converse debuts chuck taylor all star '70 first string âsouvenir jacket ...
CONVERSE DEBUTS CHUCK TAYLOR ALL STAR ‘70 FIRST STRING “SOUVENIR JACKET” COLLECTION Ornate Embroidery And Premium Details Reference A Sartorial Icon BOSTON, MASS. (November 24, 2015) – Today, CONVERSE Inc. announces the new Converse Chuck Taylor All Star ‘70 “Souvenir Jacket” Collection for Holiday 2015. The sneakers are available in two premium incarnations of the classic high-top model and draw creative references from the commemorative jackets known as “Sukajyan” that originated in post-WWII Japan. Departing U.S. servicemen and women commissioned local Japanese craftsmen to produce unique items of clothing that they could take home as a memento of their time in Asia. The jackets were typically created by modifying existing garments or fabricated from excess parachute silk, embellishing simple Western silhouettes with ornate and vibrant embroidery that symbolized Eastern cultures – such as tigers, dragons, flowers and trees. American iconography completed the look with eagles, military regalia, local maps and squadron names featuring regularly. The trend spread to many other places in the Far East where U.S. troops were stationed, but it was the disruptive youth subcultures of the ‘60s that adopted the jackets as a defiant statement against mainstream conformity.
The Converse Chuck Taylor All Star ‘70 “Souvenir Jacket” sneakers are offered in soft goat leather, as a seasonally relevant alternative to the lightweight silk and satin garments that inspired them. Bright crouching tigers adorn the black pair, while the dark blue is enhanced by an intertwined snake and skull pattern, with green and pink color pops. Both have contrasting satin linings while leather ankle patches, toecaps and rounded rope laces compliment the refined, rebellious look. - more –
Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Converse Chuck Taylor All Star ‘70 “Souvenir Jacket” Collection will be available starting Friday, November 27, 2015 at Converse flagship stores in the US, on Converse.com, and select premium retailers worldwide. They will retail for a SRP of $150 USD. ABOUT CONVERSE Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, visit Media.Converse.com and follow @converse. MEDIA CONTACTS: Simon Wainwright Converse [email protected] Paige Tatulli Converse US [email protected]
The Converse Chuck Taylor All Star ‘70 “Souvenir Jacket” sneakers are offered in soft goat leather, as a seasonally relevant alternative to the lightweight silk and satin garments that inspired them. Bright crouching tigers adorn the black pair, while the dark blue is enhanced by an intertwined snake and skull pattern, with green and pink color pops. Both have contrasting satin linings while leather ankle patches, toecaps and rounded rope laces compliment the refined, rebellious look. - more –
Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Converse Chuck Taylor All Star ‘70 “Souvenir Jacket” Collection will be available starting Friday, November 27, 2015 at Converse flagship stores in the US, on Converse.com, and select premium retailers worldwide. They will retail for a SRP of $150 USD. ABOUT CONVERSE Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, visit Media.Converse.com and follow @converse. MEDIA CONTACTS: Simon Wainwright Converse [email protected] Paige Tatulli Converse US [email protected]
