ADVERTISING AT
200 MARBLEDALE ROAD, TUCKAHOE, NEW YORK
Home Ice Advantage Westchester is a new state of the art hockey and skating learning, training and 3 x 3 game center geographically located in the center of one of the wealthiest densely populated areas in the United States. It is the closest year round skating rink to the extremely affluent Scarsdale, Bronxville and north end of New Rochelle markets. Each of those towns has a large and vibrant youth hockey organization but no rink of their own. Home Ice Advantage is confident most new hockey players with in a four mile radius of the facility will begin at our rink. Home Ice Advantage is also confident that over 90% of the hockey players with in a 10 mile radius will participate in activities at the facility. The following youth hockey organizations have already either committed to participate in activities at our facility or indicated that they were likely to: Bronxville Youth Hockey, Pelham Youth Hockey, New Rochelle Youth Hockey, North Park Youth Hockey (NYC), St. Barnard’s Hockey Club (NYC).
Demographics of the Area • 10583 (Scarsdale) has a median household income of $166,000 ranking it the 30th highest of 32,000 zip codes in the United States. • 10804 (north end of New Rochelle) has a median household income of $155,500 ranking it the 72nd highest of 32,000 zip codes in the United States. • Bronxville has a median household income of $144,000. It is part of the 10708 zip code, one the several zip codes in the rink’s four mile radius that are in the top 4% most affluent zip codes in the United States by median household income.
HOUSEHOLD INCOME MAP Home Ice Advantage Westchester Outdoor Seasonal rink built in the 1950’s)
Year round private rinks Municipal owned seasonal single sheet facility
other seasonal rinks
4 mile Radius ring
• Yellow dots indicate ice rinks • Red indicates zip codes with greater than $150,000 median household income • Blue indicates zip codes with greater than $95,000 median household income (top 4% in the United States) • Green indicates zip codes with greater than $70,000 median household income • Grey and White indicate zip codes with less than $70,000 median household income
POPULATION DENSITY MAP Few non-urban areas in the world have such wealth in such a highly populated area. Home Ice Advantage Westchester is truly uniquely located. Home Ice Advantage Westchester
4 mile Radius
• Yellow dots indicate ice rinks • Red indicates zip codes with greater than 10,000 people per square mile • Blue indicates zip codes with greater than 5,000 people per square mile • Green indicates zip codes with greater than 3,000 people per square mile • Dark Grey indicates zip codes with greater than 2,000 people per square mile • Light Grey indicates zip codes with greater than 1,000 people per square mile • White indicates zip codes with less than 1,000 people per square mile
PICTORIAL LAYOUT OF ADVERTISING OPTIONS
A
B
C
D
E
Viewing area ~ 100 feet from advertisements.
PRICING SHEET All prices are for one year periods. Discounts for longer terms are available A.
Zamboni: ad on all three sides of the Zamboni machine and a prime dasher board ad on the 28 x 42 micro rink …….. $ 3,250
B.
Large Banner: 10’ x 25’ banner on the scoreboard wall next to the scoreboard and a 10’ x 20’ banner on the micro rink …. $ 4,250
C.
Small Banner: 4’ x 8’ banner centrally located below the scoreboard and a dasher board ad on the micro rink ……………… $ 2,250
D.
Prime Dasher Ad: 4’ x 8’ prime viewing dasher ad on both rinks …………………………………………………………..$ 1,750
E.
Non-Prime Dasher Ad: 4’ x 8’ non prime dasher ad on both rinks …………………………………………………………. $1,350 2’ x 4’ Posters Common Areas ………………………………………. $700 Main Locker Room …………………………………... $500
All ads also include an internet banner ad on www.Homeice.net whose prominence will be commensurate with the level of sponsorship purchased. All prices include a $250 set up fee for new ads. The setup fee will be deducted for ad renewals.
Other Options •
League Sponsorship: add $2,000 to any of the above options to have naming rights to any of our leagues (for example “ABC Co. 3 x3 Men’s Hockey League”, “XYZ Co. Mite League”). In addition to your ad, all internet and printed material and apparel (i.e., jerseys) will prominently indicate it is the “ABC Company League.”
Terms
A.
Term will be one year starting from the date the rink opens unless otherwise agreed.
B.
Receipt of full payment will evidence a contract in accordance with the specifications in this brochure.
C.
Advertiser will promptly provide a .jpeg file or similar with desired artwork. Home Ice will not be responsible for any mistakes due to advertiser’s submission. Any editing of an ad will be at advertisers expense unless the result of Home Ice Advantage’s mistake.
D.
Make checks payable to Home Ice LLC. And specify the advertisement type being purchased. Include a contact name and telephone number for the Home Ice Advantage staff in case there are questions. Also clearly indicate any other specific instructions on placement. Following Such instructions is at the sole discretion of Home Ice Advantage