Reach your Target Market
A Quick Guide To
EMAIL &
Landing Page Systems AUTHORITY
BREAKTHROUGH
Types of email marketing system ‣ -
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Basic System
Signups, broadcasts, autoresponders, stats, basic automation Aweber, Mailchimp, Getresponse Constant Contact Price for 5K subscribers: Aweber $49/mo, Mailchimp: $50/mo
Advanced System
Basic plus advanced tagging, segmentation & decision trees Active Campaign, Drip, Convertkit Price for 5K subscribers: AC (Lite) $45/mo AC (Small Biz) $113/mo , Drip: $93/mo
Integrated System
Advanced plus built in affiliate system, shopping cart + others. Infusionsoft, Ontraport Price for 5K subscribers: Infusionsoft $299 + $1K startup fee, Ontraport $297 per month (25K subscribers) - both IS and OP have sending limits on # of emails
+ Other higher end systems like Hubspot, Eloqua, Marketo - $$$$$
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Key decision pointS: 1. Does it “work” for me in terms of usability? 2. will this email system integrate into the other tools I want to use? E.g Page builder (Leadpages, Unbounce, Thrive, etc.) There are lots of small systems popping up with interesting features & pricing - but limited integration (and potentially limited future) 3
Types of Page Builder ‣ -
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Externally Hosted
Templates and/or drag & drop - tend to be easiest to use Pages hosted by external system - but can be “mirrored” onto your own website Leadpages, Unbounce, Instapage Leadpages Basic: $25/m, Pro $48/mo, Unbounce: $79/mo, Instapage Basic: $29/mo, Pro $55/mo
Wordpress Plugin
Templates and/or drag & drop Pages hosted on your Wordpress site - work with any theme Thrive Landing Pages: $67 one-off for 1 site, $97 for 5 sites
Page Builder Built In To Theme
Templates and/or drag & drop Pages hosted on your Wordpress site X Theme $65 one-off, Divi Theme $297 one-off, Optimizepress Theme: $97 oneoff for 3 sites 4
Personally I use Active Campaign with thrive landing pages If you already have tools you’re happy with - stick with them. If you don’t or are looking for new tools consider Active Campaign and Thrive Landing Pages.