converse presents chuck taylor all star '70 first string “wetsuit” collection
CONVERSE PRESENTS CHUCK TAYLOR ALL STAR ‘70 FIRST STRING “WETSUIT” COLLECTION Weather Ready Collection Influenced By Wetsuits From 1970s BOSTON, MASS. (October 26, 2015) – Today, CONVERSE Inc. announces the new Converse Chuck Taylor All Star ‘70 “Wetsuit” Collection created to help combat the temperamental seasonal weather in style. The sneakers are released in two colorways on the classic high-top model and draw creative references from protective, functional wetsuits that were developed in the 1970s, designed to keep surfers and divers warm and comfortable in cold water.
The weather ready silhouettes are offered in black and aquatic blue with a contemporary neoprene upper, that reveals a subtle “seal skin” graphic print texture on closer inspection. Technical features include an innovative, seam-sealed heel stay with fuzzed vertical zippers to allow easy on-off action, and a gusseted tongue. Gloss ankle patches, midsoles and toecaps compliment the look, as well as heavyweight black laces and yellow accent pops. Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Converse Chuck Taylor All Star ‘70 “Wetsuit” Collection will be available for purchase starting Friday, October 30, 2015 at Converse flagship stores in the US, on Converse.com, and select premium retailers worldwide. They will retail for a SRP of $120 USD. ABOUT CONVERSE Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary
sneaker such as the Chuck Taylor® All Star® sneaker, the Jack Purcell® sneaker and the One Star® sneaker. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 98 company-owned retail locations in the U.S. For more information, please visit: media.converse.com. MEDIA CONTACTS: Simon Wainwright Converse [email protected] Paige Tatulli Converse US [email protected]
The weather ready silhouettes are offered in black and aquatic blue with a contemporary neoprene upper, that reveals a subtle “seal skin” graphic print texture on closer inspection. Technical features include an innovative, seam-sealed heel stay with fuzzed vertical zippers to allow easy on-off action, and a gusseted tongue. Gloss ankle patches, midsoles and toecaps compliment the look, as well as heavyweight black laces and yellow accent pops. Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Converse Chuck Taylor All Star ‘70 “Wetsuit” Collection will be available for purchase starting Friday, October 30, 2015 at Converse flagship stores in the US, on Converse.com, and select premium retailers worldwide. They will retail for a SRP of $120 USD. ABOUT CONVERSE Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary
sneaker such as the Chuck Taylor® All Star® sneaker, the Jack Purcell® sneaker and the One Star® sneaker. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 98 company-owned retail locations in the U.S. For more information, please visit: media.converse.com. MEDIA CONTACTS: Simon Wainwright Converse [email protected] Paige Tatulli Converse US [email protected]
