developing for sale

developing for sale

Notting Hill London’s leading housing organisation

know your market

location  customer  product  marketing and brand 

location NHH’S development sites





house prices doubled between 2000 – 2010 young people are renting for longer 50,000 40,000

Starts

Completions

30,000 20,000 10,000 0 -0 3 02 0 2

-0 4 03 0 2

-0 5 04 0 2

-0 6 05 0 2

-0 7 06 0 2

-0 8 07 0 2

-0 9 08 0 2

-1 0 09 0 2

-1 1 10 0 2

-1 2 11 0 2

SEASONALLY ADJUSTED TRENDS IN QUARTERLY HOUSING STARTS AND COMPLETIONS

PROPORTION OF NEW BUILD COMPLETIONS THAT ARE HOUSES AND FLATS

100% 90% 80% 70% 60% 50% 40% 30% 20%

Flats

10%

Houses

11 20

10 /

10 20

09 /

09 20

08 /

08 20

07 /

07 20

06 /

06 20

05 /

05 20

04 /

04 20

03 /

03 20

02 /

02

0%

01 /



232,000 new households every year to 2033 in 2009 there were 115,000 new homes completed

20



selling into a smaller market

historical low level of property transactions  60% of PD sales are to overseas buyers  30% of PD is buy to let  73% of PRS is owned by small landlords 

market growth 

Over the next five years the market is expected to perform by:  20%

rental growth  5% capital growth 

PRS 25% of stock  PRS

50K growth rate pa  new market homes 10 – 15k growth pa

Micawber Street, N1

rationalise design and layouts

before

after

theme and mood

add value

branding and marketing

o o o o

marketing strategy - overseas, domestic agent site branding corporate branding