Converse Pairs Classic Design with Technical Utility for the One Star ...
EMBARGO: NOVEMBER 14, 2016
Converse Pairs Classic Design with Technical Utility for the One Star ‘74 Tech Collection Water-repellent silhouette inspired by technical street and outerwear BOSTON (November 14, 2016) – This Fall, Converse Inc. will introduce the One Star ‘74 Tech Collection, a contemporary, water-repellent take on the iconic One Star ‘74 sneaker. The new One Star ‘74 Tech Collection features premium, water-repellent materials and Nike Lunarlon cushioning for added comfort. The collection also has a signature reflective star and underplay as well as an alternative closure buckle system.
“The One Star ‘74 Tech Collection is Converse’s take on modern technical street and outerwear fashion,” said Bryan Cioffi, Vice President/Creative Director of Converse Global Footwear. “This fresh update to the iconic sneaker provides not only a new appearance, but also adds the stateof-the-art comfort and flexibility that our fans want.” The One Star ‘74 Tech Collection will launch on November 18, 2016 for a SRP of $110 USD exclusively at Bodega in Boston & Converse retail stores. The collection will be available in sizes 5 through 13 in black and army green. About Converse Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit http://news.nike.com/converse and follow @converse. Media Contact: Converse/Christine Su [email protected]
Converse Pairs Classic Design with Technical Utility for the One Star ‘74 Tech Collection Water-repellent silhouette inspired by technical street and outerwear BOSTON (November 14, 2016) – This Fall, Converse Inc. will introduce the One Star ‘74 Tech Collection, a contemporary, water-repellent take on the iconic One Star ‘74 sneaker. The new One Star ‘74 Tech Collection features premium, water-repellent materials and Nike Lunarlon cushioning for added comfort. The collection also has a signature reflective star and underplay as well as an alternative closure buckle system.
“The One Star ‘74 Tech Collection is Converse’s take on modern technical street and outerwear fashion,” said Bryan Cioffi, Vice President/Creative Director of Converse Global Footwear. “This fresh update to the iconic sneaker provides not only a new appearance, but also adds the stateof-the-art comfort and flexibility that our fans want.” The One Star ‘74 Tech Collection will launch on November 18, 2016 for a SRP of $110 USD exclusively at Bodega in Boston & Converse retail stores. The collection will be available in sizes 5 through 13 in black and army green. About Converse Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit http://news.nike.com/converse and follow @converse. Media Contact: Converse/Christine Su [email protected]
