05 webinar create effective bundles
Bundling Tactics
Webinar Goals: ● ● ● ● ● ● ● ● ● ●
Introduction / Overview Actionable Intel You Can Use RIGHT NOW! New and Seasoned Sellers Examples Bundling Strategies for Q4 and All Year How to Research Ways to Increase Sales How to Create Copy-proof Exclusive Bundles Advanced Tactics and Tools Free Gifts
My Story
Why Bundles? ● ● ● ● ●
Exclusivity Higher Margins Avoid The Race to the Bottom Flexibility Repeatable
Bundles: Tiered System of Exclusivity
Private Label Private Label the Easy Way Promotional Products Exclusive Bundles Bundles MultiPacks
What you’ll need to get started: ● ● ● ● ● ● ● ●
General knowledge of how to source products to sell on Amazon FBA (Recommended) How to create a listing Pictures UPC Barcodes “Do Not Separate” Stickers Packing Materials (Polybags, Stretch Wrap, etc.) Common Sense
Mindset for Growth
Repeatable Process: ● ● ● ● ● ● ● ●
Source Picture List Ship to FBA Optimize Promote Refine Repeat
Cost = $329 Sold = $569
Cost = $89 Sold = $189 - $169
Cost = $190 Sold = $329
Cost + $90 Sold = $189 - $169
Cost = 5 @ $45
Total = $225
Sold = 5 @ $129 Total (after fees)= $509
Research - Where To Start: ● ● ● ● ● ●
What Profitable Items are you Already Selling or Waiting to Sell? Amazon Top 100 (By Category or Niche) Amazon “Movers and Shakers List” (By Category or Niche) Amazon Customer Search Terms (My favorite) “Frequently Bought Together” “Customers Who Bought This Item Also Bought”
Tools: ● ● ● ● ● ● ●
Amazon Search Bar Keyword Tool Dominator Merchant Words Keyword Inspector Trends Tool (My Favorite) CamelCamelCamel Keepa Scrapers ○ ○
OAXray Storefront Stalker Pro
Create Your New Listing!
Optimize!
Listing Optimization: ● ● ● ● ● ● ●
Customer Search Terms (Keywords) Trigger Words Title Bullets Description Back End Keywords Pictures
Search Terms: ● ● ●
Extremely Important for Search Engine Optimization (SEO) Amazon uses Keywords to determine the relevance of your Product Find 5 or More Relevant Keywords to construct your Title Bullets and Description
Tools to find Keywords: ● ● ● ● ● ● ● ●
Amazon Search Bar Keyword Tool Dominator Google Trends Tool Wordstream Keyword Tool Wordtracker Merchant Words Keyword Inspector Trends Tool Keyword Inspector Reverse ASIN Search Tool
Trigger Words: ● ● ● ● ●
“Emotional Value Word Important for Conversion Optimization 90% of Amazon Sellers Do Not Do This Tells the customer the problem solving benefits of your product “How does this product benefit me?”
Title: ● ● ● ● ● ● ●
Under 150 Characters in length 3 to 4 Keywords arranged in a way that reads well (No Keyword Stuffing) Best Targeted Keyword should appear in the very beginning of your Title Contain Brand Name Contain at least one Trigger Word or phrase Correct Grammar and Spelling Accurate representation of your product
Example Title: Keywords 1. 2. 3. 4.
Travel Mug Retirement Gifts Retirement Gifts for Men Retirement Gifts for Women
Trigger Word or Phrase 1. The Perfect Gift
Travel Mug Retirement Gifts - By (Brand Name) The Perfect Gifts for Men or Women
Bullets: ● ● ● ● ●
5 Bullets Points Clearly Describe the Benefits of your Product Good Grammar, Punctuation, and Spelling Include Keywords in your Bullets Dual Readership
Description: ● ● ● ● ●
Last Opportunity To Close the Sale Good sentences structure, punctuation, spelling, and grammar Written in good sales copy with keywords, features, and benefits No word clumping in one paragraph. Hard to read. Write your description in HTML format
HTML - All You Need to Know; ● ● ● ● ● ● ●
sentence in boldface
Pictures: ● ● ●
Six or Seven Pictures Main Photo on white background filling at least 85% of the frame 3 Detail shots ○ ○
●
2 Benefit Shots ○ ○
●
Show materials and texture Show Product details Uses Written Benefits
1 Visual Guarantee Photo
Bundle All Year Long!
Exclusive Tactics
Promotional Companies: ● ● ●
Vistaprint - Vistaprint.com Safeguard - gosafeguard.com Google “(Product) Promotional company”
Webinar Goals: ● ● ● ● ● ● ● ● ● ●
Introduction / Overview Actionable Intel You Can Use RIGHT NOW! New and Seasoned Sellers Examples Bundling Strategies for Q4 and All Year How to Research Ways to Increase Sales How to Create Copy-proof Exclusive Bundles Advanced Tactics and Tools Free Gifts
My Story
Why Bundles? ● ● ● ● ●
Exclusivity Higher Margins Avoid The Race to the Bottom Flexibility Repeatable
Bundles: Tiered System of Exclusivity
Private Label Private Label the Easy Way Promotional Products Exclusive Bundles Bundles MultiPacks
What you’ll need to get started: ● ● ● ● ● ● ● ●
General knowledge of how to source products to sell on Amazon FBA (Recommended) How to create a listing Pictures UPC Barcodes “Do Not Separate” Stickers Packing Materials (Polybags, Stretch Wrap, etc.) Common Sense
Mindset for Growth
Repeatable Process: ● ● ● ● ● ● ● ●
Source Picture List Ship to FBA Optimize Promote Refine Repeat
Cost = $329 Sold = $569
Cost = $89 Sold = $189 - $169
Cost = $190 Sold = $329
Cost + $90 Sold = $189 - $169
Cost = 5 @ $45
Total = $225
Sold = 5 @ $129 Total (after fees)= $509
Research - Where To Start: ● ● ● ● ● ●
What Profitable Items are you Already Selling or Waiting to Sell? Amazon Top 100 (By Category or Niche) Amazon “Movers and Shakers List” (By Category or Niche) Amazon Customer Search Terms (My favorite) “Frequently Bought Together” “Customers Who Bought This Item Also Bought”
Tools: ● ● ● ● ● ● ●
Amazon Search Bar Keyword Tool Dominator Merchant Words Keyword Inspector Trends Tool (My Favorite) CamelCamelCamel Keepa Scrapers ○ ○
OAXray Storefront Stalker Pro
Create Your New Listing!
Optimize!
Listing Optimization: ● ● ● ● ● ● ●
Customer Search Terms (Keywords) Trigger Words Title Bullets Description Back End Keywords Pictures
Search Terms: ● ● ●
Extremely Important for Search Engine Optimization (SEO) Amazon uses Keywords to determine the relevance of your Product Find 5 or More Relevant Keywords to construct your Title Bullets and Description
Tools to find Keywords: ● ● ● ● ● ● ● ●
Amazon Search Bar Keyword Tool Dominator Google Trends Tool Wordstream Keyword Tool Wordtracker Merchant Words Keyword Inspector Trends Tool Keyword Inspector Reverse ASIN Search Tool
Trigger Words: ● ● ● ● ●
“Emotional Value Word Important for Conversion Optimization 90% of Amazon Sellers Do Not Do This Tells the customer the problem solving benefits of your product “How does this product benefit me?”
Title: ● ● ● ● ● ● ●
Under 150 Characters in length 3 to 4 Keywords arranged in a way that reads well (No Keyword Stuffing) Best Targeted Keyword should appear in the very beginning of your Title Contain Brand Name Contain at least one Trigger Word or phrase Correct Grammar and Spelling Accurate representation of your product
Example Title: Keywords 1. 2. 3. 4.
Travel Mug Retirement Gifts Retirement Gifts for Men Retirement Gifts for Women
Trigger Word or Phrase 1. The Perfect Gift
Travel Mug Retirement Gifts - By (Brand Name) The Perfect Gifts for Men or Women
Bullets: ● ● ● ● ●
5 Bullets Points Clearly Describe the Benefits of your Product Good Grammar, Punctuation, and Spelling Include Keywords in your Bullets Dual Readership
Description: ● ● ● ● ●
Last Opportunity To Close the Sale Good sentences structure, punctuation, spelling, and grammar Written in good sales copy with keywords, features, and benefits No word clumping in one paragraph. Hard to read. Write your description in HTML format
HTML - All You Need to Know; ● ● ● ● ● ● ●
sentence in boldface
sentence in new paragraph
boldface sentence and new paragraph
Use an HTML converter Google “HTML converter” Wordtohtml.net wordhtml.comPictures: ● ● ●
Six or Seven Pictures Main Photo on white background filling at least 85% of the frame 3 Detail shots ○ ○
●
2 Benefit Shots ○ ○
●
Show materials and texture Show Product details Uses Written Benefits
1 Visual Guarantee Photo
Bundle All Year Long!
Exclusive Tactics
Promotional Companies: ● ● ●
Vistaprint - Vistaprint.com Safeguard - gosafeguard.com Google “(Product) Promotional company”
