A MODERN TAKE ON A MODERN CLASSIC

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Sources: Wikipedia.com, Fontshop.com, Karakreative.com & Viget.com

CONNOTATIVE  IDEAS     Review  your  research  and  consider  the  connotations  of  your  typeface.  What   feelings,  mood,  time  period,  and  ideas  does  it  conjure  up?  If  your  typeface   were  a  person,  what  kind  of  personality  would  it  have?  Jot  down  some  of   these  ideas  as  a  few  sentences  in  the  space  below.   When I think of 'avenir', I see a concept of the future as foreseen in 1920s constructivist design. I think of cool, monochrome colours and clean, straight lines along with simple geometric forms. Space and space travel also come to mind along with a sense of dynamism, energy and movement. 'Avenir's' personality would be cool, but piercing.