2018 NYC Pride
2018 NYC Pride
Pride Partner Overview
Who is NYC Pride?
NYC Pride is produced annually by Heritage of Pride, the 501c3 non-profit that has been in existence since 1984
The organization is made up of a volunteer Executive Board of 14, two Co-Chairs, five full-time staff members, and three seasonal support staff
1500+ volunteers for the events
Produces more than 16 official events in June
2
NYC WELCOMES THE WORLD IN 2019
World Pride x Stonewall 50 NYC Pride has won the bid to host WorldPride in 2019 in conjunction with the 50th anniversary of the Stonewall uprising. The world will descend on New York City in June of 2019 with events being planned for the entire month. Actively working with NYC & Co, city, and state to maximize the event’s potential. In 2017, Madrid hosted WorldPride and saw an additional 1 million+ people in attendance. NYC Pride is projecting roughly 1 – 1.5 million additional people for 2019. Brand rollout began in July of 2017 and will continue to grow momentum. Sponsorship materials will be available in the fall of 2017.
3
NYC PRIDE SPONSORSHIP PILLAR: NYC PRIDE GUIDE
NYC Pride Guide Overview •
DOUBLE exposure: Will be expanding to TWO issues in 2018 (Pride & Holiday) to raise awareness for WorldPride 2019
•
Pride Partners get inclusion within the editorial inside the magazine
•
Lifestyle publication that features fashion, style, travel, interior design, entertainment
•
Celebrities consistently grace the cover such as Patti Labelle, Laverne Cox, and Titus Burgess
•
Largest Pride focused magazine in the U.S.
•
100,000 printed copies
•
Over 55,000 readers online
•
Distributed at local bars, restaurants, retailers, throughout Manhattan, the West Village as well as drops on Fire Island 4
B R A N D I N T E G R AT I O N : S O C I A L & E - N E W S L E T T E R S
Social & E-Newsletters SOCIAL MEDIA
NYC Pride further integrates its Pride Partners in the ongoing year-round dialogue throughout all of its social platforms. Qualifying Pride Partners can easily tap into the largest Pride social network for any Pride organization in the world. NYC Pride’s current social followers include:
125,000+
30,000+
17,000+
E-NEWSLETTER
NYC Pride sends out bi monthly or weekly newsletters to its dedicated group of insiders. Depending on type of Pride Partnership, partners can tap into these blasts to
over 25,000 active emails.
5
B R A N D I N T E G R AT I O N : W E B S I T E
nycpride.org WEBSITE
nycpride.org continues to be the go-to website for all things Pride related in New York. In 2016, the website was refreshed allowing for further integration points for Pride Partners. All participating programs are listed within the site as official programs of NYC Pride.
15% increase in visits to nycpride.org in 2017 making it the most visited website for any Pride organization in the U.S.
750,000+ unique visits in May & June alone
6
B R A N D I N T E G R AT I O N : O N - A I R
Broadcast OVERVIEW •
Launched a live broadcast with ABC7 of the NYC Pride March for the first time in history
•
3X the normal viewership with 335,000 (combined population of Pasadena, CA and Syracuse, NY)
•
Organic, authentic, and highly visible integration points for Pride Partners throughout the broadcast
•
20k web stream starts
7
A N N U A L & M U LT I - Y E A R B R O A D C A S T C O S T O V E R V I E W
2018 Broadcast 30 Second(s)
2018
2018 & 2019
1
$7,000
$5,000 / yr
4
$20,000
$15,000 / yr
8
$35,000
$ 30,000 / yr
10
$45,000
$ 40,000 / yr
Add On Opportunities: • Your marching group featured within the 2018 NYC Pride March: $10,000 •
Live on-air interview with brand reps - $15,000
•
Produced on-air segment - $30,000
8
2 0 1 8 P R I D E PA R T N E R S O V E R V I E W Non-Profit (Small) Under $1 Million budget
Non-Profit (Large)
For Profit Individual / Small $1 Million + budget Business
Corporate
Premium
Allowed usage of “Official Partner / or Event of NYC Pride” verbiage in any promotional materials
Yes
Yes
Yes
Yes
Yes
Allowed usage of NYC Pride logo on any promotional materials for the event Listing on NYC Pride official calendar on www.nycpride.org
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Editorial inclusion in the 2018 Pride Guide within the Pride Partners section *Copy / image must be submitted no later than April 15, 2018 Event Name/Logo (hyperlinked), and event name listing on Event Partners section of nycpride.com/sponsor/pride-partners/
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
2
3
3
5
8+
1
2
2
3
6+
1
2
2
2
6+
1
2
2
2
6+
X
X
X
X
X
X
X
# of Twitter mentions on NYC Pride’s official page *Copy / image must be submitted no later than June 1, 2018)
# of Facebook mentions on NYC Pride’s official page *Copy / image must be submitted no later than June 1, 2018)
# of Instagram mentions on NYC Pride’s official page *Copy / image must be submitted no later than June 1, 2018)
# of e-mail blast inclusions within NYC Pride’s e-newsletter totaling roughly 25,000+ emails *copy / image must be submitted no later than June 1, 2018
10% Discount on Pride Guide Advertising (Deadline for payment and artwork submission is April 15, 2018) 728 x 90 Banner ad unit promoting the event on www.nycpride.org Event inclusion as an Official co-produced event with NYC Pride
X
Inclusion on all NYC Pride street banners across New York City
X
Dedicated full page editorial coverage of the partnership / event
X X
Inclusion as on official NYC Pride event on the all-events ad of NYC Pride
T O TA L
$300
$600
$750
$1600
9
C O N TAC T
Pride Partner Overview
Who is NYC Pride?
NYC Pride is produced annually by Heritage of Pride, the 501c3 non-profit that has been in existence since 1984
The organization is made up of a volunteer Executive Board of 14, two Co-Chairs, five full-time staff members, and three seasonal support staff
1500+ volunteers for the events
Produces more than 16 official events in June
2
NYC WELCOMES THE WORLD IN 2019
World Pride x Stonewall 50 NYC Pride has won the bid to host WorldPride in 2019 in conjunction with the 50th anniversary of the Stonewall uprising. The world will descend on New York City in June of 2019 with events being planned for the entire month. Actively working with NYC & Co, city, and state to maximize the event’s potential. In 2017, Madrid hosted WorldPride and saw an additional 1 million+ people in attendance. NYC Pride is projecting roughly 1 – 1.5 million additional people for 2019. Brand rollout began in July of 2017 and will continue to grow momentum. Sponsorship materials will be available in the fall of 2017.
3
NYC PRIDE SPONSORSHIP PILLAR: NYC PRIDE GUIDE
NYC Pride Guide Overview •
DOUBLE exposure: Will be expanding to TWO issues in 2018 (Pride & Holiday) to raise awareness for WorldPride 2019
•
Pride Partners get inclusion within the editorial inside the magazine
•
Lifestyle publication that features fashion, style, travel, interior design, entertainment
•
Celebrities consistently grace the cover such as Patti Labelle, Laverne Cox, and Titus Burgess
•
Largest Pride focused magazine in the U.S.
•
100,000 printed copies
•
Over 55,000 readers online
•
Distributed at local bars, restaurants, retailers, throughout Manhattan, the West Village as well as drops on Fire Island 4
B R A N D I N T E G R AT I O N : S O C I A L & E - N E W S L E T T E R S
Social & E-Newsletters SOCIAL MEDIA
NYC Pride further integrates its Pride Partners in the ongoing year-round dialogue throughout all of its social platforms. Qualifying Pride Partners can easily tap into the largest Pride social network for any Pride organization in the world. NYC Pride’s current social followers include:
125,000+
30,000+
17,000+
E-NEWSLETTER
NYC Pride sends out bi monthly or weekly newsletters to its dedicated group of insiders. Depending on type of Pride Partnership, partners can tap into these blasts to
over 25,000 active emails.
5
B R A N D I N T E G R AT I O N : W E B S I T E
nycpride.org WEBSITE
nycpride.org continues to be the go-to website for all things Pride related in New York. In 2016, the website was refreshed allowing for further integration points for Pride Partners. All participating programs are listed within the site as official programs of NYC Pride.
15% increase in visits to nycpride.org in 2017 making it the most visited website for any Pride organization in the U.S.
750,000+ unique visits in May & June alone
6
B R A N D I N T E G R AT I O N : O N - A I R
Broadcast OVERVIEW •
Launched a live broadcast with ABC7 of the NYC Pride March for the first time in history
•
3X the normal viewership with 335,000 (combined population of Pasadena, CA and Syracuse, NY)
•
Organic, authentic, and highly visible integration points for Pride Partners throughout the broadcast
•
20k web stream starts
7
A N N U A L & M U LT I - Y E A R B R O A D C A S T C O S T O V E R V I E W
2018 Broadcast 30 Second(s)
2018
2018 & 2019
1
$7,000
$5,000 / yr
4
$20,000
$15,000 / yr
8
$35,000
$ 30,000 / yr
10
$45,000
$ 40,000 / yr
Add On Opportunities: • Your marching group featured within the 2018 NYC Pride March: $10,000 •
Live on-air interview with brand reps - $15,000
•
Produced on-air segment - $30,000
8
2 0 1 8 P R I D E PA R T N E R S O V E R V I E W Non-Profit (Small) Under $1 Million budget
Non-Profit (Large)
For Profit Individual / Small $1 Million + budget Business
Corporate
Premium
Allowed usage of “Official Partner / or Event of NYC Pride” verbiage in any promotional materials
Yes
Yes
Yes
Yes
Yes
Allowed usage of NYC Pride logo on any promotional materials for the event Listing on NYC Pride official calendar on www.nycpride.org
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Editorial inclusion in the 2018 Pride Guide within the Pride Partners section *Copy / image must be submitted no later than April 15, 2018 Event Name/Logo (hyperlinked), and event name listing on Event Partners section of nycpride.com/sponsor/pride-partners/
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
2
3
3
5
8+
1
2
2
3
6+
1
2
2
2
6+
1
2
2
2
6+
X
X
X
X
X
X
X
# of Twitter mentions on NYC Pride’s official page *Copy / image must be submitted no later than June 1, 2018)
# of Facebook mentions on NYC Pride’s official page *Copy / image must be submitted no later than June 1, 2018)
# of Instagram mentions on NYC Pride’s official page *Copy / image must be submitted no later than June 1, 2018)
# of e-mail blast inclusions within NYC Pride’s e-newsletter totaling roughly 25,000+ emails *copy / image must be submitted no later than June 1, 2018
10% Discount on Pride Guide Advertising (Deadline for payment and artwork submission is April 15, 2018) 728 x 90 Banner ad unit promoting the event on www.nycpride.org Event inclusion as an Official co-produced event with NYC Pride
X
Inclusion on all NYC Pride street banners across New York City
X
Dedicated full page editorial coverage of the partnership / event
X X
Inclusion as on official NYC Pride event on the all-events ad of NYC Pride
T O TA L
$300
$600
$750
$1600
9
C O N TAC T
