Countdown Calendar 2015
! COUNTDOWN!CALENDAR:!! IMPORTANT!DATES! FOR!NONPROFITS! !
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! ! ! Templates,!tips,!images,!explanations!and!more!can!be!found!! on!the!GiveWhereYouLive.Razoo.com!website.! Visit!the!Nonprofit!Toolkit!often!!!It’s!your!friend.!
! ! NOTE:!This!Countdown!Calendar!is!meant!to!be!a!general!guide.!!Not!all!items!will!pertain!to!your! organization.!!All!documents!referenced!can!be!found!in!the!online!Nonprofit!Toolkit!at! GiveWhereYouLive.Razoo.com.'[email protected].! ! GETTING!STARTED!–!IMMEDIATELY!! !! Decide'that'your'organization'would'like'to'participate'in'the'2015'Give%Where%You%Live'campaign.'' !! Select'a'staff'member'or'volunteer'who'has'strong'leadership'and'organizational'skills'and'can' commit'to'the'entire'campaign'timeline'and'process.''Give'said'person'a'copy'of'this'checklist'and' wish'them'well.'' !! Mark'all'calendars'with'the'selected'day'for'the'campaign,'December!3,!2015,'as'well'as'any'other' important'dates'listed'in'the'Important'Dates'for'Nonprofits'document.' !! Set'clear'goals'and'develop'a'communication'plan'around'those'goals.''Make'your'success'about' more'than'prizes'or'dollars'and'cents.''' !! Visit'the'Nonprofit'Toolkit'often'for'help'planning'your'fundraising!' ' SEPTEMBER! !! “Like”'the'Kearney'Area'Community'Foundation'on'Facebook'and'“Follow”'us'on'Twitter' @KearneyGives.' !! To'participate'with'Give%Where%You%Live,'you'will'need'to'register'your'organization'online'by'clicking' Register'My'Nonprofit'on'GiveWhereYouLive.Razoo.com'by'October'31.'ve'password'and'making' necessary'revisions.' !! Begin'planning'your'organization’s'fundraising'strategy.'''' !! Decide'on'a'fundraising'goal'for'your'organization.'''' !! Set'up'your'organization’s'fundraising'page'on'Razoo.''Use'the'Quick'Guide'to'Building'Your' Nonprofit'Page'on'Razoo'document'for'help'(Your'photos/videos'must'be'uploaded'and'content' completed'by'November'13'in'order'for'your'cause'to'show'up'in'the'Give%Where%You%Live'search' results).' !! Register'to'attend'an'information/training'session'hosted'by'KACF'by'calling'(308)'237`3114.''Each' session'will'cover'the'basics'of'the'campaign,'general'details'for'setting'up'your'page'on'Razoo,'tips' from'other'NPOs'and'will'wrap'up'with'a'question'and'answer'period.'''
Updated'on'9/29/15!
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If'you'are'not'currently'using'social'media'as'a'marketing'tool,'start'now.''Social'media'enables'you' to'reach'and'engage'with'people'through'networking'and'starts'the'peer`to`peer'word'of'mouth' campaign.'''' !! Consider'a'direct'mail'campaign'–'postcards,'letters,'flyers,'newsletters,'etc.'(if'your'budget'permits).'''' ! OCTOBER! !! If'you'have'not'already'done'so,'register'you'nonprofit'online'by'clicking'Register'My'Nonprofit'on' GiveWhereYouLive.Razoo.com'by'October'31.' !! Approach'potential'donors'to'provide'a'Charitable'Challenge'matching'grant'incentive'exclusively'for' your'organization.''See'the'About'Charitable'Challenges'document.' !! Send'a'100`character'description'of'your'nonprofit'organization'to'Laurel'Rosado'at'KACF.' ([email protected])'Include'your'logo'and'a'picture'or'video.''We'will'use'this'as' content'for'Twitter'and'Facebook.''Due:'October'31'if'you'would'like'us'to'post'about'you.''' !! Plan'to'promote'the'event'in'your'email,'social'media,'website'homepage'and'other'creative'outlets' and'explain'that'December'3'is'THE'day'to'give'to'your'organization.' !! Consider'planning'and/or'hosting'a'Giving'Destination'event'to'be'held'on'December'3'at'your'space' (or'other'related'location)'to'promote'your'organization’s'mission/purpose'and'to'create'community' awareness'about'Give%Where%You%Live.''This'can'also'serve'as'a'donation'drop`off'zone'for'your' nonprofit!''See'the'Giving'Destination'document.' !! Reach'out'to'top'donors'and'friends'of'your'organization'to'inspire'giving'on'December'3.' !! Encourage'friends,'board'members,'and'your'organization’s'supporters'to'“Like”'the'Kearney'Area' Community'Foundation'on'Facebook'and'“Follow”'us'on'Twitter'@KearneyGives.' ' NOVEMBER! !! Engage'your'social'media'fans'by'telling'stories'and'preparing'them'to'give'on'December'3.' !! If'you'have'chosen'to'host'a'Giving'Destination,'plan'and'finalize'your'organization’s'giving'day' festivities.'Fill'out'the'form'and'send'to'KACF'by'November'20'so'we'can'promote'your'event.'' !! People'love'and'remember'“stories”.''Be'a'good'storyteller.''Tell'how'your'NPO'is'changing'lives'in' the'Kearney'Area.' !! Execute'your'plans'to'promote'via'email,'social'media,'website'homepage,'etc.' !! Include'information'in'your'organization’s'newsletter,'especially'regarding'the'Challenge%Match%Pool,% Nonprofit%Bonus%grants'and%Golden%Ticket%prizes.'(For'more'information'on'matching'funds'and' prizes,'see'Prizes'&'Rules.)''' !! Personally'ask'top'donors'and'promote'the'day'in'regular'conversation.' !! Mail'direct'mail'pieces'–'postcards,'letters,'flyers,'newsletters,'etc.'if'you'have'chosen'a'direct'mail' campaign.' !! Promote'the'convenience'of'donating'online'early.''Donate'between'November'1'and'December'3' and'gifts'will'be'included'in'the'Give'Where'You'Live'campaign!''NOTE:''Donations'before'November' 1'or'after'December'3'will'not'count'for'Give%Where%You%Live'matching'funds'or'prizes.' !! Update'your'social'media'feeds'with'a'link'to'the'Give%Where%You%Live%landing'page:' givewhereyoulive.razoo.com.''' !! Continue'to'mindfully'update'your'social'media'feeds'with'updates'about'your'campaign.'' Remember'not'to'over`saturate'your'feed'with'too'much'information'or'over`sharing.' !! Make'sure'you'know'how'to'add'the'Razoo'donation'widgets'to'your'website'(optional).''Visit:'Razoo' Donation'Widget'and'Using'Razoo’s'Facebook'Widget.''(Note:'Donations'cannot'be'scheduled'for' December'3'using'the'Razoo'Donation'Widget'or'the'Razoo'Facebook'Widget,'so'you'may'only'want' to'install'the'widgets'on'the'day'before'Give%Where%You%Live.)' !!
Updated'on'9/29/15!
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' 1\2!Weeks!Before!Give%Where%You%Live!(November!19!–!December!1)! !! Recruit'volunteers'for'“Day'of”'activities.' !! Email'supporters'to'remind'them'about'the'day.' !! Update'Facebook'and'Twitter'on'a'daily'basis.''Include'stories,'pictures'or'videos'in'your'postings.' !! Reach'out'to'online'contacts'you'already'have'relationships'with'and'let'them'know'about'Give% Where%You%Live.''Encourage'them'to'write'about'or'tweet'about'it.' !! Finalize'volunteers'and'volunteer'duties'for'your'Giving'Destination'event.''Prepare'all'necessary' outreach'materials'(prep'materials,'handouts,'social'media'plans,'etc.).' !! If'you'have'secured'a'Charitable'Challenge,'set'up'the'matching'grant'on'Razoo'and'publicize'it'in' your'communications.''' ' 1!Day!Before!Give%Where%You%Live!(December!2)! !! Confirm'volunteers'for'“Day'of”'activities.' !! Send'out'email'blast'reminders'to'supporters'and'ask'them'to'spread'the'word'throughout'their' circles'of'influence.''Remind'them'that'“TOMORROW'IS'THE'DAY'TO'GIVE'WHERE'YOU'LIVE!”.' !! Encourage'your'staff'to'do'one`on`one'outreach'to'their'friends,'families,'and'donors'they’re'closest' to.''You'could'offer'a'prize'to'the'staff'member'that'generates'the'most'donations/donors.' !! Continue'posting'on'social'media'during'the'day.''Be'sure'to'include'other'users'in'your' conversations'or'provide'links'to'third'party'stories.''' !! Consider'calling'donors'you'haven’t'reached'by'email'to'remind'them'about'the'day.' !! Get'donors'excited.''Remind'them'that'DECEMBER'3'IS'THE'BIG'DAY'to'give!' '' Give%Where%You%Live!!(December!3)! !! Send'three'emails'throughout'the'day'to'supporters'to'help'create'a'sense'of'urgency.''Your'emails' should'do'the'following:' o! Update'them'on'fundraising'progress.' o! Remind'them'of'your'overall'goal.' o! Provide'a'reason'for'them'to'give,'like'the'Challenge%Grant%and'other'prizes.' o! Let'them'know'if'your'organization'has'won'any'“prizes”.' o! Encourage'them'to'give'during'“off”'hours'to'increase'your'chances'of'winning'a'Golden' Ticket'for'your'organization!'Midnight'–'6:00'a.m.'and'8:00'p.m.'to'Midnight.' !! Utilize'Facebook'and'Twitter'to'cheer'on'donors'with'status'updates.' !! Ask'questions'to'generate'conversation'and'community.' !! Don’t'forget'to'promote'on'social'media'to'give'to'your'cause'during'the'evening'hours'(many' individuals'are'online'at'night).' ! The!Day!After!Give%Where%You%Live!(December!4)! !! Announce'your'successes'on'your'Facebook/Twitter/website.' "! Goals'met,'money'raised' "! Prizes'won' "! Number'of'donors' "! Charitable%Challenge'grant'met' "! How'the'funds'raised'will'be'used'by'your'organization'to'change'lives'in'the'Kearney'Area!' !! Thank'your'donors'through'email'and'social'media.' "! Tell'them'how'their'donation'will'be'put'to'good'work'and'will'make'a'difference.''Don’t'forget' to'provide'updates'about'your'nonprofit'and'make'it'easy'for'them'to'stay'in'touch.' Updated'on'9/29/15!
Page!3!of!4!
Send'handwritten'thank'you'notes'or'make'phone'calls'to'top'donors.' Add'all'new'donors'to'your'database;'invite'them'to'cultivation'events'and/or'one`on`one'meetings.' Remove'the'Razoo'donation'widgets'from'your'website'–'unless'you'are'keeping'it'for'year`round' donations*.' !! Use'this'giving'day'to'help'grow'your'donor'and'volunteer'list'for'year`round'support.' ' After!the!Give%Where%You%Live!Giving!Day! !! Fill'out'survey'for'Kearney'Area'Community'Foundation'about'your'experience'and'success'during' the'event.' !! Make'sure'to'share'final'fundraising'figures'on'social'media,'through'email,'in'newsletters'and'other' communications.' !! Sign'up'for'next'year!' !! !! !!
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*'Reminder:'Razoo'charges'6.9%'for'gifts'made'outside'of'Give%Where%You%Live'2015.' ' ' Kearney!Area!Community!Foundation:' Razoo!Support! Judi'Sickler,'Executive'Director' Technical/Website/Platform:' [email protected]'' Razoo:'[email protected]' 308`237`3114' 866`437`1952' Monday`Friday'8:30'a.m.'–'5:00'p.m.'CST' Monday`Friday,'9:00'a.m.'–'6:00'p.m.'EST' ' ' '
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Updated'on'9/29/15!
Page!4!of!4!
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! ! ! Templates,!tips,!images,!explanations!and!more!can!be!found!! on!the!GiveWhereYouLive.Razoo.com!website.! Visit!the!Nonprofit!Toolkit!often!!!It’s!your!friend.!
! ! NOTE:!This!Countdown!Calendar!is!meant!to!be!a!general!guide.!!Not!all!items!will!pertain!to!your! organization.!!All!documents!referenced!can!be!found!in!the!online!Nonprofit!Toolkit!at! GiveWhereYouLive.Razoo.com.'[email protected].! ! GETTING!STARTED!–!IMMEDIATELY!! !! Decide'that'your'organization'would'like'to'participate'in'the'2015'Give%Where%You%Live'campaign.'' !! Select'a'staff'member'or'volunteer'who'has'strong'leadership'and'organizational'skills'and'can' commit'to'the'entire'campaign'timeline'and'process.''Give'said'person'a'copy'of'this'checklist'and' wish'them'well.'' !! Mark'all'calendars'with'the'selected'day'for'the'campaign,'December!3,!2015,'as'well'as'any'other' important'dates'listed'in'the'Important'Dates'for'Nonprofits'document.' !! Set'clear'goals'and'develop'a'communication'plan'around'those'goals.''Make'your'success'about' more'than'prizes'or'dollars'and'cents.''' !! Visit'the'Nonprofit'Toolkit'often'for'help'planning'your'fundraising!' ' SEPTEMBER! !! “Like”'the'Kearney'Area'Community'Foundation'on'Facebook'and'“Follow”'us'on'Twitter' @KearneyGives.' !! To'participate'with'Give%Where%You%Live,'you'will'need'to'register'your'organization'online'by'clicking' Register'My'Nonprofit'on'GiveWhereYouLive.Razoo.com'by'October'31.'ve'password'and'making' necessary'revisions.' !! Begin'planning'your'organization’s'fundraising'strategy.'''' !! Decide'on'a'fundraising'goal'for'your'organization.'''' !! Set'up'your'organization’s'fundraising'page'on'Razoo.''Use'the'Quick'Guide'to'Building'Your' Nonprofit'Page'on'Razoo'document'for'help'(Your'photos/videos'must'be'uploaded'and'content' completed'by'November'13'in'order'for'your'cause'to'show'up'in'the'Give%Where%You%Live'search' results).' !! Register'to'attend'an'information/training'session'hosted'by'KACF'by'calling'(308)'237`3114.''Each' session'will'cover'the'basics'of'the'campaign,'general'details'for'setting'up'your'page'on'Razoo,'tips' from'other'NPOs'and'will'wrap'up'with'a'question'and'answer'period.'''
Updated'on'9/29/15!
Page!1!of!4!
If'you'are'not'currently'using'social'media'as'a'marketing'tool,'start'now.''Social'media'enables'you' to'reach'and'engage'with'people'through'networking'and'starts'the'peer`to`peer'word'of'mouth' campaign.'''' !! Consider'a'direct'mail'campaign'–'postcards,'letters,'flyers,'newsletters,'etc.'(if'your'budget'permits).'''' ! OCTOBER! !! If'you'have'not'already'done'so,'register'you'nonprofit'online'by'clicking'Register'My'Nonprofit'on' GiveWhereYouLive.Razoo.com'by'October'31.' !! Approach'potential'donors'to'provide'a'Charitable'Challenge'matching'grant'incentive'exclusively'for' your'organization.''See'the'About'Charitable'Challenges'document.' !! Send'a'100`character'description'of'your'nonprofit'organization'to'Laurel'Rosado'at'KACF.' ([email protected])'Include'your'logo'and'a'picture'or'video.''We'will'use'this'as' content'for'Twitter'and'Facebook.''Due:'October'31'if'you'would'like'us'to'post'about'you.''' !! Plan'to'promote'the'event'in'your'email,'social'media,'website'homepage'and'other'creative'outlets' and'explain'that'December'3'is'THE'day'to'give'to'your'organization.' !! Consider'planning'and/or'hosting'a'Giving'Destination'event'to'be'held'on'December'3'at'your'space' (or'other'related'location)'to'promote'your'organization’s'mission/purpose'and'to'create'community' awareness'about'Give%Where%You%Live.''This'can'also'serve'as'a'donation'drop`off'zone'for'your' nonprofit!''See'the'Giving'Destination'document.' !! Reach'out'to'top'donors'and'friends'of'your'organization'to'inspire'giving'on'December'3.' !! Encourage'friends,'board'members,'and'your'organization’s'supporters'to'“Like”'the'Kearney'Area' Community'Foundation'on'Facebook'and'“Follow”'us'on'Twitter'@KearneyGives.' ' NOVEMBER! !! Engage'your'social'media'fans'by'telling'stories'and'preparing'them'to'give'on'December'3.' !! If'you'have'chosen'to'host'a'Giving'Destination,'plan'and'finalize'your'organization’s'giving'day' festivities.'Fill'out'the'form'and'send'to'KACF'by'November'20'so'we'can'promote'your'event.'' !! People'love'and'remember'“stories”.''Be'a'good'storyteller.''Tell'how'your'NPO'is'changing'lives'in' the'Kearney'Area.' !! Execute'your'plans'to'promote'via'email,'social'media,'website'homepage,'etc.' !! Include'information'in'your'organization’s'newsletter,'especially'regarding'the'Challenge%Match%Pool,% Nonprofit%Bonus%grants'and%Golden%Ticket%prizes.'(For'more'information'on'matching'funds'and' prizes,'see'Prizes'&'Rules.)''' !! Personally'ask'top'donors'and'promote'the'day'in'regular'conversation.' !! Mail'direct'mail'pieces'–'postcards,'letters,'flyers,'newsletters,'etc.'if'you'have'chosen'a'direct'mail' campaign.' !! Promote'the'convenience'of'donating'online'early.''Donate'between'November'1'and'December'3' and'gifts'will'be'included'in'the'Give'Where'You'Live'campaign!''NOTE:''Donations'before'November' 1'or'after'December'3'will'not'count'for'Give%Where%You%Live'matching'funds'or'prizes.' !! Update'your'social'media'feeds'with'a'link'to'the'Give%Where%You%Live%landing'page:' givewhereyoulive.razoo.com.''' !! Continue'to'mindfully'update'your'social'media'feeds'with'updates'about'your'campaign.'' Remember'not'to'over`saturate'your'feed'with'too'much'information'or'over`sharing.' !! Make'sure'you'know'how'to'add'the'Razoo'donation'widgets'to'your'website'(optional).''Visit:'Razoo' Donation'Widget'and'Using'Razoo’s'Facebook'Widget.''(Note:'Donations'cannot'be'scheduled'for' December'3'using'the'Razoo'Donation'Widget'or'the'Razoo'Facebook'Widget,'so'you'may'only'want' to'install'the'widgets'on'the'day'before'Give%Where%You%Live.)' !!
Updated'on'9/29/15!
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' 1\2!Weeks!Before!Give%Where%You%Live!(November!19!–!December!1)! !! Recruit'volunteers'for'“Day'of”'activities.' !! Email'supporters'to'remind'them'about'the'day.' !! Update'Facebook'and'Twitter'on'a'daily'basis.''Include'stories,'pictures'or'videos'in'your'postings.' !! Reach'out'to'online'contacts'you'already'have'relationships'with'and'let'them'know'about'Give% Where%You%Live.''Encourage'them'to'write'about'or'tweet'about'it.' !! Finalize'volunteers'and'volunteer'duties'for'your'Giving'Destination'event.''Prepare'all'necessary' outreach'materials'(prep'materials,'handouts,'social'media'plans,'etc.).' !! If'you'have'secured'a'Charitable'Challenge,'set'up'the'matching'grant'on'Razoo'and'publicize'it'in' your'communications.''' ' 1!Day!Before!Give%Where%You%Live!(December!2)! !! Confirm'volunteers'for'“Day'of”'activities.' !! Send'out'email'blast'reminders'to'supporters'and'ask'them'to'spread'the'word'throughout'their' circles'of'influence.''Remind'them'that'“TOMORROW'IS'THE'DAY'TO'GIVE'WHERE'YOU'LIVE!”.' !! Encourage'your'staff'to'do'one`on`one'outreach'to'their'friends,'families,'and'donors'they’re'closest' to.''You'could'offer'a'prize'to'the'staff'member'that'generates'the'most'donations/donors.' !! Continue'posting'on'social'media'during'the'day.''Be'sure'to'include'other'users'in'your' conversations'or'provide'links'to'third'party'stories.''' !! Consider'calling'donors'you'haven’t'reached'by'email'to'remind'them'about'the'day.' !! Get'donors'excited.''Remind'them'that'DECEMBER'3'IS'THE'BIG'DAY'to'give!' '' Give%Where%You%Live!!(December!3)! !! Send'three'emails'throughout'the'day'to'supporters'to'help'create'a'sense'of'urgency.''Your'emails' should'do'the'following:' o! Update'them'on'fundraising'progress.' o! Remind'them'of'your'overall'goal.' o! Provide'a'reason'for'them'to'give,'like'the'Challenge%Grant%and'other'prizes.' o! Let'them'know'if'your'organization'has'won'any'“prizes”.' o! Encourage'them'to'give'during'“off”'hours'to'increase'your'chances'of'winning'a'Golden' Ticket'for'your'organization!'Midnight'–'6:00'a.m.'and'8:00'p.m.'to'Midnight.' !! Utilize'Facebook'and'Twitter'to'cheer'on'donors'with'status'updates.' !! Ask'questions'to'generate'conversation'and'community.' !! Don’t'forget'to'promote'on'social'media'to'give'to'your'cause'during'the'evening'hours'(many' individuals'are'online'at'night).' ! The!Day!After!Give%Where%You%Live!(December!4)! !! Announce'your'successes'on'your'Facebook/Twitter/website.' "! Goals'met,'money'raised' "! Prizes'won' "! Number'of'donors' "! Charitable%Challenge'grant'met' "! How'the'funds'raised'will'be'used'by'your'organization'to'change'lives'in'the'Kearney'Area!' !! Thank'your'donors'through'email'and'social'media.' "! Tell'them'how'their'donation'will'be'put'to'good'work'and'will'make'a'difference.''Don’t'forget' to'provide'updates'about'your'nonprofit'and'make'it'easy'for'them'to'stay'in'touch.' Updated'on'9/29/15!
Page!3!of!4!
Send'handwritten'thank'you'notes'or'make'phone'calls'to'top'donors.' Add'all'new'donors'to'your'database;'invite'them'to'cultivation'events'and/or'one`on`one'meetings.' Remove'the'Razoo'donation'widgets'from'your'website'–'unless'you'are'keeping'it'for'year`round' donations*.' !! Use'this'giving'day'to'help'grow'your'donor'and'volunteer'list'for'year`round'support.' ' After!the!Give%Where%You%Live!Giving!Day! !! Fill'out'survey'for'Kearney'Area'Community'Foundation'about'your'experience'and'success'during' the'event.' !! Make'sure'to'share'final'fundraising'figures'on'social'media,'through'email,'in'newsletters'and'other' communications.' !! Sign'up'for'next'year!' !! !! !!
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*'Reminder:'Razoo'charges'6.9%'for'gifts'made'outside'of'Give%Where%You%Live'2015.' ' ' Kearney!Area!Community!Foundation:' Razoo!Support! Judi'Sickler,'Executive'Director' Technical/Website/Platform:' [email protected]'' Razoo:'[email protected]' 308`237`3114' 866`437`1952' Monday`Friday'8:30'a.m.'–'5:00'p.m.'CST' Monday`Friday,'9:00'a.m.'–'6:00'p.m.'EST' ' ' '
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Updated'on'9/29/15!
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