2015 YTD Jan-Sept NPD Group Report – Run - Tifosi Optics

2015 YTD Jan-Sept NPD Group Report – Run Run Unit Share 4%

3% 2% 1% 1% TIFOSI

6%

Boston Bill

7%

Ryders 8%

Suncloud Tifosi 66%

Native Eyewear Optic Nerve Smith Oakley Nike

Run Dollar Share 2%

1%

1%

TIFOSI

4.7%

Native

5% 6%

Ryders

6.4% 9%

Smith Tifosi 63%

Boston Bill Suncloud Optic Nerve Oakley Nike

RUN Model Rank YTD Jan-Sept 2015 1. TIFOSI WISP 2. TIFOSI VELOCE 3. TIFOSI TYRANT 2.0 4. TIFOSI RADIUS 5. TIFOSI SLIP 6. TIFOSI JET 7. TIFOSI HAGEN 8. TIFOSI PODIUM XC 9. TIFOSI LORE 10. TIFOSI DOLOMITE 2.0

*NPD Group, Sports & Leisure Trends point-of-sale (POS) retail sales tracking service for Run & Cycling Specialty, 2014. Reports are published monthly and represent the industry tracked including all brands, styles, price points, dollars sold, units sold, average selling prices, market share and (in specialty stores) margins, turns, inventory and sell through.