Airpush 2013 Proposal(1)
Airpush 2013 Partnership Recommendations
MMA OVERVIEW The Mobile Marketing Association (MMA) is the premier association representing every part of the mobile marketing value chain – from agencies, advertisers and brands to device manufacturers, operators, publishers and service providers. With more than 700 members from all over the world, the MMA is an action-‐oriented organization with a global focus, regional activities and local relevance. The MMA global headquarters are located in the United States with regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia (APAC). The MMA is governed by an elected Board of Directors in each respective region and by a Global Board on a worldwide basis. The MMA is focused on building a scalable and sustainable global Mobile Marketing industry by creating standards and guidelines, best practices and effectiveness research to support the growth of the marketplace. Our mission is to establish mobile as an indispensable part of the marketing mix. We believe that a successful trade association is the result of the willingness of the members to collaborate together, with each member understanding that collective action will generate better results at a faster rate than individual actions. As mobile marketing becomes more commonplace, it is essential for the industry to have a strong trade association that advocates across the industry at large. We have created the following Partnership Program for Airpush based on the following objectives: a. Showcase Airpush as an industry leading brand in mobile advertising. b. Provide Airpush with industry-‐wide thought leadership, networking, and branding in the Mobile Marketing Arena in North America
The customized program includes the following recommendation/s: SM2 Advertising Week ( September 24 -‐ 25 2013)
MMA Events Proposal – Karen Arieli – 646.519.3988 – [email protected]
Airpush 2013 Partnership Recommendations
AIRPUSH LEADS WITH THE SM2 PLATINUM PACKAGE Platinum Package Includes the following…
Exclusive Cocktail Party at offsite venue -‐ $30,000 • Exclusive sponsorship of SM2 cocktail party @ cool, smooth, swanky downtown NYC Lounge. One of the following o Lounge/ Bar @ Dream Hotel (in Meatpacking District) o Lounge/ Bar @ Maritime Hotel • Custom Signage @ the party • Custom Email Invitation for the VIP, offsite, official SM2 Cocktail Party • Open bar and passed hors d’oeuvres • Full Page ad in the show guide • In-‐session distribution on all chairs in General Session (postcard announcing party or gift or both – Airpush to produce) • Two (2) complimentary event registrations (includes speaker) • Includes standard partnership benefits Breakout Session Sponsorship -‐ $17,500 • Collaboration with the MMA on a 45 minute breakout session with your company executive moderating the session (MMA has final approval on speakers and topic ). • Full page collateral piece (prepared and provided by partnering company) to be placed on attendee's chairs during the partner's session • 1⁄2 page advertisement in onsite guide • Logo to be printed next to partnered session on agenda in the onsite guide • Two (2) complimentary event registrations (includes speaker) • Includes standard partnership benefits • Major Center Lounge / Vendor Display in our Exhibit Hall AKA “The Innovation Lab” -‐ $25,000 (image on next page or here…) http://www.mmaglobal.com/events/sm2/2013/innovation-‐lab • Full page ad in show guide • Show bag Insert • Logo treatment on website, in program guide, and on select show slides, marketing emails, and signage • Includes 1 full conference pass
• Total Cost = $72,500 • PACKAGE DEAL = $67,500 • PLUS VALUE ADDED – lead an MMA Webinar with us & latest research / product news in the MMA Smartbrief MMA Events Proposal – Karen Arieli – 646.519.3988 – [email protected]
Airpush 2013 Partnership Recommendations
MMA Events Proposal – Karen Arieli – 646.519.3988 – [email protected]
MMA OVERVIEW The Mobile Marketing Association (MMA) is the premier association representing every part of the mobile marketing value chain – from agencies, advertisers and brands to device manufacturers, operators, publishers and service providers. With more than 700 members from all over the world, the MMA is an action-‐oriented organization with a global focus, regional activities and local relevance. The MMA global headquarters are located in the United States with regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia (APAC). The MMA is governed by an elected Board of Directors in each respective region and by a Global Board on a worldwide basis. The MMA is focused on building a scalable and sustainable global Mobile Marketing industry by creating standards and guidelines, best practices and effectiveness research to support the growth of the marketplace. Our mission is to establish mobile as an indispensable part of the marketing mix. We believe that a successful trade association is the result of the willingness of the members to collaborate together, with each member understanding that collective action will generate better results at a faster rate than individual actions. As mobile marketing becomes more commonplace, it is essential for the industry to have a strong trade association that advocates across the industry at large. We have created the following Partnership Program for Airpush based on the following objectives: a. Showcase Airpush as an industry leading brand in mobile advertising. b. Provide Airpush with industry-‐wide thought leadership, networking, and branding in the Mobile Marketing Arena in North America
The customized program includes the following recommendation/s: SM2 Advertising Week ( September 24 -‐ 25 2013)
MMA Events Proposal – Karen Arieli – 646.519.3988 – [email protected]
Airpush 2013 Partnership Recommendations
AIRPUSH LEADS WITH THE SM2 PLATINUM PACKAGE Platinum Package Includes the following…
Exclusive Cocktail Party at offsite venue -‐ $30,000 • Exclusive sponsorship of SM2 cocktail party @ cool, smooth, swanky downtown NYC Lounge. One of the following o Lounge/ Bar @ Dream Hotel (in Meatpacking District) o Lounge/ Bar @ Maritime Hotel • Custom Signage @ the party • Custom Email Invitation for the VIP, offsite, official SM2 Cocktail Party • Open bar and passed hors d’oeuvres • Full Page ad in the show guide • In-‐session distribution on all chairs in General Session (postcard announcing party or gift or both – Airpush to produce) • Two (2) complimentary event registrations (includes speaker) • Includes standard partnership benefits Breakout Session Sponsorship -‐ $17,500 • Collaboration with the MMA on a 45 minute breakout session with your company executive moderating the session (MMA has final approval on speakers and topic ). • Full page collateral piece (prepared and provided by partnering company) to be placed on attendee's chairs during the partner's session • 1⁄2 page advertisement in onsite guide • Logo to be printed next to partnered session on agenda in the onsite guide • Two (2) complimentary event registrations (includes speaker) • Includes standard partnership benefits • Major Center Lounge / Vendor Display in our Exhibit Hall AKA “The Innovation Lab” -‐ $25,000 (image on next page or here…) http://www.mmaglobal.com/events/sm2/2013/innovation-‐lab • Full page ad in show guide • Show bag Insert • Logo treatment on website, in program guide, and on select show slides, marketing emails, and signage • Includes 1 full conference pass
• Total Cost = $72,500 • PACKAGE DEAL = $67,500 • PLUS VALUE ADDED – lead an MMA Webinar with us & latest research / product news in the MMA Smartbrief MMA Events Proposal – Karen Arieli – 646.519.3988 – [email protected]
Airpush 2013 Partnership Recommendations
MMA Events Proposal – Karen Arieli – 646.519.3988 – [email protected]
