6.2 Target Market Motives: Template Try and find at least one way to position your advice from as many of these six motives as you can. 1. Love _____________________________________________________________________________________ _____________________________________________________________________________________ 2. Gain _____________________________________________________________________________________ _____________________________________________________________________________________ 3. Duty _____________________________________________________________________________________ _____________________________________________________________________________________ 4. Pride _____________________________________________________________________________________ _____________________________________________________________________________________ 5. Self Indulgence _____________________________________________________________________________________ _____________________________________________________________________________________ 6. Self Preservation _____________________________________________________________________________________ _____________________________________________________________________________________
6.3 Three (3) Types of Data: Template '6.3 Three (3) Types of Data: Action Plan' explains the difference between the 3 types of data. Record yours here for reference. Marketing Data (you may not have any marketing data if you have not yet received feedback): _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Problem Data: _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Product Data: _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________
6.8 Putting It All Together: Template Write any updated positioning statements below: _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Write your final 3 minute elevator speech here: _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Write your final 30 second elevator speech here:
_____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Who will you meet to get feedback on your current system? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________