MEDIA KIT News Magazine
NEWS MAGAZINE 2 0 0 9 - 2 0 1 0 P R O F O O T B A L L W E E K LY M E D I A K I T
Pro Football Weekly in Print Leading publication for NFL “sphere of influence” since 1967. Called by many, “The Best Coverage In the NFL.” Network of 52 writers nationwide, providing unparalleled coverage of the sport. Credible resource for “core” NFL fans, fantasy football players, and handicappers.
PRODUCTION SCHEDULE News magazine is published 30x per year, with weekly distribution during the football season. September 2008 redesign includes expert columns, news from each NFL team plus game previews and predictions. Special features include NFL draft features, a Fantasy Football pullout for summer issues, annual kickoff issue in August, mid-season awards and complete playoff previews and coverage.
DEMOGRAPHIC SNAPSHOT * 98% Male 58% 25-54 32% 100K or more household income 70% Married 66% College grad or higher * — 2007 subscriber study
NATIONAL RATES (All rates are net and b/w. Color $850.) 1x
10x
20x
30x
Full Page: $2,645 $2,380 $2,250 $2,115 Half Page: $1,380
$1,245
$1,175
$1,105
Other sizes and unique ad units available upon request. Premium priced positions include back and inside covers. Editorial or game preview adjacencies available for no additional charge. Deadline: 5 p.m. CST seven days prior to publication for material and order Mechanical requirements: Digital files required. Files may be emailed or loaded on CD or posted on our FTP site (please include all scans, fonts and graphic files). Acceptable formats: PDF, EPS (200 dpi or higher) or QuarkXpress 6.5 files. Email to: [email protected].
PFW Print can be packaged with other PFW media options including digital, newspaper, magazine, radio and Cable/Satellite. CONTACT: Robert E. Lee • VP, sales and marketing • Office: (847) 405-7719 • Cell: (847) 337-0945 • [email protected]
Pro Football Weekly in Print Leading publication for NFL “sphere of influence” since 1967. Called by many, “The Best Coverage In the NFL.” Network of 52 writers nationwide, providing unparalleled coverage of the sport. Credible resource for “core” NFL fans, fantasy football players, and handicappers.
PRODUCTION SCHEDULE News magazine is published 30x per year, with weekly distribution during the football season. September 2008 redesign includes expert columns, news from each NFL team plus game previews and predictions. Special features include NFL draft features, a Fantasy Football pullout for summer issues, annual kickoff issue in August, mid-season awards and complete playoff previews and coverage.
DEMOGRAPHIC SNAPSHOT * 98% Male 58% 25-54 32% 100K or more household income 70% Married 66% College grad or higher * — 2007 subscriber study
NATIONAL RATES (All rates are net and b/w. Color $850.) 1x
10x
20x
30x
Full Page: $2,645 $2,380 $2,250 $2,115 Half Page: $1,380
$1,245
$1,175
$1,105
Other sizes and unique ad units available upon request. Premium priced positions include back and inside covers. Editorial or game preview adjacencies available for no additional charge. Deadline: 5 p.m. CST seven days prior to publication for material and order Mechanical requirements: Digital files required. Files may be emailed or loaded on CD or posted on our FTP site (please include all scans, fonts and graphic files). Acceptable formats: PDF, EPS (200 dpi or higher) or QuarkXpress 6.5 files. Email to: [email protected].
PFW Print can be packaged with other PFW media options including digital, newspaper, magazine, radio and Cable/Satellite. CONTACT: Robert E. Lee • VP, sales and marketing • Office: (847) 405-7719 • Cell: (847) 337-0945 • [email protected]
