Aftonbladet – Eurovision Song Contest INMA AWARDS BEST IDEA TO GROW ADVERTISING SALES OR RETAIN ADVERTISING CLIENTS • PICTURES
NEW APPROACH INCREASED SALES • A new web-based TV program, Schlagerkoll [Check out the Hits], was created for Aftonbladet TV. The premise was that advertisers who want to be noticed through the Eurovision Song Contest on Saturday nights also want to be seen at other times. So Aftonbladet’s TV program starting airing on Wednesdays and ran viewing until Sunday with the opportunity for sponsors to be exposed continuously.
A digital real-time tool for interaction with Aftonbladet's online public was developed internally and launched during the Eurovision Song Contest.
UNIQUE CONCEPTS FOR EACH ADVERTISER • A digital real-time tool for interaction with Aftonbladet's online public was developed internally and was launched during the Eurovision Song Contest. The tool was used on Aftonbladet's special live-site and gave readers the opportunity to vote on what happened in the live broadcast on television.It was financed by the betting company Unibet, who was integrated as a sponsor. • For Elon, Sweden’s largest home appliance chain, mobile opportunities were utilized for interaction through a quiz within an attractive advertising space. Through the proprietary ad format Swipe-cube Elon could also showcase several products in the cell phone at the price of one mobile ad.