converse and fragment design collaborate on chuck
CONVERSE AND FRAGMENT DESIGN COLLABORATE ON CHUCK ’70 COLLECTION Latest Collection Marks Continuation of Partnership Between Converse and Hiroshi Fujiwara (FEBRUARY 13, 2017) – Converse has again partnered with fragment design, Head Designer Hiroshi
Fujiwara – this time, joining forces for a premium collection on the iconic Chuck Taylor All Star ’70 silhouette. Aptly named the Converse Chuck Taylor All Star ’70 x fragment design “Tuxedo Pack,” the defining feature across the four styles is an upper made of premium suiting twill to mirror that of a tuxedo. As Hiroshi mentioned about the design inspiration, the collaboration this time offers “the sneakers that go with your tuxedo and dress”. Additional nods to the men’s formal wear staple include a satin heel and a singular black stripe on the lace aglet, representing the sneaker equivalents of both a tuxedo lapel and bow tie. For a “hers” option, the white colorway features subtle lace detailing on the heel stay, mimicking the material of a wedding gown. Other product attributes that round out the collection include a co-branded sock liner and license plate, as well as a canvas interior paying a nod to Converse’s heritage.
Self-described as a “cultural DJ,” Hiroshi Fujiwara is synonymous with sophisticated style and cool. Already regarded as the Godfather of Harajuku – a Tokyo neighborhood he is credited for transforming through this work in youth culture and streetwear – Hiroshi continues to define youth culture worldwide., this latest collaboration between Converse and Hiroshi is no expectation, fusing sophistication and craftsmanship with everyday streetwear sensibility. The new Converse x fragment design collection is available in Striped, Black, Grey and White colorways. The sneakers will launch on February 16, 2017, at Converse retail stores, third party retailers and on Converse.com for an SRP of $120 USD. About Converse Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories and is sold globally by retailers in ov er 160 countries. For more information, please visit news.nike.com/converse and follow @converse. Media Contacts: Converse Marianna Friedman [email protected]
Fujiwara – this time, joining forces for a premium collection on the iconic Chuck Taylor All Star ’70 silhouette. Aptly named the Converse Chuck Taylor All Star ’70 x fragment design “Tuxedo Pack,” the defining feature across the four styles is an upper made of premium suiting twill to mirror that of a tuxedo. As Hiroshi mentioned about the design inspiration, the collaboration this time offers “the sneakers that go with your tuxedo and dress”. Additional nods to the men’s formal wear staple include a satin heel and a singular black stripe on the lace aglet, representing the sneaker equivalents of both a tuxedo lapel and bow tie. For a “hers” option, the white colorway features subtle lace detailing on the heel stay, mimicking the material of a wedding gown. Other product attributes that round out the collection include a co-branded sock liner and license plate, as well as a canvas interior paying a nod to Converse’s heritage.
Self-described as a “cultural DJ,” Hiroshi Fujiwara is synonymous with sophisticated style and cool. Already regarded as the Godfather of Harajuku – a Tokyo neighborhood he is credited for transforming through this work in youth culture and streetwear – Hiroshi continues to define youth culture worldwide., this latest collaboration between Converse and Hiroshi is no expectation, fusing sophistication and craftsmanship with everyday streetwear sensibility. The new Converse x fragment design collection is available in Striped, Black, Grey and White colorways. The sneakers will launch on February 16, 2017, at Converse retail stores, third party retailers and on Converse.com for an SRP of $120 USD. About Converse Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories and is sold globally by retailers in ov er 160 countries. For more information, please visit news.nike.com/converse and follow @converse. Media Contacts: Converse Marianna Friedman [email protected]
