SPECIAL DELIVERY: A New Look for BABY The Laundress Dresses Up Its BABY Collection “Nobody puts baby in a corner!” – Dirty Dancing This summer, The Laundress unveils a fresh new look for its Baby collection—three trusted products including a Laundry Detergent, Fabric Conditioner, and Fabric Fresh. “We wanted to bring more attention to this important product category,” says The Laundress co-founder Gwen Whiting. “We decided to literally draw a deeper connection to tell the story of this unique line. Co-founder Lindsey Boyd adds, “As a mom, I’ve tried every single baby product on the market. I’m so passionate about these products. They’re by far the best-performing, safest, and most beautifully scented products out there!” Life with baby means loads and loads of laundry with challenging, sometimes terrifying, new stains. The Laundress pairs its unmatched formulas, made with plant-based surfactants and enzymes—Mother Nature’s most powerful stain fighters—with a gentle and calming scent called Baby. Welcomed by little ones and loved by all, this original scent developed by The Laundress is a sweet and powdery blend with naturally calming and comforting properties. You’d never expect such superior cleaning and softening power from a formula so natural, in a bottle so sweet. “We have customers young, old, male, and female who prefer our products in the Baby scent—you don’t have to be laundering for a baby or family to enjoy it!” says Gwen. “I have always loved and used baby products from all over the world—France to Argentina—so this scent is very near and dear to me,” says Lindsey. There are many considerations when purchasing family cleaning supplies and The Laundress has addressed them all. The most common irritants for young skin are petroleum (petrochemicals) and tallow-derived ingredients, which can be found in most conventional grocery products—even “baby” products. You’ll find none of those ingredients in any of The Laundress products; Baby contains no harsh chemicals and is allergen-free, making it completely safe for your littlest ones. So, rest easy and launder those onesies and cloth diapers with confidence! Products in the Baby collection include: • Laundry Detergent: Our renowned (and loved) Laundry Detergent in Baby (scent), is an all-purpose, triple-concentrate formula that whitens, brightens, and preserves colors and removes stains naturally. • Fabric Conditioner: Our plant-derived fabric softener decreases drying time, reduces wrinkles, and eliminates static cling. •Fabric Fresh: A nontoxic formula with antibacterial properties that adds scent while removing odor—perfect for freshening mini wardrobes or deodorizing car seats, strollers, diaper pails, and toys. *** The Laundress was founded when Gwen Whiting and Lindsey Boyd – frustrated with dingy white t-shirts, chemically treated cashmere, and items ruined by dry cleaning – decided to develop their own solutions. Armed with educations in Fiber Science, Textile and Apparel Management and Design from Cornell University, they formulated highly effective, nontoxic, plant-based detergents that eliminate the need for 90% of toxic dry cleaning. By committing wholeheartedly to these effective, all-natural formulas, the co-founders became pioneers of eco-based home cleaning products and heroines to all who value exceptional care for everyday laundry. All The Laundress products are made with nontoxic, biodegradable, and allergen-free ingredients and free of petroleum, SLS, phosphate, phthalates, dyes, and animal by-products. All The Laundress products are tested on Gwen & Lindsey!