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MAY 13, 2015
5 SCANDI BLOGGERS YOU NEED TO FOLLOW ON INSTAGRAM The influence of Scandi style minimalism on the fashion scene hasn’t gone unnoticed. From last year’s love affair with all things ‘normcore’ to the hype around designers like ACNE, Ganni and House of Dagmar, there are also a number of Scandi style bloggers making a splash on Instagram feeds all over the world. From well-established stylists-turned-fashion-editors to newbies we think deserve a mention, here are The Secret’s top five Scandi style bloggers you need to follow on Instagram.
1. Pernille Teisbaek
December 2014 November 2014
MOST POPULAR POSTS
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THE CONVERSATION
@lookdepernille Insta reach: 237k followers We are constantly inspired by Danish blogger, Pernille’s distinctive tomboy style. Always the first to road test the season’s trickier trends, whilst still bringing to them her own pared-back, fussfree aesthetic, the lookdepernille blogger has to get our vote for flying the flag for tomboys everywhere. Championing high street names like H&M as well as having her own collab line with footwear brand, Superga, and being the face of the Y.A.S. 2014 collection, we’ve never seen anyone rock a plain white tee as well as she does.
Shop our Y.A.S edit below for a little bit of Pernille’s tomboy minimalism…
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2. Carolina Engman
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@carolinaengman Insta reach: 195k followers With her enviable collection of coats and knitwear, having fashionable Swede Carolina Engman on our Insta-feed makes it a lot easier to get dressed in the morning. Counting fellow blonde, Taylor Swift, amongst her friends and also providing a steady stream of carefully-curated interior design inspo, this is one Scandi lady everyone should have on their radar. And we recommend giving her blog a follow too, which she has been running since 2006.
Grab some Carolina-style outwear…
3. Elin Kling
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@elinkling Insta reach: 212k followers Founder and creative director of inspo blog, The Wall, 32-year old Kling is a force to be reckoned with in the fashion industry. Her insta-feed is a curated mix of events, editorials & shoots, as well as personal outfit snaps, giving an exciting behind-the-scenes look at the fashion industry.
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Take style notes from Elin and shop these key pieces:
4. Funda Christophersen
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@fundachristophersen Insta reach: 28k followers A positive master-class in mixing your capsule wardrobe, Funda Christophersen is co-founder of Luellemag, PR at Jane Kønig & blogger at Byfunda.com. Her canny ability to pick the best pieces from the high street each season keeps us coming back to her feed – she is entirely to blame for our spiralling shopping habits and our love-hate relationship with online shopping. Oh, and she has a really fluffy Persian cat too…
Keep it simple in these pared-back essentials:
5. Charlotte Groeneveld
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@thefashionguitar Insta reach: 129k followers Last but by no means least, Charlotte Groeneveld, AKATheFashionGuitar, is a Netherlands native living in New York. One of our favourite Mummy fashion bloggers, she’s living proof that a hectic life looking after two young children needn’t mean that fashion takes a backseat. Her easybreezy, feminine approach to each season’s trends keep us scrolling through her feed, and her candid family snaps are especially cute.
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Feeling as inspired as we are? Scandi-fy your look with our sale of chic Scandinavian brand, Y.A.S. and don’t miss our guide to the ultimate Scandi wardrobe essentials.
by EMMA GRIFFIN Like
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POSTED UNDER: Fashion, fashion & beauty, fashion bloggers, Instagram , Instagramers, Names to know , Scandi, scandi fashion, Scandi style , thefashionguitar, top scandi blogs
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