGAGE: Objective 2 for 2016: Evaluate current processes and develop a membership growth and engagement plan, which addresses acquisition and onboarding of new members and engagement, and maintenance of all members by September 2016. Implement new plan beginning in Q4 2016. • BUILD VALUE: Objective 3 for 2016: As a first step towards ensuring business excellence, implement the approved OSWG recommendations so AgGateway is set up to operate as recommended for 2017. Evaluate prior strategic plans effectiveness to identify potential areas of improvement. 2016 Mid-Year Meeting

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Does the Mission Need Any Changes? Mission: "Expand and enable eBusiness to drive value within Crop Nutrition“ • Still aligned with AgGateway?

Modified Mission (if needed): Educate, enable and expand eBusiness to drive value with Crop Nutrition 2016 Mid-Year Meeting

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Teams #1 - Concerns on Promotion • In your table, identify the concerns or hurdles you as a person,

company and/or council have struggled with about promoting AgGateway? • Select someone different to capture the information • Select someone different to present your results to the group • With the flipcharts, please put the first name of each person at your table at the top of the first page • Please make these readable – as others will be working on

these! 2016 Mid-Year Meeting

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Teams #2 - Concerns on Engage & Grow • In your table, identify the concerns or hurdles you as a person,

company and/or council have struggled with how to acquire, engage and retain AgGateway members? (approx. 5 min) • Select someone different to capture the information • Select someone different to present your results to the group • With the flipcharts, please put the first name of each person at your table at the top of the first page • Please make these readable – as others will be working on

these! 2016 Mid-Year Meeting

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Teams #3 - Concerns on Building Value • In your table, identify the concerns or hurdles you as a person,

company and/or council have struggled with how to communicate the value of being an AgGateway member? • Select someone different to capture the information • Select someone different to present your results to the group • With the flipcharts, please put the first name of each person at your table at the top of the first page • Please make these readable – as others will be working on

these! 2016 Mid-Year Meeting

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Round Robin Flip Chart • Team 1 will start with Team 2’s chart, then move to Team 3’s • Team 2 will start with Team 3’s chart, then move to Team 1’s • Team 3 will start with Team 1’s chart, then move to Team 2’s • You can either draw a line or add a flipchart for possible ways

to solve the concerns either individually or as a group of concerns. • You will have about 5 minutes at each of the other two flip charts to suggest some solutions. So just put your thoughts down as others will provide their suggestions too. 2016 Mid-Year Meeting

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Creating New Goals & Objectives • Return to your original table team flip chart • Review the information the other 2 teams have

provided • As a team come up with at least 1 goal and no more than 3 objectives to mitigate or solve the concerns, or what you think would help move AgGateway’s mission statement in this area. • You will have approximately 10 minutes to complete. 2016 Mid-Year Meeting

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Results of Team #1

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Results of Team #2

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Results of Team #3

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Other High Priorities? Are there other items that are pain points that need to be part of the goals or objectives?

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Group to Refine • Need at least 3-5 people to help refine the goals & objectives

for each area of concern.

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Next Steps

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Feed Back • 1.5 day vs 2 hours • Suggestions on whether we want to do a more in-depth

planning session • When • Where

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Thank You!

2016 Mid-Year Meeting