2015 Fall Promo Pre-Launch Campaign.pdf - cloudfront.net

FALL CAMPAIGN PRE-LAUNCH OVERVIEW This campaign will promote Red Lion Hotels as the perfect weekday destination for the business and leisure traveler. The campaign will encouraging visitors to “Experience the Undiscovered” by participating in local fall activities. An interactive mini-site will highlight the offer and pair it with different fall activities.

GOALS & PROMOTION PROMOTION  Flight: September 14th – October 31st  Deal: Free Breakfast and 40% Off Weekdays  Interactive Mini Site – Offer is paired with different Fall Activities

GOALS • Increase Mid-Week Occupancy – Target the business and leisure traveler • Increase Website Traffic • Increase Brand Awareness

INITIATIVES CAMPAIGN ELEMENTS • SEM • GDN • Media Buys – TripAdvisor, Sojern • Banners and custom home page slide • Social Media Campaign • Facebook Advertising • Campaign Emailer • Custom Interactive Mini Site with Visual Gallery

TIMELINE Fall Campaign Launch

Online Media

GDN/SEM

September 14th Emailer As of 8/27/2015

FB/Twitter Promoted Post

Facebook Advertising

Sale Ends

October 6th Emailer

October 31st