B2B Credentials.pptx
Global B2B Network
"
CONTENTS" § Worldwide Partners Overview" § Global B2B Network Details" § Contact Information"
WHO IS WORLDWIDE PARTNERS" § Formed in 1938." § Collaborative, Commercial Network Of Leading Owner/ Operated Agencies. " § Worldwide Partners HQ Does Not Own the Agencies; the Partner Agencies Own The Network." § Partners Are The Shareholders – Each Partner Owns 100 Shares of Worldwide Partners Stock. " § Work With Agency Owners Who Take Personal Interest in Your Business – The ‘A’ Team, Not the ‘C’ Team" § No Network Overhead So Ad Dollars Stay In Market"
Worldwide Partners has over 80 agencies in over 50 countries
Full-Service Agency Network!
2013 Capitalized Billings! ($billions)!
WPP"
114.9"
Omnicom"
97.1"
Publicis"
61.5"
IPG"
47.4"
Dentsu"
38.5"
Havas"
15.7"
Hakuhodo"
12.3"
MDC"
7.6"
ICOM"
3.5"
Worldwide Partners!
2.7!
10th Largest Network Overall
WORLDWIDE PARTNERS STRUCTURED FOR GLOBAL BUSINESS"
Al Moffatt, President/CEO" Phone: (925) 354-7689" Email: [email protected]" Lisa Kettman-Kervinen, Director of EMEA Operations" Phone: +358 50 554 5044" Email: [email protected]" Heng Aw, Director of Asia-Pacific Collaborations" Phone: +65 9759 3845" Email: [email protected]" Margaret Rose Grigsby, " Director of Latin American Development" Phone: (506) 2228 8326" Email: [email protected]"
Eve Riley, Partner Services Executive" Phone: (303) 577-9763" Email: [email protected]" Rebekah Giaraffa, Partner Services Executive" Phone: (303) 577-9762" Email: [email protected]"
ADVANTAGES OF WORLDWIDE PARTNERS" !WPI
!Conglomerates"
Structure
"Agencies Own WPI
"Publicly Traded"
Focus
"Client-Centric
"Shareholder-Centric"
Attitude
"Trust
"Territory/Ego"
Management
"Owner Operated
"GM of the Day"
Authority
"Peer Relationship & Income
"Corporate HQ"
Money Policy
"Pay For What Need/Use
"Network Overhead"
Benefits
"Insights, Personal, Tailored
"Policing/Distribution"
Resources
"Integrated Specialties
"Profit Centers"
Acct. Structure
"Flexible
"Mandated"
Well-Known Clients Worldwide!
Global B2B Network"
WHY B2B CLIENTS NEED WORLDWIDE PARTNERS" § Worldwide Partners B2B Network Is Largest Dedicated B2B Network with $1.0 Billion in Billings Among 29 Agencies in 18 Countries" § Considerable B2B Expertise Worldwide Across Wide Range Of Industries And Marketing Communication Services" § Open, Collaborative Model:" "- Seamless Integration of Talent/Local Resources" "- Quickly Transfer Learning/Knowledge From Market to Market" "- Singular Experience for Client’s Global Brand Teams" ""
Speed to Answers, Speed to Market, Speed to Success
Wide Range of B2B Expertise
29 B2B agencies, 18 countries
Leading B2B Clients, $1.0 Billion Network
GLOBAL B2B NETWORK AGENCIES" "Asia Pacific! ! § Asahi Advertising – Tokyo, Japan" § CampHire – Mumbai, India" § WE Marketing Group – Beijing, Shanghai, Hong Kong" § M&C Saatchi – Melbourne, Australia"
""
GLOBAL B2B NETWORK AGENCIES" "EMEA! ! § Art-Com – Moscow, Russia" § Aressy – Suresnes, France" § Clear B2B Marketing & PR – London, England" § Focus – Saudi Arabia/UAE" § Italia Brand Group – Milan, Italy"
GLOBAL B2B NETWORK AGENCIES" "EMEA (continued)! " § Metzgerlehner – Zurich, Switzerland" § Moon – Dusseldorf, Germany" § The Union – Edinburgh, Scotland" § Van Diemen – Amsterdam, Netherlands" § WPI Vilnius – Vilnius, Lithuania" § Wächter & Wächter – Munich, Germany"
GLOBAL B2B NETWORK AGENCIES" "Latin America! ! § ActivaMente – Mexico City, Mexico" § The Group – Sao Paulo, Brazil" § Silva – Bogota, Colombia"
"
GLOBAL B2B NETWORK AGENCIES" "North America! ! § Cohn Marketing – Denver, Colorado" § Dynamic, Sheboygan, Wisconsin" § Feedback – Richmond, Virginia" § Gelia – Buffalo, New York" § Godfrey– Lancaster, Pennsylvania" § Hydrogen – Seattle, Washington" " " "
GLOBAL B2B NETWORK AGENCIES" "North America! § Mintz & Hoke – Avon, Connecticut" § O2 Ideas – Birmingham, Alabama" § OBEX – Sausalito, California" § Slack and Company – Chicago, Illinois " § Traction Creative – Vancouver, British Columbia" § Winsper – Boston, Massachusetts" " "
Sample B2B Account Structure " CLIENT! CORP."
USA"
NOR. AMER.
LATAM
Brazil"
GLOBAL LEAD! AGENCY" Canada"
Japan! ASIA
China"
EUROPE
Russia"
Germany"
Account Structure Tailored to Company Structure
Italy"
UK"
ACCOUNTABILITY - ROLE OF WORLDWIDE PARTNERS HQ" § Assess Client’s Needs/Structure to Determine Optimal Mix of B2B Agencies to Service Account Based Upon Geographical Needs, Business Structure, Services Needed and Desired Expertise." § HQ and Regional Directors in Asia, EMEA and Latam Work with Partner Agencies and Clients to Establish and Facilitate Regional/International Business." § HQ is Safety Net for Client to Ensure Agency Team is Working Smoothly, Efficiently and Effectively." § Client Can Address Any Dissatisfaction With Lead Agency and/or HQ to Make Changes, if Necessary"
GLOBAL B2B NETWORK CONTACTS PER REGION"
Al Moffa( President/CEO (North America) Phone: (925) 354-‐7689 Email: [email protected]
Heng Aw Director of Asia-‐Pacific CollaboraIons Phone: +65 9759 3845 Email: [email protected]
Lisa Ke(man-‐Kervinen Director of EMEA OperaIons Phone: +358 50 554 5044 Email: [email protected]
Margaret Rose Grigsby, Director of LaIn American Development Phone: (506) 2228 8326 Email: [email protected]
B2B Case Studies"
| case study |"
Korn/Ferry International’s Futurestep" § The Challenge To quickly build a marketable database of job candidates."
§ The Solution To create a global brand identity that rolled out in 22 countries."
§ The Results Brand established around the world. 750,000+ candidate registrations in Futurestep database. “…one of the best known online recruiting brands…” - Executive Recruiter News, September 2000."
| case study |"
Dana Corporation" § The Challenge To make vehicle parts supplier Dana feel local and relevant to the Chinese market."
§ The Solution Lead-agency Gelia in the U.S. teamed with partner-agency WE Marketing in China to position Dana as the “New Force for the New Era”, to product development philosophy of ‘Made in China for China.’"
§ The Results Deliverables for the Dana’s Spicer Rui Ma brand include positioning, branding strategy, naming, logo, unique advertising creative, collateral, events and media relations at Bauma China 2012. The brand has been warmly received and perceived as a Chinese brand. "
| case study |"
James Hardie’s HardiPlank Siding" § The Challenge To successfully introduce HaridPlank to builders in Scotland and France within decentralized company structure."
§ The Solution Transfer learning from U.S. partner and seamlessly adapt to Scotland and France"
§ The Results After successful launch in Scotland, launched in France 10 months ahead of schedule."
| case study |"
Guardian Industries" § The Challenge Roll out SunGuard B2B glass products to different market segments worldwide."
§ The Solution Research showed that needs of key local audiences very different based upon industry segment, geography and climate."
§ The Results Lead-agency Carton Donofrio in U.S. sets strategic/tactical framework and adapted to needs in Brazil, Germany and UAE."
Account Structure – Guardian" GLOBAL LEAD" " Baltimore
LATIN AMERICA" " Brazil"
Argentina" Chile"
EUROPEAN! LEAD" " Germany"
Spain"
Italy"
UK"
MIDDLE ! EAST" " Jeddah"
Poland"
Middle East and Brazil – Customer Events"
CONTENTS" § Worldwide Partners Overview" § Global B2B Network Details" § Contact Information"
WHO IS WORLDWIDE PARTNERS" § Formed in 1938." § Collaborative, Commercial Network Of Leading Owner/ Operated Agencies. " § Worldwide Partners HQ Does Not Own the Agencies; the Partner Agencies Own The Network." § Partners Are The Shareholders – Each Partner Owns 100 Shares of Worldwide Partners Stock. " § Work With Agency Owners Who Take Personal Interest in Your Business – The ‘A’ Team, Not the ‘C’ Team" § No Network Overhead So Ad Dollars Stay In Market"
Worldwide Partners has over 80 agencies in over 50 countries
Full-Service Agency Network!
2013 Capitalized Billings! ($billions)!
WPP"
114.9"
Omnicom"
97.1"
Publicis"
61.5"
IPG"
47.4"
Dentsu"
38.5"
Havas"
15.7"
Hakuhodo"
12.3"
MDC"
7.6"
ICOM"
3.5"
Worldwide Partners!
2.7!
10th Largest Network Overall
WORLDWIDE PARTNERS STRUCTURED FOR GLOBAL BUSINESS"
Al Moffatt, President/CEO" Phone: (925) 354-7689" Email: [email protected]" Lisa Kettman-Kervinen, Director of EMEA Operations" Phone: +358 50 554 5044" Email: [email protected]" Heng Aw, Director of Asia-Pacific Collaborations" Phone: +65 9759 3845" Email: [email protected]" Margaret Rose Grigsby, " Director of Latin American Development" Phone: (506) 2228 8326" Email: [email protected]"
Eve Riley, Partner Services Executive" Phone: (303) 577-9763" Email: [email protected]" Rebekah Giaraffa, Partner Services Executive" Phone: (303) 577-9762" Email: [email protected]"
ADVANTAGES OF WORLDWIDE PARTNERS" !WPI
!Conglomerates"
Structure
"Agencies Own WPI
"Publicly Traded"
Focus
"Client-Centric
"Shareholder-Centric"
Attitude
"Trust
"Territory/Ego"
Management
"Owner Operated
"GM of the Day"
Authority
"Peer Relationship & Income
"Corporate HQ"
Money Policy
"Pay For What Need/Use
"Network Overhead"
Benefits
"Insights, Personal, Tailored
"Policing/Distribution"
Resources
"Integrated Specialties
"Profit Centers"
Acct. Structure
"Flexible
"Mandated"
Well-Known Clients Worldwide!
Global B2B Network"
WHY B2B CLIENTS NEED WORLDWIDE PARTNERS" § Worldwide Partners B2B Network Is Largest Dedicated B2B Network with $1.0 Billion in Billings Among 29 Agencies in 18 Countries" § Considerable B2B Expertise Worldwide Across Wide Range Of Industries And Marketing Communication Services" § Open, Collaborative Model:" "- Seamless Integration of Talent/Local Resources" "- Quickly Transfer Learning/Knowledge From Market to Market" "- Singular Experience for Client’s Global Brand Teams" ""
Speed to Answers, Speed to Market, Speed to Success
Wide Range of B2B Expertise
29 B2B agencies, 18 countries
Leading B2B Clients, $1.0 Billion Network
GLOBAL B2B NETWORK AGENCIES" "Asia Pacific! ! § Asahi Advertising – Tokyo, Japan" § CampHire – Mumbai, India" § WE Marketing Group – Beijing, Shanghai, Hong Kong" § M&C Saatchi – Melbourne, Australia"
""
GLOBAL B2B NETWORK AGENCIES" "EMEA! ! § Art-Com – Moscow, Russia" § Aressy – Suresnes, France" § Clear B2B Marketing & PR – London, England" § Focus – Saudi Arabia/UAE" § Italia Brand Group – Milan, Italy"
GLOBAL B2B NETWORK AGENCIES" "EMEA (continued)! " § Metzgerlehner – Zurich, Switzerland" § Moon – Dusseldorf, Germany" § The Union – Edinburgh, Scotland" § Van Diemen – Amsterdam, Netherlands" § WPI Vilnius – Vilnius, Lithuania" § Wächter & Wächter – Munich, Germany"
GLOBAL B2B NETWORK AGENCIES" "Latin America! ! § ActivaMente – Mexico City, Mexico" § The Group – Sao Paulo, Brazil" § Silva – Bogota, Colombia"
"
GLOBAL B2B NETWORK AGENCIES" "North America! ! § Cohn Marketing – Denver, Colorado" § Dynamic, Sheboygan, Wisconsin" § Feedback – Richmond, Virginia" § Gelia – Buffalo, New York" § Godfrey– Lancaster, Pennsylvania" § Hydrogen – Seattle, Washington" " " "
GLOBAL B2B NETWORK AGENCIES" "North America! § Mintz & Hoke – Avon, Connecticut" § O2 Ideas – Birmingham, Alabama" § OBEX – Sausalito, California" § Slack and Company – Chicago, Illinois " § Traction Creative – Vancouver, British Columbia" § Winsper – Boston, Massachusetts" " "
Sample B2B Account Structure " CLIENT! CORP."
USA"
NOR. AMER.
LATAM
Brazil"
GLOBAL LEAD! AGENCY" Canada"
Japan! ASIA
China"
EUROPE
Russia"
Germany"
Account Structure Tailored to Company Structure
Italy"
UK"
ACCOUNTABILITY - ROLE OF WORLDWIDE PARTNERS HQ" § Assess Client’s Needs/Structure to Determine Optimal Mix of B2B Agencies to Service Account Based Upon Geographical Needs, Business Structure, Services Needed and Desired Expertise." § HQ and Regional Directors in Asia, EMEA and Latam Work with Partner Agencies and Clients to Establish and Facilitate Regional/International Business." § HQ is Safety Net for Client to Ensure Agency Team is Working Smoothly, Efficiently and Effectively." § Client Can Address Any Dissatisfaction With Lead Agency and/or HQ to Make Changes, if Necessary"
GLOBAL B2B NETWORK CONTACTS PER REGION"
Al Moffa( President/CEO (North America) Phone: (925) 354-‐7689 Email: [email protected]
Heng Aw Director of Asia-‐Pacific CollaboraIons Phone: +65 9759 3845 Email: [email protected]
Lisa Ke(man-‐Kervinen Director of EMEA OperaIons Phone: +358 50 554 5044 Email: [email protected]
Margaret Rose Grigsby, Director of LaIn American Development Phone: (506) 2228 8326 Email: [email protected]
B2B Case Studies"
| case study |"
Korn/Ferry International’s Futurestep" § The Challenge To quickly build a marketable database of job candidates."
§ The Solution To create a global brand identity that rolled out in 22 countries."
§ The Results Brand established around the world. 750,000+ candidate registrations in Futurestep database. “…one of the best known online recruiting brands…” - Executive Recruiter News, September 2000."
| case study |"
Dana Corporation" § The Challenge To make vehicle parts supplier Dana feel local and relevant to the Chinese market."
§ The Solution Lead-agency Gelia in the U.S. teamed with partner-agency WE Marketing in China to position Dana as the “New Force for the New Era”, to product development philosophy of ‘Made in China for China.’"
§ The Results Deliverables for the Dana’s Spicer Rui Ma brand include positioning, branding strategy, naming, logo, unique advertising creative, collateral, events and media relations at Bauma China 2012. The brand has been warmly received and perceived as a Chinese brand. "
| case study |"
James Hardie’s HardiPlank Siding" § The Challenge To successfully introduce HaridPlank to builders in Scotland and France within decentralized company structure."
§ The Solution Transfer learning from U.S. partner and seamlessly adapt to Scotland and France"
§ The Results After successful launch in Scotland, launched in France 10 months ahead of schedule."
| case study |"
Guardian Industries" § The Challenge Roll out SunGuard B2B glass products to different market segments worldwide."
§ The Solution Research showed that needs of key local audiences very different based upon industry segment, geography and climate."
§ The Results Lead-agency Carton Donofrio in U.S. sets strategic/tactical framework and adapted to needs in Brazil, Germany and UAE."
Account Structure – Guardian" GLOBAL LEAD" " Baltimore
LATIN AMERICA" " Brazil"
Argentina" Chile"
EUROPEAN! LEAD" " Germany"
Spain"
Italy"
UK"
MIDDLE ! EAST" " Jeddah"
Poland"
Middle East and Brazil – Customer Events"
