B2B Creds.pptx
Global B2B Network
"
CONTENTS" § Worldwide Partners Overview" § Global B2B Network Details" § Contact Information"
WHO IS WORLDWIDE PARTNERS" § Formed in 1938." § Collaborative, Commercial Network Of Leading Owner/ Operated Agencies. " § Worldwide Partners HQ Does Not Own the Agencies; the Partner Agencies Own The Network." § Partners Are The Shareholders – Each Partner Owns 100 Shares of Worldwide Partners Stock. " § Work With Agency Owners Who Take Personal Interest in Your Business – The ‘A’ Team, Not the ‘C’ Team" § No Network Overhead So Ad Dollars Stay In Market"
Worldwide Partners has 87 agencies, 54 countries, 141 offices
Agency Company!
2011 Capitalized Billings!
WPP"
$107 billion"
Omnicom"
92.4"
Publicis"
53.9"
IPG"
46.7"
Dentsu"
27.1"
Havas"
15.2"
Hakuhodo"
12.8"
Aegis"
12.1"
MDC"
6.2"
Worldwide Partners!
3.4!
Largest Independent Network, 10th Largest Overall"
WORLDWIDE PARTNERS STRUCTURED FOR GLOBAL BUSINESS"
Al Moffatt, President/CEO" Phone: (303) 577-9765" Email: [email protected]" Lisa Kettman-Kervinen, Director of EMEA Operations" Phone: +358 50 554 5044" Email: [email protected]" Heng Aw, Director of Asia-Pacific Collaborations" Phone: +65 9759 3845" Email: [email protected]" Margaret Rose Grigsby, " Director of Latin American Development" Phone: (506) 2228 8326" Email: [email protected]"
Eve Riley, Partner Services Executive" Phone: (303) 577-9763" Email: [email protected]" Rebekah Giraffa, Partner Services Executive" Phone: (303) 577-9762" Email: [email protected]"
ADVANTAGES OF WORLDWIDE PARTNERS" !WPI
!
Structure
"Agencies Own WPI
"Publicly Traded"
Focus
"Client-Centric
"Shareholder-Centric"
Attitude
"Trust
"Territory/Ego"
Management
"Owner Operated
"GM of the Day"
Authority
"Peer Relationship & Income
"Corporate HQ"
Money Policy
"Pay For What Need/Use
"Network Overhead"
Benefits
"Insights, Personal, Tailored
"Policing/Distribution"
Resources
"Integrated Specialties
"Profit Centers"
Acct. Structure
"Flexible
"Mandated"
Conglomerates"
Well-Known Clients Worldwide!
Global B2B Network"
WHY B2B CLIENTS NEED WORLDWIDE PARTNERS" § B2B Network Is $1.4 Billion Network That Works Within Context of Worldwide Partners" § Considerable B2B Expertise Worldwide Across Wide Range Of Industries And Marketing Communication Services" § Open, Collaborative Model:" "- Seamless Integration of Talent/Local Resources" "- Quickly Transfer Learning/Knowledge From Market to Market" "- Singular Experience for Client’s Global Brand Teams" "" Speed to Answers, Speed to Market, Speed to Success
Wide Range of B2B Expertise
GLOBAL B2B NETWORK AGENCIES" "Asia Pacific! § WE Marketing Group – Beijing, Shanghai, Hong Kong" ""
GLOBAL B2B NETWORK AGENCIES" "EMEA! § Art-Com – Moscow, Russia" § Cozum – Istanbul, Turkey" § De facto Branding– Deurie, Belgium" § Imagineering – Helsinki, Finland" § IN ADV – Milan, Italy" § InTheLine– San Sebastian, Spain" § Metzgerlehner – Zurich, Switzerland" § Moon – Dusseldorf, Germany" § Subbota – Minsk, Belarus" "
GLOBAL B2B NETWORK AGENCIES" "EMEA (continued)" § The Union – Edinburgh, Scotland" § VRS – Vilnius, Lithuania" § Waechter & Waechter – Munich, Germany" § Wellcom – Paris, France" § 7pm Advertising – Casablanca, Morocco" § Focus Advertising – Dubai, United Arab Emirates"
GLOBAL B2B NETWORK AGENCIES" "Latin America! § The Group – Sao Paulo, Brazil" § Silva/publicidad – Bogota, Colombia"
"
GLOBAL B2B NETWORK AGENCIES" "North America! § Godfrey– Lancaster, Pennsylvania" § Brighton – St. Louis, Missouri" § Carton Donofrio – Baltimore, Maryland" § Feedback – Richmond, Virginia" § Gelia – Buffalo, New York" § Greater Than One – New York, New York " § Hydrogen – Seattle, Washington" § MicroMass– Carey, North Carolina" § Mintz & Hoke – Avon, Connecticut"
"
GLOBAL B2B NETWORK AGENCIES" "North America! § O2 Ideas – Birmingham, Alabama" § OBEX – Sausalito, California" § Traction Creative – Vancouver, British Columbia" § Winsper – Boston, Massachusettes" " "
Leading B2B Clients, $1.4 Billion Network
Sample B2B Account Structure " CLIENT! CORP."
USA"
NOR. AMER.
LATAM
Brazil"
GLOBAL LEAD! AGENCY" Canada"
Japan! ASIA
China"
EUROPE
Russia"
Germany"
Account Structure Tailored to Company Structure
Italy"
UK"
ACCOUNTABILITY - ROLE OF WORLDWIDE PARTNERS HQ" § Assess Client’s Needs/Structure to Determine Optimal Mix of B2B Agencies to Service Account Based Upon Geographical Needs, Business Structure, Services Needed and Desired Expertise." § HQ and Regional Directors in Asia, EMEA and Latam Work with Partner Agencies and Clients to Establish and Facilitate Regional/International Business." § HQ is Safety Net for Client to Ensure Agency Team is Working Smoothly, Efficiently and Effectively." § Client Can Address Any Dissatisfaction With Lead Agency and/or HQ to Make Changes, if Necessary"
GLOBAL B2B NETWORK CONTACTS PER REGION"
Al Moffa( President/CEO (North America) Phone: (303) 577-‐9765 Email: [email protected]
Heng Aw Director of Asia-‐Pacific CollaboraGons Phone: +65 9759 3845 Email: [email protected]
Lisa Ke(man-‐Kervinen Director of EMEA OperaGons Phone: +358 50 554 5044 Email: [email protected]
Margaret Rose Grigsby, Director of LaGn American Development Phone: (506) 2228 8326 Email: [email protected]
B2B Case Studies"
| case study |"
Korn/Ferry International’s Futurestep" § The Challenge To quickly build a marketable database of job candidates."
§ The Solution To create a global brand identity that rolled out in 22 countries."
§ The Results Brand established around the world. 750,000+ candidate registrations in Futurestep database. “…one of the best known online recruiting brands…” - Executive Recruiter News, September 2000."
| case study |"
James Hardie’s HardiPlank Siding" § The Challenge To successfully introduce HaridPlank to builders in Scotland and France within decentralized company structure."
§ The Solution Transfer learning from U.S. partner and seamlessly adapt to Scotland and France"
§ The Results After successful launch in Scotland, launched in France 10 months ahead of schedule."
| case study |
Caterpillar" §
The Challenge Help Caterpillar launch over 100 rental stores in China."
§
The Solution Rhea + Kaiser enlisted WE Marketing Group in China to conduct focus groups, create culturally appropriate in-store materials, dealer kit and trade-show materials."
§
The Results Successful rental-store launch. Expanded client relationships as expressed by Caterpillar: “Brings Rhea + Kaiser’s expertise of equipment and industry knowledge together with access to people who know the culture of China.”"
| case study |"
Guardian Industries" § The Challenge Roll out SunGuard B2B glass products to different market segments worldwide."
§ The Solution Research showed that needs of key local audiences very different based upon industry segment, geography and climate."
§ The Results Lead-agency Carton Donofrio in U.S. sets strategic/tactical framework and adapted to needs in Brazil, Germany and UAE."
Account Structure – Guardian" GLOBAL LEAD" " Baltimore
LATIN AMERICA" " Brazil"
Argentina" Chile"
EUROPEAN! LEAD" " Germany"
Spain"
Italy"
UK"
MIDDLE ! EAST" " Jeddah"
Poland"
Middle East and Brazil – Customer Events"
CONTENTS" § Worldwide Partners Overview" § Global B2B Network Details" § Contact Information"
WHO IS WORLDWIDE PARTNERS" § Formed in 1938." § Collaborative, Commercial Network Of Leading Owner/ Operated Agencies. " § Worldwide Partners HQ Does Not Own the Agencies; the Partner Agencies Own The Network." § Partners Are The Shareholders – Each Partner Owns 100 Shares of Worldwide Partners Stock. " § Work With Agency Owners Who Take Personal Interest in Your Business – The ‘A’ Team, Not the ‘C’ Team" § No Network Overhead So Ad Dollars Stay In Market"
Worldwide Partners has 87 agencies, 54 countries, 141 offices
Agency Company!
2011 Capitalized Billings!
WPP"
$107 billion"
Omnicom"
92.4"
Publicis"
53.9"
IPG"
46.7"
Dentsu"
27.1"
Havas"
15.2"
Hakuhodo"
12.8"
Aegis"
12.1"
MDC"
6.2"
Worldwide Partners!
3.4!
Largest Independent Network, 10th Largest Overall"
WORLDWIDE PARTNERS STRUCTURED FOR GLOBAL BUSINESS"
Al Moffatt, President/CEO" Phone: (303) 577-9765" Email: [email protected]" Lisa Kettman-Kervinen, Director of EMEA Operations" Phone: +358 50 554 5044" Email: [email protected]" Heng Aw, Director of Asia-Pacific Collaborations" Phone: +65 9759 3845" Email: [email protected]" Margaret Rose Grigsby, " Director of Latin American Development" Phone: (506) 2228 8326" Email: [email protected]"
Eve Riley, Partner Services Executive" Phone: (303) 577-9763" Email: [email protected]" Rebekah Giraffa, Partner Services Executive" Phone: (303) 577-9762" Email: [email protected]"
ADVANTAGES OF WORLDWIDE PARTNERS" !WPI
!
Structure
"Agencies Own WPI
"Publicly Traded"
Focus
"Client-Centric
"Shareholder-Centric"
Attitude
"Trust
"Territory/Ego"
Management
"Owner Operated
"GM of the Day"
Authority
"Peer Relationship & Income
"Corporate HQ"
Money Policy
"Pay For What Need/Use
"Network Overhead"
Benefits
"Insights, Personal, Tailored
"Policing/Distribution"
Resources
"Integrated Specialties
"Profit Centers"
Acct. Structure
"Flexible
"Mandated"
Conglomerates"
Well-Known Clients Worldwide!
Global B2B Network"
WHY B2B CLIENTS NEED WORLDWIDE PARTNERS" § B2B Network Is $1.4 Billion Network That Works Within Context of Worldwide Partners" § Considerable B2B Expertise Worldwide Across Wide Range Of Industries And Marketing Communication Services" § Open, Collaborative Model:" "- Seamless Integration of Talent/Local Resources" "- Quickly Transfer Learning/Knowledge From Market to Market" "- Singular Experience for Client’s Global Brand Teams" "" Speed to Answers, Speed to Market, Speed to Success
Wide Range of B2B Expertise
GLOBAL B2B NETWORK AGENCIES" "Asia Pacific! § WE Marketing Group – Beijing, Shanghai, Hong Kong" ""
GLOBAL B2B NETWORK AGENCIES" "EMEA! § Art-Com – Moscow, Russia" § Cozum – Istanbul, Turkey" § De facto Branding– Deurie, Belgium" § Imagineering – Helsinki, Finland" § IN ADV – Milan, Italy" § InTheLine– San Sebastian, Spain" § Metzgerlehner – Zurich, Switzerland" § Moon – Dusseldorf, Germany" § Subbota – Minsk, Belarus" "
GLOBAL B2B NETWORK AGENCIES" "EMEA (continued)" § The Union – Edinburgh, Scotland" § VRS – Vilnius, Lithuania" § Waechter & Waechter – Munich, Germany" § Wellcom – Paris, France" § 7pm Advertising – Casablanca, Morocco" § Focus Advertising – Dubai, United Arab Emirates"
GLOBAL B2B NETWORK AGENCIES" "Latin America! § The Group – Sao Paulo, Brazil" § Silva/publicidad – Bogota, Colombia"
"
GLOBAL B2B NETWORK AGENCIES" "North America! § Godfrey– Lancaster, Pennsylvania" § Brighton – St. Louis, Missouri" § Carton Donofrio – Baltimore, Maryland" § Feedback – Richmond, Virginia" § Gelia – Buffalo, New York" § Greater Than One – New York, New York " § Hydrogen – Seattle, Washington" § MicroMass– Carey, North Carolina" § Mintz & Hoke – Avon, Connecticut"
"
GLOBAL B2B NETWORK AGENCIES" "North America! § O2 Ideas – Birmingham, Alabama" § OBEX – Sausalito, California" § Traction Creative – Vancouver, British Columbia" § Winsper – Boston, Massachusettes" " "
Leading B2B Clients, $1.4 Billion Network
Sample B2B Account Structure " CLIENT! CORP."
USA"
NOR. AMER.
LATAM
Brazil"
GLOBAL LEAD! AGENCY" Canada"
Japan! ASIA
China"
EUROPE
Russia"
Germany"
Account Structure Tailored to Company Structure
Italy"
UK"
ACCOUNTABILITY - ROLE OF WORLDWIDE PARTNERS HQ" § Assess Client’s Needs/Structure to Determine Optimal Mix of B2B Agencies to Service Account Based Upon Geographical Needs, Business Structure, Services Needed and Desired Expertise." § HQ and Regional Directors in Asia, EMEA and Latam Work with Partner Agencies and Clients to Establish and Facilitate Regional/International Business." § HQ is Safety Net for Client to Ensure Agency Team is Working Smoothly, Efficiently and Effectively." § Client Can Address Any Dissatisfaction With Lead Agency and/or HQ to Make Changes, if Necessary"
GLOBAL B2B NETWORK CONTACTS PER REGION"
Al Moffa( President/CEO (North America) Phone: (303) 577-‐9765 Email: [email protected]
Heng Aw Director of Asia-‐Pacific CollaboraGons Phone: +65 9759 3845 Email: [email protected]
Lisa Ke(man-‐Kervinen Director of EMEA OperaGons Phone: +358 50 554 5044 Email: [email protected]
Margaret Rose Grigsby, Director of LaGn American Development Phone: (506) 2228 8326 Email: [email protected]
B2B Case Studies"
| case study |"
Korn/Ferry International’s Futurestep" § The Challenge To quickly build a marketable database of job candidates."
§ The Solution To create a global brand identity that rolled out in 22 countries."
§ The Results Brand established around the world. 750,000+ candidate registrations in Futurestep database. “…one of the best known online recruiting brands…” - Executive Recruiter News, September 2000."
| case study |"
James Hardie’s HardiPlank Siding" § The Challenge To successfully introduce HaridPlank to builders in Scotland and France within decentralized company structure."
§ The Solution Transfer learning from U.S. partner and seamlessly adapt to Scotland and France"
§ The Results After successful launch in Scotland, launched in France 10 months ahead of schedule."
| case study |
Caterpillar" §
The Challenge Help Caterpillar launch over 100 rental stores in China."
§
The Solution Rhea + Kaiser enlisted WE Marketing Group in China to conduct focus groups, create culturally appropriate in-store materials, dealer kit and trade-show materials."
§
The Results Successful rental-store launch. Expanded client relationships as expressed by Caterpillar: “Brings Rhea + Kaiser’s expertise of equipment and industry knowledge together with access to people who know the culture of China.”"
| case study |"
Guardian Industries" § The Challenge Roll out SunGuard B2B glass products to different market segments worldwide."
§ The Solution Research showed that needs of key local audiences very different based upon industry segment, geography and climate."
§ The Results Lead-agency Carton Donofrio in U.S. sets strategic/tactical framework and adapted to needs in Brazil, Germany and UAE."
Account Structure – Guardian" GLOBAL LEAD" " Baltimore
LATIN AMERICA" " Brazil"
Argentina" Chile"
EUROPEAN! LEAD" " Germany"
Spain"
Italy"
UK"
MIDDLE ! EAST" " Jeddah"
Poland"
Middle East and Brazil – Customer Events"
