40 years of dynamic partnerships
40 years of dynamic partnerships
1
ABOUT TIFF
TIFF is a charity. Vision
Mission
Be the global center for film culture
Transform the way people see the world through film.
Confidential – Not for Distribution
2
ABOUT TIFF BELL LIGHTBOX
A permanent home for
film lovers
1 Million+ guests in 2014 5 storeys
6 cinemas screening films year-round 3 learning studios 2 galleries showcasing our blockbuster Exhibitions Film Reference Library TIFF.Shop retail store Rooftop courtyard for special events
Annual operating budget of $40M +
John Street
Bell Blue Room Members Lounge
King Street West
Confidential – Not for Distribution
3
OUR PROGRAMMING
In Conversation With…
TIFF.Kids
Exhibitions
New Releases Premieres & Cinematheque TIFF.Next Wave
Toronto International
Film Festival
Confidential – Not for Distribution
4
OUR ENGAGEMENT
~2 Million people interact LIVE with our programming annually Toronto International Film Festival Confidential – Not for Distribution
5
September 8–18, 2016
Confidential – Not for Distribution
6
530,000 Public attendees
397 Films 71 Countries’ films 89% Features were World, International or North American Premieres
2015 Key Stats and Facts Confidential – Not for Distribution
3,059 volunteers 5,450 Industry delegates 7
2015 FESTIVAL ATTENDANCE COMPARISON*
530,000
Berlin
353,979
Tribeca
138,000
SXSW Sundance Cannes
76,655 46,107
No public attendance TIFF is the leader in public attendance across the major international film festivals.
Confidential – Not for Distribution
*Sources: sundance.org, tribecafilm.com, berlinale.de, sxsw.com
8
2014/2015 AWARD SEASON COMPARISON Golden Globes
SAG Awards
16
Cannes Venice Sundance Berlin
16
12
2
4
2 3
10
Academy Awards 16
8
10
4
2 1 2
48 36 16 9 5
TIFF is the leader in total film nominations across the Golden Globes, SAG Awards, and the Academy Awards. Confidential – Not for Distribution
9
AVERAGE ATTENDEE DEMOGRAPHICS
77% Post Secondary Educated
Globally Aware
IN COMPARISON…
TIFF has a higher rate of younger and culturally diverse audiences
Average age: 41 years
$91K+ income
Technology Savvy
Reside in the GTA
Confidential – Not for Distribution
TIFF has a higher rate of attendees with postsecondary education and household income
10
OUR CORE ATTENDEES
Corporate Influencer
Discerning executives, business elite, B2B decision makers of corporations
Enjoy the opportunity to mingle and network with peers in a VIP environment
Industry Insider
Canadian and International film industry executives and producers
Congregate at the TIFF.Industry Centre
Consider themselves innovative and progressive
Confidential – Not for Distribution
Red Carpet Consumer
GTA tastemakers, shoppers and popculture lovers
Skews female, under 45
Love to try new products and be the first of their social networks to have a fun, unique experience
Culture Afficionado
Highly educated GTA tastemakers with high annual income
Male/female split, average age 40+
Love the immersive, enriching “Arts & Culture” experience they get with TIFF
11
3.3 Billion in worldwide media reach
1,128 total accredited media Canadian: 40% USA: 30% International: 30%
1 in 3 Media Impressions Confidential – Not for Distribution
mentions of Toronto in international press directly relates to TIFF
12
Annual Impressions: 476,302,723
#TIFF15 trended in Toronto, Australia & Ireland Launched August 28, 2015
TIFF’s account trended on Tumblr Total Lifetime Views:
+40,334,000
net 33,755,000+ Annual Page Views
26,000,000+ Festival Page Views
Followers: 136,397 Annual Impressions: 476,302,723
Social Media Confidential – Not for Distribution
13
83% agree that TIFF sponsors are engaged in supporting the community
65% say that sponsorship of TIFF positively affects their perceptions of the company
Consumer Surveys Confidential – Not for Distribution Confidential – Not for Distribution
45% of past surveyed attendees have said that a company’s sponsorship would affect their buying decisions 14
Impact Study:
12.1% gain in overall consumer spending during the Toronto International Film Festival in 2014. Biggest week-over-week spending increases were in:
18.3% increase Apparel
14.7% increase
TIFF’s contribution to Toronto’s economic health
Specialty Retail
12.1% increase Travel Confidential – Not for Distribution
15
OUR PARTNERSHIPS
We customize all of our partnership packages to meet the objectives of our sponsors.
Business Building
Brand Building - Logo Recognition -Licensing Rights -Advertising
Confidential – Not for Distribution
YOUR BRAND
-VIP Entertainment -Integrated Consumer Promotions -Product Trial -Onsite Activations
16
THANK YOU AND NEXT STEPS
We look forward to speaking with you further about partnership opportunities with TIFF.
For additional information and to take the next steps towards a partnership with us, please contact:
[email protected] TIFF Bell Lightbox I Reitman Square I 350 King Street West I Toronto, ON I M5V 3X5
Confidential – Not for Distribution
17
1
ABOUT TIFF
TIFF is a charity. Vision
Mission
Be the global center for film culture
Transform the way people see the world through film.
Confidential – Not for Distribution
2
ABOUT TIFF BELL LIGHTBOX
A permanent home for
film lovers
1 Million+ guests in 2014 5 storeys
6 cinemas screening films year-round 3 learning studios 2 galleries showcasing our blockbuster Exhibitions Film Reference Library TIFF.Shop retail store Rooftop courtyard for special events
Annual operating budget of $40M +
John Street
Bell Blue Room Members Lounge
King Street West
Confidential – Not for Distribution
3
OUR PROGRAMMING
In Conversation With…
TIFF.Kids
Exhibitions
New Releases Premieres & Cinematheque TIFF.Next Wave
Toronto International
Film Festival
Confidential – Not for Distribution
4
OUR ENGAGEMENT
~2 Million people interact LIVE with our programming annually Toronto International Film Festival Confidential – Not for Distribution
5
September 8–18, 2016
Confidential – Not for Distribution
6
530,000 Public attendees
397 Films 71 Countries’ films 89% Features were World, International or North American Premieres
2015 Key Stats and Facts Confidential – Not for Distribution
3,059 volunteers 5,450 Industry delegates 7
2015 FESTIVAL ATTENDANCE COMPARISON*
530,000
Berlin
353,979
Tribeca
138,000
SXSW Sundance Cannes
76,655 46,107
No public attendance TIFF is the leader in public attendance across the major international film festivals.
Confidential – Not for Distribution
*Sources: sundance.org, tribecafilm.com, berlinale.de, sxsw.com
8
2014/2015 AWARD SEASON COMPARISON Golden Globes
SAG Awards
16
Cannes Venice Sundance Berlin
16
12
2
4
2 3
10
Academy Awards 16
8
10
4
2 1 2
48 36 16 9 5
TIFF is the leader in total film nominations across the Golden Globes, SAG Awards, and the Academy Awards. Confidential – Not for Distribution
9
AVERAGE ATTENDEE DEMOGRAPHICS
77% Post Secondary Educated
Globally Aware
IN COMPARISON…
TIFF has a higher rate of younger and culturally diverse audiences
Average age: 41 years
$91K+ income
Technology Savvy
Reside in the GTA
Confidential – Not for Distribution
TIFF has a higher rate of attendees with postsecondary education and household income
10
OUR CORE ATTENDEES
Corporate Influencer
Discerning executives, business elite, B2B decision makers of corporations
Enjoy the opportunity to mingle and network with peers in a VIP environment
Industry Insider
Canadian and International film industry executives and producers
Congregate at the TIFF.Industry Centre
Consider themselves innovative and progressive
Confidential – Not for Distribution
Red Carpet Consumer
GTA tastemakers, shoppers and popculture lovers
Skews female, under 45
Love to try new products and be the first of their social networks to have a fun, unique experience
Culture Afficionado
Highly educated GTA tastemakers with high annual income
Male/female split, average age 40+
Love the immersive, enriching “Arts & Culture” experience they get with TIFF
11
3.3 Billion in worldwide media reach
1,128 total accredited media Canadian: 40% USA: 30% International: 30%
1 in 3 Media Impressions Confidential – Not for Distribution
mentions of Toronto in international press directly relates to TIFF
12
Annual Impressions: 476,302,723
#TIFF15 trended in Toronto, Australia & Ireland Launched August 28, 2015
TIFF’s account trended on Tumblr Total Lifetime Views:
+40,334,000
net 33,755,000+ Annual Page Views
26,000,000+ Festival Page Views
Followers: 136,397 Annual Impressions: 476,302,723
Social Media Confidential – Not for Distribution
13
83% agree that TIFF sponsors are engaged in supporting the community
65% say that sponsorship of TIFF positively affects their perceptions of the company
Consumer Surveys Confidential – Not for Distribution Confidential – Not for Distribution
45% of past surveyed attendees have said that a company’s sponsorship would affect their buying decisions 14
Impact Study:
12.1% gain in overall consumer spending during the Toronto International Film Festival in 2014. Biggest week-over-week spending increases were in:
18.3% increase Apparel
14.7% increase
TIFF’s contribution to Toronto’s economic health
Specialty Retail
12.1% increase Travel Confidential – Not for Distribution
15
OUR PARTNERSHIPS
We customize all of our partnership packages to meet the objectives of our sponsors.
Business Building
Brand Building - Logo Recognition -Licensing Rights -Advertising
Confidential – Not for Distribution
YOUR BRAND
-VIP Entertainment -Integrated Consumer Promotions -Product Trial -Onsite Activations
16
THANK YOU AND NEXT STEPS
We look forward to speaking with you further about partnership opportunities with TIFF.
For additional information and to take the next steps towards a partnership with us, please contact:
[email protected] TIFF Bell Lightbox I Reitman Square I 350 King Street West I Toronto, ON I M5V 3X5
Confidential – Not for Distribution
17
