December 2014 BPA PR
BRAND REPORT
FOR THE 6 MONTH PERIOD ENDED DECEMBER 2014 (Including Supplementary Data) No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.
SGC Horizon LLC 3030 W. Salt Creek Lane Suite 201 Arlington Heights, IL 60005 Tel. No.: 847-291-1000 Fax No.: 847-390-0408 housingzone.com
PROFESSIONAL REMODELER is the leading business brand serving the business-information needs of residential remodeling professionals. The brand serves several vertical sub markets within remodeling including: exterior replacement contractors, design/build professionals, insurance restoration contractors, and kitchen and bath specialists. Professional Remodeler offers its content monthly in print and daily online via eNewsletters, websites, and special mobile editions. Many remodelers also experience the brand through its annual series of conferences held in top markets around the United States. FIELD SERVED PROFESSIONAL REMODELER serves residential remodeling contractors, commercial remodeling contractors, residential kitchen and bath specialists, general contractors engaged in residential remodeling, residential fire damage or insurance restoration contractors and residential historical renovation contractors. DEFINITION OF RECIPIENT QUALIFICATION PROFESSIONAL REMODELER’s qualified recipients are individuals with a job title of president, owner, partner, CEO, general manager, vice president, project manager, designer, construction supervisor, foreman, purchasing director, salesperson/estimator or other manager. PURPOSE Included herein is an analysis of respondents who buy, specify, or recommend products for their remodeling projects.
CHANNELS PROFESSIONAL REMODELER MAGAZINE
6 Issues in the period 92,314 average circulation
EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid
Paid
Average
92,314
-
92,314
a. Print
75,520
-
75,520
b. Digital
16,794
-
16,794
16,794
-
16,794
-
-
-
PROFESSIONAL REMODELER MAGAZINE (6 issues in the period)
PROFESSIONAL REMODELER
1. Requested 2. Non-Requested www.bpaww.com
MAGAZINE CHANNEL
Official Publication of: None/Established: 1997/Issues Per Year: 12
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD
AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere
All Other
1,400 254 355
TOTAL
QUALIFIED CIRCULATION Individual Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED CIRCULATION
Copies
Other Paid Circulation Advertiser and Agency Allocated for Trade Shows and Conventions
Total Qualified
2,009
1a. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD - PRINT Total Qualified Qualified Non-Paid Qualified Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 75,520 100.0 75,520 100.0 Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED 75,520 100.0 75,520 100.0 CIRCULATION
Qualified Non-Paid
Qualified Paid
Copies 92,314
Percent 100.0
Copies 92,314
Percent 100.0
Copies -
Percent -
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
92,314
100.0
92,314
100.0
-
-
1b. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD - DIGITAL Total Qualified Qualified Non-Paid Qualified Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 16,794 100.0 16,794 100.0 Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED 16,794 100.0 16,794 100.0 CIRCULATION
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2014 Issue
Print
Total Qualified
Digital
July
74,949
15,064
90,013
August
74,955
15,060
90,015
September
74,923
15,094
90,017
October
74,921
15,098
90,019
November
76,401
20,509
96,910
December
76,974
19,939
96,913
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2014 This issue is 6.0% or 5,515 copies above the average of the other 5 issues reported in Paragraph 2.
TOTAL QUALIFIED
Job Title
PERCENT OF TOTAL
Print
Digital
Recipients Involved in the Selection and/or Purchase of Products Used For Remodeling Jobs
Not Available
83,260
85.9
66,633
16,627
83,260
-
8,541
8.8
6,099
2,442
8,541
-
5,109
5.3
3,669
1,440
5,109
-
TOTAL QUALIFIED CIRCULATION
96,910
100.0
76,401
20,509
96,910
-
PERCENT
100.0
78.8
21.2
100.0
-
President, Owner, Partner, CEO, Vice President, General Manager Project Manager, Designer, Construction Supervisor, Foreman Purchasing Director, Salesperson, Estimator, Other Manager
www.bpaww.com
PROFESSIONAL REMODELER / December 2014
2
COMPANY'S ANNUAL INSTALLED DOLLAR VOLUME (LABOR AND MATERIALS)
JOB TITLE President, Owner, Partner, CEO, Vice President, General Manager
Total Recipients Whose Annual Installed Dollar Value Is Greater $5 Million $1 Million $500,000 Than Or to $4.9 to TOTAL PERCENT Equal To $10 Million to $9.9 Less than Million Million $999,999 $500,000 QUALIFIED OF TOTAL $500,000 and over
Not Available
83,260
85.9
53,143
4,243
4,785
25,796
18,319
25,577
4,540
Project Manager, Designer, Construction Supervisor, Foreman
8,541
8.8
6,615
1,931
959
2,556
1,169
1,483
443
Purchasing Director, Salesperson, Estimator, Other Manager
5,109
5.3
4,003
1,318
526
1,552
607
662
444
96,910
100.0
63,761
7,492
6,270
29,904
20,095
27,722
5,427
TOTAL QUALIFIED CIRCULATION
NUMBER OF YEARS THAT RECIPIENT'S COMPANY HAS BEEN INVOLVED IN REMODELING Total Recipients at Companies That Have Been Involved In Remodeling 11 or for 3 Years or More More Years
TOTAL QUALIFIED
PERCENT OF TOTAL
83,260
85.9
82,285
Project Manager, Designer, Construction Supervisor, Foreman
8,541
8.8
Purchasing Director, Salesperson, Estimator, Other Manager
5,109 96,910
JOB TITLE President, Owner, Partner, CEO, Vice President, General Manager
TOTAL QUALIFIED CIRCULATION
6 to 10 Years
3 to 5 Years
2 Years or Less
Data Not Available
71,006
8,554
2,725
769
206
8,439
7,372
764
303
93
9
5.3
5,031
4,483
409
139
72
6
100.0
95,755
82,861
9,727
3,167
934
221
SUPPLEMENTARY DATA This is a multiple analysis of 100% or 96,910 respondents who buy, specify, or recommend the following products for their remodeling projects. See question #8 on the questionnaire used to elicit this data on the back of this report. Since any one respondent may have checked more than one response, the totals for each response should not be added together as the total may exceed the total circulation. These data are presented for statistical and marketing purposes. Total Respondents BUILDING MATERIALS, PRODUCTS, EQUIPMENT PURCHASING AUTHORITY 73,800 Appliances 79,644 Cabinets 70,775 Carpet 77,988 Countertops 72,539 Decks/Patios 78,295 Doors 74,089 Drywall 73,846 Energy Efficient Products 75,538 Faucets 67,772 Fireplaces 74,741 Floors 69,256 Garage Doors 57,937 Home Security/Automation 66,036 HVAC 72,383 Insulation 73,588 Lighting 74,049 Locksets/Hardware 65,676 Masonry 64,935 Other Green/Sustainable Products 70,528 Paint 69,353 Patio Doors 72,236 Plumbing Fixtures 69,171 Roofing 69,408 Siding 66,417 Skylights 59,034 Sunspaces 70,843 Tile 67,031 Tools 58,755 Trucks/Commercial Vans 69,203 Tubs/Shower Surrounds 72,428 Windows
www.bpaww.com
PROFESSIONAL REMODELER / December 2014
3
PRIMARY BUSINESS TOTAL QUALIFIED
BUSINESS AND INDUSTRY
PERCENT OF TOTAL
Both Residential AND Commercial Remodeling
48,264
49.8
Residential Remodeling Contractor Only
24,908
25.7
Commercial Remodeling Contractor Only
6,333
6.5
10,117
10.5
7,288
7.5
96,910
100.0
General Contractor Engaged in Residential Remodeling Residential Fire Damage or Insurance Restoration Contractor, Residential Historical Renovation or Other TOTAL
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2014 Qualified Within 1 Year
2 Years
3 Years
Print
Digital
Total Qualified
77,502
19,188
-
76,200
20,490
96,690
99.8
220
-
-
201
19
220
0.2
III. Membership Benefit:
-
-
-
-
-
-
-
IV. Communication from recipient or recipient’s company (other than request):
-
-
-
-
-
-
-
QUALIFICATION SOURCE I.
Direct Request:
II. Request from recipient’s company:
V. TOTAL – Sources other than above (listed alphabetically): Association rosters and directories
Percent
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Business directories
-
-
-
-
-
-
-
Manufacturer’s, distributor’s, and wholesaler’s lists
-
-
-
-
-
-
-
Other sources
-
-
-
-
-
-
-
VI. Single Copy Sales:
-
-
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
77,722
19,188
-
76,401
20,509
96,910
100.0
PERCENT
80.2
19.8
-
78.8
21.2
100.0
3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2014 MAILING ADDRESS Individuals by name and title and/or function
Total Qualified 96,837
Print 76,349
Digital 20,488
Individuals by name only
41
17
58
0.1
Titles or functions only
11
4
15
-
Company names only
-
-
-
-
Multi-Copy Same Addressee copies
-
-
-
-
Single Copy Sales
-
-
-
-
76,401
20,509
96,910
100.0
TOTAL QUALIFIED CIRCULATION
Percent 99.9
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data 6-Month Period Ended:
Audited Data
Audited Data
Audited Data
Audited Data
Circulation Claim
January – June 2012 July – December 2012 January – June 2013 July – December 2013 January – June 2014 July – December 2014*
Total Audit Average Qualified:
83,781
83,788
85,876
90,012
90,014
92,314
Qualified Non-Paid:
83,781
83,788
85,876
90,012
90,014
92,314
Print:
76,543
73,389
74,670
75,246
75,050
75,520
7,238
10,399
11,206
14,766
14,964
16,794
-
-
-
-
-
-
Print:
-
-
-
-
-
-
Digital:
-
-
-
-
-
-
Post Expire Copies included in Total Qualified Circulation:
**NC
**NC
**NC
**NC
**NC
**NC
Average Annual Order Price:
**NC
**NC
**NC
**NC
**NC
**NC
Digital: Qualified Paid:
*NOTE: July – December 2014 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. www.bpaww.com
PROFESSIONAL REMODELER / December 2014
4
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2014 Total State State Print Digital Qualified Percent Kentucky Maine 420 110 530 Tennessee New Hampshire 512 124 636 Alabama Vermont 275 83 358 Mississippi Massachusetts 1,969 512 2,481 Rhode Island 269 80 349 EAST SO. CENTRAL Connecticut 1,340 382 1,722 Arkansas NEW ENGLAND 4,785 1,291 6,076 6.3 Louisiana Oklahoma New York 4,303 1,134 5,437 Texas New Jersey 2,334 569 2,903 Pennsylvania 4,136 869 5,005 WEST SO. CENTRAL MIDDLE ATLANTIC 10,773 2,572 13,345 13.8 Montana Idaho Ohio 3,433 853 4,286 Wyoming Indiana 1,849 411 2,260 Colorado Illinois 3,769 925 4,694 New Mexico Michigan 2,979 655 3,634 Arizona Wisconsin 2,409 619 3,028 Utah EAST NO. CENTRAL 14,439 3,463 17,902 18.5 Nevada Minnesota 2,017 520 2,537 MOUNTAIN Iowa 1,457 282 1,739 Alaska Missouri 1,782 392 2,174 Washington North Dakota 356 91 447 Oregon South Dakota 400 76 476 California Nebraska 877 181 1,058 Hawaii Kansas 963 226 1,189 PACIFIC WEST NO. CENTRAL 7,852 1,768 9,620 9.9 UNITED STATES Delaware 240 50 290 Maryland 1,660 453 2,113 U.S. Territories Washington, DC 126 40 166 Canada Virginia 2,031 594 2,625 Mexico West Virginia 303 58 361 Other International North Carolina 2,461 711 3,172 APO/FPO South Carolina 1,071 284 1,355 Georgia 1,948 565 2,513 TOTAL QUALIFIED CIRCULATION Florida 4,817 1,330 6,147 SOUTH ATLANTIC 14,657 4,085 18,742 19.3
Print 948 1,346 911 445 3,650 519 740 746 3,794 5,799 465 465 173 1,663 418 1,077 661 378 5,300 231 1,644 1,177 5,812 260 9,124 76,379 19 3
Digital 259 343 234 88 924 143 187 214 1,276 1,820 114 126 42 437 117 359 174 99 1,468 52 489 293 1,833 92 2,759 20,150 16 295 3 45 -
Total Qualified 1,207 1,689 1,145 533 4,574 662 927 960 5,070 7,619 579 591 215 2,100 535 1,436 835 477 6,768 283 2,133 1,470 7,645 352 11,883 96,529 35 295 3 45 3
76,401
20,509
96,910
Percent 4.7 7.9 7.0 12.2 99.6 100.0
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION New England
6,076
M iddle Atlantic
13,345
East No. Cent ral
17,902 9,620
West No. Cent ral
18,742
Sout h Atlantic
4,574
East So. Cent ral
7,619
West So. Cent ral M ount ain
6,768 11,883
Pacific US Territ ories
35
Canada
295
M exico
3 45
Other International
3
APO/ FPO 0
www.bpaww.com
5,000
10,000
15,000
20,000
PROFESSIONAL REMODELER / December 2014
5
ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient qualification. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via email when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica – If a print edition exists, editorial and design are unchanged from the original print edition. Each issue’s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. MAGAZINE: QUESTIONNAIRE USED BY PUBLICATION TO ELICIT SUPPLEMENTARY DATA:
PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Tony Mancini, Publisher Vy Duong, Audience Development Manager (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
Date signed State County Received by BPA Worldwide Type ID Number
January 06, 2015 Illinois Cook January 06, 2015 BSJ P579B0D4
About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com
Recycled Paper
Copyright © 2014 BPA Worldwide. All rights reserved.
PROFESSIONAL REMODELER / December 2014
FOR THE 6 MONTH PERIOD ENDED DECEMBER 2014 (Including Supplementary Data) No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.
SGC Horizon LLC 3030 W. Salt Creek Lane Suite 201 Arlington Heights, IL 60005 Tel. No.: 847-291-1000 Fax No.: 847-390-0408 housingzone.com
PROFESSIONAL REMODELER is the leading business brand serving the business-information needs of residential remodeling professionals. The brand serves several vertical sub markets within remodeling including: exterior replacement contractors, design/build professionals, insurance restoration contractors, and kitchen and bath specialists. Professional Remodeler offers its content monthly in print and daily online via eNewsletters, websites, and special mobile editions. Many remodelers also experience the brand through its annual series of conferences held in top markets around the United States. FIELD SERVED PROFESSIONAL REMODELER serves residential remodeling contractors, commercial remodeling contractors, residential kitchen and bath specialists, general contractors engaged in residential remodeling, residential fire damage or insurance restoration contractors and residential historical renovation contractors. DEFINITION OF RECIPIENT QUALIFICATION PROFESSIONAL REMODELER’s qualified recipients are individuals with a job title of president, owner, partner, CEO, general manager, vice president, project manager, designer, construction supervisor, foreman, purchasing director, salesperson/estimator or other manager. PURPOSE Included herein is an analysis of respondents who buy, specify, or recommend products for their remodeling projects.
CHANNELS PROFESSIONAL REMODELER MAGAZINE
6 Issues in the period 92,314 average circulation
EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid
Paid
Average
92,314
-
92,314
a. Print
75,520
-
75,520
b. Digital
16,794
-
16,794
16,794
-
16,794
-
-
-
PROFESSIONAL REMODELER MAGAZINE (6 issues in the period)
PROFESSIONAL REMODELER
1. Requested 2. Non-Requested www.bpaww.com
MAGAZINE CHANNEL
Official Publication of: None/Established: 1997/Issues Per Year: 12
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD
AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere
All Other
1,400 254 355
TOTAL
QUALIFIED CIRCULATION Individual Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED CIRCULATION
Copies
Other Paid Circulation Advertiser and Agency Allocated for Trade Shows and Conventions
Total Qualified
2,009
1a. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD - PRINT Total Qualified Qualified Non-Paid Qualified Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 75,520 100.0 75,520 100.0 Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED 75,520 100.0 75,520 100.0 CIRCULATION
Qualified Non-Paid
Qualified Paid
Copies 92,314
Percent 100.0
Copies 92,314
Percent 100.0
Copies -
Percent -
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
92,314
100.0
92,314
100.0
-
-
1b. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD - DIGITAL Total Qualified Qualified Non-Paid Qualified Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 16,794 100.0 16,794 100.0 Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED 16,794 100.0 16,794 100.0 CIRCULATION
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2014 Issue
Total Qualified
Digital
July
74,949
15,064
90,013
August
74,955
15,060
90,015
September
74,923
15,094
90,017
October
74,921
15,098
90,019
November
76,401
20,509
96,910
December
76,974
19,939
96,913
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2014 This issue is 6.0% or 5,515 copies above the average of the other 5 issues reported in Paragraph 2.
TOTAL QUALIFIED
Job Title
PERCENT OF TOTAL
Digital
Recipients Involved in the Selection and/or Purchase of Products Used For Remodeling Jobs
Not Available
83,260
85.9
66,633
16,627
83,260
-
8,541
8.8
6,099
2,442
8,541
-
5,109
5.3
3,669
1,440
5,109
-
TOTAL QUALIFIED CIRCULATION
96,910
100.0
76,401
20,509
96,910
-
PERCENT
100.0
78.8
21.2
100.0
-
President, Owner, Partner, CEO, Vice President, General Manager Project Manager, Designer, Construction Supervisor, Foreman Purchasing Director, Salesperson, Estimator, Other Manager
www.bpaww.com
PROFESSIONAL REMODELER / December 2014
2
COMPANY'S ANNUAL INSTALLED DOLLAR VOLUME (LABOR AND MATERIALS)
JOB TITLE President, Owner, Partner, CEO, Vice President, General Manager
Total Recipients Whose Annual Installed Dollar Value Is Greater $5 Million $1 Million $500,000 Than Or to $4.9 to TOTAL PERCENT Equal To $10 Million to $9.9 Less than Million Million $999,999 $500,000 QUALIFIED OF TOTAL $500,000 and over
Not Available
83,260
85.9
53,143
4,243
4,785
25,796
18,319
25,577
4,540
Project Manager, Designer, Construction Supervisor, Foreman
8,541
8.8
6,615
1,931
959
2,556
1,169
1,483
443
Purchasing Director, Salesperson, Estimator, Other Manager
5,109
5.3
4,003
1,318
526
1,552
607
662
444
96,910
100.0
63,761
7,492
6,270
29,904
20,095
27,722
5,427
TOTAL QUALIFIED CIRCULATION
NUMBER OF YEARS THAT RECIPIENT'S COMPANY HAS BEEN INVOLVED IN REMODELING Total Recipients at Companies That Have Been Involved In Remodeling 11 or for 3 Years or More More Years
TOTAL QUALIFIED
PERCENT OF TOTAL
83,260
85.9
82,285
Project Manager, Designer, Construction Supervisor, Foreman
8,541
8.8
Purchasing Director, Salesperson, Estimator, Other Manager
5,109 96,910
JOB TITLE President, Owner, Partner, CEO, Vice President, General Manager
TOTAL QUALIFIED CIRCULATION
6 to 10 Years
3 to 5 Years
2 Years or Less
Data Not Available
71,006
8,554
2,725
769
206
8,439
7,372
764
303
93
9
5.3
5,031
4,483
409
139
72
6
100.0
95,755
82,861
9,727
3,167
934
221
SUPPLEMENTARY DATA This is a multiple analysis of 100% or 96,910 respondents who buy, specify, or recommend the following products for their remodeling projects. See question #8 on the questionnaire used to elicit this data on the back of this report. Since any one respondent may have checked more than one response, the totals for each response should not be added together as the total may exceed the total circulation. These data are presented for statistical and marketing purposes. Total Respondents BUILDING MATERIALS, PRODUCTS, EQUIPMENT PURCHASING AUTHORITY 73,800 Appliances 79,644 Cabinets 70,775 Carpet 77,988 Countertops 72,539 Decks/Patios 78,295 Doors 74,089 Drywall 73,846 Energy Efficient Products 75,538 Faucets 67,772 Fireplaces 74,741 Floors 69,256 Garage Doors 57,937 Home Security/Automation 66,036 HVAC 72,383 Insulation 73,588 Lighting 74,049 Locksets/Hardware 65,676 Masonry 64,935 Other Green/Sustainable Products 70,528 Paint 69,353 Patio Doors 72,236 Plumbing Fixtures 69,171 Roofing 69,408 Siding 66,417 Skylights 59,034 Sunspaces 70,843 Tile 67,031 Tools 58,755 Trucks/Commercial Vans 69,203 Tubs/Shower Surrounds 72,428 Windows
www.bpaww.com
PROFESSIONAL REMODELER / December 2014
3
PRIMARY BUSINESS TOTAL QUALIFIED
BUSINESS AND INDUSTRY
PERCENT OF TOTAL
Both Residential AND Commercial Remodeling
48,264
49.8
Residential Remodeling Contractor Only
24,908
25.7
Commercial Remodeling Contractor Only
6,333
6.5
10,117
10.5
7,288
7.5
96,910
100.0
General Contractor Engaged in Residential Remodeling Residential Fire Damage or Insurance Restoration Contractor, Residential Historical Renovation or Other TOTAL
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2014 Qualified Within 1 Year
2 Years
3 Years
Digital
Total Qualified
77,502
19,188
-
76,200
20,490
96,690
99.8
220
-
-
201
19
220
0.2
III. Membership Benefit:
-
-
-
-
-
-
-
IV. Communication from recipient or recipient’s company (other than request):
-
-
-
-
-
-
-
QUALIFICATION SOURCE I.
Direct Request:
II. Request from recipient’s company:
V. TOTAL – Sources other than above (listed alphabetically): Association rosters and directories
Percent
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Business directories
-
-
-
-
-
-
-
Manufacturer’s, distributor’s, and wholesaler’s lists
-
-
-
-
-
-
-
Other sources
-
-
-
-
-
-
-
VI. Single Copy Sales:
-
-
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
77,722
19,188
-
76,401
20,509
96,910
100.0
PERCENT
80.2
19.8
-
78.8
21.2
100.0
3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2014 MAILING ADDRESS Individuals by name and title and/or function
Total Qualified 96,837
Print 76,349
Digital 20,488
Individuals by name only
41
17
58
0.1
Titles or functions only
11
4
15
-
Company names only
-
-
-
-
Multi-Copy Same Addressee copies
-
-
-
-
Single Copy Sales
-
-
-
-
76,401
20,509
96,910
100.0
TOTAL QUALIFIED CIRCULATION
Percent 99.9
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data 6-Month Period Ended:
Audited Data
Audited Data
Audited Data
Audited Data
Circulation Claim
January – June 2012 July – December 2012 January – June 2013 July – December 2013 January – June 2014 July – December 2014*
Total Audit Average Qualified:
83,781
83,788
85,876
90,012
90,014
92,314
Qualified Non-Paid:
83,781
83,788
85,876
90,012
90,014
92,314
Print:
76,543
73,389
74,670
75,246
75,050
75,520
7,238
10,399
11,206
14,766
14,964
16,794
-
-
-
-
-
-
Print:
-
-
-
-
-
-
Digital:
-
-
-
-
-
-
Post Expire Copies included in Total Qualified Circulation:
**NC
**NC
**NC
**NC
**NC
**NC
Average Annual Order Price:
**NC
**NC
**NC
**NC
**NC
**NC
Digital: Qualified Paid:
*NOTE: July – December 2014 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. www.bpaww.com
PROFESSIONAL REMODELER / December 2014
4
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2014 Total State State Print Digital Qualified Percent Kentucky Maine 420 110 530 Tennessee New Hampshire 512 124 636 Alabama Vermont 275 83 358 Mississippi Massachusetts 1,969 512 2,481 Rhode Island 269 80 349 EAST SO. CENTRAL Connecticut 1,340 382 1,722 Arkansas NEW ENGLAND 4,785 1,291 6,076 6.3 Louisiana Oklahoma New York 4,303 1,134 5,437 Texas New Jersey 2,334 569 2,903 Pennsylvania 4,136 869 5,005 WEST SO. CENTRAL MIDDLE ATLANTIC 10,773 2,572 13,345 13.8 Montana Idaho Ohio 3,433 853 4,286 Wyoming Indiana 1,849 411 2,260 Colorado Illinois 3,769 925 4,694 New Mexico Michigan 2,979 655 3,634 Arizona Wisconsin 2,409 619 3,028 Utah EAST NO. CENTRAL 14,439 3,463 17,902 18.5 Nevada Minnesota 2,017 520 2,537 MOUNTAIN Iowa 1,457 282 1,739 Alaska Missouri 1,782 392 2,174 Washington North Dakota 356 91 447 Oregon South Dakota 400 76 476 California Nebraska 877 181 1,058 Hawaii Kansas 963 226 1,189 PACIFIC WEST NO. CENTRAL 7,852 1,768 9,620 9.9 UNITED STATES Delaware 240 50 290 Maryland 1,660 453 2,113 U.S. Territories Washington, DC 126 40 166 Canada Virginia 2,031 594 2,625 Mexico West Virginia 303 58 361 Other International North Carolina 2,461 711 3,172 APO/FPO South Carolina 1,071 284 1,355 Georgia 1,948 565 2,513 TOTAL QUALIFIED CIRCULATION Florida 4,817 1,330 6,147 SOUTH ATLANTIC 14,657 4,085 18,742 19.3
Print 948 1,346 911 445 3,650 519 740 746 3,794 5,799 465 465 173 1,663 418 1,077 661 378 5,300 231 1,644 1,177 5,812 260 9,124 76,379 19 3
Digital 259 343 234 88 924 143 187 214 1,276 1,820 114 126 42 437 117 359 174 99 1,468 52 489 293 1,833 92 2,759 20,150 16 295 3 45 -
Total Qualified 1,207 1,689 1,145 533 4,574 662 927 960 5,070 7,619 579 591 215 2,100 535 1,436 835 477 6,768 283 2,133 1,470 7,645 352 11,883 96,529 35 295 3 45 3
76,401
20,509
96,910
Percent 4.7 7.9 7.0 12.2 99.6 100.0
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION New England
6,076
M iddle Atlantic
13,345
East No. Cent ral
17,902 9,620
West No. Cent ral
18,742
Sout h Atlantic
4,574
East So. Cent ral
7,619
West So. Cent ral M ount ain
6,768 11,883
Pacific US Territ ories
35
Canada
295
M exico
3 45
Other International
3
APO/ FPO 0
www.bpaww.com
5,000
10,000
15,000
20,000
PROFESSIONAL REMODELER / December 2014
5
ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient qualification. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via email when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica – If a print edition exists, editorial and design are unchanged from the original print edition. Each issue’s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. MAGAZINE: QUESTIONNAIRE USED BY PUBLICATION TO ELICIT SUPPLEMENTARY DATA:
PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Tony Mancini, Publisher Vy Duong, Audience Development Manager (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
Date signed State County Received by BPA Worldwide Type ID Number
January 06, 2015 Illinois Cook January 06, 2015 BSJ P579B0D4
About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com
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PROFESSIONAL REMODELER / December 2014
