2012 ATHLETIC IDENTITY STANDARDS
2012 ATHLETIC IDENTITY
LOGO VARIATIONS LOGO VARIATIONS
The new Averett University athletic marks were designed to create a consistent brand for the A The new Averett University athletic marks were designed create a consistent for the Averett University athletic department. Theretoare many variations brand to choose from so that there should University athletic department. There areapplication. many variations choose from so thatbelow. there should be a design compatible to any Sometoexamples are shown compatible to any application. Some examples are shown below.
Logos that do not contain “Averett University” or “AU” are for use only when either the schoo Logos that do not contain “Averett University” or “AU”presented. are for useFor only when either the school or AU lettermark have been previously example, the cougar alonename design can be used lettermark have been brochure previouslyif presented. For example, the cougar alone design can be used inside a a logo or words identifying the university has been used on the cover. Sport specifi brochure if a logo or been wordsdesigned identifying university has been used the cover. Sport specific logos have for the each varsity athletic team at on Averett University been designed for each varsity athletic team at Averett University Averett and its logo cannot be depicted in any form other than its identity specifications.
LOGO SPACING Leave a 1/8 inch space around all sides of the logo which is free from any competing design elements.
LOGO SELECTION Use a logo variation appropriate in size and color to the application. Horizontal applications should use the extended version of the primary logo, as in the header on this page. Square or vertical applications should use the stacked version of the primary logo. Color variations have been built into logo files and selection should be appropriate to the application.
COLORS AU Navy - PMS 289 CMYK: 100/64/0/60 RGB: 0/43/92 Web: 002B5C Cougar Gold - PMS 1235 CMYK: 0/29/91/0 RGB: 253/187/48 Web: FDBB30 White CMYK: 0/0/0/0 RGB: 255/255/255 Web: FFFFFF Official Averett University athletic colors should be used in all print applications. One, two and three color variations of each logo are available with the logo files.
LOGO SPACING SCREEN PRINTING & EMBROIDERY For clothing and apparel, Averett’s logo Leave can only be used on navy, gold,allwhite gray clothing. Black a 1/8 inch space around sidesand of the logo which is free can also be used, but only with a one-color white embroidery or screen. from any competing design elements. This specifications and requirements include all T-shirts, polo shirts, practice gear, warmup gear, track suits, equipment bags, etc. Please use examples below for picking your screen printing and embroidery options.
LOGO SELECTION Use a logo variation appropriate in size and color to the application. Horizontal applications should use the extended version of the primary logo, as in the header on this page. Square or vertical applications should use the stacked version of the primary logo. Color variations have been built into logo files and selection should be appropriate to the application.
COLORS AU Navy - PMS 289 CMYK: 100/64/0/60 RGB: 0/43/92 Web: 002B5C Cougar Gold - PMS 1235 CMYK: 0/29/91/0 RGB: 253/187/48 Web: FDBB30 White CMYK: 0/0/0/0 RGB: 255/255/255 Web: FFFFFF Official Averett University athletic colors should be used in all print applications. One, two and three color variations of each logo are available with the logo files.
WORDMARK & TYPOGRAPHY The Averett University wordmark files have been designed as stand-alone logos with multiple variations. However, a situation may arise when a design needs to use the customized typeface. An Adobe Illustrator file has been prepared containing the customized letterforms for this purpose.
NUMBERS Custom numbers have also been designed for use on athletic uniforms. All teams should make full effort to utilize these numbers for their uniforms. Number files have been prepared with and without outlines for multiple color applications.
LOGO “DONT’S” Don’t re-proportion the logo as it alters the appearance.
Don’t reverse the colors in the logo or use the logo in colors other than official university athletic colors.
Don’t combine two logos. Logo files have been prepared for each anticipated application.
So that Averett University can maintain the design integrity of its brand and maximize each logo’s effectiveness as an identifier, it is mandatory that all logos be utilized without modification. The logos are not to be altered in any way. Listed above are some examples of unacceptable uses of the Averett University Cougars logos.
UNIFORM APPLICATION EXAMPLE
COURT APPLICATION EXAMPLE
MERCHANDISE APPLICATIONS
CONTACT INFORMATION
Merchandising, Clothing & Apparel: Danny Miller, Asst. Director of Athletics, [email protected], 434-791-5737 Sam Ferguson, DirectorDrew of Athletics: [email protected], 434-791-5876 Printing & Web Usage: Wilson, Sports Information Director, [email protected], 434-791-5621
Drew Wilson, Sports Information Director: [email protected] 434-791-5621
LOGO VARIATIONS LOGO VARIATIONS
The new Averett University athletic marks were designed to create a consistent brand for the A The new Averett University athletic marks were designed create a consistent for the Averett University athletic department. Theretoare many variations brand to choose from so that there should University athletic department. There areapplication. many variations choose from so thatbelow. there should be a design compatible to any Sometoexamples are shown compatible to any application. Some examples are shown below.
Logos that do not contain “Averett University” or “AU” are for use only when either the schoo Logos that do not contain “Averett University” or “AU”presented. are for useFor only when either the school or AU lettermark have been previously example, the cougar alonename design can be used lettermark have been brochure previouslyif presented. For example, the cougar alone design can be used inside a a logo or words identifying the university has been used on the cover. Sport specifi brochure if a logo or been wordsdesigned identifying university has been used the cover. Sport specific logos have for the each varsity athletic team at on Averett University been designed for each varsity athletic team at Averett University Averett and its logo cannot be depicted in any form other than its identity specifications.
LOGO SPACING Leave a 1/8 inch space around all sides of the logo which is free from any competing design elements.
LOGO SELECTION Use a logo variation appropriate in size and color to the application. Horizontal applications should use the extended version of the primary logo, as in the header on this page. Square or vertical applications should use the stacked version of the primary logo. Color variations have been built into logo files and selection should be appropriate to the application.
COLORS AU Navy - PMS 289 CMYK: 100/64/0/60 RGB: 0/43/92 Web: 002B5C Cougar Gold - PMS 1235 CMYK: 0/29/91/0 RGB: 253/187/48 Web: FDBB30 White CMYK: 0/0/0/0 RGB: 255/255/255 Web: FFFFFF Official Averett University athletic colors should be used in all print applications. One, two and three color variations of each logo are available with the logo files.
LOGO SPACING SCREEN PRINTING & EMBROIDERY For clothing and apparel, Averett’s logo Leave can only be used on navy, gold,allwhite gray clothing. Black a 1/8 inch space around sidesand of the logo which is free can also be used, but only with a one-color white embroidery or screen. from any competing design elements. This specifications and requirements include all T-shirts, polo shirts, practice gear, warmup gear, track suits, equipment bags, etc. Please use examples below for picking your screen printing and embroidery options.
LOGO SELECTION Use a logo variation appropriate in size and color to the application. Horizontal applications should use the extended version of the primary logo, as in the header on this page. Square or vertical applications should use the stacked version of the primary logo. Color variations have been built into logo files and selection should be appropriate to the application.
COLORS AU Navy - PMS 289 CMYK: 100/64/0/60 RGB: 0/43/92 Web: 002B5C Cougar Gold - PMS 1235 CMYK: 0/29/91/0 RGB: 253/187/48 Web: FDBB30 White CMYK: 0/0/0/0 RGB: 255/255/255 Web: FFFFFF Official Averett University athletic colors should be used in all print applications. One, two and three color variations of each logo are available with the logo files.
WORDMARK & TYPOGRAPHY The Averett University wordmark files have been designed as stand-alone logos with multiple variations. However, a situation may arise when a design needs to use the customized typeface. An Adobe Illustrator file has been prepared containing the customized letterforms for this purpose.
NUMBERS Custom numbers have also been designed for use on athletic uniforms. All teams should make full effort to utilize these numbers for their uniforms. Number files have been prepared with and without outlines for multiple color applications.
LOGO “DONT’S” Don’t re-proportion the logo as it alters the appearance.
Don’t reverse the colors in the logo or use the logo in colors other than official university athletic colors.
Don’t combine two logos. Logo files have been prepared for each anticipated application.
So that Averett University can maintain the design integrity of its brand and maximize each logo’s effectiveness as an identifier, it is mandatory that all logos be utilized without modification. The logos are not to be altered in any way. Listed above are some examples of unacceptable uses of the Averett University Cougars logos.
UNIFORM APPLICATION EXAMPLE
COURT APPLICATION EXAMPLE
MERCHANDISE APPLICATIONS
CONTACT INFORMATION
Merchandising, Clothing & Apparel: Danny Miller, Asst. Director of Athletics, [email protected], 434-791-5737 Sam Ferguson, DirectorDrew of Athletics: [email protected], 434-791-5876 Printing & Web Usage: Wilson, Sports Information Director, [email protected], 434-791-5621
Drew Wilson, Sports Information Director: [email protected] 434-791-5621
