DEMUR MAGAZiNE MEDiA KiT 2011©
DEMUR MAGAZINE MEDIA KIT 2011© demuronline.com
Page 1
Demur Magazine is vast becoming the leading pioneer of fashion and lifestyle magazines. Why? Because we promote individuality, standing out and creativeness. We let our readers become the trendsetters thus publishing the definitive guide to the new season in fashion and culture. It has been online globally since August 2010 and in print and distribution since January 2011 in addition to becoming the trusted bimonthly fashion magazine brand in London.
Demur Magazine produces dubious trends that others only dare to follow.
demuronline.com
Page 2
Defining the Trend
Demur Magazine is a deluxe magazine of over 44 pages, which defines the fashion season and the latest in culture. It presents the best in creativity and the essential campaigns in one beautifully crafted issue.
Demur
The advertising in is limited to less than 35% of the magazine, the choice of advertisers is selective and the important campaigns are showcased in depth. It is as much a one-stop guide to the seasons campaigns as a one-stop guide to the collections and latest events. demuronline.com
Page 3
Targeting The Right Audience
Demur readers are the core market for ready to wear fashion mixed with high fashion and, drawing the core obsessed fashion and lifestyle magazine reader but also reaching powerfully into the hard to reach highbrow affluent sector through creativity. These readers are creative individuals, young and outgoing and strongly associate themselves with fashion and culture.
Demur reflects their lifestyle of innovation in all thingsfashion, art and literature. This audience is loyal to the
Demur brand and as our reader survey shows they are the trendsetters in fashion and culture. Our readers have an C1/2 rating of 68% and 72% shop at boutiques and online shops more than 4 times a month.
demuronline.com
Page 4
An Intelligent Bunch
Demur
73% of readers either have a University degree or studying for one, a percentage unsurpassed by any title in the field. Amalgamated by their astuteness as much as
Demur
their creativeness readers want to experience a cultured magazine providing the best of contemporary fashion, art and culture, and in an environment free of celebrity gossip and downmarket advertisers. Statistics show: 85% are tired of celebrity gossip. 84% are interested in design innovation. 79% are interested in redefining the meaning trendsetting fashion and culture. 72% are concerned about the environment and say it already affects their choices as a fashion consumer.
demuronline.com
Page 5
Demur Reader Demographics Summary Readership 6039 B 58% C1/2 77% Women 62% Men 38% Age 16-24 49% Age 25-34 38% Age 35-44 13% Average Income £35,279
A Core Demographic For Luxury Goods A reader survey in April 2011 showed that while 62% of
Demur readers are women, a powerful 38% are men. Thus proving that Demur Magazine reaches into the male demographic more than any other magazine in the fashion and culture sector.
demuronline.com
Page 6
Demur Magazine Rate Card 2011 SPECIFICATIONS Our specifications are simple, although moving complicated advertising can be arranged. Sizes Half Page – 450 x 300px One Page – 450 x 600px Double Page – 900 x 600px Format · Flash animated, Flash interactive all provided either in .fla and .swf format · GIFs and JPGs provided in high quality. (PSDs where applicable) Submissions All submission of adverts must be at least 5 business days before the desired issue’s release date (the 3rd Friday of each month) DEMUR magazine must approve all adverts and their content before being placed into the magazine. DEMUR magazine reserves the right to withdraw an advertisement from its website for any reason at any time.
Size Full Page Half Page Third Page Quarter Page Special Positions Rear Cover Inside Front Cover Inside Rear Cover Double Page Spread Centre Spread Classified demuronline.com
Cost Monthly 350.00 175.00 135.00 95.00
3 months
6 months
Yearly
945.00 472.50 364.50 256.50
1890.00 945.00 729.00 513.00
3780.00 1890.00 1458.00 1026.00
370.00 360.00
999.00 837.00
1998.00 1944.00
3996.00 4320.00
355.00
958.50
1917.00
3834.00
635.00
1714.50
3429.00
6858.00
650.00 80.00
1755.00 216.00
3510.00 432.00
7020.00 864.00 Page 7
Page 1
Demur Magazine is vast becoming the leading pioneer of fashion and lifestyle magazines. Why? Because we promote individuality, standing out and creativeness. We let our readers become the trendsetters thus publishing the definitive guide to the new season in fashion and culture. It has been online globally since August 2010 and in print and distribution since January 2011 in addition to becoming the trusted bimonthly fashion magazine brand in London.
Demur Magazine produces dubious trends that others only dare to follow.
demuronline.com
Page 2
Defining the Trend
Demur Magazine is a deluxe magazine of over 44 pages, which defines the fashion season and the latest in culture. It presents the best in creativity and the essential campaigns in one beautifully crafted issue.
Demur
The advertising in is limited to less than 35% of the magazine, the choice of advertisers is selective and the important campaigns are showcased in depth. It is as much a one-stop guide to the seasons campaigns as a one-stop guide to the collections and latest events. demuronline.com
Page 3
Targeting The Right Audience
Demur readers are the core market for ready to wear fashion mixed with high fashion and, drawing the core obsessed fashion and lifestyle magazine reader but also reaching powerfully into the hard to reach highbrow affluent sector through creativity. These readers are creative individuals, young and outgoing and strongly associate themselves with fashion and culture.
Demur reflects their lifestyle of innovation in all thingsfashion, art and literature. This audience is loyal to the
Demur brand and as our reader survey shows they are the trendsetters in fashion and culture. Our readers have an C1/2 rating of 68% and 72% shop at boutiques and online shops more than 4 times a month.
demuronline.com
Page 4
An Intelligent Bunch
Demur
73% of readers either have a University degree or studying for one, a percentage unsurpassed by any title in the field. Amalgamated by their astuteness as much as
Demur
their creativeness readers want to experience a cultured magazine providing the best of contemporary fashion, art and culture, and in an environment free of celebrity gossip and downmarket advertisers. Statistics show: 85% are tired of celebrity gossip. 84% are interested in design innovation. 79% are interested in redefining the meaning trendsetting fashion and culture. 72% are concerned about the environment and say it already affects their choices as a fashion consumer.
demuronline.com
Page 5
Demur Reader Demographics Summary Readership 6039 B 58% C1/2 77% Women 62% Men 38% Age 16-24 49% Age 25-34 38% Age 35-44 13% Average Income £35,279
A Core Demographic For Luxury Goods A reader survey in April 2011 showed that while 62% of
Demur readers are women, a powerful 38% are men. Thus proving that Demur Magazine reaches into the male demographic more than any other magazine in the fashion and culture sector.
demuronline.com
Page 6
Demur Magazine Rate Card 2011 SPECIFICATIONS Our specifications are simple, although moving complicated advertising can be arranged. Sizes Half Page – 450 x 300px One Page – 450 x 600px Double Page – 900 x 600px Format · Flash animated, Flash interactive all provided either in .fla and .swf format · GIFs and JPGs provided in high quality. (PSDs where applicable) Submissions All submission of adverts must be at least 5 business days before the desired issue’s release date (the 3rd Friday of each month) DEMUR magazine must approve all adverts and their content before being placed into the magazine. DEMUR magazine reserves the right to withdraw an advertisement from its website for any reason at any time.
Size Full Page Half Page Third Page Quarter Page Special Positions Rear Cover Inside Front Cover Inside Rear Cover Double Page Spread Centre Spread Classified demuronline.com
Cost Monthly 350.00 175.00 135.00 95.00
3 months
6 months
Yearly
945.00 472.50 364.50 256.50
1890.00 945.00 729.00 513.00
3780.00 1890.00 1458.00 1026.00
370.00 360.00
999.00 837.00
1998.00 1944.00
3996.00 4320.00
355.00
958.50
1917.00
3834.00
635.00
1714.50
3429.00
6858.00
650.00 80.00
1755.00 216.00
3510.00 432.00
7020.00 864.00 Page 7
