D1 11.30 DM 12 The new mobile experience 140514 PFv1
The new mobile experience: personalisation, targeting, push, hyper-localisation, analytics and a whole lot more
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
http://adobe.ly/SummitApp © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
4
#AdobeSummit
Agenda
1 | Welcome and Overview 2 | The why of the app – who wanted it, reasons 3 | The what of the app – the moving parts, solutions used 4 | The how – Coverall on managing the project 5 | The outcome – demo of mobile services, notifications etc © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
5
#AdobeSummit
Key Takeaways
1
Mobile allows hypercontextual and deeplypersonal experiences
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2
Hybrid apps allow you to easily deploy across platforms
11
3
Mobile apps give great visibility into your users’ actions
#AdobeSummit
Agenda
1 | Welcome and Overview 2 | The why of the app – who wanted it, reasons 3 | The what of the app – the moving parts, solutions used 4 | The how – Coverall on managing the project 5 | The outcome – demo of mobile services, notifications etc © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
12
#AdobeSummit
“If we don’t drink our own Champagne, how can we expect our customers to do it?” — Shantanu Narayen, President and CEO, Adobe
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
13
#AdobeSummit
Summit App Goals
Provide a personalized experience on tablets, phones, and email
USA
UK
Australia
Singapore
Validate integration points within Marketing Cloud solutions
Analytics, Social, Target Mobile Services
Campaign PhoneGap
Campaign 3rd party data
Mobile Services iBeacons
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
14
#AdobeSummit
What goes into an experience?
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
15
#AdobeSummit
Personalised mobile marketing delivers joy!
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
16
#AdobeSummit
Adobe & Mobile Marketing Adobe® Marketing Cloud
Adobe® Creative Cloud™
MAKE May 14-15, 2014 | ICC ExCel, London Mobile Mobile Mobile Marketing Apps Web Tactics Learn more at summit.adobe.com/emea #AdobeSummit QR Codes
MONETIZE
MANAGE
SMS Display and Search Ads
MEASURE Comprehensive support for mobile marketing lifecycle across mobile web, mobile apps, and marketing tactics © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
17
#AdobeSummit
Agenda
1 | Welcome and Overview 2 | The why of the app – who wanted it, reasons 3 | The what of the app – the moving parts, solutions used 4 | The how – Coverall on managing the project 5 | The outcome – demo of mobile services, notifications etc © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
18
#AdobeSummit
Essential ingredients for a great mobile experience
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
20
#AdobeSummit
Adobe Analytics
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
21
#AdobeSummit
Adobe Target
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
22
#AdobeSummit
Adobe Campaign
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
23
#AdobeSummit
PhoneGap • Android and iOS apps built using PhoneGap • Additional Adobe plugins used: • Adobe mobile services plugin • Adobe Campaign plugin
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
24
#AdobeSummit
Adobe mobile services
Registration Database
Events Server
Apple Push Notification Service (APNS)
Adobe Campaign Google Cloud Messaging for Android (GCM) © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
25
#AdobeSummit
Agenda
1 | Welcome and Overview 2 | The why of the app – who wanted it, reasons 3 | The what of the app – the moving parts, solutions used 4 | The how – Coverall on managing the project 5 | The outcome – demo of mobile services, notifications etc © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
26
#AdobeSummit
“Screw it, let’s do it” - Richard Branson
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
28
#AdobeSummit
Meet Coverall Crew
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
29
#AdobeSummit
Attendease Case Study: Integrating Adobe Marketing Cloud with existing tools Adobe Marketing Cloud components built into Coverall Crew’s Attendease event platform:
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
30
#AdobeSummit
Coverall Crew on managing the project Key success factors
Having the right team
Keeping within scope
Proper time management
Challenges and lessons learned
Team size tripled
Coordinating across time zones
If I were to do this over again…
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
31
#AdobeSummit
Coverall Crew on integrating Adobe Digital Marketing Cloud
The development process
Key success factors:
Attendease event app already written for PhoneGap
Mostly HTML, CSS and JavaScript skills required
Excellent technical collaboration with the Adobe team
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
32
#AdobeSummit
Agenda
1 | Welcome and Overview 2 | The why of the app – who wanted it, reasons 3 | The what of the app – the moving parts, solutions used 4 | The how – Coverall on managing the project 5 | The outcome – demo mobile services, notifications etc © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
34
#AdobeSummit
The finished product
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
36
#AdobeSummit
Adobe Marketing Cloud: Mobile services Adobe Marketing Cloud is the most comprehensive and integrated marketing solution for marketers. 6 Solutions:
Adobe Analytics
Adobe Target
Adobe Media Optimizer
Adobe Experience Manager
Adobe Campaign
Core services: Mobile services App Capabilities + Mobile Innovation
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
37
#AdobeSummit
Adobe Social
Mobile services for Adobe Marketing Cloud
One UI
One SDK Analytics
Adobe Mobile services
Target
Geo-location Analytics & Targeting
Audience Manager
App Optimization
Campaign (2014)
App Analytics App SDK for Marketing Cloud Phase 1 (Launched Oct 2013)
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
38
#AdobeSummit
Usage data • Demo of Adobe mobile services
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
40
#AdobeSummit
Key Takeaways
1
Mobile allows hypercontextual and deeplypersonal experiences
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2
Hybrid apps allow you to easily deploy across platforms
44
3
Mobile apps give great visibility into your users’ actions
#AdobeSummit
Call To Action Check out PhoneGap Enterprise… Check out Mobile services… Champion mobile personalisation within your organisation
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
45
#AdobeSummit
Andrew Savory [email protected] Twitter: @savs
Roger Woods
Marc Eaman
[email protected] Twitter: @rogerjwoods
[email protected] Twitter: @AdobeMarc
Sarah Wall
Jamie Lubiner
[email protected] © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
[email protected] Twitter: @drlube #AdobeSummit
Questions and Answers
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
54
#AdobeSummit
Go HERE, do THIS, and you could WIN!
Download the App Every Session
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Give us feedback
Win a MeCam
Win an iPad Air
Just hit the survey button
Eight to win
Complete 8 surveys to enter the prize draw
It takes less than a minute
Record every minute
#AdobeSummit
May 14-15, 2014 | ICC ExCel, London Learn more at summit.adobe.com/emea #AdobeSummit
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
http://adobe.ly/SummitApp © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
4
#AdobeSummit
Agenda
1 | Welcome and Overview 2 | The why of the app – who wanted it, reasons 3 | The what of the app – the moving parts, solutions used 4 | The how – Coverall on managing the project 5 | The outcome – demo of mobile services, notifications etc © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
5
#AdobeSummit
Key Takeaways
1
Mobile allows hypercontextual and deeplypersonal experiences
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2
Hybrid apps allow you to easily deploy across platforms
11
3
Mobile apps give great visibility into your users’ actions
#AdobeSummit
Agenda
1 | Welcome and Overview 2 | The why of the app – who wanted it, reasons 3 | The what of the app – the moving parts, solutions used 4 | The how – Coverall on managing the project 5 | The outcome – demo of mobile services, notifications etc © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
12
#AdobeSummit
“If we don’t drink our own Champagne, how can we expect our customers to do it?” — Shantanu Narayen, President and CEO, Adobe
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
13
#AdobeSummit
Summit App Goals
Provide a personalized experience on tablets, phones, and email
USA
UK
Australia
Singapore
Validate integration points within Marketing Cloud solutions
Analytics, Social, Target Mobile Services
Campaign PhoneGap
Campaign 3rd party data
Mobile Services iBeacons
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
14
#AdobeSummit
What goes into an experience?
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
15
#AdobeSummit
Personalised mobile marketing delivers joy!
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
16
#AdobeSummit
Adobe & Mobile Marketing Adobe® Marketing Cloud
Adobe® Creative Cloud™
MAKE May 14-15, 2014 | ICC ExCel, London Mobile Mobile Mobile Marketing Apps Web Tactics Learn more at summit.adobe.com/emea #AdobeSummit QR Codes
MONETIZE
MANAGE
SMS Display and Search Ads
MEASURE Comprehensive support for mobile marketing lifecycle across mobile web, mobile apps, and marketing tactics © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
17
#AdobeSummit
Agenda
1 | Welcome and Overview 2 | The why of the app – who wanted it, reasons 3 | The what of the app – the moving parts, solutions used 4 | The how – Coverall on managing the project 5 | The outcome – demo of mobile services, notifications etc © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
18
#AdobeSummit
Essential ingredients for a great mobile experience
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
20
#AdobeSummit
Adobe Analytics
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
21
#AdobeSummit
Adobe Target
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
22
#AdobeSummit
Adobe Campaign
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
23
#AdobeSummit
PhoneGap • Android and iOS apps built using PhoneGap • Additional Adobe plugins used: • Adobe mobile services plugin • Adobe Campaign plugin
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
24
#AdobeSummit
Adobe mobile services
Registration Database
Events Server
Apple Push Notification Service (APNS)
Adobe Campaign Google Cloud Messaging for Android (GCM) © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
25
#AdobeSummit
Agenda
1 | Welcome and Overview 2 | The why of the app – who wanted it, reasons 3 | The what of the app – the moving parts, solutions used 4 | The how – Coverall on managing the project 5 | The outcome – demo of mobile services, notifications etc © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
26
#AdobeSummit
“Screw it, let’s do it” - Richard Branson
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
28
#AdobeSummit
Meet Coverall Crew
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
29
#AdobeSummit
Attendease Case Study: Integrating Adobe Marketing Cloud with existing tools Adobe Marketing Cloud components built into Coverall Crew’s Attendease event platform:
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
30
#AdobeSummit
Coverall Crew on managing the project Key success factors
Having the right team
Keeping within scope
Proper time management
Challenges and lessons learned
Team size tripled
Coordinating across time zones
If I were to do this over again…
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
31
#AdobeSummit
Coverall Crew on integrating Adobe Digital Marketing Cloud
The development process
Key success factors:
Attendease event app already written for PhoneGap
Mostly HTML, CSS and JavaScript skills required
Excellent technical collaboration with the Adobe team
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
32
#AdobeSummit
Agenda
1 | Welcome and Overview 2 | The why of the app – who wanted it, reasons 3 | The what of the app – the moving parts, solutions used 4 | The how – Coverall on managing the project 5 | The outcome – demo mobile services, notifications etc © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
34
#AdobeSummit
The finished product
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
36
#AdobeSummit
Adobe Marketing Cloud: Mobile services Adobe Marketing Cloud is the most comprehensive and integrated marketing solution for marketers. 6 Solutions:
Adobe Analytics
Adobe Target
Adobe Media Optimizer
Adobe Experience Manager
Adobe Campaign
Core services: Mobile services App Capabilities + Mobile Innovation
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
37
#AdobeSummit
Adobe Social
Mobile services for Adobe Marketing Cloud
One UI
One SDK Analytics
Adobe Mobile services
Target
Geo-location Analytics & Targeting
Audience Manager
App Optimization
Campaign (2014)
App Analytics App SDK for Marketing Cloud Phase 1 (Launched Oct 2013)
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
38
#AdobeSummit
Usage data • Demo of Adobe mobile services
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
40
#AdobeSummit
Key Takeaways
1
Mobile allows hypercontextual and deeplypersonal experiences
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2
Hybrid apps allow you to easily deploy across platforms
44
3
Mobile apps give great visibility into your users’ actions
#AdobeSummit
Call To Action Check out PhoneGap Enterprise… Check out Mobile services… Champion mobile personalisation within your organisation
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
45
#AdobeSummit
Andrew Savory [email protected] Twitter: @savs
Roger Woods
Marc Eaman
[email protected] Twitter: @rogerjwoods
[email protected] Twitter: @AdobeMarc
Sarah Wall
Jamie Lubiner
[email protected] © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
[email protected] Twitter: @drlube #AdobeSummit
Questions and Answers
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
54
#AdobeSummit
Go HERE, do THIS, and you could WIN!
Download the App Every Session
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Give us feedback
Win a MeCam
Win an iPad Air
Just hit the survey button
Eight to win
Complete 8 surveys to enter the prize draw
It takes less than a minute
Record every minute
#AdobeSummit
May 14-15, 2014 | ICC ExCel, London Learn more at summit.adobe.com/emea #AdobeSummit
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
