Databox Partner Program
Databox Partner Program Introducing the Seventh Sense Connector (and some cool ways to use it) 6/21/17
Agenda for Today: 1. What problems does Seventh Sense solve for? 2. How a HubSpot Platinum Partner has found success with Seventh Sense 3. Software Demo 4. Using Seventh Sense Internally - HubSpot Platinum Partner Testimonial 5. Other Seventh Sense Templates
Meet Mike, CEO & Co-Founder of Seventh Sense
Seventh Sense is an artificial intelligence system that optimizes delivery times and frequency of email outreach.
A better relationship is built with the customer.
Customer is Contacted
Existing tools leverage Seventh Sense knowledge in future outreach.
Profiles are shared throughout the enterprise.
Marketing (open, click, conversion) and email data are automatically collected.
Customer interactions are analyzed.
Viewed in existing CRM or Seventh Sense’s Web & Mobile Applications.
A communication profile is created by Seventh Sense’s Patent-Pending IP.
BENEFITS
More Visible Emails
Personalize Email Campaign Times. Lower Ramp Time
Personalize Individual Email and Call Times. Know individual prospect’s communication patterns. Retain data to nurture customers and prospects.
Win or Lose data is collected and added back into the funnel.
Greater Insight
Shared Learning Throughout the Enterprise
More Productive Call Activity
Benefits Real World Results
Increases In
Unsubscribes
>8%
>17%
>38%
Talk Time
Connects
Decreases In
>25%
>90%
Opens
Clicks
Agenda for Today: 1. What problems does Seventh Sense solve for? 2. How a HubSpot Platinum Partner has found success with Seventh Sense 3. Software Demo 4. Using Seventh Sense Internally - HubSpot Platinum Partner Testimonial 5. Other Seventh Sense Templates
Meet Elyse, President of Prism Global Marketing Solutions HUBSPOT PLATINUM PARTNER
what they do
● ●
how they use seventh sense
● ●
Primarily serves mid-sized to large, growing healthcare and tech companies Goal: keep the needle moving higher and become part of the overall business strategy instead of just the marketing strategy. Set up Seventh Sense for one client and trained the team at Prism Global on how to use the system. Result: ○ 18% increase in click rate ○ 6% increase in open rate ○ 15% of the dormant database reengaging with email
the opportunity
the solution
the results
Prism Global Marketing Solutions wanted to continue to deliver email marketing and automation results, but knew there had to be another solution, especially given the amount of data they have on contacts by using HubSpot.
Automated, customized send times based on historical email engagement data to put each email in recipients’ inboxes at just the right time. By utilizing the data in HubSpot, they leverage the Seventh Sense technology to make email marketing more personalized and customized.
Increased engagement rates and significantly more new leads and reengaged leads from email campaigns made clients happy with results and generated referral business.
read case study
Use this Template
SEVENTH SENSE
DEMO
Inside of your email systems, you have “black gold,” which includes historical sends, opens, clicks and reply data. Seventh Sense becomes the “miner” of your historical data and makes it actionable.
Build a profile on each contact that you have... When they engage
Top Time per Day
Weekly Top Time
… and access it directly via HubSpot CRM
View Key Seventh Sense Metrics in Databox All Time Events
Newly Engaged Contacts
All Time Contacts
Date of Last Interaction
Reengaged Contacts
Marketing Events
All Contact Engagement
Incoming Email Messages
Seventh Sense
Use this Template
Batch & Blast Campaign: Create a Workflow in HubSpot and sync it with your Seventh Sense account
Nurture Campaign: Send emails, delays, trigger web hooks
Agenda for Today: 1. What problems does Seventh Sense solve for? 2. How a HubSpot Platinum Partner has found success with Seventh Sense 3. Software Demo 4. Using Seventh Sense Internally - HubSpot Platinum Partner Testimonial 5. Other Seventh Sense Templates
Meet Laura, Marketing Manager of LeadG2 HUBSPOT PLATINUM PARTNER
what they do
● ●
how they use seventh sense
●
Serve mostly large media companies and mid-sized professional services firms Client satisfaction depends on the use of their services, so the agency wants clients to get all the benefits they can
Because Seventh Sense delivers emails at each individual’s best time, the large media corporations’ servers weren’t going to be hit all at once, which in some cases was triggering the spam filter.
the challenge
LeadG2 was seeing low engagement and high bounce rates on both marketing emails and client mailings.
the solution
Customized send times delivered email at optimal times for engagement and allowed emails to hit corporations’ servers at different times.
the results
Engagement rates increased significantly and bounce rates were reduced to almost zero after eliminating no-longer functioning email addresses.
read case study
Use this Template
Agenda for Today: 1. What problems does Seventh Sense solve for? 2. How a HubSpot Platinum Partner has found success with Seventh Sense 3. Software Demo 4. Using Seventh Sense Internally - HubSpot Platinum Partner Testimonial 5. Other Seventh Sense Templates
Seventh Sense + HubSpot
Use this Template
Seventh Sense + Google Analytics
Use this Template
Next Steps with Seventh Sense? [email protected]
Contact Mike to see how Seventh Sense can help you increase engagement rates and decrease bounce rates, resulting in more efficient email campaigns.
Agenda for Today: 1. What problems does Seventh Sense solve for? 2. How a HubSpot Platinum Partner has found success with Seventh Sense 3. Software Demo 4. Using Seventh Sense Internally - HubSpot Platinum Partner Testimonial 5. Other Seventh Sense Templates
Meet Mike, CEO & Co-Founder of Seventh Sense
Seventh Sense is an artificial intelligence system that optimizes delivery times and frequency of email outreach.
A better relationship is built with the customer.
Customer is Contacted
Existing tools leverage Seventh Sense knowledge in future outreach.
Profiles are shared throughout the enterprise.
Marketing (open, click, conversion) and email data are automatically collected.
Customer interactions are analyzed.
Viewed in existing CRM or Seventh Sense’s Web & Mobile Applications.
A communication profile is created by Seventh Sense’s Patent-Pending IP.
BENEFITS
More Visible Emails
Personalize Email Campaign Times. Lower Ramp Time
Personalize Individual Email and Call Times. Know individual prospect’s communication patterns. Retain data to nurture customers and prospects.
Win or Lose data is collected and added back into the funnel.
Greater Insight
Shared Learning Throughout the Enterprise
More Productive Call Activity
Benefits Real World Results
Increases In
Unsubscribes
>8%
>17%
>38%
Talk Time
Connects
Decreases In
>25%
>90%
Opens
Clicks
Agenda for Today: 1. What problems does Seventh Sense solve for? 2. How a HubSpot Platinum Partner has found success with Seventh Sense 3. Software Demo 4. Using Seventh Sense Internally - HubSpot Platinum Partner Testimonial 5. Other Seventh Sense Templates
Meet Elyse, President of Prism Global Marketing Solutions HUBSPOT PLATINUM PARTNER
what they do
● ●
how they use seventh sense
● ●
Primarily serves mid-sized to large, growing healthcare and tech companies Goal: keep the needle moving higher and become part of the overall business strategy instead of just the marketing strategy. Set up Seventh Sense for one client and trained the team at Prism Global on how to use the system. Result: ○ 18% increase in click rate ○ 6% increase in open rate ○ 15% of the dormant database reengaging with email
the opportunity
the solution
the results
Prism Global Marketing Solutions wanted to continue to deliver email marketing and automation results, but knew there had to be another solution, especially given the amount of data they have on contacts by using HubSpot.
Automated, customized send times based on historical email engagement data to put each email in recipients’ inboxes at just the right time. By utilizing the data in HubSpot, they leverage the Seventh Sense technology to make email marketing more personalized and customized.
Increased engagement rates and significantly more new leads and reengaged leads from email campaigns made clients happy with results and generated referral business.
read case study
Use this Template
SEVENTH SENSE
DEMO
Inside of your email systems, you have “black gold,” which includes historical sends, opens, clicks and reply data. Seventh Sense becomes the “miner” of your historical data and makes it actionable.
Build a profile on each contact that you have... When they engage
Top Time per Day
Weekly Top Time
… and access it directly via HubSpot CRM
View Key Seventh Sense Metrics in Databox All Time Events
Newly Engaged Contacts
All Time Contacts
Date of Last Interaction
Reengaged Contacts
Marketing Events
All Contact Engagement
Incoming Email Messages
Seventh Sense
Use this Template
Batch & Blast Campaign: Create a Workflow in HubSpot and sync it with your Seventh Sense account
Nurture Campaign: Send emails, delays, trigger web hooks
Agenda for Today: 1. What problems does Seventh Sense solve for? 2. How a HubSpot Platinum Partner has found success with Seventh Sense 3. Software Demo 4. Using Seventh Sense Internally - HubSpot Platinum Partner Testimonial 5. Other Seventh Sense Templates
Meet Laura, Marketing Manager of LeadG2 HUBSPOT PLATINUM PARTNER
what they do
● ●
how they use seventh sense
●
Serve mostly large media companies and mid-sized professional services firms Client satisfaction depends on the use of their services, so the agency wants clients to get all the benefits they can
Because Seventh Sense delivers emails at each individual’s best time, the large media corporations’ servers weren’t going to be hit all at once, which in some cases was triggering the spam filter.
the challenge
LeadG2 was seeing low engagement and high bounce rates on both marketing emails and client mailings.
the solution
Customized send times delivered email at optimal times for engagement and allowed emails to hit corporations’ servers at different times.
the results
Engagement rates increased significantly and bounce rates were reduced to almost zero after eliminating no-longer functioning email addresses.
read case study
Use this Template
Agenda for Today: 1. What problems does Seventh Sense solve for? 2. How a HubSpot Platinum Partner has found success with Seventh Sense 3. Software Demo 4. Using Seventh Sense Internally - HubSpot Platinum Partner Testimonial 5. Other Seventh Sense Templates
Seventh Sense + HubSpot
Use this Template
Seventh Sense + Google Analytics
Use this Template
Next Steps with Seventh Sense? [email protected]
Contact Mike to see how Seventh Sense can help you increase engagement rates and decrease bounce rates, resulting in more efficient email campaigns.
