24x36 portrait boards.indd
Exponential growth over the last 20 years in the Life p8
Sciences District has yielded untold opportunities for healthcare innovation, but has simultaneously produced significant challenges – most notably, disjointed development and traffic congestion. The
Chapter 1 | Board A
Planning Area & Goals
rationale for this Plan recognizes that economic, physical, and social growth will not stop. Since the 1963 freeway construction, auto traffic and building construction have steadily increased to a point where the planning area and surrounding thoroughfares now
1. Improve circulation and traffic
require a substantive intervention to guide growth towards a mutually beneficial end for Wauwatosa and the region. This growth in the Life Sciences District mirrors that of larger, national trends: the boom in academic medical centers, agglomerative forces creating major retail nodes, accompanying demands for housing and recreation, and a need to provide
2. Increase mutual trust and benefits
access for those living near and far.
The Life Sciences District is currently home to major critical assets for the entire metropolitan area – high-quality medical care, a substantial quantity of employment opportunities, desirable and diverse
3. Design integrated streets/buildings
housing, and a one-of-a-kind natural environment that historically served (and serves today) as a place of respite for thousands. ... Master plans come in different forms. The focus of this Master Plan lies in two parts: 1) creating urban design
4. Provide housing and mixed uses
that embodies history and context, and 2) crafting policies and practices that are heavily reliant on public-private partnerships. The expected time frame for realizing these two components is approximately 20 years. To develop a plan that recognized the aforementioned pressures and assets, the project team established the following goals: •
Improve circulation and traffic
•
Increase mutual trust and benefits
•
Design integrated streets/buildings
•
Provide housing and mixed-uses
•
Create and enhance shared public places
SOLVING the
PUZZLE
Life Sciences District Born out of the Milwaukee County Grounds’ legacy and anchored by the Milwaukee Regional Medical Center, the Milwaukee County Research Park, and the UWM Innovation Campus, the Life Sciences District is the region’s hub of healthcare, biosciences, and biomedical engineering. These institutions have used their density and capacity to build a critical mass of researchers and professionals that has created an energetic environment ripe for growth. The Life Sciences District is evolving, as it always has, to respond to cutting edge medicine and the needs of Wauwatosa. To grow a sustainable and resilient ecosystem for technological innovation, cutting edge medicine, healthy living, and abundant access to green space, the Life Sciences District is transforming into a mixed-use metropolitan center for the region. The build-out process will achieve this Plan’s goals by developing a cohesive district founded on cooperation, quality urban design principles, mixed uses, shared public places, and traffic demand management.
5. Create and enhance shared public places
p11
PLANNING AREA
Sciences District has yielded untold opportunities for healthcare innovation, but has simultaneously produced significant challenges – most notably, disjointed development and traffic congestion. The
Chapter 1 | Board A
Planning Area & Goals
rationale for this Plan recognizes that economic, physical, and social growth will not stop. Since the 1963 freeway construction, auto traffic and building construction have steadily increased to a point where the planning area and surrounding thoroughfares now
1. Improve circulation and traffic
require a substantive intervention to guide growth towards a mutually beneficial end for Wauwatosa and the region. This growth in the Life Sciences District mirrors that of larger, national trends: the boom in academic medical centers, agglomerative forces creating major retail nodes, accompanying demands for housing and recreation, and a need to provide
2. Increase mutual trust and benefits
access for those living near and far.
The Life Sciences District is currently home to major critical assets for the entire metropolitan area – high-quality medical care, a substantial quantity of employment opportunities, desirable and diverse
3. Design integrated streets/buildings
housing, and a one-of-a-kind natural environment that historically served (and serves today) as a place of respite for thousands. ... Master plans come in different forms. The focus of this Master Plan lies in two parts: 1) creating urban design
4. Provide housing and mixed uses
that embodies history and context, and 2) crafting policies and practices that are heavily reliant on public-private partnerships. The expected time frame for realizing these two components is approximately 20 years. To develop a plan that recognized the aforementioned pressures and assets, the project team established the following goals: •
Improve circulation and traffic
•
Increase mutual trust and benefits
•
Design integrated streets/buildings
•
Provide housing and mixed-uses
•
Create and enhance shared public places
SOLVING the
PUZZLE
Life Sciences District Born out of the Milwaukee County Grounds’ legacy and anchored by the Milwaukee Regional Medical Center, the Milwaukee County Research Park, and the UWM Innovation Campus, the Life Sciences District is the region’s hub of healthcare, biosciences, and biomedical engineering. These institutions have used their density and capacity to build a critical mass of researchers and professionals that has created an energetic environment ripe for growth. The Life Sciences District is evolving, as it always has, to respond to cutting edge medicine and the needs of Wauwatosa. To grow a sustainable and resilient ecosystem for technological innovation, cutting edge medicine, healthy living, and abundant access to green space, the Life Sciences District is transforming into a mixed-use metropolitan center for the region. The build-out process will achieve this Plan’s goals by developing a cohesive district founded on cooperation, quality urban design principles, mixed uses, shared public places, and traffic demand management.
5. Create and enhance shared public places
p11
PLANNING AREA
