MOZAIC Corporate Identity Manual Specifications
MOZAIC Restaurant, Lounge, Workshop and Catering Gastronomiques
Corporate Identity Manual Specifications
Logotype Specification The MOZAIC logotype has been specially drawn and cannot be modified. For reproduction, please only use the digital artwork.
1. Logotype - Ref. MOZAIC - LOGO 1
2. Corporate color palette
logo Pantone: 491 C R: 128 G: 0 B: 0
Pantone: 5015 C R: 179 G: 138 B: 110
applications Pantone: 490 C R: 72 G: 0 B: 3
Pantone: 149C R: 225 G: 201 B: 157
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
Logotype Specification The MOZAIC logotype has been specially drawn and cannot be modified. For reproduction, please only use the digital artwork.
3. Logotype - Ref. MOZAIC Corporate logo
4. Logotype - Ref. MOZAIC Tag line Restaurant, Lounge, Workshop and Catering Gastronomiques
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
Logotype Protected area and minimum size
The controlled relationship between the different elements shown here are the only ones allowed. The protected area around the logotype ensures that no other graphic elements interfere with its clarity or integrity. Remember, the MOZAIC logotype has been specially designed and cannot be created by typesetting the wording. For reproduction, please only use the digital artwork.
Do not use the logo smaller than the minimum size shown here. This has been determined by the readability of the logotype.
3 cm
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
Logotype Background colours
The MOZAIC logotype can be used on the following background colours: 1 White or off white background. 2 maroon as coded.
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
Logotype Use restrictions
Do not change the proportion of each element of the logotype.
Do not use the logotype at an angle.
The logo can only appear as specified in these guidelines. This is important in ensuring the desired consistency in the way the logo is used, which promotes effective recognition in the market
Do not add a drop shadow to the logotype.
Do not distort, condense or expand the logotype.
Do not use the logotype as an outline.
Do not use the logotype in any colours other than those specified in these guidelines.
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
Typography For prints and letterhead template:
Trajan Pro
The typeface used for MOZAIC tools is TRAJAN PRO Please note: only the font shown here may be used. Do not use outlines, shadow versions etc.
The texts can be in : 1. 100% Black. 2. Burgundy corporate color as coded. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 A Garamond LT TITLING
ABC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 A Garamond Lt Titling
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
Typography For everyday printed communications and official documentation:
LegacySans
The typeface used for MOZAIC tools is Legacy Sans Please note: only the font shown here may be used. Do not use outlines, shadow versions etc. COMPANY OFFICIAL DOCUMENTS FONT: Font: Legacy Sans Size: address: 9, tag line: 10
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
The typeface used for MOZAIC tools Calibri
Typography For every day usage, electronic:
Calibri
Please note: only the font shown here may be used. Do not use outlines, shadow versions etc.
The texts can be in : 1. 80% Black. 3. 65% Black. 4. 45% Black. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Calibri ABC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Calibri ABC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Calibri
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
Applications Letterhead
Reference MOZAIC LETTERHEAD Size 210 x 297 mm Recommended paper: Wove white 120 gms (PREFERED VERSION) Alternatively, use the paper specified by company.
30mm from the left 8 line space 100mm from the top 11 pt LegacySans 80% Black 1 line space 1 line space 4 lines space
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
Reference MOZAIC e-LETTERHEAD
Applications E-letterhead & signature
Format: HTML Signature: on send and replies
11 pt Calibri 80% Black 1 line space 1 line space 4 lines space Dear Sir, Madam, This example shows the typing layout for emails. Set the margin to 30mm and type the salutation 50mm from the top. The date is set is right aligned. Do not use the abbreviations ‘st, ‘rd, ‘th after the day of the month. The typeface is Calibri, 11 points in size and on auto (or 14 points) leading. Start the body of the letter one line space below the salutation. Use single line spacing throughout the letter. Do not indent paragraphs. Type lines to an average of length of 150mm and keep the right-hand margin as even as possible (but do not break words). Use single spaces after full stops. Type the closing salutation one line space after the end of the body of the letter. Then type the name of the signatory four line spaces below. Title may be included immediately below the name in Calibri, 11 points if required. Best Regards, Rakesh Kapoor General Manager
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
Applications Business card
Reference MOZAIC BUSINESS CARD Size 50 x 90 mm Recommended paper Wove white 300 gms (PREFERED VERSION) Alternatively, use the paper specified By the company. Printing and finishing Recto: 1 specific colour Verso: pure white
recto
verso
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
Notes: •This charter is held by only by one person, the administrator of the company’s brand image. The PDF file is sent to interested parties, whom should respect its dictated rules. •The original file, in PPT format, should not be tampered with by anybody except the authorized administrator of Marketing materials at the company. •This charter should not be edited without the consent of the company’s Marketing Manager or Consultant of the company. •This charter contains a footer, specifying who created it and when. If it is edited, the footer should be amended. Users should make sure they are receiving the latest updated version. •This charter states the rules under which the company wants the brand handled. In the event the charter is not respected by third parties or authorized users, the company reserves itself the right to withhold or refuse payment for services.
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
Corporate Identity Manual Specifications
Logotype Specification The MOZAIC logotype has been specially drawn and cannot be modified. For reproduction, please only use the digital artwork.
1. Logotype - Ref. MOZAIC - LOGO 1
2. Corporate color palette
logo Pantone: 491 C R: 128 G: 0 B: 0
Pantone: 5015 C R: 179 G: 138 B: 110
applications Pantone: 490 C R: 72 G: 0 B: 3
Pantone: 149C R: 225 G: 201 B: 157
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
Logotype Specification The MOZAIC logotype has been specially drawn and cannot be modified. For reproduction, please only use the digital artwork.
3. Logotype - Ref. MOZAIC Corporate logo
4. Logotype - Ref. MOZAIC Tag line Restaurant, Lounge, Workshop and Catering Gastronomiques
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
Logotype Protected area and minimum size
The controlled relationship between the different elements shown here are the only ones allowed. The protected area around the logotype ensures that no other graphic elements interfere with its clarity or integrity. Remember, the MOZAIC logotype has been specially designed and cannot be created by typesetting the wording. For reproduction, please only use the digital artwork.
Do not use the logo smaller than the minimum size shown here. This has been determined by the readability of the logotype.
3 cm
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
Logotype Background colours
The MOZAIC logotype can be used on the following background colours: 1 White or off white background. 2 maroon as coded.
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
Logotype Use restrictions
Do not change the proportion of each element of the logotype.
Do not use the logotype at an angle.
The logo can only appear as specified in these guidelines. This is important in ensuring the desired consistency in the way the logo is used, which promotes effective recognition in the market
Do not add a drop shadow to the logotype.
Do not distort, condense or expand the logotype.
Do not use the logotype as an outline.
Do not use the logotype in any colours other than those specified in these guidelines.
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
Typography For prints and letterhead template:
Trajan Pro
The typeface used for MOZAIC tools is TRAJAN PRO Please note: only the font shown here may be used. Do not use outlines, shadow versions etc.
The texts can be in : 1. 100% Black. 2. Burgundy corporate color as coded. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 A Garamond LT TITLING
ABC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 A Garamond Lt Titling
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
Typography For everyday printed communications and official documentation:
LegacySans
The typeface used for MOZAIC tools is Legacy Sans Please note: only the font shown here may be used. Do not use outlines, shadow versions etc. COMPANY OFFICIAL DOCUMENTS FONT: Font: Legacy Sans Size: address: 9, tag line: 10
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
The typeface used for MOZAIC tools Calibri
Typography For every day usage, electronic:
Calibri
Please note: only the font shown here may be used. Do not use outlines, shadow versions etc.
The texts can be in : 1. 80% Black. 3. 65% Black. 4. 45% Black. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Calibri ABC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Calibri ABC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Calibri
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
Applications Letterhead
Reference MOZAIC LETTERHEAD Size 210 x 297 mm Recommended paper: Wove white 120 gms (PREFERED VERSION) Alternatively, use the paper specified by company.
30mm from the left 8 line space 100mm from the top 11 pt LegacySans 80% Black 1 line space 1 line space 4 lines space
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
Reference MOZAIC e-LETTERHEAD
Applications E-letterhead & signature
Format: HTML Signature: on send and replies
11 pt Calibri 80% Black 1 line space 1 line space 4 lines space Dear Sir, Madam, This example shows the typing layout for emails. Set the margin to 30mm and type the salutation 50mm from the top. The date is set is right aligned. Do not use the abbreviations ‘st, ‘rd, ‘th after the day of the month. The typeface is Calibri, 11 points in size and on auto (or 14 points) leading. Start the body of the letter one line space below the salutation. Use single line spacing throughout the letter. Do not indent paragraphs. Type lines to an average of length of 150mm and keep the right-hand margin as even as possible (but do not break words). Use single spaces after full stops. Type the closing salutation one line space after the end of the body of the letter. Then type the name of the signatory four line spaces below. Title may be included immediately below the name in Calibri, 11 points if required. Best Regards, Rakesh Kapoor General Manager
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
Applications Business card
Reference MOZAIC BUSINESS CARD Size 50 x 90 mm Recommended paper Wove white 300 gms (PREFERED VERSION) Alternatively, use the paper specified By the company. Printing and finishing Recto: 1 specific colour Verso: pure white
recto
verso
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
Notes: •This charter is held by only by one person, the administrator of the company’s brand image. The PDF file is sent to interested parties, whom should respect its dictated rules. •The original file, in PPT format, should not be tampered with by anybody except the authorized administrator of Marketing materials at the company. •This charter should not be edited without the consent of the company’s Marketing Manager or Consultant of the company. •This charter contains a footer, specifying who created it and when. If it is edited, the footer should be amended. Users should make sure they are receiving the latest updated version. •This charter states the rules under which the company wants the brand handled. In the event the charter is not respected by third parties or authorized users, the company reserves itself the right to withhold or refuse payment for services.
MOZAIC I Corporate identity manual I specifications I AUGUST 2009
