Aftonbladet Plus
Aftonbladet" • • • • •
Swedish tabloid founded in 1830" The biggest daily newspaper in Sweden" On the web since 1994" Total reach 2014: 3.4 million/day" Freemium model" 1830!
Reach: 700,000"
Reach: 1.8 million"
Reach: 1.7 million"
2014!
Aftonbladet Plus ! paid content model" • 2003: Launch on the web" • 2013: Mobile first" • 2014: > 200,000 customers"
Aftonbladet Plus – World-class paid content" • Aftonbladet leads in paid online journalism with 200,000 customers for the paid content service, Aftonbladet Plus. Aftonbladet is Sweden’s largest news source, with 3.4 million daily users, most of them online." • The fundamental point of business success is to meet customers wherever they are. Reader growth today is on mobile phones, and Plus has successfully followed readers there." With Aftonbladet Plus, users get daily in-depth coverage of news, entertainment and sports.! Follow-up stories, in-depth analyses and exclusive documents.! Engaging foreign coverage – from war zone dramas to glamorous Hollywood.! Inside coverage from the biggest sporting and entertainment events.! More in-depth, with service that engages!"
Reading Plus content: + 597%
New Plus customers: + 714%
Plus builds for the future – mobile focus" Aftonbladet’s for-fee Plus service is based on mobile phones – every step of the way. In 2013 our paid content service has developed fantastically on this platform." • New customers have increased dramatically, while our current customers are accessing more Plus content than ever before on their mobiles." • Higher activity among our Plus customers leads to increased “life span”. In 2012 a Plus customer stayed with us an average of 14 months. By September 2013 that figure had increased to 20 months." • A year ago about 15 percent of all Plus purchases were made on mobiles. Today that figure is 50 percent. Our intense focus, from the desktop to the mobile, has yielded results." • Aftonbladet has created a work process in which Plus is integrated in the daily news flow. Combined with strong customer communication, optimized conversions and unique offers, this has resulted in very positive developments. " • In February 2014 we launched Plus Premium, which provides digital access to all of Aftonbladet’s magazines."
Editorial content and unique offers build a customer base and increase loyalty" • Most editorial teams at Aftonbladet work daily with indepth Plus content in their news flow. Which content gets our readers to convert in their mobile phones, and which content is consumed? We follow sales and reading patterns continuously via dashboards." • Our 200,000 Plus customers always have access to unique offers. In 2014 we ran a number of very successful campaigns within sports and entertainment. Many new Plus customers and high activity among current customers. With a single point of departure: mobile first."
Watch hockey games live for half price, free TV channels thrown in with Plus, two tickets for the price of one for national football matches – these are just some of the offers from this past year."
What does Plus offer?
SEK 39/mo
SEK 69/mo
Also give you access to:
Also give you access to:
• In-depth news – all articles on
• All of Aftonbladet's magazines digitally • The newspaper on mobile and tablets • Trotting app • Premium offers and discounts
aftonbladet.se • Travel guides (new app) • Tester and guider • Offers and discounts
Who are Plus customers? Average age 39 Most common name: Maria Johansson 50/50 men/women Adventurous and inquisitive Digital
Swedish tabloid founded in 1830" The biggest daily newspaper in Sweden" On the web since 1994" Total reach 2014: 3.4 million/day" Freemium model" 1830!
Reach: 700,000"
Reach: 1.8 million"
Reach: 1.7 million"
2014!
Aftonbladet Plus ! paid content model" • 2003: Launch on the web" • 2013: Mobile first" • 2014: > 200,000 customers"
Aftonbladet Plus – World-class paid content" • Aftonbladet leads in paid online journalism with 200,000 customers for the paid content service, Aftonbladet Plus. Aftonbladet is Sweden’s largest news source, with 3.4 million daily users, most of them online." • The fundamental point of business success is to meet customers wherever they are. Reader growth today is on mobile phones, and Plus has successfully followed readers there." With Aftonbladet Plus, users get daily in-depth coverage of news, entertainment and sports.! Follow-up stories, in-depth analyses and exclusive documents.! Engaging foreign coverage – from war zone dramas to glamorous Hollywood.! Inside coverage from the biggest sporting and entertainment events.! More in-depth, with service that engages!"
Reading Plus content: + 597%
New Plus customers: + 714%
Plus builds for the future – mobile focus" Aftonbladet’s for-fee Plus service is based on mobile phones – every step of the way. In 2013 our paid content service has developed fantastically on this platform." • New customers have increased dramatically, while our current customers are accessing more Plus content than ever before on their mobiles." • Higher activity among our Plus customers leads to increased “life span”. In 2012 a Plus customer stayed with us an average of 14 months. By September 2013 that figure had increased to 20 months." • A year ago about 15 percent of all Plus purchases were made on mobiles. Today that figure is 50 percent. Our intense focus, from the desktop to the mobile, has yielded results." • Aftonbladet has created a work process in which Plus is integrated in the daily news flow. Combined with strong customer communication, optimized conversions and unique offers, this has resulted in very positive developments. " • In February 2014 we launched Plus Premium, which provides digital access to all of Aftonbladet’s magazines."
Editorial content and unique offers build a customer base and increase loyalty" • Most editorial teams at Aftonbladet work daily with indepth Plus content in their news flow. Which content gets our readers to convert in their mobile phones, and which content is consumed? We follow sales and reading patterns continuously via dashboards." • Our 200,000 Plus customers always have access to unique offers. In 2014 we ran a number of very successful campaigns within sports and entertainment. Many new Plus customers and high activity among current customers. With a single point of departure: mobile first."
Watch hockey games live for half price, free TV channels thrown in with Plus, two tickets for the price of one for national football matches – these are just some of the offers from this past year."
What does Plus offer?
SEK 39/mo
SEK 69/mo
Also give you access to:
Also give you access to:
• In-depth news – all articles on
• All of Aftonbladet's magazines digitally • The newspaper on mobile and tablets • Trotting app • Premium offers and discounts
aftonbladet.se • Travel guides (new app) • Tester and guider • Offers and discounts
Who are Plus customers? Average age 39 Most common name: Maria Johansson 50/50 men/women Adventurous and inquisitive Digital
