2017 Marketing Opportunities Kit Custom build YOUR marketing plan! Nursery Landscape Notes & Spring 2016 | Vol. 50, No. 2
PRINT ADVERTISING Summer 2016 | Vol. 50, No. 3
Publication of the North Carolina Nursery & Landscape Association, Inc.
Magazine
Publication of the North Carolina Nursery & Landscape Association, Inc.
Housing Outlook 2016 Finding Paths to Profits
SUCCESS IN A SNAPSHOT
Nursery Landscape Notes &
page 3 è
Show Book
GREEN& GROW N’
January 16 – 20 Greensboro, NC
G&G EDUCATION January 16 - 18 10 Education Tracks 58 Sessions | 140 CEUs
Enjoy world-class educational sessions, refresh your skills, train your team
G&G MARKETPLACE January 19 - 20 425+ Vendors 4,900+ Attendees
Discover new products, make valuable connections, expand your market
Five Educational Tracks Built For Your Entire Team – Mix & Match For Maximum CEUs Tech Tools Networking Events Options For Exhibitors And Sponsors
Green & Growin’ Showbook page 4 è
GreenandGrowin.com
DIGITAL ADVERTISING Websites www.ncnla.com
page 5 è
BuyNCPlants.com & LANDSCAPE SUPPLIES
eNews NCNLA eNews
Exhibit, Sponsorship & Advertising Sales Stephanie Schaefer | 919-609-0803 |
[email protected] page 6 è
TARGET YOUR MARKET THROUGH NCNLA Target North Carolina’s nursery and landscape professionals via NCNLA’s media platforms, and you are positioned to succeed. NCNLA is one of the nation’s best industry organizations with over 1,200 members in the field of horticulture — YOUR potential customers.
Growers/Nurserymen
NCNLA membership by the numbers
36%
Landscapers 30% Allied Products/Suppliers 13% Govt/Educators 8% Other 6% Retail Garden Centers
4%
Students 3%
Green & Growin’ 16
4,755
Total Attendance
1,700
Companies Attended
93
Made % Exhibitors New Customer Contacts
31
States Represented
412
Exhibiting Companies
Please contact North Carolina Nursery & Landscape Association Exhibit, Sponsorship & Advertising Sales: Stephanie Schaefer | 919-609-0803 |
[email protected] 2 | ncnla.com | Exhibit, Sponsorship & Advertising Sales | Stephanie Schaefer | 919-609-0803 |
[email protected] PRINT ADVERTISING | Nursery & Landscape Magazine
NCNLA’s quarterly, full-color, magazine.
Nursery Landscape Notes & Spring 2016 | Vol. 50, No. 2
n
Mailed to approximately 1,200 Green Industry Professionals.
n
Put YOUR products and services directly in front of green industry leaders, buyers, business owners and top decision makers.
n
Readers include nurseries, garden centers, allied suppliers, landscape professionals, researchers and educators.
Publication of the North Carolina Nursery & Landscape Association, Inc.
Ad Rates MEMBER RATES Per Issue 4-Issue Discount
NON-MEMBER RATES Per Issue 4-Issue Discount
1/4 PAGE
$275
$247.50
$400
$360
1/2 PAGE
$390
$351
$525
$472.50
FULL PAGE
$775
$697.50
$925
$832.50
INSIDE COVER
$1,050
$945
$1,200
$1,080
BACK COVER
$1,200
$1,080
$1,400
$1,260
Housing Outlook 2016 Finding Paths to Profits
SUCCESS IN A SNAPSHOT
By Katie Hendrick
FAMILYTIES Family businesses share their secrets for success, reflect on their legacies and plan for future growth.
O
Fall 2016 | Vol. 50, No. 4
Publication of the North Carolina Nursery & Landscape Association, Inc.
perating a family business is not for the faint of the heart. On top of the challenges facing companies of all sorts and sizes (market changes, government regulation, rapid
technological
advancements,
for
instance),
family
businesses
often have their own unique difficulties, including recruitment and retention, and personal issues among relatives. But for those who succeed, the rewards are immense. There’s satisfaction in running
Ads are Due on the 1st of the Month Prior to the Issue Date ISSUE
DUE DATE
January/February/March
December 1
April/May/June
March 1
July/August/September
June 1
October/November/December
something the family started from scratch and joy in working with loved ones day after day. For our 50th anniversary issue, we reached out to the owners of six companies that have defied the odds. They talked about their roots, best practices and visions for the future.
36 | NURSERY & LANDSCAPE NOTES | WINTER 2015
WINTER 2016 | NURSERY & LANDSCAPE NOTES | 37
t's ha 7 t w G '1 u o k G& ec at Ch ew n
GREEN& GROW N’
January 16 – 20 Greensboro, NC
2 16 Look Like?
September 1
2 16
Jobs, Wages, Housing and the Green Industry By Dr. Charlie Hall, Texas A&M University
In December, the Federal Reserve raised short-term interest rates for the first time in nine and a half years. In the statement, the Fed signaled that policy will still be accommodative, that future action will be data-dependent, and that the pace of rate increase is likely to be gradual. None of that should be a surprise, in that officials viewed the risks to growth and inflation as “balanced.”
January 2016 Single Family Home Building Permits US Overall and Top Five States (Data in Thousands) United States 45.679 Texas
Digital Copies – Posted on ncnla.com exclusively for members to view. Sent to NC Schools and Universities, student members, government officials and other state trade associations.
5.268 2.726
North Carolina
2.510
Georgia
2.380
M SPRING 2016 | NURSERY & LANDSCAPE NOTES | 15
“I loved being able to attend sessions in different education tracks.” “Great variety of vendors in the Marketplace.”
SNAPSHOT OF SUCCESS
Attendee survey comments
Highlights of NCNLA's Record-Breaking Event
R
ising economic confidence and a host of business and
4,800
career-building opportunities brought the industry out in record numbers for Green & Growin’ 2016. Some 4,800
Attendance
up 17% over 2015
horticulture professionals from nearly 1,700 businesses in 31 states were in Greensboro, NC, for the January 11-15 event. Total attendance was up about 17 percent over 2015. G&G’s Education Conference ran Monday through Wednesday, followed by the G&G Marketplace’s expansive green-goods tradeshow on Thursday and Friday. “It’s designed to be a very efficient event from a time and cost standpoint,” said NCNLA President Brad Rollins. “You can get first rate training and earn all the CEUs you
1,700
need for the year, make a lot of connections, find products, meet with vendors and suppliers and place orders for the season ahead.”
Companies Attended
“We were very excited about the education programs and impressed by the attendance this year. It was the best selection of classes we have ever seen,” said Hannah Singleton of of Landscape Design of Goldsboro.
Hard Copies – Distributed at events that NCNLA members and non-members attend throughout the year, including Green & Growin’.
7.301
Florida California
on i ls ta 22 de e e ag r o p
Source: National Association of Home Builders (NAHB)
14 | NURSERY & LANDSCAPE NOTES | SPRING 2016
Additional Ad Exposure with Bonus Distribution:
Five Educational Tracks Built For Your Entire Team – Mix & Match For Maximum CEUs Tech Tools Networking Events Options For Exhibitors And Sponsors
Economic Outlook
In the Marketplace, exhibitors were similarly thrilled. “We saw
There was a packed house for Bob Dolibois’ keynote address.
some of the best traffic at the show this year. There were more highly qualified attendees who were serious about buying quality
31
plants. We met new customers and made sales to states we’d never
States Represented
shipped to before,” said Peggy VanDevender of Jericho Farms. “Green and Growin’ is always our best show, but this year we really saw an increase in sales,” she continued.
24 | NURSERY & LANDSCAPE NOTES | SPRING 2016
SPRING 2016 | NURSERY & LANDSCAPE NOTES | 25
Nursery & Landscape Notes Material Specifications n
Magazine trim size is 8.1 x 11 inches.
n
Press quality PDF files are preferred.
n
All important text or logos should maintain a recommended safety of approximately 0.5” from the page edge.
n
Resolution: images/files should have a resolution of 300 dpi, 133 line screen.
1/2 FULL PAGE BLEED
FULL PAGE NO BLEED 1/4
Full Page Bleed 8.5” x 11” +0.125” on all sides
Full Page Non-Bleed 7.25” x 10”
Half Page 7.25” x 4.75” Quarter Page 3.5” x 4.75”
ncnla.com | Exhibit, Sponsorship & Advertising Sales | Stephanie Schaefer | 919-609-0803 |
[email protected] | 3
PRINT ADVERTISING | Green & Growin’ Showbook
GREEN& GROW N’
January 16 – 20 Greensboro, NC Show Book
NCNLA’s annual Green & Growin’ premiere marketplace showbook. Thousands of copies are distributed to promote new products and services before, during and after the show. 4- COLOR ADS 1/4 PAGE 1/2 PAGE FULL PAGE INSIDE FRONT COVER INSIDE BACK COVER BACK COVER
MEMBER RATES $250 $500 $895 $1,005
NON-MEMBER RATES $315 $625 $1,095 $1,295
$1,005
$1,295
$1,050
$1,440
GREEN& GROW N’
January 16 – 20 Greensboro, NC
G&G EDUCATION January 16 - 18 10 Education Tracks 58 Sessions | 140 CEUs
Enjoy world-class educational sessions, refresh your skills, train your team
G&G MARKETPLACE January 19 - 20 425+ Vendors 4,900+ Attendees
Discover new products, make valuable connections, expand your market
Five Educational Tracks Built For Your Entire Team – Mix & Match For Maximum CEUs Tech Tools Networking Events Options For Exhibitors And Sponsors
GreenandGrowin.com
G&G ’16 By the Numbers G&G’ 16 By the Numbers
1,688
Total Education Attendance
UP 62.6
2,401
%
Paid Marketplace Attendance
4,755
UP 25.6%
Total Attendance
UP 17.3%
412
Exhibiting Companies
UP 2.2%
754
Get Great Packages Education + Marketplace
UP 248.8%
Green&Growin’17 Ad Material Specifications n
Showbook trim size is 8.1 x 11 inches.
n
Press quality PDF files are preferred.
n
All important text or logos should maintain a recommended safety of approximately 0.5” from the page edge.
n
Resolution: images/files should have a resolution of 300 dpi, 133 line screen.
1/2 FULL PAGE BLEED
FULL PAGE NO BLEED 1/4
Full Page Bleed 8.5” x 11” +0.125” on all sides
4 | ncnla.com | Exhibit, Sponsorship & Advertising Sales | Stephanie Schaefer | 919-609-0803 |
[email protected] Full Page Non-Bleed 7.25” x 10”
Half Page 7.25” x 4.75” Quarter Page 3.5” x 4.75”
DIGITAL ADVERTISING | ncnla.com | BuyNCPlants.com
www.ncnla.com Website advertising is one of the strongest, most effective digital media marketing platforms there is today. Being able to choose when your Ad runs, and track it’s success through click-rates puts you in the unique position to be more strategic with your advertising and determine it’s ROI.
Ad Rates MONTHLY RATES MEMBER RATES NON-MEMBER RATES Banner Bar Ad 468 x 60 pixels
$250
$350
Side Banner Bar Ad 150 x 180 pixels
$150
$250
Ads are booked by the month on a first come, first served basis.
Job Board/Classifieds MEMBERS: FREE | NON-MEMBERS: $30/MONTH Classified Listings & Job Postings are ordered informally via email. Please send your infoto:
[email protected] BuyNCPlants.com & LANDSCAPE SUPPLIES
BuyNCPlants.com is our new & improved system for industry buyers to obtain info on NC nurseries — including available inventory and greater ordering utility. In addition to the electronic platform, a Quarterly Report will be distributed to all NCNLA members and available for download on ncnla.com.
Ad Rates MONTHLY RATES MEMBER RATES NON-MEMBER RATES Banner Bar Ad 800 x 100 pixels
$250
$350
Side Banner Bar Ad 170 x 600 pixels
$150
$250
Ads are booked by the month on a first come, first served basis. NCNLA will also print & distribute quarterly publications
ncnla.com | Exhibit, Sponsorship & Advertising Sales | Stephanie Schaefer | 919-609-0803 |
[email protected] | 5
DIGITAL ADVERTISING | NCNLA eNews
NCNLA eNews North Carolina Nursery & Landscape Association
NCNLA’s bi-weekly, electronic newsletter. n
Distributed to over 1,400 Green Industry Professionals. Posted on ncnla.com to be exclusively seen by NCNLA members.
n
Reach YOUR target market when the time is right for you! Easy to choose options allow you to run your featured ad by the month or quarter for maximum exposure.
n
eNEWS has an average open rate of over 30%!
n
This bi-weekly newsletter reaches 99% of intended recipients.
Ad Rates MEMBER RATES Quarter Month (6-7 Ads) (2 Ads)
NON-MEMBER RATES Quarter Month (6-7 Ads) (2 Ads)
Leaderboard 600 x 100 pixels
$630
$190
$756
$228
Skyscraper 100 x 460 pixels
$350
$100
$420
$120
Distributed every other Friday. Ads are booked by the month on a first come, first served basis.
File Specifications n
Leaderboard: 600 x 100 pixels, Skyscraper: 100 x 460 pixels
n
Max file size is 100 KB.
n
File formats: jpg or gif.
n
Design help available, Contact Kaley Jacobs at
[email protected] 6 | ncnla.com | Exhibit, Sponsorship & Advertising Sales | Stephanie Schaefer | 919-609-0803 |
[email protected] Custom build YOUR marketing plan! (Circle all that apply) Are you a member of NCNLA?
YES NO
(Member rates are discounted)
PRINT ADVERTISING | NURSERY & LANDSCAPE NOTES SIZE:
1/4 PAGE
1/2 PAGE
FULL PAGE
INSIDE COVER
ISSUES:
JAN - MARCH
APRIL - JUNE
JULY - SEPTEMBER
OCTOBER - DECEMBER
BACK COVER TOTAL: $
PRINT ADVERTISING | GREEN & GROWIN’ SHOWBOOK SIZE:
1/4 PAGE 1/2 PAGE
COLOR:
4 COLOR
FULL PAGE
INSIDE FRONT COVER
INSIDE BACK COVER BACK COVER TOTAL $
DIGITAL ADVERTISING | NCNLA.COM AD TYPE:
BANNER BAR
ISSUES:
JAN
FEB
MARCH
APRIL
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
SIDE BANNER BAR
TOTAL: $
DIGITAL ADVERTISING | BuyNCPlants.com AD TYPE:
BANNER BAR
MONTHLY:
JAN
FEB
MARCH
APRIL
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
JAN MARCH
APRIL JUNE
JULY SEPT
OCT DEC
QUARTERLY:
SIDE BANNER BAR
TOTAL: $
DIGITAL ADVERTISING | NCNLA eNEWS AD TYPE:
LEADERBOARD
SKYSCRAPER
MONTHLY:
JAN
FEB
MARCH
APRIL
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
JAN MARCH
APRIL JUNE
JULY SEPT
OCT DEC
QUARTERLY:
TOTAL: $
TOTAL COST FOR ALL MARKETING OPPORTUNITIES: $________________ Please return with payment to:
North Carolina Nursery & Landscape Association. 968 Trinity Rd. Raleigh, NC 27607 - Fax: 919-816-9118 ncnla.com | Exhibit, Sponsorship & Advertising Sales | Stephanie Schaefer | 919-609-0803 |
[email protected] | 7