2004 - Germany Travel
EDITION 2004
Incoming Tourism to Germany
FACTS AND FIGURES 2003 www.germany-tourism.de German National Tourist Board
CONTENTS
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.
Introduction International travel 2003 in arrivals Economic importance of tourism Growth outlook for Europe/ use of the internet in Europe Forms of transport/hotel chains in Europe Incoming tourism in Germany Incoming tourism – importance and breakdown Seasonal breakdown/types of accommodation Accommodation capacities/camping City breaks Business travel Source markets for incoming tourism Reasons for travel among Europeans Holiday preferences among Europeans Source markets in Northwest/ Southwest/Northeast Europe Source markets in Southeast Europe/travel arrangements America/Israel source markets US source market Asian source market Other source markets GNTB market research Sources
2 EDITION 2004
INTRODUCTION
3 4 5
To coincide with the GTM 2004 in Hamburg, the GNTB is publishig a summary of key facts and figures for incoming tourism to Germany. This publication is aimed at providing the GNTB’s partners with a regular and up-to-date annual overview of the most important market research results for the previous travel year.
6 7 8
This edition is based on studies by the WTO, the European and World Travel Monitors, data supplied by the Federal Statistical Office, the European Commission, international and national associations of tourism service providers, and studies carried out by the GNTB’s own business planning and market research department.
9 10 11 12 13 14 15 16 17 18 19 19 21 22 22 23
PRODUCTION CREDITS Published by: German National Tourist Board (GNTB) Beethovenstrasse 69 60325 Frankfurt am Main Germany Tel.: +49 (0)69 974 640 Fax: +49 (0)69 751 903 Email: [email protected] Internet: www.germany-tourism.de Design: Querformat, Frankfurt am Main Printed by: Akzidenzdruck, 64807 Dieburg Germany Translation: LingServe Ltd
In order to be able to react promptly to the constant changes in the economic climate and to make effective use of the potential it offers for the German travel industry, it is vital to observe the market in a targeted and forward-thinking manner. Contents include – International tourism and its development – Development of tourism within Europe – German incoming, breakdown and structures – Source markets for incoming travel to Germany and their development Frankfurt, May 2004
3 (D) 2004
EDITION 2004 3
INTERNATIONAL TOURISM 2003 IN ARRIVALS
ECONOMIC IMPORTANCE OF TOURISM
ACCORDING TO THE WTO, 694.0 MILLION INTERNATIONAL ARRIVALS WERE RECORDED IN 2003
INCOME FROM TOURISM BY INTERNATIONAL REGIONS 1990 - 2002
Arrivals in millions 500 Region 401.5
400
300
200 119.1
World total Africa America Asia/Pacific Europe of which Germany Middle East
1990 US-$ bn 264.1 5.3 69.2 41.2 143.2 11.2 4.4
2001 US-$ bn 459.5 11.7 122.5 87.2 230.4 17.2 11.8
2002 US-$ bn 474.2 11.8 114.3 94.7 240.5 19.2 13.0
112.4
0.3 1.0 -6.5 7.7 6.5 4.0 10.0 Source: WTO 2004 (1)
100 30.5
% 01 – 02
30.4 0
Europe +0.4%
Asia/Pacific -9.3%
America -2.1%
Africa +4.9%
Middle East +10.3%
■ Arrivals in millions ■ Growth in 2003 (provisional) in millions Source: WTO 2004 (1) provisional
PERCENTAGE OF GROSS DOMESTIC PRODUCT DERIVED FROM TOURISM IN THE EU COUNTRIES
INTERNATIONAL ARRIVALS IN MILLIONS SOUTHERN/WESTERN EUROPE STILL IN THE LEAD
Within Europe, Germany is in third place behind Italy and Spain
Italy Arrivals in millions
147,0
150
139,1
Spain Germany
120
France Portugal Greece
90 68,3
Austria Belgium
60 47,1
Great Britain Ireland
30
Sweden Netherlands
0 Southern Europe/ Mediterranean ■ 1990
■ 2000
4 WORLD
Western Europe (incl. Germany) ■ 2003 (provisional)
Central/ Eastern Europe
Northern Europe
Finland 0.0%
4.0%
8.0%
12.0% Source: Eurostat 2002 (2)
Source: WTO 2004 (1)
EUROPE 5
GROWTH OUTLOOK FOR EUROPE/ INTERNET USERS IN EUROPE
MODAL SPLIT/HOTEL CHAINS IN EUROPE BREAKDOWN OF INTERNATIONAL TRAVEL BY EUROPEANS ACCORDING TO FORM OF TRANSPORT IN MILLIONS
GROWTH OUTLOOK FOR EUROPE
Tourism is one of the global growth industries of the future, with 3% forecast growth per annum to Europe
Europe America East Asia/ Pacific Africa Middle East South Asia World
Arrivals Arrivals Arrivals Annual in millions in millions in millions growth % 1995 2010 2020 1995-2020 338.4 527.3 717.0 3.0 108.9 190.4 282.3 3.9
Market share 1995 59.8 19.3
Market share 2020 45.9 18.1
81.4 20.2
195.2 47.0
397.2 77.3
6.5 5.5
14.4 3.6
25.4 5.0
12.4 4.2 565.4
35.9 10.6 1.006.4
68.5 18.8 1.561.1
7.1 6.2 4.1
2.2 0.7 100.0
4.4 1.2 100.0
Travel by air and road are the dominant categories for travel throughout Europe
Travel by car 106.7 million 32%
Air Travel 147.3 million 43%
Boat Travel 10.6 million 3% Coach Travel 25.6 million 8% Rail Travel 36.9 million 11%
Other 10.6 million 3%
Source: ETM 2004 (5) Source: WTO 2003 (1)
COMPARISON OF EUROPEAN HOTEL CAPACITIES AND HOTEL CHAINS COUNTRIES WITH THE HIGHEST NUMBER OF INTERNET USERS IN EUROPE
Ranking 1 2 3 4 5 6 7 8 9 10
Country Germany Great Britain France Italy Spain Netherlands Poland Sweden Russia Switzerland
No. of users (million) % of population 44.8 34.8 22.2 19.9 13.6 10.8 8.8 6.9 6.0 4.5
54.3 58.8 37.3 35.4 32.5 66.0 23.3 76.9 4.1 60.0
2003 Italy Germany France Spain Great Britain Greece Austria Turkey Russia Switzerland Europe total
Rooms total 869.000 806.500 603.600 540.000 468.000 316.700 285.000 183.000 180.000 133.000 5.331.700
Rooms in chain hotels 49.221 168.261 218.229 121.549 188.090 19.914 18.332 15.497 5.119 16.783 1.067.603
Share of chain hotels in % 5,7 20,9 36,2 22,5 40,1 6,3 6,4 8,5 2,8 12,6 20,0
By comparison: the proportion of rooms in hotel chains in the USA is 70-75%, but it is also high in Northern Europe, e.g. 50.2% in Norway, 43.4% in Finland and 41.7% in Sweden. Source: Travel Research International, The European Hotel Industry, 2003 Edition, UK 2003 (3)
Total 1-10 Total Europe
172.3 203.2
27.9
Source: Miniwatts International 2004 (12)
6 EUROPE
EUROPE 7
INCOMING TOURISM IN GERMANY
INCOMING TOURISM – IMPORTANCE AND BREAKDOWN BREAKDOWN OF ALL ARRIVALS IN GERMANY IN 2003 BY CONTINENT
GERMANY (1/4/5/6/10)
Capital Federal states of which: City states Member of WTO Area (1,000 sq.km) Population (millions) Gross domestic product (2002 in Euro billion) GDP per capita 2002 GDP growth (real in %)
Berlin 16
2001 2002 2003
% of GDP derived from tourism No. of people employed in the travel industry in millions International arrivals 2003 International arrivals in thousands (incoming) Arrivals per 100 inhabitants Tourism in Germany 2003 No. of overnight stays by German nationals in thousands* No. of overnight stays by foreign visitors in thousands* Total no. of overnight stays in thousands* of which hotel/guesthouse No. of overnight stays by German nationals in thousands No. of overnight stays by foreign visitors in thousands Total no. of overnight stays in thousands Number of rooms Capacity utilisation of available beds1 Capacity utilisation of available hotel rooms2 Outgoing travel 2003 Trips taken by Germans in thousands** of which trips abroad in thousands** Holidays abroad per 100 inhabitants** Balance of trade 2003 Foreign trade deficit for tourism sector in Euro million Source: comparable data from WTO 2002 * Federal Statistical Office, includes campsites ** German Travel Monitor 2003
8 GERMANY
3 since 1976 357 82,5 2,129.8 25,800 0.6 0.2 0.9 8% 2.8 17,259 21 296,842 41,746 338,588 156,240 33,301 189,541 892,302 36.2% 59.7% 266,700 72,700 66
84 per cent of arrivals in Germany in 2003 were domestic trips and 16 per cent were incoming trips
Domestic 84%
Europe 12% America 2% Africa, Australia, New Zealand and Oceania
Incoming Tourism to Germany
FACTS AND FIGURES 2003 www.germany-tourism.de German National Tourist Board
CONTENTS
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.
Introduction International travel 2003 in arrivals Economic importance of tourism Growth outlook for Europe/ use of the internet in Europe Forms of transport/hotel chains in Europe Incoming tourism in Germany Incoming tourism – importance and breakdown Seasonal breakdown/types of accommodation Accommodation capacities/camping City breaks Business travel Source markets for incoming tourism Reasons for travel among Europeans Holiday preferences among Europeans Source markets in Northwest/ Southwest/Northeast Europe Source markets in Southeast Europe/travel arrangements America/Israel source markets US source market Asian source market Other source markets GNTB market research Sources
2 EDITION 2004
INTRODUCTION
3 4 5
To coincide with the GTM 2004 in Hamburg, the GNTB is publishig a summary of key facts and figures for incoming tourism to Germany. This publication is aimed at providing the GNTB’s partners with a regular and up-to-date annual overview of the most important market research results for the previous travel year.
6 7 8
This edition is based on studies by the WTO, the European and World Travel Monitors, data supplied by the Federal Statistical Office, the European Commission, international and national associations of tourism service providers, and studies carried out by the GNTB’s own business planning and market research department.
9 10 11 12 13 14 15 16 17 18 19 19 21 22 22 23
PRODUCTION CREDITS Published by: German National Tourist Board (GNTB) Beethovenstrasse 69 60325 Frankfurt am Main Germany Tel.: +49 (0)69 974 640 Fax: +49 (0)69 751 903 Email: [email protected] Internet: www.germany-tourism.de Design: Querformat, Frankfurt am Main Printed by: Akzidenzdruck, 64807 Dieburg Germany Translation: LingServe Ltd
In order to be able to react promptly to the constant changes in the economic climate and to make effective use of the potential it offers for the German travel industry, it is vital to observe the market in a targeted and forward-thinking manner. Contents include – International tourism and its development – Development of tourism within Europe – German incoming, breakdown and structures – Source markets for incoming travel to Germany and their development Frankfurt, May 2004
3 (D) 2004
EDITION 2004 3
INTERNATIONAL TOURISM 2003 IN ARRIVALS
ECONOMIC IMPORTANCE OF TOURISM
ACCORDING TO THE WTO, 694.0 MILLION INTERNATIONAL ARRIVALS WERE RECORDED IN 2003
INCOME FROM TOURISM BY INTERNATIONAL REGIONS 1990 - 2002
Arrivals in millions 500 Region 401.5
400
300
200 119.1
World total Africa America Asia/Pacific Europe of which Germany Middle East
1990 US-$ bn 264.1 5.3 69.2 41.2 143.2 11.2 4.4
2001 US-$ bn 459.5 11.7 122.5 87.2 230.4 17.2 11.8
2002 US-$ bn 474.2 11.8 114.3 94.7 240.5 19.2 13.0
112.4
0.3 1.0 -6.5 7.7 6.5 4.0 10.0 Source: WTO 2004 (1)
100 30.5
% 01 – 02
30.4 0
Europe +0.4%
Asia/Pacific -9.3%
America -2.1%
Africa +4.9%
Middle East +10.3%
■ Arrivals in millions ■ Growth in 2003 (provisional) in millions Source: WTO 2004 (1) provisional
PERCENTAGE OF GROSS DOMESTIC PRODUCT DERIVED FROM TOURISM IN THE EU COUNTRIES
INTERNATIONAL ARRIVALS IN MILLIONS SOUTHERN/WESTERN EUROPE STILL IN THE LEAD
Within Europe, Germany is in third place behind Italy and Spain
Italy Arrivals in millions
147,0
150
139,1
Spain Germany
120
France Portugal Greece
90 68,3
Austria Belgium
60 47,1
Great Britain Ireland
30
Sweden Netherlands
0 Southern Europe/ Mediterranean ■ 1990
■ 2000
4 WORLD
Western Europe (incl. Germany) ■ 2003 (provisional)
Central/ Eastern Europe
Northern Europe
Finland 0.0%
4.0%
8.0%
12.0% Source: Eurostat 2002 (2)
Source: WTO 2004 (1)
EUROPE 5
GROWTH OUTLOOK FOR EUROPE/ INTERNET USERS IN EUROPE
MODAL SPLIT/HOTEL CHAINS IN EUROPE BREAKDOWN OF INTERNATIONAL TRAVEL BY EUROPEANS ACCORDING TO FORM OF TRANSPORT IN MILLIONS
GROWTH OUTLOOK FOR EUROPE
Tourism is one of the global growth industries of the future, with 3% forecast growth per annum to Europe
Europe America East Asia/ Pacific Africa Middle East South Asia World
Arrivals Arrivals Arrivals Annual in millions in millions in millions growth % 1995 2010 2020 1995-2020 338.4 527.3 717.0 3.0 108.9 190.4 282.3 3.9
Market share 1995 59.8 19.3
Market share 2020 45.9 18.1
81.4 20.2
195.2 47.0
397.2 77.3
6.5 5.5
14.4 3.6
25.4 5.0
12.4 4.2 565.4
35.9 10.6 1.006.4
68.5 18.8 1.561.1
7.1 6.2 4.1
2.2 0.7 100.0
4.4 1.2 100.0
Travel by air and road are the dominant categories for travel throughout Europe
Travel by car 106.7 million 32%
Air Travel 147.3 million 43%
Boat Travel 10.6 million 3% Coach Travel 25.6 million 8% Rail Travel 36.9 million 11%
Other 10.6 million 3%
Source: ETM 2004 (5) Source: WTO 2003 (1)
COMPARISON OF EUROPEAN HOTEL CAPACITIES AND HOTEL CHAINS COUNTRIES WITH THE HIGHEST NUMBER OF INTERNET USERS IN EUROPE
Ranking 1 2 3 4 5 6 7 8 9 10
Country Germany Great Britain France Italy Spain Netherlands Poland Sweden Russia Switzerland
No. of users (million) % of population 44.8 34.8 22.2 19.9 13.6 10.8 8.8 6.9 6.0 4.5
54.3 58.8 37.3 35.4 32.5 66.0 23.3 76.9 4.1 60.0
2003 Italy Germany France Spain Great Britain Greece Austria Turkey Russia Switzerland Europe total
Rooms total 869.000 806.500 603.600 540.000 468.000 316.700 285.000 183.000 180.000 133.000 5.331.700
Rooms in chain hotels 49.221 168.261 218.229 121.549 188.090 19.914 18.332 15.497 5.119 16.783 1.067.603
Share of chain hotels in % 5,7 20,9 36,2 22,5 40,1 6,3 6,4 8,5 2,8 12,6 20,0
By comparison: the proportion of rooms in hotel chains in the USA is 70-75%, but it is also high in Northern Europe, e.g. 50.2% in Norway, 43.4% in Finland and 41.7% in Sweden. Source: Travel Research International, The European Hotel Industry, 2003 Edition, UK 2003 (3)
Total 1-10 Total Europe
172.3 203.2
27.9
Source: Miniwatts International 2004 (12)
6 EUROPE
EUROPE 7
INCOMING TOURISM IN GERMANY
INCOMING TOURISM – IMPORTANCE AND BREAKDOWN BREAKDOWN OF ALL ARRIVALS IN GERMANY IN 2003 BY CONTINENT
GERMANY (1/4/5/6/10)
Capital Federal states of which: City states Member of WTO Area (1,000 sq.km) Population (millions) Gross domestic product (2002 in Euro billion) GDP per capita 2002 GDP growth (real in %)
Berlin 16
2001 2002 2003
% of GDP derived from tourism No. of people employed in the travel industry in millions International arrivals 2003 International arrivals in thousands (incoming) Arrivals per 100 inhabitants Tourism in Germany 2003 No. of overnight stays by German nationals in thousands* No. of overnight stays by foreign visitors in thousands* Total no. of overnight stays in thousands* of which hotel/guesthouse No. of overnight stays by German nationals in thousands No. of overnight stays by foreign visitors in thousands Total no. of overnight stays in thousands Number of rooms Capacity utilisation of available beds1 Capacity utilisation of available hotel rooms2 Outgoing travel 2003 Trips taken by Germans in thousands** of which trips abroad in thousands** Holidays abroad per 100 inhabitants** Balance of trade 2003 Foreign trade deficit for tourism sector in Euro million Source: comparable data from WTO 2002 * Federal Statistical Office, includes campsites ** German Travel Monitor 2003
8 GERMANY
3 since 1976 357 82,5 2,129.8 25,800 0.6 0.2 0.9 8% 2.8 17,259 21 296,842 41,746 338,588 156,240 33,301 189,541 892,302 36.2% 59.7% 266,700 72,700 66
84 per cent of arrivals in Germany in 2003 were domestic trips and 16 per cent were incoming trips
Domestic 84%
Europe 12% America 2% Africa, Australia, New Zealand and Oceania
