Daniel M Bartolini
Daniel M Bartolini e: [email protected] p: 347-661-2570
CLIENT:
OBJECTIVE:
Drizly Design a party planing tool that helps customers accurately estimate how much alcohol they need to order, and offers guests party theme ideas.
Alicia
PERSONAL INFORMATION AGE: 25 JOB: Editorial Assistant
GOALS AND NEEDS ORDERS ALCOHOL: • For weekly get togethers with her college friends. • For regular theme parties with college friends & roommates. BIGGEST CONSIDERATIONS: • Finding a good signature cocktail • Number of people coming • Budget
“We love theme parties. We’ll be drinking Mint Juleps and watching the horses go around.”
Alicia DISCOVERY
PLANNING
“Derby Day is coming!
ORDERING
EVENT
“Thank you, Drizly”
“I’m so glad I don’t have to pick all of this up
“I love Pinterest!” EMOTIONS
“I hate figuring out how much we need”.
Hunt Themes & Signtature Drink
Order placed
Order delivered
Alicia DISCOVERY
PLANNING
“Derby Day is coming!
ORDERING
EVENT
“Thank you, Drizly Party Planner!”
“Drizly has theme ideas?”
“I’m so glad I don’t have to pick all of this up
EMOTIONS
“I hate figuring out how much we need”.
Email Sent Hunt Themes & Signtature Drink
Order placed
Order delivered
Occupation: Professional Development Organizer Orders for: Personal events: regular parties with friends Current Drizly User: YES SUMMARY Elena likes to throw monthly parties with her friends, and all of the parties have themes. She uses Drizly currently for convenience, and because she does not have a car to pick up large orders.
Elena
IMPORTANT NOTES • Typical Order: Beer, wine, liquor • Typical budget is $60 per party • Plans around the idea that people will supplement with their own alcohol purchases. • Intent when ordering is not to get everyone drunk, but make sure everyone coming has a drink. • Recent themed parties include: Oscar party, Welcome to Spring party, Mad Men party. • Uses Pinterest entirely to explore party ideas and new drink ideas, and brings that to their shopping experience.
“My friends and I love to get together regularly, and theme parties are a great excuse to try new drinks.”
ALCOHOL EQUATION TYPE OF DRINKER LIGHT
# OF PEOPLE 1
# OF HOURS
# OF DRINKS
DRINKS/HOUR AFTER 2 HOURS
2
2
0.6
AVG
1
2
3
1
HEAVY
1
2
5
1.4
ALCOHOL
STANDARD BOTTLE SIZE
STANDARD DRINK SIZE
DRINKS PER BOTTLE
BEER
12 oz
12 oz
1
WINE
750 mL
5 oz
5
LIQUOR
750 mL
1.5 oz
17
CLIENT:
OBJECTIVE:
Drizly Design a party planing tool that helps customers accurately estimate how much alcohol they need to order, and offers guests party theme ideas.
Alicia
PERSONAL INFORMATION AGE: 25 JOB: Editorial Assistant
GOALS AND NEEDS ORDERS ALCOHOL: • For weekly get togethers with her college friends. • For regular theme parties with college friends & roommates. BIGGEST CONSIDERATIONS: • Finding a good signature cocktail • Number of people coming • Budget
“We love theme parties. We’ll be drinking Mint Juleps and watching the horses go around.”
Alicia DISCOVERY
PLANNING
“Derby Day is coming!
ORDERING
EVENT
“Thank you, Drizly”
“I’m so glad I don’t have to pick all of this up
“I love Pinterest!” EMOTIONS
“I hate figuring out how much we need”.
Hunt Themes & Signtature Drink
Order placed
Order delivered
Alicia DISCOVERY
PLANNING
“Derby Day is coming!
ORDERING
EVENT
“Thank you, Drizly Party Planner!”
“Drizly has theme ideas?”
“I’m so glad I don’t have to pick all of this up
EMOTIONS
“I hate figuring out how much we need”.
Email Sent Hunt Themes & Signtature Drink
Order placed
Order delivered
Occupation: Professional Development Organizer Orders for: Personal events: regular parties with friends Current Drizly User: YES SUMMARY Elena likes to throw monthly parties with her friends, and all of the parties have themes. She uses Drizly currently for convenience, and because she does not have a car to pick up large orders.
Elena
IMPORTANT NOTES • Typical Order: Beer, wine, liquor • Typical budget is $60 per party • Plans around the idea that people will supplement with their own alcohol purchases. • Intent when ordering is not to get everyone drunk, but make sure everyone coming has a drink. • Recent themed parties include: Oscar party, Welcome to Spring party, Mad Men party. • Uses Pinterest entirely to explore party ideas and new drink ideas, and brings that to their shopping experience.
“My friends and I love to get together regularly, and theme parties are a great excuse to try new drinks.”
ALCOHOL EQUATION TYPE OF DRINKER LIGHT
# OF PEOPLE 1
# OF HOURS
# OF DRINKS
DRINKS/HOUR AFTER 2 HOURS
2
2
0.6
AVG
1
2
3
1
HEAVY
1
2
5
1.4
ALCOHOL
STANDARD BOTTLE SIZE
STANDARD DRINK SIZE
DRINKS PER BOTTLE
BEER
12 oz
12 oz
1
WINE
750 mL
5 oz
5
LIQUOR
750 mL
1.5 oz
17
