AND TODAY...

17/03/2014

RETAILWEEKLIVE ‘14 London, March 13

FRANCHISING OPPORTUNITIES IN THE MIDDLE EAST & NORTH AFRICA

.

WHO ARE WE? GROUP

AYDINLI

 50 licensed countries  89,000 sqm sales area  3,500 employees  350 MiO $ turnover 1960’

1980’ 1990’

2000’

2010’

AND TODAY...

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17/03/2014

WHERE ARE WE IN THE WORLD? GROUP

AYDINLI

CIS 87 stores

E.EUROPE 23 stores TURKEY 245 stores MIDDLE EAST 37 stores AFRICA

400 STORES

8 stores

MENA COUNTRIES GROUP

AYDINLI

10.8 9.900

33 5.500

34 21.8 7.100 5.100

3.5 42.100 1.2 29.000

4.8 15.800 37.9 7.500

6.2 11.300

77 12.800 2 102.100

83 6.600 29.9 31.300

ME: Average 14.726$, total 218.555.000 NA : Average 6.966$, total 170.935.000 Population, millions (2013) GDP per capita, U.S. Dollars (2013)

6.5 6.100

8.2 29.900 3.9 29.800

25.2 2.500

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MENA GDP GRAPHIC GROUP

AYDINLI

Real GDP (annual growth %)

6 5

5.5 5

4.6 3.9

4 3

3.8

3 2.1

2

Real GDP (annual growth)

1 0 2008 2009 2010 2011 2012 2013 2014

AYDINLI GROUP

DIRECT INVESTMEN T OR FRANCHISE?

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17/03/2014

MAKING A DECISION GROUP

AYDINLI

What is our goal?

 What do we want to achieve in the target territory?  What makes our brand different?

Is this a right market for our goals ?

 Country, market, consumer, local regulations analysis

Are we ready?

 Collection variety, delivery time, store concept

WHY FRANCHISING IN THE MIDDLE EAST ? GROUP

AYDINLI

Well-organized Retailers Power of Being Local

Strong Relations with Landlords

Capability of Rapid Growth

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17/03/2014

FINDING THE RIGHT PARTNER GROUP

AYDINLI

Experience in retail Visio n Wellstructured organization Financial Power

FRANCHISOR’S ORGANIZATIONAL STRUCTURE GROUP EXPANSION MANAGEMENT

AYDINLI

• Market Analysis & Expansion Plans • Location (Mall management negotiations) • Feasibility

RETAIL MANAGEMENT

• Retail know-how transfer • Merchandising • VM Support • Training • Sales Performance Analysis OPERATIONAL MANAGEMENT • Order Management

• Shipment • Accounting • Fit-out processes

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FRANCHISE CYCLE

Know-How Transfer

AYDINLI GROUP

Brand Strength

B2B

Negotiating assistance for site & lease

Franchise Portal

Window Installation Guidelines &Floorset

Architectural Project s Local Trainings

MENA EXPANSION BY YEARS / COUNTRIES GROUP

AYDINLI

Store Qty 20

15 10

31 2

4

8

2008

2009

2010

Egyp 5 t 0 2008

2009

39

48

15

2011

2012

2013

Libya Lebano Jordan Iran Morocco n Qatar Iraq Oman U.A.E Kuwait S. 2010 2011 2012 2013 2014 Arabia

2014Qty Store Algeria Bahrain Tunisia

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17/03/2014

SUMMARY GROUP

AYDINLI

FRANCHIS Consideri OR ng the Franchisee ’s Store as Its Own

Focusing on Customer Expectatio ns + Realizing the Country Facts

FRANCHIS Consideri EE ng the Franchisor ’s Brand as Its Own

Succes s AYDINLI GROUP

Teşekkürler

7