Allied Production House - Cheerios "Our Very First"
Cheerios - Our Very First Overview
This commercial emphasizes all of our “firsts” we experience growing up. Starting from our first graduation, to our first Cheerio, the sequence will be told in reverse over of milestones we hit in the coming of age. The visual style will accentuate this reversal by using high speed (slow motion) cinematography that has been reversed. The slow motion will make all of the seemingly ordinary action more captivating to the viewer and give greater emphasis to each moment. The reversal of each action will also create a very engaging visual effect to hook the viewer.
!
We are focused on a young man, 18, smiling at a graduation in full cap and gown. A wide shot of his peers behind him are throwing their caps up in the air.
! FIRST GRADUATION !
Narration: “There’s a first time for everything”
Allied Production House
!
!
! FIRST DRIVING CAR !
! FIRST KISS !
We see a car pulling out of the driveway. Cut to inside the car to see the kid, 16, successfully operating his first stick shift.
We see the kid, 15, slow dancing with a girl at a high school dance giving a very delicate kiss to a girl his age.
Narration: “When we become victorious”
Narration: “In the milestones of growing up”
!
We see the kid, 10, hitting his first base hit at a little league game.
! FIRST BASE HIT !
Narration: “One achievement”
1
Cheerios - Our Very First
!
We see the kid, 7, riding a bike for the first time without his father’s arm’s bracing him.
! FIRST BIKE RIDE !
Narration: “Is built upon another”
Allied Production House
!
We see the same kid, 7, riding a bike accidentally falling into the bushes on an earlier attempt to ride the bike.
! FIRST FALL !
Narration: “Creating a string of memories”
!
We see a toddler walking for the first time without his parents
! FIRST WALK !
Narration: “That can be traced all the way back”
!
We cut to Cheerios, falling onto a kitchen table, and follow the hand up to see a baby feeding himself Cheerio for the first time. FIRST CHEERIO Narration: “To our very first victory”
2
This commercial emphasizes all of our “firsts” we experience growing up. Starting from our first graduation, to our first Cheerio, the sequence will be told in reverse over of milestones we hit in the coming of age. The visual style will accentuate this reversal by using high speed (slow motion) cinematography that has been reversed. The slow motion will make all of the seemingly ordinary action more captivating to the viewer and give greater emphasis to each moment. The reversal of each action will also create a very engaging visual effect to hook the viewer.
!
We are focused on a young man, 18, smiling at a graduation in full cap and gown. A wide shot of his peers behind him are throwing their caps up in the air.
! FIRST GRADUATION !
Narration: “There’s a first time for everything”
Allied Production House
!
!
! FIRST DRIVING CAR !
! FIRST KISS !
We see a car pulling out of the driveway. Cut to inside the car to see the kid, 16, successfully operating his first stick shift.
We see the kid, 15, slow dancing with a girl at a high school dance giving a very delicate kiss to a girl his age.
Narration: “When we become victorious”
Narration: “In the milestones of growing up”
!
We see the kid, 10, hitting his first base hit at a little league game.
! FIRST BASE HIT !
Narration: “One achievement”
1
Cheerios - Our Very First
!
We see the kid, 7, riding a bike for the first time without his father’s arm’s bracing him.
! FIRST BIKE RIDE !
Narration: “Is built upon another”
Allied Production House
!
We see the same kid, 7, riding a bike accidentally falling into the bushes on an earlier attempt to ride the bike.
! FIRST FALL !
Narration: “Creating a string of memories”
!
We see a toddler walking for the first time without his parents
! FIRST WALK !
Narration: “That can be traced all the way back”
!
We cut to Cheerios, falling onto a kitchen table, and follow the hand up to see a baby feeding himself Cheerio for the first time. FIRST CHEERIO Narration: “To our very first victory”
2
