C O U LT E R AU T O M O T I V E G R O U P PRODUCT ADS
1/2 PAGE ROP ADS - HORIZONTAL & VERTICAL Utilizing beautiful images and specific colors for each rooftop, the Coulter ads utilized a grid layout and clear price points to convey value and quality to the reader.
BOX ADS - ROP Even when used in smaller spaces, the Coulter brand stood out in the newspaper.
NEWSPAPER INSERT This insert showcased Nissan’s best deals as well ast Service Center specials.
C O U LT E R AU T O M O T I V E G R O U P
BRANDING ADS
C O U LT E R AU T O M O T I V E G R O U P
DIGITAL
DIGITAL BOX ADS The Coulter brand translated beautifully in the digital arena, showcasing individual vehicles and leading to a landing page.
LANDING PAGE Unique landing pages were developed for each vehicle. When a digital ad was clicked, the viewer was brought to a landing page with that vehicle highlighted along with special incentives.
C O U LT E R AU T O M O T I V E G R O U P HOLIDAY AD - 4TH OF JULY Utilizing the grid, holiday ads can be easily and quickly created by the production team by inserting a themed header.
aug 23-sept 2
lAbor dAy SALES EVENT
at get a deal th you! works for
2014 NISSAN ALTIMA 2.5 4DR sDn STOck #BVR4032
$23,115 MsrP Price
CELEBRATE THE SEASON WITH
$3243 Coulter Discount* $1000Customer Rebate** $1000 NMAC Cash***
$16,977
SALE PRICE
We’re making the season even more magical by revealing a new prize every day for 12 days and giving YOU the chance to win:
$500 GIFT CARDS • PHOENICIAN STAYCATION FOR 2 DIAMONDBACK SEASON OPENER TICKETS 4 ROUNDS OF GOLF • SEDONA GETAWAY FOR 2 XM RADIO FOR A YEAR • & MORE!
ENTER TODAY for your chance to WIN!
NEW 2014 ALTIMA 2.5 $16977 St. WITH #94727 Model #13114 AC COMES MSRP $23,115. Includes $1000 Customer Rebate $1000 ER CADILL EVERY NEW COULT NMAC cash, $4138 dealership discount, three or more at this
,000 MI 4YR 50 RAM MAIN TENAN CE PROG
FROM COULTER AUTOMOTIVE GROUP
1 2 D AY S O F C O U L T E R . C O M ONE WINNER WILL BE SELECTED AT RANDOM EACH DAY. ENTER EVERY DAY THROUGH DECEMBER 31ST FOR YOUR CHANCE TO WIN.
price. or Price plus tax, title, license and Coulter Value Package
2014 CADILLAC CTS 2.0 SEDAN 2
PREM IUM CARE
MSRP $46,110
$435
#Q1723874
MO + TAX* 2014 NISSAN
ROGUE
4DR sDn STOck #BVR4032
39 MONTHS/10K MILES, MsrP Price $21,220 ABSOLUTELY $0 DUE AT SIGNING
2014 Cadillac CTS 2.0 Sedan, #Q1723874. *$435 mo lease + tax, 39mo/10k miles. $0 due at signing, plus tax. MSRP $46,110. Payment includes title, license, and $499 doc fee, plus any dealer add-ons. Must be current GM or non-GM luxury lessee to qualify.
NEW 2014 CADILLAC
32
MPG
ATS 2.0T
W/SUNROOF AND CHROME WHEELS MSRP $37,155 #A1623674
$375
MO + TAX*
SALE PRICE
39 MONTHS/10K MILES, ABSOLUTELY $0 DUE AT SIGNING
EVERY NEW COULTE
dealership discount, three or more at this price. Price plus tax, title, license and Coulter Value Package
6YR or 70,000 MI See dealer for further
NEW 2014 BUICK VERANO
details.
2014 NISSAN
SENTRA
MsrP Price $17,830
MSRP ...................................$24,625 Coulter Discount ................$5,700 Sale Price .....................$18,925
SALE PRICE
$2853 $500 Customer Rebate**
Coulter Discount* 2014 Buick Verano #BVR0484. MSRP $24,625. Coulter discount $5,700. Price plus tax, title license and $499 doc fee plus any dealer installed accessories.
$13,477
MSRP ...................................$27,485 Customer Cash Rebate ...$1,000 Coulter Discount ................$1,681 Sale Price .....................$24,804
SALE PRICE
EVERY NEW COULTE
SALE PRICE
$24,804 2011 VEHICLE NAME
2011 VEHICLE NAME
PRE-OWNED $00,000VEHICLES $00,000
#123456A
#123456A
See dealer for further
details.
NEW 2014 Nissan Sentra $13,477 St. #94727 Model #12014 MSRP $17,830. Includes $500 Customer Rebate $1000 NMAC cash, $2853 dealership discount, three or more at this price. Price plus tax, title, license and Coulter Value Package
CERTIFIED PRE-ownED vEhIClEs
#123456A
R GMC COMES WITH
Powertrain Limited Warranty.
2015 GMC Terrain SLE-1, #GTR5084, MSRP $27,485, Coulter Discount $1,681, Customer Cash Rebate $1,000. Price plus tax, title, license and $499 doc fee plus any dealer installed accessories.
2011 VEHICLE NAME
#BVR0484
$18,925 5YR or 100,000 MIA
$1000 NMAC Cash*** NEW 2015 GMC TERRAIN #GTR5084
$16,977
2014 Cadillac ATS 2.0T, #A1623674. MSRP $37,155. *$375 mo lease + tax, 39mo/10k miles. $0 due at signing, plus tax. NEW 2014 Rogue Select$ $16977 St. # 94644 Model #13114 MSRP Includes $500 Customer Rebate $500 NMAC cash, $3243 Payment includes title, license, and $499 doc fee, plus any dealer add-ons. Must be current GM or non-GM luxury lessee to$21,220. qualify.
A R BUICK COMES WITH
Powertrain Limited Warranty.
DIGITAL AD
$2853 Coulter Discount* $500 Customer Rebate** $1000 NMAC Cash***
2011 VEHICLE NAME
2011 VEHICLE NAME
#123456A
#123456A
$00,000
$00,000
$00,000
2007 CAD DTS 2011 2011 CAD CTS SDN2011 2013 LEXUS ES 3502011 LUXURYVEHICLE NAME 4DOOR VEHICLE NAME PREMIUMVEHICLE NAME #C22102U #123456A #22105P #123456A#42252N #123456A
2011 VEHICLE NAME
2011 VEHICLE NAME
$00,000 $00,000 $00,000 $13,883 $31,993 $26,993
$00,000
$00,000
2011 2008 CADILLAC 2011 2009 MERCEDES-BENZ2011 2012 STS SDN S CLASS S550 VEHICLE NAME VEHICLE NAME VEHICLE NAME CADILLAC CTS #C22227N #123456A PERFORMANCE#123456A#42096N #123456A
2011 VEHICLE NAME
2011 VEHICLE NAME
$14,991 $32,994 $00,000#42098P$00,000 $00,000 $27,994
$00,000
$00,000
$16,994 $38,993 $00,000 $00,000 $00,000 $29,994
$00,000
#123456A
View our inVentory at
CoulterLaborDay.com and receiVe additional saVings!
#123456A
#123456A
LOCALLY OWNED AND OPERATED SINCE 1923
#123456A
2011 CAD CTS WAGON AWD #22193N
2014 CAD ATS #22153N
2011 LAND ROVER RANGE ROVER SPORT HSE #42272N
Harl Ave.
OWNED AND 2011 OPERATED SINCE 1923 2008 CADILLAC 2011 2011 GMC YUKON 2011 LOCALLY 2011 2011 STS V8, 42K VEHICLE MILES NAME DENALI AWD VEHICLE NAME VEHICLE NAME VEHICLE NAME VEHICLE NAME 2012 CAD SRX #42231N #123456A #42119P #123456A #123456A #123456A #22094N #123456A Elliot Rd. + CoUlTER nIssan
COULTER TEMPE $00,000
7780 S. AUTOPLEX LOOP, TEMPE
855-395-7520 COULTERTEMPE.COM
$42,993 13301 N. auto show ave, surprise map Loop 303 & waddeLL $OOYHKLFOHVDGYHUWLVHG7DNHGHOLYHU\E\'HDOHUUHWDLQVDOOUHEDWHV)LQDQFLQJ2$&IRUZHOOTXDOLŵHGEX\HUV9HKLFOHVDUHIRULOOXVWUDWLRQSXUSRVHVRQO\DQGDYDLODEOH $25,991
$30,552
855-395-7527
DWWLPHSURGXFWLRQDUWZDVGXH6HHGHDOHUIRUGHWDLOV'HDOHUQRWUHVSRQVLEOHIRU7\SRJUDSKLFDOHUURUV 'UDZLQJZLOOEHKHOGRQ'HFHPEHUVW2QO\RQHSHUFXVWRPHU
coulternissan.com
West of the Hassle
LANDING PAGE
FULL PAGE ROP
labor day SALES EVENT
2 NOW ‘TILL SEPT view our inventory at
COULTER NISSAN 13301 N. AUTO SHOW, SURPRISE
gET A DEAL ThAT WORKS fOR yOU!
See our ad in today’S newSpaper
CoulterLaborDay.com COULTER TEMPE
COULTER ON CAMELBACK
7780 S. AUTOPLEX LOOP, TEMPE
1188 E. CAMELBACK RD, PHOENIX
Cadillac | Buick | GMC
Cadillac | Buick | GMC
USA TODAY STRIP AD
C O U LT E R AU T O M O T I V E G R O U P PROMOTION - 12 DAYS OF COULTER HOLIDAY SWEEPSTAKES A holiday sweepstakes encouraged viewers to interact with the Coulter brand - keeping it top of mind during the busy holiday season.
CELEBRATE THE SEASON WITH FROM COULTER AUTOMOTIVE GROUP We’re making the season even more magical by revealing a new prize every day for 12 days and giving YOU the chance to win:
$500 GIFT CARDS • PHOENICIAN STAYCATION FOR 2 DIAMONDBACK SEASON OPENER TICKETS 4 ROUNDS OF GOLF • SEDONA GETAWAY FOR 2 XM RADIO FOR A YEAR • & MORE!
ENTER TODAY for your chance to WIN!
EVERY NEW COULT
ER CADILLAC COME
1 2 D AY S O F C O U L T E R . C O M
S WITH
ONE WINNER WILL BE SELECTED AT RANDOM EACH DAY. ENTER EVERY DAY THROUGH DECEMBER 31ST FOR YOUR CHANCE TO WIN.
MI ,00NCE0PROG R or 50 4YIUM RAM CARE MAIN TENA
2014 CADILLAC CTS 2.0 SEDAN 2
PREM
MSRP $46,110
$435
#Q1723874
MO + TAX*
39WITH MONTHS/10K MILES, CELEBRATE THE SEASON
ABSOLUTELY $0 DUE AT SIGNING
2014 Cadillac CTS 2.0 Sedan, #Q1723874. *$435 mo lease + tax, 39mo/10k miles. $0 due at signing, plus tax. MSRP $46,110. Payment includes title, license, and $499 doc fee, plus any dealer add-ons. Must be current GM or non-GM luxury lessee to qualify.
FROM COULTER AUTOMOTIVE GROUP
NEW 2014 CADILLAC
We’re making the season even more magical by revealing a new prize every day for 12 days and giving YOU the chance to win:
GIFT CARDS • PHOENICIAN STAYCATION FOR 2 ATS $500 2.0T DIAMONDBACK SEASON OPENER TICKETS
W/SUNROOF AND CHROME WHEELS MSRP $37,155
$375
#A1623674
EVERY NEW COULT
MO + TAX*
R BUICK COMES WITH
PREM
4 ROUNDS OF GOLF • SEDONA GETAWAY FOR 2 XM RADIO FOR A YEAR • & MORE!
. Powertrain Limited Warranty
See dealer for further
ONE WINNER WILL BE SELECTED AT RANDOM EACH DAY. ENTER EVERY DAY THROUGH DECEMBER 31ST FOR YOUR CHANCE TO WIN.
2014 Cadillac ATS 2.0T, #A1623674. MSRP $37,155. *$375 mo lease + tax, 39mo/10k miles. $0 due at signing, plus tax. Payment includes title, license, and $499 doc fee, plus any dealer add-ons. Must be current GM or non-GM luxury lessee to qualify.
A
2014 CADILLAC CTS 2.0 SEDAN 2 MSRP NEW $46,110 2014 BUICK VERANO
6YR 70,000 MI or
ENTER TODAY for your chance to WIN!
1 2 D AY S O F C O U L T E R . C O M
39 MONTHS/10K MILES, AC COMES WITH ER CADILL ABSOLUTELY $0 DUE AT SIGNING
MI ,00CE0PROG R or 50 4YIUM RAM CARE MAIN TENAN EVERY NEW COULTE
FULL PAGE ROP Sweepstakes look and feel was integrated into the Coulter product ads to inspire viewers to sign up.
details.
$435
#Q1723874
MO + TAX
MSRP ...................................$24,625 * Coulter Discount ................$5,700 Sale Price .....................$18,925
#BVR0484
EMAIL BLAST
39 MONTHS/10K MILES, SALE $0 DUE AT SIGNING ABSOLUTELY
PRICE
$18,925
2014 Cadillac CTS 2.0 Sedan, #Q1723874. *$435 mo lease + tax, 39mo/10k miles. $0 due at signing, plus tax. MSRP $46,110. Payment includes title, license, and $499 doc fee, plus any dealer add-ons. Must be current GM or non-GM luxury lessee to qualify.
EVERY NEW COULTE
2014 Buick Verano #BVR0484. MSRP $24,625. Coulter discount $5,700. Price plus tax, title license and $499 doc fee plus any dealer installed accessories.
NEW 2014 CADILLAC
NEW 2015 GMC #A1623674
$375
#GTR5084
R GMC COMES WITH
5YR or 100,000 MIA
ATS 2.0T
Powertrain Limited Warranty .
W/SUNROOF AND CHROME WHEELS MSRP $37,155
TERRAIN
See dealer for further
details.
MO + TAX
MSRP ...................................$27,485 * Customer Cash Rebate ...$1,000 Coulter Discount ................$1,681 Sale Price .....................$24,804
39 MONTHS/10K MILES, ABSOLUTELY $0 DUE AT SIGNING
SALE
$24,804
2014 Cadillac ATS 2.0T, #A1623674. MSRP $37,155. *$375 mo lease + tax, 39mo/10k miles. $0 due at signing, plus tax. Payment includes title, license, and $499 doc fee, plus any dealer add-ons. Must be current GM or non-GM luxury lessee to qualify.
COMES WITH A R BUICK PRICE
EVERY NEW COULTE
6YR or 70,000 MI
NEW 2014 BUICK VERANO
2015 GMC Terrain SLE-1,for#GTR5084, MSRP $27,485, Coulter Discount $1,681, Customer Cash further details. See dealer Warranty. Rebate $1,000. Price plus tax, title, license and $499 doc fee plus any dealer installed accessories. Powertrain Limited
MSRP ...................................$24,625 Coulter Discount ................$5,700 Sale Price .....................$18,925
PRE-OWNED VEHICLES
$13,883
2011 CAD CTS SDN PREMIUM #22105P
2013 LEXUS ES 350 4DOOR #42252N
$26,993
$31,993
2012
2009 MERCEDES-BENZ S CLASS S550 #42096N
SALE PRICE
EVERY NEW COULTE
2014 Buick Verano #BVR0484. MSRP $24,625. Coulter discount $5,700. Price plus tax, title license and $499 doc fee plus any dealer installed accessories.
2008 CADILLAC STS SDN
NEW 2015 GMC #C22227N #GTR5084
$14,991
CADILLAC CTS TERRAIN PERFORMANCE #42098P
MSRP ...................................$27,485
$27,994
Customer Cash Rebate ...$1,000 2008 CADILLAC Coulter Discount ................$1,681 STS V8,Price 42K.....................$24,804 MILES Sale 2012 CAD SRX #42231N #22094N
$29,994 $24,804
$16,994 SALE PRICE
#BVR0484
$18,925 R GMC COMES WITH
5YR or 100,000 MIA Powertrain Limited Warranty.
See dealer for further
details.
$32,994
2011 GMC YUKON DENALI AWD #42119P
LOCALLY OWNED AND OPERATED SINCE 1923
$38,993
2011 CAD CTS WAGON AWD
2014 CAD ATS
2011 LAND ROVER RANGE ROVER SPORT HSE
$25,991
$30,552
$42,993
Elliot Rd.
Harl Ave.
2007 CAD DTS LUXURY #C22102U
COULTER TEMPE
7780 S. AUTOPLEX LOOP, TEMPE
+
2015 GMC Terrain SLE-1, #GTR5084, MSRP $27,485, Coulter Discount $1,681, Customer Cash #22153N #22193N #42272N Rebate $1,000. Price plus tax, title, license and $499 doc fee plus any dealer installed accessories.
855-395-7520 COULTERTEMPE.COM
$OOYHKLFOHVDGYHUWLVHG7DNHGHOLYHU\E\'HDOHUUHWDLQVDOOUHEDWHV)LQDQFLQJ2$&IRUZHOOTXDOLŵHGEX\HUV9HKLFOHVDUHIRULOOXVWUDWLRQSXUSRVHVRQO\DQGDYDLODEOH DWWLPHSURGXFWLRQDUWZDVGXH6HHGHDOHUIRUGHWDLOV'HDOHUQRWUHVSRQVLEOHIRU7\SRJUDSKLFDOHUURUV 'UDZLQJZLOOEHKHOGRQ'HFHPEHUVW2QO\RQHSHUFXVWRPHU
PRE-OWNED VEHICLES
$13,883
$14,991
2008 CADILLAC STS V8, 42K MILES #42231N
$16,994
2011 CAD CTS WAGON AWD #22193N
$25,991
2011 CAD CTS SDN PREMIUM #22105P
2013 LEXUS ES 350 4DOOR #42252N
$26,993
$31,993
2012 CADILLAC CTS PERFORMANCE #42098P
2009 MERCEDES-BENZ S CLASS S550 #42096N
$27,994
2012 CAD SRX #22094N
$29,994
2014 CAD ATS #22153N
$30,552
DIGITAL AD
$32,994
2011 GMC YUKON DENALI AWD #42119P
$38,993
2011 LAND ROVER RANGE ROVER SPORT HSE #42272N
$42,993
LOCALLY OWNED AND OPERATED SINCE 1923 Elliot Rd.
Harl Ave.
2007 CAD DTS LUXURY #C22102U 2008 CADILLAC STS SDN #C22227N
COULTER TEMPE
7780 S. AUTOPLEX LOOP, TEMPE
+
855-395-7520 COULTERTEMPE.COM
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CONTEST ENTRY PAGE A new prize was revealed each day and winners were posted on rooftop Facebook pages.
CONTEST ENTRY PAGE/THANK YOU Entrants were rewarded with a special incentive