3 Effective Website Strategies for Attracting Your Ideal Client 1
3 Effective Website Strategies for Attracting Your Ideal Client 1) Create an AWESOME Elevator Speech That Can Be Stated In 20 Seconds of LESS 2) Write a Compelling Headline, a.k.a. an Interrupt, By Asking A Question That Hits The Hot Buttons 3) Engage Your Reader By Solving Their Problem With The Solution You Offer In Your Services
I want to encourage you to continue working with creating your elevator speech. While working toward completing this, think of it as a way to connect to your CVO (Core Value Offer – remember the bonus call with Heather Dominick) when speaking with others about who you are in your business and what you uniquely have to offer to the world. Once you have created your "20 second or less speech", think of a question that targets your client’s "hot buttons". Hot buttons are the problems, frustrations, fears, and concerns most prospects typically experience when they buy a product or service. You want to be able to tap into those problems and concerns by grasping your prospects attention with a question that directly touches on those buying emotions. This is a question you pose to someone immediately after they ask you, "So, _______, what exactly do you do?" For example, your conversation will go something like… Friend: "So, _______, what exactly do you do?" You: "You know how people have a hard time knowing exactly what their purpose is, their passion, and how they can make money doing something they love and enjoy?" Friend: "Oh, yes, I sure do!"
© 2009 Kimberly Bohannon | GFYD® Business Building Success System www.GFYDMember.com | www.GFYD.com Page 1
You: "Well, I…" (Elevator speech) Friend: "Wow, that is so interesting, ________. Tell me more." And the conversation begins, opening the path for you to share your passion and attract those clients who want exactly what you offer. This can be an effective approach both online and off to attract clients to work with you. Here's the basic message formula to create your elevator speech... I [fill in with powerful, service action word] [fill in description of your Ideal Client] who wants [fill in what your Ideal Client expects from you] and as a result of our time together they [fill in what you will improve for them. The Benefit they will receive]. For example: I [teach] [passionate people] who want [to learn how to create WordPress blog, a website, aligned with their passion] and as a result of our time together they [they learn how to create a WordPress blog, a website, like a pro and align their passion with their business so they can enjoy more freedom and make more money]! Play with this until you get it exactly the way you want it. The words should come effortlessly when you speak to someone; they should roll off your tongue. Be sure to target your niche and focus this speech on how people get results by working with you. When creating an online business, the question actually becomes your "Headline" which is called an interrupt. It's an interrupt because it causes people to switch gears in their current thought pattern and naturally engages their mind to create some kind of response based on their current wants and desires… which you just so happen to have the ideal answer ready, what you solve for them (the last part of your elevator speech. :) Give your prospect a moment to respond to your question, and then
© 2009 Kimberly Bohannon | GFYD® Business Building Success System www.GFYDMember.com | www.GFYD.com Page 2
ENGAGE them into conversation with your elevator speech which will also be used as a "Sub-Headline" in your online business. Your elevator speech effectively provides a solution to your ideal client's problems, frustrations, fears, and concerns, and immediately engages your prospect in the conversation so they want to learn more about you and your business. When asked what you do, these should eventually come naturally and effortlessly to you, allowing the doors to open for further conversation into what you do, who you are, and how you feel about your business. Remember it's the BEing part of your business that shows clients just how truly heart-centered and passionate you are about helping them find a solution to their problems, frustrations, fears, and concerns. Take the attention off of YOU and your business, and focus on what you and your business can do for them. This will easily and effortlessly attract to you those ideal clients whom you are meant to serve in the world into your business. People who easily engage in the conversation with you about your business will either consider working with you themselves, OR, refer someone they know who wants, or is looking for, your type of services. Again, focus your attention on what problems you solve for your clients. Coming from a place of serving heart is what will attract your ideal clients to you. So it is imperative that your connection with others is sincere and one of a serving heart and not self-serving. To prepare yourself in advance to feel comfortable and act rather than react when the opportunity presents itself to make these type of connections, set an intention by clearly stating your desired outcome on a daily basis by sitting back, relaxing and putting the energy out to the universe so you will align yourself to naturally attract those you are meant to serve in the highest way possible. A little meditation if you will.
© 2009 Kimberly Bohannon | GFYD® Business Building Success System www.GFYDMember.com | www.GFYD.com Page 3
Be sure to create, and have in place, a compelling offer that you can clearly present to someone, during or immediately after your conversation, so they know how to get in touch with you to receive something in exchange for their information. This is called reciprocity... the "I give you something so you feel compelled to do something in return." It is human nature to want to give back in exchange to someone who gives something to you and it is a powerful and effective marketing strategy. Think of the example we used to invite people to enter their name and email to get the FREE information we offer in exchange for their personal contact information on our website. In exchange for someone's personal information we offer them something of value to them. This gift is in direct relation to our program and we are building a relationship with our prospects that will enable us to further connect with them which enables us the opportunity to provide even more valuable content helping them achieve great results. If you are chatting with someone in person, which is a really great way to establish rapport, you can offer them (or someone they refer to you) a free consultation when you present them your business card; regardless of what type of business you are in this works. The intention is in the value you provide which will immediately solve a problem or frustration for you client. I highly recommend putting your elevator speech on your business card either on the front or the back. You can also put a simple, "Get Acquainted, _____ -Minute Free Consultation" on your card as well. And this is true for ANY business. For example, you can offer a client to help them find something such as a local wine tasting in their area, or even just to get to know them and what problem or concern they need resolved. This is someone who has an interest in a product or service you provide… this is not about selling them. This is about establishing a rapport with that person and building that know, like and trust factor long before a sale is made.
© 2009 Kimberly Bohannon | GFYD® Business Building Success System www.GFYDMember.com | www.GFYD.com Page 4
Your business card should be about what you offer to your ideal clients who want what you have to offer and not about YOU. Most people are truly interested in the "WIIFM"… "What's in it for me?", and are looking to solve their own problems and concerns. Be sure to state clearly what you offer to help serve others in a way that attracts your ideal client into your business effortlessly. When using this heart-centered, genuine approach, potential clients – your ideal clients - will see you as a match made in heaven!
Remember to remain focused and motivated to create an awesome elevator speech and a powerful, intriguing headline that makes your ideal client say, "Wow, YES! I want to work with YOU because you will really help me solve that particular problem I am dealing with." Any questions, be sure to jot them down so we can address them next time we connect. Tons of aligned energy and joy to you, ~Kimberly Bohannon GFYDMember.com Co-Founder Business Success Coach
© 2009 Kimberly Bohannon | GFYD® Business Building Success System www.GFYDMember.com | www.GFYD.com Page 5
I want to encourage you to continue working with creating your elevator speech. While working toward completing this, think of it as a way to connect to your CVO (Core Value Offer – remember the bonus call with Heather Dominick) when speaking with others about who you are in your business and what you uniquely have to offer to the world. Once you have created your "20 second or less speech", think of a question that targets your client’s "hot buttons". Hot buttons are the problems, frustrations, fears, and concerns most prospects typically experience when they buy a product or service. You want to be able to tap into those problems and concerns by grasping your prospects attention with a question that directly touches on those buying emotions. This is a question you pose to someone immediately after they ask you, "So, _______, what exactly do you do?" For example, your conversation will go something like… Friend: "So, _______, what exactly do you do?" You: "You know how people have a hard time knowing exactly what their purpose is, their passion, and how they can make money doing something they love and enjoy?" Friend: "Oh, yes, I sure do!"
© 2009 Kimberly Bohannon | GFYD® Business Building Success System www.GFYDMember.com | www.GFYD.com Page 1
You: "Well, I…" (Elevator speech) Friend: "Wow, that is so interesting, ________. Tell me more." And the conversation begins, opening the path for you to share your passion and attract those clients who want exactly what you offer. This can be an effective approach both online and off to attract clients to work with you. Here's the basic message formula to create your elevator speech... I [fill in with powerful, service action word] [fill in description of your Ideal Client] who wants [fill in what your Ideal Client expects from you] and as a result of our time together they [fill in what you will improve for them. The Benefit they will receive]. For example: I [teach] [passionate people] who want [to learn how to create WordPress blog, a website, aligned with their passion] and as a result of our time together they [they learn how to create a WordPress blog, a website, like a pro and align their passion with their business so they can enjoy more freedom and make more money]! Play with this until you get it exactly the way you want it. The words should come effortlessly when you speak to someone; they should roll off your tongue. Be sure to target your niche and focus this speech on how people get results by working with you. When creating an online business, the question actually becomes your "Headline" which is called an interrupt. It's an interrupt because it causes people to switch gears in their current thought pattern and naturally engages their mind to create some kind of response based on their current wants and desires… which you just so happen to have the ideal answer ready, what you solve for them (the last part of your elevator speech. :) Give your prospect a moment to respond to your question, and then
© 2009 Kimberly Bohannon | GFYD® Business Building Success System www.GFYDMember.com | www.GFYD.com Page 2
ENGAGE them into conversation with your elevator speech which will also be used as a "Sub-Headline" in your online business. Your elevator speech effectively provides a solution to your ideal client's problems, frustrations, fears, and concerns, and immediately engages your prospect in the conversation so they want to learn more about you and your business. When asked what you do, these should eventually come naturally and effortlessly to you, allowing the doors to open for further conversation into what you do, who you are, and how you feel about your business. Remember it's the BEing part of your business that shows clients just how truly heart-centered and passionate you are about helping them find a solution to their problems, frustrations, fears, and concerns. Take the attention off of YOU and your business, and focus on what you and your business can do for them. This will easily and effortlessly attract to you those ideal clients whom you are meant to serve in the world into your business. People who easily engage in the conversation with you about your business will either consider working with you themselves, OR, refer someone they know who wants, or is looking for, your type of services. Again, focus your attention on what problems you solve for your clients. Coming from a place of serving heart is what will attract your ideal clients to you. So it is imperative that your connection with others is sincere and one of a serving heart and not self-serving. To prepare yourself in advance to feel comfortable and act rather than react when the opportunity presents itself to make these type of connections, set an intention by clearly stating your desired outcome on a daily basis by sitting back, relaxing and putting the energy out to the universe so you will align yourself to naturally attract those you are meant to serve in the highest way possible. A little meditation if you will.
© 2009 Kimberly Bohannon | GFYD® Business Building Success System www.GFYDMember.com | www.GFYD.com Page 3
Be sure to create, and have in place, a compelling offer that you can clearly present to someone, during or immediately after your conversation, so they know how to get in touch with you to receive something in exchange for their information. This is called reciprocity... the "I give you something so you feel compelled to do something in return." It is human nature to want to give back in exchange to someone who gives something to you and it is a powerful and effective marketing strategy. Think of the example we used to invite people to enter their name and email to get the FREE information we offer in exchange for their personal contact information on our website. In exchange for someone's personal information we offer them something of value to them. This gift is in direct relation to our program and we are building a relationship with our prospects that will enable us to further connect with them which enables us the opportunity to provide even more valuable content helping them achieve great results. If you are chatting with someone in person, which is a really great way to establish rapport, you can offer them (or someone they refer to you) a free consultation when you present them your business card; regardless of what type of business you are in this works. The intention is in the value you provide which will immediately solve a problem or frustration for you client. I highly recommend putting your elevator speech on your business card either on the front or the back. You can also put a simple, "Get Acquainted, _____ -Minute Free Consultation" on your card as well. And this is true for ANY business. For example, you can offer a client to help them find something such as a local wine tasting in their area, or even just to get to know them and what problem or concern they need resolved. This is someone who has an interest in a product or service you provide… this is not about selling them. This is about establishing a rapport with that person and building that know, like and trust factor long before a sale is made.
© 2009 Kimberly Bohannon | GFYD® Business Building Success System www.GFYDMember.com | www.GFYD.com Page 4
Your business card should be about what you offer to your ideal clients who want what you have to offer and not about YOU. Most people are truly interested in the "WIIFM"… "What's in it for me?", and are looking to solve their own problems and concerns. Be sure to state clearly what you offer to help serve others in a way that attracts your ideal client into your business effortlessly. When using this heart-centered, genuine approach, potential clients – your ideal clients - will see you as a match made in heaven!
Remember to remain focused and motivated to create an awesome elevator speech and a powerful, intriguing headline that makes your ideal client say, "Wow, YES! I want to work with YOU because you will really help me solve that particular problem I am dealing with." Any questions, be sure to jot them down so we can address them next time we connect. Tons of aligned energy and joy to you, ~Kimberly Bohannon GFYDMember.com Co-Founder Business Success Coach
© 2009 Kimberly Bohannon | GFYD® Business Building Success System www.GFYDMember.com | www.GFYD.com Page 5
