agency buyers guide
SENDIBLE WHITEPAPER
Agency Guide to Social Media Management Software
(+1) 646 569 9029 (+44) 203 869 9438 (+61) 283 104 596 www.sendible.com
Which Tool Is Right For My Agency? Digital marketing agencies sometimes manage huge numbers of accounts across various social media channels, both for themselves and their clients. If only all clients were alike, at least that would reduce some of the workload. But some want an agency to manage the entire process, others only part of it.
This can make social media management (SMM) overly complex, time-consuming, error prone and requiring numerous task-specific tools. This complexity can be detrimental to the agency-client relationship.
To help you choose the best social media management tool, from the many fighting for your attention, we’ve compiled a list of 10 advanced features that you really need. Whether your business consists of two employees or a thousand, these features are crucial to your social media success.
1
White Labeling
2
Monitoring & Reporting
3
Bulk Scheduling
4
Workflow Approval
5
Secure Login Sharing
6
Customizable Permissions
7
Custom Integration
8
Managing & Sharing Content
9
Sentiment Analysis
10 Training & Support
White Labeling It is important for agencies to promote their brand name. Look for a white labelled SMM tool that allows you to both manage social media for your clients and at the same time provides them with a bespoke tool that can’t be found elsewhere.
By maintaining brand awareness, you’ll be able to increase the lifetime of existing clients, attract new clients and increase revenue for your business.
A great tool will also allow your agency to create custom menus within the software itself itself, so that your
Ensure that your SMM tool allows you to post with your own brand identity on social networks (branded posts), not as the provider of the tool.
clients can access web pages that are embedded or IFramed. This allows your agency to easily advertise new products, offers or services through the SMM tool.
You should be able to create and implement custom URLs within your unified social media management dashboard. This will allow you to add custom URL parameters and values, ensuring that you receive insightful and accurate results from your campaigns.
Monitoring & Reporting The ideal tool must give your agency the power to create custom branded reports and personalize them for each client. Creating attractive reports is essential for agencies of any size, but is especially important to those that manage recognizable brands.
Choose a tool that allows you to select timeframes to compare multiple time periods and understand how your KPI's have performed over time. With this feature it’s easy to spot when a campaign excels or is not working to its full potential.
You should also be able automatically send your reports to key stakeholders, team members and clients on a daily, weekly or monthly basis.
Bulk Scheduling Gone are the days of manually and laboriously riously scheduling out posts one at a time. Bulk scheduling is a must-have for your tool as it will drastically reduce your workload and improve your performance.
In addition to importing scheduled messages bulk ages in bul lk with images, you should also be able to save them hem into a drafts folder. Also look out for the ability to group social oup socia al media posts in campaigns and send them at optimal times. timal tim mes.
Workflow Approval Workfl flo ow A pproval Team members may need their posts approved before they are published. Likewise, if you’re managing social media for clients, you may want them to review your messages before posting on their behalf. Find a tool that will allow you to assign approvers against users. Check that posts can automatically be sent to an approver before posting, and ensure that you can restrict access in user settings. This gives you extra control so that all outgoing content meets the brand guidelines of your stakeholders.
Secure Login Sharing Secure login sharing eliminates the needless sharing of sensitive passwords. ‘Client Connect’, is a Sendible feature that revolutionizes the way agencies can add client social media accounts and create users. By adding a custom HTML Widget to your website, you can streamline your client’s onboarding process whilst maintaining your branding.
Customizable Permissions Ideally, you need to be able to create a list of permissions and allocate these permissions to groups or teams within your company. For instance, you may create a number of permissions (that allow the queuing and composing of new messages) and label the group 'content writers'. Then your content writers would only be able to use the features listed above. When managing a large a number of clients, customizable user permissions are a vital safety net.
Custom Integration Companies often use software that they would like to integrate with their social media management solution. Larger companies may use a range of software requiring more complex integrations.
The solution to that is having a tool with a custom API. It makes integration with external software simple and cost-effective.
We love that Sendible lets us do automated reporting that gets sent to our clients on a schedule that we set. I make the reports, say when to send, and then I don't need to do anything again. It has been a total lifesaver.
Dren Asselmeier Innereactive Media
Managing & Sharing Content nt With a number of clients and campaigns on the go, agencies need simple ways to both source and store content. A consistent source for content is via RSS from relevant sites. You need your tool to be able to pull in feeds and automatically publish them to your social networks at regular intervals throughout the day. To help you stay organised, your tool also needs a library, allowing you to store content for later use by your team or clients.
Sentiment Sent timent Analysis Your too tool needs the ability to analyze mentions and tell you whe whether they have a positive, negative or neutral sentiment. And because of issues with language and sentime tone, yo you need to be able to change the sentiment when required. required
To fully understand customer experiences and brand reputation across the social web, you also need access reputat to onlin online reviews. For example, Sendible integrates with Yelp and CitySearch allowing agencies to easily monitor reviews and promptly react to the issues that raise.
Sendible gives you the power to monitor for mentions of your brand, post from your brand page and then gather the data all from one platform.
Chad Reiser Oozle Media
Extensive Training & Dedicated Support For an agency, social media management is not like riding a bike - more like driving a Formula 1 car. Which means that you need specialist training and a dedicated pit crew. It’s okay to buy an off-the-shelf product, but do you have the support from the supplier to make sure it is a success for your company?
To help you learn about the software and its features, you need full product demos with Q&A sessions for your team before you can make an informed choice.
Once you become a customer there should be online training and support. And for those times when panic ensues, there should be phone support and live-chat with defined first response times.
Remember, your software provider should not leave you to fend for yourself - your dedicated account manager should be on hand to help.
About Sendible I founded Sendible in London back in 2009 with the aim of creating the best social media management solution on the market. The robust tool that I built continues to develop and grow in response to changes in social media and the needs of our customers.
Sendible provides every feature mentioned in this guide, plus a lot more, which is why it is the trusted solution for Cruise Planners, Irish Times, PWC Luxembourg, Pan Macmillan., Visit Britian and TUI Marine.
To see all our features for yourself, click the button on the next page and sign up for a free trial. If you’d like to see the tool in action, just join one of our free product walkthroughs or request a personal demonstration.
SENDIBLE WHITEPAPER
Impress Clients with Social Media Management Software Branded for Your Agency Give yourself the competitive edge when attracting new clients with our all-in-one social media tool, branded as your own.
nd rreport eport across multiple clientt ssocial ocial m Manage, track an and media profiles and publishing accounts, all from your branded dashboard.
BOOK A FREE DEMO
(+1) 646 569 9029 (+44) 203 869 9438 (+61) 283 104 596
www.sendible.com
Agency Guide to Social Media Management Software
(+1) 646 569 9029 (+44) 203 869 9438 (+61) 283 104 596 www.sendible.com
Which Tool Is Right For My Agency? Digital marketing agencies sometimes manage huge numbers of accounts across various social media channels, both for themselves and their clients. If only all clients were alike, at least that would reduce some of the workload. But some want an agency to manage the entire process, others only part of it.
This can make social media management (SMM) overly complex, time-consuming, error prone and requiring numerous task-specific tools. This complexity can be detrimental to the agency-client relationship.
To help you choose the best social media management tool, from the many fighting for your attention, we’ve compiled a list of 10 advanced features that you really need. Whether your business consists of two employees or a thousand, these features are crucial to your social media success.
1
White Labeling
2
Monitoring & Reporting
3
Bulk Scheduling
4
Workflow Approval
5
Secure Login Sharing
6
Customizable Permissions
7
Custom Integration
8
Managing & Sharing Content
9
Sentiment Analysis
10 Training & Support
White Labeling It is important for agencies to promote their brand name. Look for a white labelled SMM tool that allows you to both manage social media for your clients and at the same time provides them with a bespoke tool that can’t be found elsewhere.
By maintaining brand awareness, you’ll be able to increase the lifetime of existing clients, attract new clients and increase revenue for your business.
A great tool will also allow your agency to create custom menus within the software itself itself, so that your
Ensure that your SMM tool allows you to post with your own brand identity on social networks (branded posts), not as the provider of the tool.
clients can access web pages that are embedded or IFramed. This allows your agency to easily advertise new products, offers or services through the SMM tool.
You should be able to create and implement custom URLs within your unified social media management dashboard. This will allow you to add custom URL parameters and values, ensuring that you receive insightful and accurate results from your campaigns.
Monitoring & Reporting The ideal tool must give your agency the power to create custom branded reports and personalize them for each client. Creating attractive reports is essential for agencies of any size, but is especially important to those that manage recognizable brands.
Choose a tool that allows you to select timeframes to compare multiple time periods and understand how your KPI's have performed over time. With this feature it’s easy to spot when a campaign excels or is not working to its full potential.
You should also be able automatically send your reports to key stakeholders, team members and clients on a daily, weekly or monthly basis.
Bulk Scheduling Gone are the days of manually and laboriously riously scheduling out posts one at a time. Bulk scheduling is a must-have for your tool as it will drastically reduce your workload and improve your performance.
In addition to importing scheduled messages bulk ages in bul lk with images, you should also be able to save them hem into a drafts folder. Also look out for the ability to group social oup socia al media posts in campaigns and send them at optimal times. timal tim mes.
Workflow Approval Workfl flo ow A pproval Team members may need their posts approved before they are published. Likewise, if you’re managing social media for clients, you may want them to review your messages before posting on their behalf. Find a tool that will allow you to assign approvers against users. Check that posts can automatically be sent to an approver before posting, and ensure that you can restrict access in user settings. This gives you extra control so that all outgoing content meets the brand guidelines of your stakeholders.
Secure Login Sharing Secure login sharing eliminates the needless sharing of sensitive passwords. ‘Client Connect’, is a Sendible feature that revolutionizes the way agencies can add client social media accounts and create users. By adding a custom HTML Widget to your website, you can streamline your client’s onboarding process whilst maintaining your branding.
Customizable Permissions Ideally, you need to be able to create a list of permissions and allocate these permissions to groups or teams within your company. For instance, you may create a number of permissions (that allow the queuing and composing of new messages) and label the group 'content writers'. Then your content writers would only be able to use the features listed above. When managing a large a number of clients, customizable user permissions are a vital safety net.
Custom Integration Companies often use software that they would like to integrate with their social media management solution. Larger companies may use a range of software requiring more complex integrations.
The solution to that is having a tool with a custom API. It makes integration with external software simple and cost-effective.
We love that Sendible lets us do automated reporting that gets sent to our clients on a schedule that we set. I make the reports, say when to send, and then I don't need to do anything again. It has been a total lifesaver.
Dren Asselmeier Innereactive Media
Managing & Sharing Content nt With a number of clients and campaigns on the go, agencies need simple ways to both source and store content. A consistent source for content is via RSS from relevant sites. You need your tool to be able to pull in feeds and automatically publish them to your social networks at regular intervals throughout the day. To help you stay organised, your tool also needs a library, allowing you to store content for later use by your team or clients.
Sentiment Sent timent Analysis Your too tool needs the ability to analyze mentions and tell you whe whether they have a positive, negative or neutral sentiment. And because of issues with language and sentime tone, yo you need to be able to change the sentiment when required. required
To fully understand customer experiences and brand reputation across the social web, you also need access reputat to onlin online reviews. For example, Sendible integrates with Yelp and CitySearch allowing agencies to easily monitor reviews and promptly react to the issues that raise.
Sendible gives you the power to monitor for mentions of your brand, post from your brand page and then gather the data all from one platform.
Chad Reiser Oozle Media
Extensive Training & Dedicated Support For an agency, social media management is not like riding a bike - more like driving a Formula 1 car. Which means that you need specialist training and a dedicated pit crew. It’s okay to buy an off-the-shelf product, but do you have the support from the supplier to make sure it is a success for your company?
To help you learn about the software and its features, you need full product demos with Q&A sessions for your team before you can make an informed choice.
Once you become a customer there should be online training and support. And for those times when panic ensues, there should be phone support and live-chat with defined first response times.
Remember, your software provider should not leave you to fend for yourself - your dedicated account manager should be on hand to help.
About Sendible I founded Sendible in London back in 2009 with the aim of creating the best social media management solution on the market. The robust tool that I built continues to develop and grow in response to changes in social media and the needs of our customers.
Sendible provides every feature mentioned in this guide, plus a lot more, which is why it is the trusted solution for Cruise Planners, Irish Times, PWC Luxembourg, Pan Macmillan., Visit Britian and TUI Marine.
To see all our features for yourself, click the button on the next page and sign up for a free trial. If you’d like to see the tool in action, just join one of our free product walkthroughs or request a personal demonstration.
SENDIBLE WHITEPAPER
Impress Clients with Social Media Management Software Branded for Your Agency Give yourself the competitive edge when attracting new clients with our all-in-one social media tool, branded as your own.
nd rreport eport across multiple clientt ssocial ocial m Manage, track an and media profiles and publishing accounts, all from your branded dashboard.
BOOK A FREE DEMO
(+1) 646 569 9029 (+44) 203 869 9438 (+61) 283 104 596
www.sendible.com
