December 2014 BPA PB
BRAND REPORT
FOR THE 6 MONTH PERIOD ENDED DECEMBER 2014 (Including Supplementary Data) No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.
SGC Horizon LLC 3030 W. Salt Creek Lane Suite 201 Arlington Heights, IL 60005 Tel. No.: 847-391-1000 Fax No.: 847-390-0408 housingzone.com
Award-winning PROFESSIONAL BUILDER is one of the leading residential construction brand serving the business-information needs of the nation’s home builders, regardless of size or focus. For nearly 80 years, Professional Builder has offered industry news, business best practices, house plans, design ideas and the cutting edge building product information. Professional Builder provides this content monthly in print, and daily online via eNewsletters, websites, and special mobile editions. In addition the media brand offers a series of conferences and events throughout the United States. FIELD SERVED PROFESSIONAL BUILDER serves firms in the housing and light construction market; Builders, Developers, General Contractors, Remodelers Working in Building activities; Specialty Trade Contractors; Land Developers; Architectural Firms, Engineering Firms, Architectural/Engineering Firms, Designers of Homes; and Manufactured or Modular Home Builders. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are those with Corporate Executive; Architect, Designer, Engineer; Construction Manager, Purchasing Agent; Sales or Marketing Manager or other titles as shown in paragraph 3a. These recipients buy, specify or influence the selection of building materials, products and equipment as indicated in Paragraph 3a. PURPOSE Included herein is an analysis of the types of construction recipient's company is involved in and an analysis of recipients who buy, specify or influence building materials, products, or equipment.
CHANNELS PROFESSIONAL BUILDER MAGAZINE
6 Issues in the period 118,752 average circulation
EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported
PROFESSIONAL BUILDER MAGAZINE (6 issues in the period)
PROFESSIONAL BUILDER a. Print b. Digital 1. Requested 2. Non-Requested
www.bpaww.com
Non-Paid
Paid
Average
118,752
-
118,752
97,537
-
97,537
21,215
-
21,215
21,215
-
21,215
-
-
-
MAGAZINE CHANNEL
Official Publication of: None/Established: 1936/Issues Per Year: 12
AVERAGE NON-QUALIFIED CIRCULATION
NON-QUALIFIED Not Included Elsewhere
Copies 61
Other Paid Circulation
1,532
Advertiser and Agency Allocated for Trade Shows and Conventions
88 565
All Other TOTAL
2,245
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD Total Qualified Qualified Non-Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Individual 118,752 100.0 118,752 100.0 Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED 118,752 100.0 118,752 100.0 CIRCULATION
1a. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD - PRINT Total Qualified Qualified Non-Paid Qualified Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 97,537 100.0 97,537 100.0 Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED 97,537 CIRCULATION
-
-
-
-
-
-
-
-
-
-
-
-
-
-
100.0
97,537
100.0
-
-
Qualified Paid Copies -
Percent -
-
-
-
-
-
-
-
-
1b. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD - DIGITAL Total Qualified Qualified Non-Paid Qualified Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 21,215 100.0 21,215 100.0 Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED 21,215 100.0 21,215 100.0 CIRCULATION
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2014 Issue
Print
Total Qualified
Digital
July
97,402
21,344
118,746
August
97,863
20,889
118,752
September
97,536
21,212
118,748
October
97,536
21,215
118,751
November
97,439
21,314
118,753
December
97,443
21,316
118,759
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2014 This issue is -% or 2 copies above the average of the other 5 issues reported in Paragraph 2.
TOTAL QUALIFIED
PERCENT OF TOTAL
13,632
11.5
8,576
5,056
13,632
9,033
4,259
250
90
105,038
88.4
88,819
16,219
105,038
90,947
2,964
8,493
2,634
83
0.1
44
39
83
61
3
15
4
TOTAL QUALIFIED CIRCULATION
118,753
100.0
97,439
21,314
118,753
100,041
7,226
8,758
2,728
PERCENT
100.0
82.1
17.9
100.0
84.2
6.1
7.4
2.3
BUSINESS/INDUSTRY 1. Architectural Firms, Architectural Engineering Firms, Architect Engineers, Designers of Homes 2. Builders, Builder-Developers, General Contractors & Remodelers engaged in Residential Home Building activities; Manufactured or Modular Home Manufacturers; and Land Developers 3. Special Trade Contractors
www.bpaww.com
CLASSIFICATION BY TITLE Respondents CONSTRUCTION Who Buy, MANAGERS, Specify, or OWNERS, SUPERINTENInfluence the PARTNERS, DENTS, Selection of CORPORATE PURCHASING SALES & Building EXECUTIVES AGENTS & MARKETING Materials, DIRECTORS, ARCHITECTS, BUYERS & OTHER MANAGEMENT, Products, or GENERAL DESIGNERS & CONSTRUCTION OTHER Equipment MANAGERS ENGINEERS MANAGEMENT TITLES
Print
Digital
PROFESSIONAL BUILDER / December 2014
2
ADDITIONAL DATA: NUMBER OF SINGLE FAMILY HOMES YOUR COMPANY BUILDS ANNUALLY NUMBER OF SINGLE FAMILY HOMES YOUR COMPANY BUILDS ANNUALLY
TOTAL RESPONDENTS 67,169
1-25
8,018
26-100
4,727
101-500
2,789
Over 500 TOTAL RESPONDENTS
82,703
SUPPLEMENTARY DATA: CUSTOM HOME BUILDERS Below is an analysis of a sector of primary business crossed with cost per square foot of the homes the subscriber's company builds (excluding land). Only those subscribers who indicated their firm is involved in constructing custom single family homes are included. Since any one respondent may have checked more than one response, the totals for each of these categories (cost per square foot) should not be added together as the total may exceed the total circulation. These data are presented for statistical and marketing purposes. Total TYPE OF RESIDENTIAL BUILDING ACTIVITIES COMPANY IS ENGAGED IN Respondents $251+ $201 - $250 $151 - $200 $121 - $150 1. Builders, Builder-Developers, General Contractors engaged in residential custom home building activities
34,900
11,501
11,846
16,302
15,747
2. Architectural Firms, Architectural Engineering Firms, Architect Engineers, Designers of Homes
6,545
2,721
2,619
3,022
2,159
41,445
14,222
14,465
19,324
17,906
TOTAL CUSTOM HOME BUILDERS
SUPPLEMENTARY DATA: MULTI FAMILY HOME BUILDERS See questionnaire used to elicit these data on the back of this report. Since any one respondent may have checked more than one response, the totals for each of these (i.e.: products and services) should not be added together as the total may exceed the total circulation. These data are presented for statistical and marketing purposes. Total Respondents Percent MULTI-FAMILY HOME BUILDINGS 1. Builders, Builder-Developers, General Contractors engaged in multi family home building activities 2. Architectural Firms, Architectural Engineering Firms, Architect -Engineers, Designers of Homes TOTAL MULTI-FAMILY HOME BUILDINGS
31,720
26.7
7,262
6.1
38,982
32.8
PURCHASING AUTHORITY This is an analysis of 118,753 or 100.0% of recipients who in the performance of their job buy, specify, or influence the selection of building materials, products, or equipment listed below. (See questionnaire on the back of this report). This is also an analysis of 41,445 or 34.9% of a sector of primary business recipients who have indicated their firm is involved in constructing custom single family homes, and who in the performance of their job buy, specify or influence the selection of building materials, products or equipment listed below. Since any one recipient may have checked more than one response, the totals for each of these items should not be added together as the total may exceed the total circulation. This data is presented for statistical and marketing purposes only. Professional Builder Custom Builder Total Respondents Total Respondents BUILDING MATERIALS, PRODUCTS, EQUIPMENT PURCHASING AUTHORITY 95,059 36,162 Appliances 101,187 38,204 Cabinets & Countertop Materials 93,514 34,912 Caulks & Sealants 73,461 30,022 Central Vacuum Systems 73,497 27,972 Computer Hardware & Software 84,306 31,205 Construction Equipment 91,387 35,764 Decking/Fence Materials 96,471 37,264 Doors 91,215 35,637 Engineered Wood Products 85,626 35,158 Fireplaces & Accessories 93,083 36,295 Flooring & Floor Coverings 88,831 35,824 Garage Doors 87,659 34,234 Green Building Products 85,211 31,078 Hand & Power Tools 72,875 29,566 Home Automation Systems 81,789 32,692 HVAC & Environ. Controls 90,512 35,409 Insulation & Related Products 84,700 33,306 Lighting Fixtures 85,171 33,455 Locksets & Hardware 84,310 32,795 Paint, Stains, & Finishes 84,350 32,935 Plumbing Fixtures/Faucets 82,996 33,298 Roofing Materials 82,048 32,941 Siding 66,603 27,566 Sound & Security Systems 81,482 32,453 Tile 66,037 25,371 Trucks 85,088 33,827 Windows www.bpaww.com
PROFESSIONAL BUILDER / December 2014
3
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2014 Qualified Within QUALIFICATION SOURCE
Print 97,439 -
Digital 21,314 -
Total Qualified 118,753 -
Percent 100.0 -
-
-
-
-
-
22,090
-
97,439
21,314
118,753
100.0
18.6
-
82.1
17.9
100.0
1 Year 96,663 -
2 Years 22,090 -
-
-
TOTAL QUALIFIED CIRCULATION
96,663
PERCENT
81.4
I. II. III. IV.
Direct Request: Request from recipient’s company: Membership Benefit: Communication from recipient or recipient’s company (other than request): V. TOTAL – Sources other than above (listed alphabetically): Association rosters and directories Business directories Manufacturer’s, distributor’s, and wholesaler’s lists Other sources VI. Single Copy Sales:
3 Years -
3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2014 Print
Digital
Total Qualified
97,336
21,291
118,627
99.9
Individuals by name only
66
6
72
0.1
Titles or functions only
MAILING ADDRESS Individuals by name and title and/or function
Percent
37
17
54
-
Company names only
-
-
-
-
Multi-Copy Same Addressee copies
-
-
-
-
Single Copy Sales
-
-
-
-
97,439
21,314
118,753
100.0
TOTAL QUALIFIED CIRCULATION
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS
6-Month Period Ended:
Audited Data
Audited Data
Audited Data
Audited Data
Audited Data
Circulation Claim
January – June 2012
July – December 2012
January – June 2013
July – December 2013
January – June 2014
July – December 2014*
Total Audit Average Qualified:
107,226
107,235
110,558
117,106
117,658
118,751
Qualified Non-Paid:
107,226
107,235
110,558
117,106
117,658
118,751
Print:
96,733
95,234
97,071
97,841
97,576
97,536
Digital:
10,493
12,001
13,487
19,265
20,082
21,215
Qualified Paid:
-
-
-
-
-
-
Print:
-
-
-
-
-
-
Digital:
-
-
-
-
-
-
Post Expire Copies included in Total Qualified Circulation:
**NC
**NC
**NC
**NC
**NC
**NC
Average Annual Order Price:
**NC
**NC
**NC
**NC
**NC
**NC
*NOTE: July – December 2014 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.
www.bpaww.com
PROFESSIONAL BUILDER / December 2014
4
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2014 Total State Qualified State Print Digital Percent Maine 532 113 645 Kentucky New Hampshire 628 138 766 Tennessee Vermont 390 74 464 Alabama Massachusetts 2,419 485 2,904 Mississippi Rhode Island 358 77 435 EAST SO. CENTRAL Connecticut 1,581 389 1,970 Arkansas NEW ENGLAND 5,908 1,276 7,184 6.1 Louisiana New York 5,093 1,225 6,318 Oklahoma New Jersey 2,731 601 3,332 Texas Pennsylvania 4,868 942 5,810 WEST SO. CENTRAL MIDDLE ATLANTIC 12,692 2,768 15,460 13.0 Montana Ohio 4,146 836 4,982 Idaho Indiana 2,269 430 2,699 Wyoming Illinois 4,487 959 5,446 Colorado Michigan 3,592 683 4,275 New Mexico Wisconsin 2,895 578 3,473 Arizona EAST NO. CENTRAL 17,389 3,486 20,875 17.6 Utah Minnesota 2,403 502 2,905 Nevada Iowa 1,528 300 1,828 MOUNTAIN Missouri 2,126 456 2,582 Alaska North Dakota 433 86 519 Washington South Dakota 465 87 552 Oregon Nebraska 1,066 183 1,249 California Kansas 1,197 246 1,443 Hawaii WEST NO. CENTRAL 9,218 1,860 11,078 9.3 PACIFIC Delaware 310 51 361 UNITED STATES Maryland 1,985 455 2,440 U.S. Territories Washington, DC 143 66 209 Canada Virginia 2,672 621 3,293 Mexico West Virginia 362 68 430 Other International North Carolina 3,431 724 4,155 APO/FPO South Carolina 1,423 340 1,763 Georgia 2,457 593 3,050 TOTAL QUALIFIED Florida 6,290 1,434 7,724 CIRCULATION SOUTH ATLANTIC 19,073 4,352 23,425 19.7
Print 1,185 1,813 1,226 621 4,845 707 1,072 1,126 5,938 8,843 608 683 262 2,299 581 1,521 920 548 7,422 275 2,228 1,377 7,752 305 11,937 97,327 46 63 3
Digital 249 327 235 94 905 122 214 217 1,153 1,706 110 137 50 443 126 411 221 143 1,641 93 507 311 2,001 96 3,008 21,002 21 165 3 120 3
Total Qualified 1,434 2,140 1,461 715 5,750 829 1,286 1,343 7,091 10,549 718 820 312 2,742 707 1,932 1,141 691 9,063 368 2,735 1,688 9,753 401 14,945 118,329 67 228 3 120 6
97,439
21,314
118,753
Percent
4.8
8.9
7.6
12.6 99.6
100.0
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION
New England
7,184
M iddle A tlantic
15,460
East No . Central
20,875 11,078
West No . Central
23,425
So uth A tlantic East So . Central
5,750
West So . Central
10,549
M o untain
9,063
P acific
14,945
US Territo ries
67
Canada
228
M exico
3 120
Other Internatio nal
6
A P O/FP O 0
www.bpaww.com
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
22,000
24,000
PROFESSIONAL BUILDER / December 2014
5
ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient’s qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via email when the Version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica – If a print edition exists, editorial and design are unchanged from the original print edition. Each issue’s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available.
MAGAZINE: QUESTIONNAIRE USED BY PUBLICATION TO ELICIT SUPPLEMENTARY DATA:
PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Tony Mancini, Group Director - Principal Deborah Byrne, Audience Development Manager (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
Date signed State County Received by BPA Worldwide Type ID Number
January 14, 2015 Illinois Cook January 14, 2015 BSJ P578B0D4
About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com
Recycled Paper
Copyright © 2014 BPA Worldwide. All rights reserved.
PROFESSIONAL BUILDER / December 2014
FOR THE 6 MONTH PERIOD ENDED DECEMBER 2014 (Including Supplementary Data) No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.
SGC Horizon LLC 3030 W. Salt Creek Lane Suite 201 Arlington Heights, IL 60005 Tel. No.: 847-391-1000 Fax No.: 847-390-0408 housingzone.com
Award-winning PROFESSIONAL BUILDER is one of the leading residential construction brand serving the business-information needs of the nation’s home builders, regardless of size or focus. For nearly 80 years, Professional Builder has offered industry news, business best practices, house plans, design ideas and the cutting edge building product information. Professional Builder provides this content monthly in print, and daily online via eNewsletters, websites, and special mobile editions. In addition the media brand offers a series of conferences and events throughout the United States. FIELD SERVED PROFESSIONAL BUILDER serves firms in the housing and light construction market; Builders, Developers, General Contractors, Remodelers Working in Building activities; Specialty Trade Contractors; Land Developers; Architectural Firms, Engineering Firms, Architectural/Engineering Firms, Designers of Homes; and Manufactured or Modular Home Builders. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are those with Corporate Executive; Architect, Designer, Engineer; Construction Manager, Purchasing Agent; Sales or Marketing Manager or other titles as shown in paragraph 3a. These recipients buy, specify or influence the selection of building materials, products and equipment as indicated in Paragraph 3a. PURPOSE Included herein is an analysis of the types of construction recipient's company is involved in and an analysis of recipients who buy, specify or influence building materials, products, or equipment.
CHANNELS PROFESSIONAL BUILDER MAGAZINE
6 Issues in the period 118,752 average circulation
EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported
PROFESSIONAL BUILDER MAGAZINE (6 issues in the period)
PROFESSIONAL BUILDER a. Print b. Digital 1. Requested 2. Non-Requested
www.bpaww.com
Non-Paid
Paid
Average
118,752
-
118,752
97,537
-
97,537
21,215
-
21,215
21,215
-
21,215
-
-
-
MAGAZINE CHANNEL
Official Publication of: None/Established: 1936/Issues Per Year: 12
AVERAGE NON-QUALIFIED CIRCULATION
NON-QUALIFIED Not Included Elsewhere
Copies 61
Other Paid Circulation
1,532
Advertiser and Agency Allocated for Trade Shows and Conventions
88 565
All Other TOTAL
2,245
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD Total Qualified Qualified Non-Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Individual 118,752 100.0 118,752 100.0 Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED 118,752 100.0 118,752 100.0 CIRCULATION
1a. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD - PRINT Total Qualified Qualified Non-Paid Qualified Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 97,537 100.0 97,537 100.0 Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED 97,537 CIRCULATION
-
-
-
-
-
-
-
-
-
-
-
-
-
-
100.0
97,537
100.0
-
-
Qualified Paid Copies -
Percent -
-
-
-
-
-
-
-
-
1b. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD - DIGITAL Total Qualified Qualified Non-Paid Qualified Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 21,215 100.0 21,215 100.0 Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED 21,215 100.0 21,215 100.0 CIRCULATION
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2014 Issue
Total Qualified
Digital
July
97,402
21,344
118,746
August
97,863
20,889
118,752
September
97,536
21,212
118,748
October
97,536
21,215
118,751
November
97,439
21,314
118,753
December
97,443
21,316
118,759
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2014 This issue is -% or 2 copies above the average of the other 5 issues reported in Paragraph 2.
TOTAL QUALIFIED
PERCENT OF TOTAL
13,632
11.5
8,576
5,056
13,632
9,033
4,259
250
90
105,038
88.4
88,819
16,219
105,038
90,947
2,964
8,493
2,634
83
0.1
44
39
83
61
3
15
4
TOTAL QUALIFIED CIRCULATION
118,753
100.0
97,439
21,314
118,753
100,041
7,226
8,758
2,728
PERCENT
100.0
82.1
17.9
100.0
84.2
6.1
7.4
2.3
BUSINESS/INDUSTRY 1. Architectural Firms, Architectural Engineering Firms, Architect Engineers, Designers of Homes 2. Builders, Builder-Developers, General Contractors & Remodelers engaged in Residential Home Building activities; Manufactured or Modular Home Manufacturers; and Land Developers 3. Special Trade Contractors
www.bpaww.com
CLASSIFICATION BY TITLE Respondents CONSTRUCTION Who Buy, MANAGERS, Specify, or OWNERS, SUPERINTENInfluence the PARTNERS, DENTS, Selection of CORPORATE PURCHASING SALES & Building EXECUTIVES AGENTS & MARKETING Materials, DIRECTORS, ARCHITECTS, BUYERS & OTHER MANAGEMENT, Products, or GENERAL DESIGNERS & CONSTRUCTION OTHER Equipment MANAGERS ENGINEERS MANAGEMENT TITLES
Digital
PROFESSIONAL BUILDER / December 2014
2
ADDITIONAL DATA: NUMBER OF SINGLE FAMILY HOMES YOUR COMPANY BUILDS ANNUALLY NUMBER OF SINGLE FAMILY HOMES YOUR COMPANY BUILDS ANNUALLY
TOTAL RESPONDENTS 67,169
1-25
8,018
26-100
4,727
101-500
2,789
Over 500 TOTAL RESPONDENTS
82,703
SUPPLEMENTARY DATA: CUSTOM HOME BUILDERS Below is an analysis of a sector of primary business crossed with cost per square foot of the homes the subscriber's company builds (excluding land). Only those subscribers who indicated their firm is involved in constructing custom single family homes are included. Since any one respondent may have checked more than one response, the totals for each of these categories (cost per square foot) should not be added together as the total may exceed the total circulation. These data are presented for statistical and marketing purposes. Total TYPE OF RESIDENTIAL BUILDING ACTIVITIES COMPANY IS ENGAGED IN Respondents $251+ $201 - $250 $151 - $200 $121 - $150 1. Builders, Builder-Developers, General Contractors engaged in residential custom home building activities
34,900
11,501
11,846
16,302
15,747
2. Architectural Firms, Architectural Engineering Firms, Architect Engineers, Designers of Homes
6,545
2,721
2,619
3,022
2,159
41,445
14,222
14,465
19,324
17,906
TOTAL CUSTOM HOME BUILDERS
SUPPLEMENTARY DATA: MULTI FAMILY HOME BUILDERS See questionnaire used to elicit these data on the back of this report. Since any one respondent may have checked more than one response, the totals for each of these (i.e.: products and services) should not be added together as the total may exceed the total circulation. These data are presented for statistical and marketing purposes. Total Respondents Percent MULTI-FAMILY HOME BUILDINGS 1. Builders, Builder-Developers, General Contractors engaged in multi family home building activities 2. Architectural Firms, Architectural Engineering Firms, Architect -Engineers, Designers of Homes TOTAL MULTI-FAMILY HOME BUILDINGS
31,720
26.7
7,262
6.1
38,982
32.8
PURCHASING AUTHORITY This is an analysis of 118,753 or 100.0% of recipients who in the performance of their job buy, specify, or influence the selection of building materials, products, or equipment listed below. (See questionnaire on the back of this report). This is also an analysis of 41,445 or 34.9% of a sector of primary business recipients who have indicated their firm is involved in constructing custom single family homes, and who in the performance of their job buy, specify or influence the selection of building materials, products or equipment listed below. Since any one recipient may have checked more than one response, the totals for each of these items should not be added together as the total may exceed the total circulation. This data is presented for statistical and marketing purposes only. Professional Builder Custom Builder Total Respondents Total Respondents BUILDING MATERIALS, PRODUCTS, EQUIPMENT PURCHASING AUTHORITY 95,059 36,162 Appliances 101,187 38,204 Cabinets & Countertop Materials 93,514 34,912 Caulks & Sealants 73,461 30,022 Central Vacuum Systems 73,497 27,972 Computer Hardware & Software 84,306 31,205 Construction Equipment 91,387 35,764 Decking/Fence Materials 96,471 37,264 Doors 91,215 35,637 Engineered Wood Products 85,626 35,158 Fireplaces & Accessories 93,083 36,295 Flooring & Floor Coverings 88,831 35,824 Garage Doors 87,659 34,234 Green Building Products 85,211 31,078 Hand & Power Tools 72,875 29,566 Home Automation Systems 81,789 32,692 HVAC & Environ. Controls 90,512 35,409 Insulation & Related Products 84,700 33,306 Lighting Fixtures 85,171 33,455 Locksets & Hardware 84,310 32,795 Paint, Stains, & Finishes 84,350 32,935 Plumbing Fixtures/Faucets 82,996 33,298 Roofing Materials 82,048 32,941 Siding 66,603 27,566 Sound & Security Systems 81,482 32,453 Tile 66,037 25,371 Trucks 85,088 33,827 Windows www.bpaww.com
PROFESSIONAL BUILDER / December 2014
3
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2014 Qualified Within QUALIFICATION SOURCE
Print 97,439 -
Digital 21,314 -
Total Qualified 118,753 -
Percent 100.0 -
-
-
-
-
-
22,090
-
97,439
21,314
118,753
100.0
18.6
-
82.1
17.9
100.0
1 Year 96,663 -
2 Years 22,090 -
-
-
TOTAL QUALIFIED CIRCULATION
96,663
PERCENT
81.4
I. II. III. IV.
Direct Request: Request from recipient’s company: Membership Benefit: Communication from recipient or recipient’s company (other than request): V. TOTAL – Sources other than above (listed alphabetically): Association rosters and directories Business directories Manufacturer’s, distributor’s, and wholesaler’s lists Other sources VI. Single Copy Sales:
3 Years -
3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2014 Print
Digital
Total Qualified
97,336
21,291
118,627
99.9
Individuals by name only
66
6
72
0.1
Titles or functions only
MAILING ADDRESS Individuals by name and title and/or function
Percent
37
17
54
-
Company names only
-
-
-
-
Multi-Copy Same Addressee copies
-
-
-
-
Single Copy Sales
-
-
-
-
97,439
21,314
118,753
100.0
TOTAL QUALIFIED CIRCULATION
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS
6-Month Period Ended:
Audited Data
Audited Data
Audited Data
Audited Data
Audited Data
Circulation Claim
January – June 2012
July – December 2012
January – June 2013
July – December 2013
January – June 2014
July – December 2014*
Total Audit Average Qualified:
107,226
107,235
110,558
117,106
117,658
118,751
Qualified Non-Paid:
107,226
107,235
110,558
117,106
117,658
118,751
Print:
96,733
95,234
97,071
97,841
97,576
97,536
Digital:
10,493
12,001
13,487
19,265
20,082
21,215
Qualified Paid:
-
-
-
-
-
-
Print:
-
-
-
-
-
-
Digital:
-
-
-
-
-
-
Post Expire Copies included in Total Qualified Circulation:
**NC
**NC
**NC
**NC
**NC
**NC
Average Annual Order Price:
**NC
**NC
**NC
**NC
**NC
**NC
*NOTE: July – December 2014 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.
www.bpaww.com
PROFESSIONAL BUILDER / December 2014
4
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2014 Total State Qualified State Print Digital Percent Maine 532 113 645 Kentucky New Hampshire 628 138 766 Tennessee Vermont 390 74 464 Alabama Massachusetts 2,419 485 2,904 Mississippi Rhode Island 358 77 435 EAST SO. CENTRAL Connecticut 1,581 389 1,970 Arkansas NEW ENGLAND 5,908 1,276 7,184 6.1 Louisiana New York 5,093 1,225 6,318 Oklahoma New Jersey 2,731 601 3,332 Texas Pennsylvania 4,868 942 5,810 WEST SO. CENTRAL MIDDLE ATLANTIC 12,692 2,768 15,460 13.0 Montana Ohio 4,146 836 4,982 Idaho Indiana 2,269 430 2,699 Wyoming Illinois 4,487 959 5,446 Colorado Michigan 3,592 683 4,275 New Mexico Wisconsin 2,895 578 3,473 Arizona EAST NO. CENTRAL 17,389 3,486 20,875 17.6 Utah Minnesota 2,403 502 2,905 Nevada Iowa 1,528 300 1,828 MOUNTAIN Missouri 2,126 456 2,582 Alaska North Dakota 433 86 519 Washington South Dakota 465 87 552 Oregon Nebraska 1,066 183 1,249 California Kansas 1,197 246 1,443 Hawaii WEST NO. CENTRAL 9,218 1,860 11,078 9.3 PACIFIC Delaware 310 51 361 UNITED STATES Maryland 1,985 455 2,440 U.S. Territories Washington, DC 143 66 209 Canada Virginia 2,672 621 3,293 Mexico West Virginia 362 68 430 Other International North Carolina 3,431 724 4,155 APO/FPO South Carolina 1,423 340 1,763 Georgia 2,457 593 3,050 TOTAL QUALIFIED Florida 6,290 1,434 7,724 CIRCULATION SOUTH ATLANTIC 19,073 4,352 23,425 19.7
Print 1,185 1,813 1,226 621 4,845 707 1,072 1,126 5,938 8,843 608 683 262 2,299 581 1,521 920 548 7,422 275 2,228 1,377 7,752 305 11,937 97,327 46 63 3
Digital 249 327 235 94 905 122 214 217 1,153 1,706 110 137 50 443 126 411 221 143 1,641 93 507 311 2,001 96 3,008 21,002 21 165 3 120 3
Total Qualified 1,434 2,140 1,461 715 5,750 829 1,286 1,343 7,091 10,549 718 820 312 2,742 707 1,932 1,141 691 9,063 368 2,735 1,688 9,753 401 14,945 118,329 67 228 3 120 6
97,439
21,314
118,753
Percent
4.8
8.9
7.6
12.6 99.6
100.0
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION
New England
7,184
M iddle A tlantic
15,460
East No . Central
20,875 11,078
West No . Central
23,425
So uth A tlantic East So . Central
5,750
West So . Central
10,549
M o untain
9,063
P acific
14,945
US Territo ries
67
Canada
228
M exico
3 120
Other Internatio nal
6
A P O/FP O 0
www.bpaww.com
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
22,000
24,000
PROFESSIONAL BUILDER / December 2014
5
ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient’s qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via email when the Version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica – If a print edition exists, editorial and design are unchanged from the original print edition. Each issue’s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available.
MAGAZINE: QUESTIONNAIRE USED BY PUBLICATION TO ELICIT SUPPLEMENTARY DATA:
PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Tony Mancini, Group Director - Principal Deborah Byrne, Audience Development Manager (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
Date signed State County Received by BPA Worldwide Type ID Number
January 14, 2015 Illinois Cook January 14, 2015 BSJ P578B0D4
About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com
Recycled Paper
Copyright © 2014 BPA Worldwide. All rights reserved.
PROFESSIONAL BUILDER / December 2014
