Customer Segmentation Asia Total & Singapore Market
Customer Segmentation Asia Total & Singapore Market Demand 360 Maria Taylor
The following data comes from TravelClick Demand 360 platform FOUNDING PARTNERS 15,000 HOTELS
BRANDS 6,000+ HOTELS
INDEPENDENTS + SMALL GROUPS 200+ HOTELS
We continue to grow our partners, from our initial participants to brands and independent properties, today we offer 20,000+ hotels in 145 countries
2017 Q1 vs 2016 Q4 ASIA Channel Mix Q1 2017 Q4 2016 OTA 10%
Web 11% CRO 7%
GDS 9%
Direct 63%
2017 Q1 & 2016 Q4 ASIA Customer Segmentation Q1 2017 Q4 2016 Qualifi ed 1%
Wholes ale Retail 6% 10%
Negotiat ed 35%
Discoun t 25%
Group 23%
Source: TravelClick Demand360. As of March 22, 2017
Deeper Dive Singapore Market Q1 2017
Channels
Singapore OTA Channel
Segments by Web Channels
OTA Singapore
Brand Web Singapore
GDS - Current & Next 3 Months Pacing
Singapore
Jun 2017
May 2017
Apr 2017
Mar 2017
Feb 2017
Jan 2017
Dec 2016
Nov 2016
Oct 2016
Sep 2016
Aug 2016
Jul 2016
Jun 2016
May 2016
Apr 2016
Mar 2016
Feb 2016
Jan 2016
Dec 2015
Nov 2015
Oct 2015
Sep 2015
Aug 2015
Jul 2015
Jun 2015
May 2015
Apr 2015
Mar 2015
Feb 2015
Jan 2015
Room Nights
Singapore Performance Review Room Nights Committed
500,000 Report As-Of Date
400,000
300,000
200,000
Q1 2015 – Q2 2017
100,000
Transient
0
Group Blocks
Dec 2016
Nov 2016
Oct 2016
Sep 2016
Aug 2016
Jul 2016
Jun 2016
May 2016
Apr 2016
Mar 2016
Feb 2016
Jan 2016
Dec 2015
Nov 2015
Oct 2015
Sep 2015
Aug 2015
Jul 2015
Jun 2015
May 2015
Apr 2015
Mar 2015
Feb 2015
Jan 2015
Singapore Channel Performance % of Transient Room Nights
60%
50%
Q1 2015 – Q4 2016
40% Brand.com
30% CRS
Direct
20% GDS
10% OTA
0%
*Trendlines are based on an eight-month moving average
Dec 2016
Nov 2016
Oct 2016
Sep 2016
Aug 2016
Jul 2016
Jun 2016
May 2016
Apr 2016
Mar 2016
Feb 2016
Jan 2016
Dec 2015
Nov 2015
Oct 2015
Sep 2015
Aug 2015
Jul 2015
Jun 2015
May 2015
Apr 2015
Mar 2015
Feb 2015
Jan 2015
Singapore Channel Performance % of Transient Room Nights – Online Channels
70%
60%
Q1 2015 – Q4 2016
50%
40%
Brand.com
30%
20%
OTA
10%
0%
*Trendlines are based on an eight-month moving average
Customer Segment Performance 2017 Q1 and Q2 Outlook*
Singapore Group
2016 Q4 vs 2015 Q4
2017 Q1 Outlook*
2017 Q2 Outlook*
OCC
OCC
OCC
-7.6%
0.9%
-5.8%
0.8%
1.8%
5.6%
-1.9%
0.1%
-0.6%
Negotiated
0.2%
2.2%
-15.8%
Discount
1.2%
-1.9%
12.9%
Qualified
-0.3%
-9.1%
3.2%
2.0%
10.5%
18.1%
Transient Retail
Wholesale
*Outlook based on reservations currently on the books as of March 22, 2017. Source: TravelClick Demand360. Top 25 North America markets worldwide from data participants.
The following data comes from TravelClick Demand 360 platform FOUNDING PARTNERS 15,000 HOTELS
BRANDS 6,000+ HOTELS
INDEPENDENTS + SMALL GROUPS 200+ HOTELS
We continue to grow our partners, from our initial participants to brands and independent properties, today we offer 20,000+ hotels in 145 countries
2017 Q1 vs 2016 Q4 ASIA Channel Mix Q1 2017 Q4 2016 OTA 10%
Web 11% CRO 7%
GDS 9%
Direct 63%
2017 Q1 & 2016 Q4 ASIA Customer Segmentation Q1 2017 Q4 2016 Qualifi ed 1%
Wholes ale Retail 6% 10%
Negotiat ed 35%
Discoun t 25%
Group 23%
Source: TravelClick Demand360. As of March 22, 2017
Deeper Dive Singapore Market Q1 2017
Channels
Singapore OTA Channel
Segments by Web Channels
OTA Singapore
Brand Web Singapore
GDS - Current & Next 3 Months Pacing
Singapore
Jun 2017
May 2017
Apr 2017
Mar 2017
Feb 2017
Jan 2017
Dec 2016
Nov 2016
Oct 2016
Sep 2016
Aug 2016
Jul 2016
Jun 2016
May 2016
Apr 2016
Mar 2016
Feb 2016
Jan 2016
Dec 2015
Nov 2015
Oct 2015
Sep 2015
Aug 2015
Jul 2015
Jun 2015
May 2015
Apr 2015
Mar 2015
Feb 2015
Jan 2015
Room Nights
Singapore Performance Review Room Nights Committed
500,000 Report As-Of Date
400,000
300,000
200,000
Q1 2015 – Q2 2017
100,000
Transient
0
Group Blocks
Dec 2016
Nov 2016
Oct 2016
Sep 2016
Aug 2016
Jul 2016
Jun 2016
May 2016
Apr 2016
Mar 2016
Feb 2016
Jan 2016
Dec 2015
Nov 2015
Oct 2015
Sep 2015
Aug 2015
Jul 2015
Jun 2015
May 2015
Apr 2015
Mar 2015
Feb 2015
Jan 2015
Singapore Channel Performance % of Transient Room Nights
60%
50%
Q1 2015 – Q4 2016
40% Brand.com
30% CRS
Direct
20% GDS
10% OTA
0%
*Trendlines are based on an eight-month moving average
Dec 2016
Nov 2016
Oct 2016
Sep 2016
Aug 2016
Jul 2016
Jun 2016
May 2016
Apr 2016
Mar 2016
Feb 2016
Jan 2016
Dec 2015
Nov 2015
Oct 2015
Sep 2015
Aug 2015
Jul 2015
Jun 2015
May 2015
Apr 2015
Mar 2015
Feb 2015
Jan 2015
Singapore Channel Performance % of Transient Room Nights – Online Channels
70%
60%
Q1 2015 – Q4 2016
50%
40%
Brand.com
30%
20%
OTA
10%
0%
*Trendlines are based on an eight-month moving average
Customer Segment Performance 2017 Q1 and Q2 Outlook*
Singapore Group
2016 Q4 vs 2015 Q4
2017 Q1 Outlook*
2017 Q2 Outlook*
OCC
OCC
OCC
-7.6%
0.9%
-5.8%
0.8%
1.8%
5.6%
-1.9%
0.1%
-0.6%
Negotiated
0.2%
2.2%
-15.8%
Discount
1.2%
-1.9%
12.9%
Qualified
-0.3%
-9.1%
3.2%
2.0%
10.5%
18.1%
Transient Retail
Wholesale
*Outlook based on reservations currently on the books as of March 22, 2017. Source: TravelClick Demand360. Top 25 North America markets worldwide from data participants.
