Corporate Identity
Corporate Identity Incorporating the Henkel Identity with Dial Communications Stationery Corporate literature Desktop templates Electronic presentations Premiums
The Dial Corporation The Henkel relationship to The Dial Corporation is expressed on corporate communications by the reference:
Incorporating the Henkel Identity DIAL LOGO with A Henkel Company
061704
DIAL LOGOTYPE with A Henkel Company – Use the Dial logotype in applications where space is not at a premium.
Size, placement, color and location for stationery, corporate literature, desktop templates and electronic presentations
Size
Size – DIAL LOGO
A Henkel Company is the width of
Size – DIAL LOGOTYPE The size relationship for the Dial logotype is the same as the size relationship for the Dial logo. Refer to the example below for the correct placement.
the Dial logo. For applications where the logo is too small to clearly print A Henkel Company, use the minimum size for premiums shown on the last page of this document.
Placement
Placement – DIAL LOGO
Dial logo: A Henkel Company is placed a D height below the Dial logo. Dial logotype: The Dial Logotype should be used in more formal applications, where space is not at a premium. When using the Dial logotype, A Henkel Company is placed a D height below the word Dial in the logo. A Henkel Company is flush right with The Dial Corporation words.
1
Placement – DIAL LOGOTYPE
The Dial Corporation Color
Incorporating the Henkel Identity
2
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Color for printing
Dial Yellow: PANTONE 109U (for uncoated stock) and PANTONE 123C (for coated stock) are acceptable matches to Dial Yellow.
PANTONE 123C on coated stock
PANTONE 109U on uncoated stock
PANTONE Cool Gray 11
80% Black
PANTONE 485
100% Magenta 100% Yellow
20% Magenta 100% Yellow on coated stock
30% Magenta 95% Yellow on uncoated stock
Dial Gray: PANTONE Cool Gray 11 is an acceptable match to Dial Gray. The Henkel oval background is white. Henkel letters and the oval outline are Henkel Red. A Company letters are black. Henkel Red: PANTONE 485, HKS14 and RAL 2002 are acceptable matches to Henkel Red.
Dark background Colors for electronic applications: Dial Yellow – R=255, G=204, B=0 Dial Gray – R=102, G=102, B=102 Henkel Red – R=255, G=0, B=0
Dark Backgrounds On dark backgrounds, Dial, The Dial Corporation and A Company are white.
Special Red Henkel logo
The Henkel oval is white and the outline and Henkel remain red. If the background is red, the Special Red Henkel oval should be used, and A Company is white.
One Color Options If for cost or production reasons only one color is printed, the Dial logo and A Henkel Company may be represented in monochrome. The Henkel oval is, in this case, transparent.
One color
Black
The Dial Corporation
Incorporating the Henkel Identity
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3
Location on Page The preferred location for
Location – letterhead and forms
the Dial logo with A Henkel
Business Unit Name (optional)
Company is the top center of the page. Other locations may be used for specific applications. Alternate locations require
Memo To: cc: From: Subject: Date:
approval in advance.
The Dial Corporation Street Address City, State, Zip Code USA
Name Title Division Region
The Dial Corporation Address City, State, Zip Code Country
Phone Fax
000.000.0000 000.000.0000
Location – folder and brochure covers
www.dialcorp.com www.henkel.us Phone 000.000.0000 Fax 000.000.0000
Email Address www.dialcorp.com www.henkel.us
Location – PowerPoint standard slide
Location – PowerPoint subject slide
The Dial Corporation Size and location options
Incorporating the Henkel Identity Size – Step 1
Size for report covers For report covers and other places where the Dial logo appears much larger than the words The Dial Corporation: STEP 1: A Henkel Company is the width of the Dial logo. STEP 2: A Henkel Company remains in the size relationship to The Dial Corporation words. When the Dial logo is enlarged, A Henkel Company and The Dial Corporation do not get bigger.
Location option The preferred location for the Dial logo with A Henkel Company is the top center of the page. For report covers and business cards, A Henkel Company may be placed in a lower corner.
Location – business card
John Smith Title
The Dial Corporation Street Address City, State, Zip Code, USA
Business Unit Function (optional)
A
Company
Phone 000.000.0000 Fax 000.000.0000 [email protected] www.henkel.us www.dialcorp.com
Size – Step 2 Report covers: Dial logo is enlarged
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4
The Dial Corporation
Incorporating the Henkel Identity
Letterhead specifications
1.18" (30mm) centered on width of letterhead
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5
0.35" (9mm)
1.61" (41mm) 7 pt. Helvetica Neue Roman
Business Unit Name (optional)
6.5/8.5 pt. Helvetica Neue Bold The Dial Corporation Street Address City, State, Zip Code USA
www.dialcorp.com www.henkel.us Phone 000.000.0000 Fax 000.000.0000
6.5/8.5 pt. Helvetica Neue Roman
0.59" (15mm) 0.98" (25mm)
1.58" (40mm)
Example is shown at 50% size.
Envelope specifications 0.24" (6mm)
0.71" 0.24" (18mm) (6mm)
0.24" (6mm) The Dial Corporation Street Address City, State, Zip Code, USA
Example is shown at 100% size.
Legal name, if required, and address: 7.5/9.5 pt. Helvetica Neue Roman
The Dial Corporation
Incorporating the Henkel Identity
Business card specifications
061704
6
0.71" (18mm) centered on width of card 0.16" (4mm)
8/8.5 pt. Helvetica Neue Bold
John Smith
6/7.5 pt. Helvetica Neue Roman
Title
7/7.5 pt. Helvetica Neue Bold
Business Unit Function (optional)
6/7.5 pt. Helvetica Neue Roman A
Company
0.24" (6mm)
The Dial Corporation Street Address City, State, Zip Code, USA Phone 000.000.0000 Fax 000.000.0000 [email protected] www.henkel.us www.dialcorp.com
0.24" 0.95" (24mm) (6mm)
Premiums Minimum size for premiums
Business card relationship for small premiums
For small premium applications,
7/8.5 pt. Helvetica Neue Roman 8.5 pt. Line space 7/8.5 pt. Helvetica Neue Roman 7/8.5 pt. Helvetica Neue Bold Example is shown at 100% size (3.5" x 2").
Minimum size for small premiums 0.5" (12.7mm)
use the same size relationship shown on the business card. Using the business card relationship, the minimum size for the logo is shown on the right. The minimum size for the
Minimum size for standard relationship
standard relationship is 0.67" (17mm). In both cases, the Henkel oval minimum size is 0.28" (7mm).
0.67" (17mm)
0.28" (7mm)
The Dial Corporation The Henkel relationship to The Dial Corporation is expressed on corporate communications by the reference:
Incorporating the Henkel Identity DIAL LOGO with A Henkel Company
061704
DIAL LOGOTYPE with A Henkel Company – Use the Dial logotype in applications where space is not at a premium.
Size, placement, color and location for stationery, corporate literature, desktop templates and electronic presentations
Size
Size – DIAL LOGO
A Henkel Company is the width of
Size – DIAL LOGOTYPE The size relationship for the Dial logotype is the same as the size relationship for the Dial logo. Refer to the example below for the correct placement.
the Dial logo. For applications where the logo is too small to clearly print A Henkel Company, use the minimum size for premiums shown on the last page of this document.
Placement
Placement – DIAL LOGO
Dial logo: A Henkel Company is placed a D height below the Dial logo. Dial logotype: The Dial Logotype should be used in more formal applications, where space is not at a premium. When using the Dial logotype, A Henkel Company is placed a D height below the word Dial in the logo. A Henkel Company is flush right with The Dial Corporation words.
1
Placement – DIAL LOGOTYPE
The Dial Corporation Color
Incorporating the Henkel Identity
2
061704
Color for printing
Dial Yellow: PANTONE 109U (for uncoated stock) and PANTONE 123C (for coated stock) are acceptable matches to Dial Yellow.
PANTONE 123C on coated stock
PANTONE 109U on uncoated stock
PANTONE Cool Gray 11
80% Black
PANTONE 485
100% Magenta 100% Yellow
20% Magenta 100% Yellow on coated stock
30% Magenta 95% Yellow on uncoated stock
Dial Gray: PANTONE Cool Gray 11 is an acceptable match to Dial Gray. The Henkel oval background is white. Henkel letters and the oval outline are Henkel Red. A Company letters are black. Henkel Red: PANTONE 485, HKS14 and RAL 2002 are acceptable matches to Henkel Red.
Dark background Colors for electronic applications: Dial Yellow – R=255, G=204, B=0 Dial Gray – R=102, G=102, B=102 Henkel Red – R=255, G=0, B=0
Dark Backgrounds On dark backgrounds, Dial, The Dial Corporation and A Company are white.
Special Red Henkel logo
The Henkel oval is white and the outline and Henkel remain red. If the background is red, the Special Red Henkel oval should be used, and A Company is white.
One Color Options If for cost or production reasons only one color is printed, the Dial logo and A Henkel Company may be represented in monochrome. The Henkel oval is, in this case, transparent.
One color
Black
The Dial Corporation
Incorporating the Henkel Identity
061704
3
Location on Page The preferred location for
Location – letterhead and forms
the Dial logo with A Henkel
Business Unit Name (optional)
Company is the top center of the page. Other locations may be used for specific applications. Alternate locations require
Memo To: cc: From: Subject: Date:
approval in advance.
The Dial Corporation Street Address City, State, Zip Code USA
Name Title Division Region
The Dial Corporation Address City, State, Zip Code Country
Phone Fax
000.000.0000 000.000.0000
Location – folder and brochure covers
www.dialcorp.com www.henkel.us Phone 000.000.0000 Fax 000.000.0000
Email Address www.dialcorp.com www.henkel.us
Location – PowerPoint standard slide
Location – PowerPoint subject slide
The Dial Corporation Size and location options
Incorporating the Henkel Identity Size – Step 1
Size for report covers For report covers and other places where the Dial logo appears much larger than the words The Dial Corporation: STEP 1: A Henkel Company is the width of the Dial logo. STEP 2: A Henkel Company remains in the size relationship to The Dial Corporation words. When the Dial logo is enlarged, A Henkel Company and The Dial Corporation do not get bigger.
Location option The preferred location for the Dial logo with A Henkel Company is the top center of the page. For report covers and business cards, A Henkel Company may be placed in a lower corner.
Location – business card
John Smith Title
The Dial Corporation Street Address City, State, Zip Code, USA
Business Unit Function (optional)
A
Company
Phone 000.000.0000 Fax 000.000.0000 [email protected] www.henkel.us www.dialcorp.com
Size – Step 2 Report covers: Dial logo is enlarged
061704
4
The Dial Corporation
Incorporating the Henkel Identity
Letterhead specifications
1.18" (30mm) centered on width of letterhead
061704
5
0.35" (9mm)
1.61" (41mm) 7 pt. Helvetica Neue Roman
Business Unit Name (optional)
6.5/8.5 pt. Helvetica Neue Bold The Dial Corporation Street Address City, State, Zip Code USA
www.dialcorp.com www.henkel.us Phone 000.000.0000 Fax 000.000.0000
6.5/8.5 pt. Helvetica Neue Roman
0.59" (15mm) 0.98" (25mm)
1.58" (40mm)
Example is shown at 50% size.
Envelope specifications 0.24" (6mm)
0.71" 0.24" (18mm) (6mm)
0.24" (6mm) The Dial Corporation Street Address City, State, Zip Code, USA
Example is shown at 100% size.
Legal name, if required, and address: 7.5/9.5 pt. Helvetica Neue Roman
The Dial Corporation
Incorporating the Henkel Identity
Business card specifications
061704
6
0.71" (18mm) centered on width of card 0.16" (4mm)
8/8.5 pt. Helvetica Neue Bold
John Smith
6/7.5 pt. Helvetica Neue Roman
Title
7/7.5 pt. Helvetica Neue Bold
Business Unit Function (optional)
6/7.5 pt. Helvetica Neue Roman A
Company
0.24" (6mm)
The Dial Corporation Street Address City, State, Zip Code, USA Phone 000.000.0000 Fax 000.000.0000 [email protected] www.henkel.us www.dialcorp.com
0.24" 0.95" (24mm) (6mm)
Premiums Minimum size for premiums
Business card relationship for small premiums
For small premium applications,
7/8.5 pt. Helvetica Neue Roman 8.5 pt. Line space 7/8.5 pt. Helvetica Neue Roman 7/8.5 pt. Helvetica Neue Bold Example is shown at 100% size (3.5" x 2").
Minimum size for small premiums 0.5" (12.7mm)
use the same size relationship shown on the business card. Using the business card relationship, the minimum size for the logo is shown on the right. The minimum size for the
Minimum size for standard relationship
standard relationship is 0.67" (17mm). In both cases, the Henkel oval minimum size is 0.28" (7mm).
0.67" (17mm)
0.28" (7mm)
