Blueprint Presentation
WIN CUSTOMERS
WITH COMPETITIONS
SNAPSHOT GET BIG MEDIA, FOR SMALL BUSINESS
THEY HAVE MEDIA SPACE
Every media outlet runs competitions
YOU HAVE A BRAND TO PROMOTE They need prizes! They post on Prize Pig what they need.
AND IT'S WIN WIN
Epic media exposure without the media spend.
SINCE PRIZE PIG LAUNCHED I'VE BOOKED 19 MILLION DOLLARS WORTH OF MEDIA EXPOSURE FOR SMALL BUSINESS Let's get YOU a piece of that pie!
Let's Start At The Basics WHY do you need media exposure? WHY does it keep getting pushed down the to-do list? WHY does it seem too hard? WHY does it have to cost me so much time and money?
Now, the numbers... I spend $100 on Facebook ads and reached 12,971 people.
Better Homes + Gardens need $3,000 in prizes and will reach over 3.8 million people. Hughsey and Kate on KIIS FM nationally need one $200 prize to reach 1,240,000 Mouths of Mums need a $500 prize to reach 1,200,000 mums Sydney What's On need a $100 prize to reach 65,000 Sydney street press Brag magazine need a $150 prize to reach 30,000 Channel 10 need 50 x $50 prizes to reach 140,000
Get Leads GET MORE PEOPLE IN YOUR PIPE Sales 101: The more people in your pipeline, the more sales you will make. Fact. But running one competition with Kyle and Jackie O you can add 940,000 people to your pipeline immediately.
Feeling Small Fry? GET BIG FAST.
Imagine your investor prospectus with a Channel 10 logo at the top. Use competitions to impress investors and stakeholders Build confidence with stockists Allows you to jump straight past your competitors Impress your Mum.
Build Trust Impress a new lead immediately with media logos on your homepage
BUT I HAVE A SERVICE... SO I CAN'T DO THIS - WHAT A WASTE OF TIME.
Get Creative ANY BUSINESS CAN USE THIS HACK
Find a prize your target demographic will want Mortgage Broker = Homewares Lawyer for small business = Officeworks gift voucher Personal Trainer = Lorna Jane outfit House painter = Paint the winners house! Online course = Online course! Accountant = Visa Gift Card
BUT I'M B2B SO I CAN'T DO THIS - WHAT A WASTE OF TIME.
It's Cool! TARGET B2B MEDIA!
WHAT MEDIA DO YOUR DEMO CONSUME? Industry Magazines HR Event giftbags Industry Facebook page competitions Industry websites + blogs
WHAT IS A MEDIA COMPETITON? AND HOW DO I GET ON IT!
HOW DO YOU GET IT?
Easy as 1,2,3 GET EPIC MEDIA EASILY + CHEAPLY FIND A COMPETITION
Read the magazine Newsagency Watch TV Facebook Surf the web
PICK YOUR PRIZE
What's the value of the prize? What type of prize? What will fit with your demo + their audience?
PITCH IT
Offer them one thing Keep it simple Make it about THEM
PRIZE PIG IS FREE
CHECK OUT PRIZEPIG.COM.AU Over 350 available media competition spots NOW!
Then What? LEVERAGE EVERY COMP YOU RUN Add the media logo to your homepage with an 'as seen in'. Winner announcement! Once you get the winners details do a shout-out online and let them know the prize is on the way. Send an email to your list, and let everyone know about your latest media partnership. Add the media logo to your email signature. Update your client proposals, or info sheets for stockists with the logos and even an image of the coverage. Send the coverage to your biggest stakeholders. If you have a bricks & mortar store, pop the logos on a sign at the register. Be a tag dag - tag in the media outlet, the journalist, the hosts and anyone you can think of in you social media posts about the competition. Take it a step further and add in a thank you gift to the hosts of the show (radio/tv competitions). You can even tag them in after you've sent the gift on a social post and ask them if they got it to increase the chances of engagement.
Questions?
GOT MORE Q'S? REACH OUT VISIT PRIZEPIG.COM.AU
WITH COMPETITIONS
SNAPSHOT GET BIG MEDIA, FOR SMALL BUSINESS
THEY HAVE MEDIA SPACE
Every media outlet runs competitions
YOU HAVE A BRAND TO PROMOTE They need prizes! They post on Prize Pig what they need.
AND IT'S WIN WIN
Epic media exposure without the media spend.
SINCE PRIZE PIG LAUNCHED I'VE BOOKED 19 MILLION DOLLARS WORTH OF MEDIA EXPOSURE FOR SMALL BUSINESS Let's get YOU a piece of that pie!
Let's Start At The Basics WHY do you need media exposure? WHY does it keep getting pushed down the to-do list? WHY does it seem too hard? WHY does it have to cost me so much time and money?
Now, the numbers... I spend $100 on Facebook ads and reached 12,971 people.
Better Homes + Gardens need $3,000 in prizes and will reach over 3.8 million people. Hughsey and Kate on KIIS FM nationally need one $200 prize to reach 1,240,000 Mouths of Mums need a $500 prize to reach 1,200,000 mums Sydney What's On need a $100 prize to reach 65,000 Sydney street press Brag magazine need a $150 prize to reach 30,000 Channel 10 need 50 x $50 prizes to reach 140,000
Get Leads GET MORE PEOPLE IN YOUR PIPE Sales 101: The more people in your pipeline, the more sales you will make. Fact. But running one competition with Kyle and Jackie O you can add 940,000 people to your pipeline immediately.
Feeling Small Fry? GET BIG FAST.
Imagine your investor prospectus with a Channel 10 logo at the top. Use competitions to impress investors and stakeholders Build confidence with stockists Allows you to jump straight past your competitors Impress your Mum.
Build Trust Impress a new lead immediately with media logos on your homepage
BUT I HAVE A SERVICE... SO I CAN'T DO THIS - WHAT A WASTE OF TIME.
Get Creative ANY BUSINESS CAN USE THIS HACK
Find a prize your target demographic will want Mortgage Broker = Homewares Lawyer for small business = Officeworks gift voucher Personal Trainer = Lorna Jane outfit House painter = Paint the winners house! Online course = Online course! Accountant = Visa Gift Card
BUT I'M B2B SO I CAN'T DO THIS - WHAT A WASTE OF TIME.
It's Cool! TARGET B2B MEDIA!
WHAT MEDIA DO YOUR DEMO CONSUME? Industry Magazines HR Event giftbags Industry Facebook page competitions Industry websites + blogs
WHAT IS A MEDIA COMPETITON? AND HOW DO I GET ON IT!
HOW DO YOU GET IT?
Easy as 1,2,3 GET EPIC MEDIA EASILY + CHEAPLY FIND A COMPETITION
Read the magazine Newsagency Watch TV Facebook Surf the web
PICK YOUR PRIZE
What's the value of the prize? What type of prize? What will fit with your demo + their audience?
PITCH IT
Offer them one thing Keep it simple Make it about THEM
PRIZE PIG IS FREE
CHECK OUT PRIZEPIG.COM.AU Over 350 available media competition spots NOW!
Then What? LEVERAGE EVERY COMP YOU RUN Add the media logo to your homepage with an 'as seen in'. Winner announcement! Once you get the winners details do a shout-out online and let them know the prize is on the way. Send an email to your list, and let everyone know about your latest media partnership. Add the media logo to your email signature. Update your client proposals, or info sheets for stockists with the logos and even an image of the coverage. Send the coverage to your biggest stakeholders. If you have a bricks & mortar store, pop the logos on a sign at the register. Be a tag dag - tag in the media outlet, the journalist, the hosts and anyone you can think of in you social media posts about the competition. Take it a step further and add in a thank you gift to the hosts of the show (radio/tv competitions). You can even tag them in after you've sent the gift on a social post and ask them if they got it to increase the chances of engagement.
Questions?
GOT MORE Q'S? REACH OUT VISIT PRIZEPIG.COM.AU
