All Those Perfect Strangers final
Aoife Clifford All These Perfect Strangers “Nothing is ever a clean break. Everything has threads even if you cannot see them.”
The campaign Objectives • To reach fans of quality mysteries • To launch Aoife Clifford as a major new Australian talent Primary audience • Readers of mysteries • Fans of Australian Fiction Media budget: $12K + PR value Timing: staggered over March and April Estimated reach: 500K
Pre- publication Buzz • ARCs • Electronic copies available on NetGalley in November • Dedicated NetGalley newsletter reaching 8K members in Australia and NZ sent in October
Pre- publication Buzz • Limited edition, numbered and signed ARCs
• Postcard teaser campaign • Shelf talkers • Pillar posters • Bookmarks
Marketing Marketing -– Print Digital Good Reading magazine • • •
8-stop blog tour with reviews featured on Editorial interview Australian Women Writers Challenge site Facebook giveaway (11.4K fans)
Good Reading stats • Circulation: 19.5K Readership: 50K • 97% of our readers purchase books featured in GR Reach 50K • 84%over recommend books they’ve seen in GR to others • 62% buy 3 – 6 books per month
Marketing Marketing -– Print Digital Good Reading magazine • Special features on Sisters in Crime Australia • Editorial interview • site. Facebook giveaway (11.4K fans) • Live events with Sisters in Crime Australia Good Reading stats • Reach Circulation: 19.5K over 20 K Readership: 50K • 97% of our readers purchase books featured in GR • 84% recommend books they’ve seen in GR to others • 62% buy 3 – 6 books per month
Marketing Marketing -– Print Digital Good Reading magazine •• •
Editorial designed interview2 min ‘meet the author’ Specially Facebookfeatured giveawayon(11.4K fans) Channel. interview our YouTube • Available at the end of October. Good Reading stats • Circulation: 19.5K Readership: 50K • 97% of our readers purchase books featured in GR • 84% recommend books they’ve seen in GR to others • 62% buy 3 – 6 books per month
Marketing - Print Good Reading magazine • Editorial interview • Facebook giveaway (11.4K fans) Good Reading stats • Circulation: 19.5K Readership: 50K • 97% of our readers purchase books featured in GR • 84% recommend books they’ve seen in GR to others • 62% buy 3 – 6 books per month
Marketing – Digital • Better Reading Book of the Month selection • Selected for New Releases That Won’t Let You Down in March • Facebook takeover
Reach 100K
Marketing - Social Social media campaign featuring quotes and facts tiles across our social media channels including highly popular #fridayfreebies giveaways. • • •
Twitter 11 K Facebook 5.6K Google+ 25K
Reach over 41K
Publicity • Extensive mail out to ANZ newspapers and magazines. • Pitch to ABC Book Club . • Pitch to literary festivals Perth, Adelaide, Sydney, Melbourne and Brisbane.
Aoife Clifford All These Perfect Strangers
The campaign Objectives • To reach fans of quality mysteries • To launch Aoife Clifford as a major new Australian talent Primary audience • Readers of mysteries • Fans of Australian Fiction Media budget: $12K + PR value Timing: staggered over March and April Estimated reach: 500K
Pre- publication Buzz • ARCs • Electronic copies available on NetGalley in November • Dedicated NetGalley newsletter reaching 8K members in Australia and NZ sent in October
Pre- publication Buzz • Limited edition, numbered and signed ARCs
• Postcard teaser campaign • Shelf talkers • Pillar posters • Bookmarks
Marketing Marketing -– Print Digital Good Reading magazine • • •
8-stop blog tour with reviews featured on Editorial interview Australian Women Writers Challenge site Facebook giveaway (11.4K fans)
Good Reading stats • Circulation: 19.5K Readership: 50K • 97% of our readers purchase books featured in GR Reach 50K • 84%over recommend books they’ve seen in GR to others • 62% buy 3 – 6 books per month
Marketing Marketing -– Print Digital Good Reading magazine • Special features on Sisters in Crime Australia • Editorial interview • site. Facebook giveaway (11.4K fans) • Live events with Sisters in Crime Australia Good Reading stats • Reach Circulation: 19.5K over 20 K Readership: 50K • 97% of our readers purchase books featured in GR • 84% recommend books they’ve seen in GR to others • 62% buy 3 – 6 books per month
Marketing Marketing -– Print Digital Good Reading magazine •• •
Editorial designed interview2 min ‘meet the author’ Specially Facebookfeatured giveawayon(11.4K fans) Channel. interview our YouTube • Available at the end of October. Good Reading stats • Circulation: 19.5K Readership: 50K • 97% of our readers purchase books featured in GR • 84% recommend books they’ve seen in GR to others • 62% buy 3 – 6 books per month
Marketing - Print Good Reading magazine • Editorial interview • Facebook giveaway (11.4K fans) Good Reading stats • Circulation: 19.5K Readership: 50K • 97% of our readers purchase books featured in GR • 84% recommend books they’ve seen in GR to others • 62% buy 3 – 6 books per month
Marketing – Digital • Better Reading Book of the Month selection • Selected for New Releases That Won’t Let You Down in March • Facebook takeover
Reach 100K
Marketing - Social Social media campaign featuring quotes and facts tiles across our social media channels including highly popular #fridayfreebies giveaways. • • •
Twitter 11 K Facebook 5.6K Google+ 25K
Reach over 41K
Publicity • Extensive mail out to ANZ newspapers and magazines. • Pitch to ABC Book Club . • Pitch to literary festivals Perth, Adelaide, Sydney, Melbourne and Brisbane.
Aoife Clifford All These Perfect Strangers
